Stonemountain & Daughter Fabrics

What Stonemountain & Daughter Fabrics does

Stonemountain & Daughter Fabrics is a privately held, family-owned fabric and sewing supplies retailer founded in 1981 and headquartered at 2518 Shattuck Ave in Berkeley, California. The company operates a single physical retail store open daily from 10:30am to 6:00pm alongside a 24/7 e-commerce storefront (stonemountainfabric.com) that ships domestically within 2-3 business days via USPS and offers international delivery. Its core product portfolio spans thousands of fabrics across quilting cotton, designer deadstock, Japanese imports, linen and linen blends, silks, wools and coatings, knits and jerseys, double gauze, performance and swimwear textiles, eco-friendly fibers, and specialty lines from vendors such as Lady McElroy and Telio (over 400 products). The catalog also includes independent sewing patterns from dozens of designers (Closet Core, Sew Liberated, True Bias, Grainline Studio, Friday Pattern Company, Chalk and Notch, The Assembly Line, Merchant & Mills, Cashmerette, and others), a comprehensive notions assortment (cutting tools, thread, buttons, zippers, interfacing, kits, books), and digital gift cards.

The company serves a horizontal segmentation of individual consumers and micro-businesses rather than institutional accounts, with primary use cases centered on garment sewing (dresses, tops, activewear, swimwear) and secondary segments in quilting, bag-making, plus-size/curvy sewists, Japanese fabric collectors, and eco-conscious consumers. Pricing is per-yard or per-pattern with no subscription tier; revenue is generated through one-time transactions with discounts available via newsletter signup (15% off), free domestic shipping over $95 (code FREESHIP), and community/guild affiliate codes (15-20% off through 43+ partner organizations). The technology stack is standard e-commerce: SSL-encrypted checkout, secure credit card processing, customer accounts, Constant Contact for email marketing, and third-party plugins (Google Maps, Accessibly for WCAG 2.1 accessibility) — with no proprietary systems or AI/ML capabilities described.

The go-to-market motion is direct-to-consumer omnichannel retail, layered with community-based marketing through an active blog, Instagram/Facebook/Pinterest presence, email newsletters, and a deep affiliate network of sewing instructors, pattern designers, and sewing guilds. Since 2016 the company has shifted away from in-house classes toward partner referrals, and since 2001 it has co-sponsored the Brightest Little Star volunteer program donating over 2,000 handmade blankets and scent dolls to NICU families at Alta Bates/Summit Hospital. There is no parent company, no institutional investment, no headcount disclosed, and no revenue publicly reported.

Name

Stonemountain & Daughter Fabrics

Legal name

Stonemountain & Daughter Fabrics

Website

https://stonemountainfabric.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Stonemountain & Daughter Fabrics is a family-owned Berkeley, California fabric retailer (founded 1981) selling thousands of curated fabrics, independent sewing patterns, and notions through a single physical store and a 24/7 e-commerce site, serving home sewists, quilters, and crafters nationwide.

Ownership category

akta.pro rank

Product category

Fabric and Sewing Supplies Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

Keywords

• Fabric retail store
• Sewing supplies
• Designer deadstock fabrics
• Independent sewing patterns
• Japanese fabric imports

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fabric Sales: The primary revenue stream comes from selling fabrics by the yard, including quilting cotton, designer deadstock, Japanese imports, linen, silk, wool, knits, and specialty fabrics. Prices range from approximately $14.70/yard (Moda quilting cotton) to $40.50/yard (designer printed linen).
2. Sewing Patterns: Sale of independent sewing patterns from dozens of designers including Closet Core, Sew Liberated, True Bias, The Assembly Line, and many others.
3. Sewing Notions: Sale of sewing notions including cutting tools, needles, thread, trim, buttons, zippers, interfacing, batting, bag-making supplies, embroidery supplies, kits, and books.
4. Gift Cards: Digital gift cards available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Stonemountain & Daughter Fabrics is a family-owned retailer that curates and sells fabric by the yard (including designer deadstock, Japanese imports, quilting cotton, linen, silk, wool, knits, performance/swimwear, and eco-friendly textiles), independent sewing patterns from dozens of indie designers, and a comprehensive range of sewing notions, kits, books, and gift cards. The company serves garment sewists, quilters, and crafters through a physical store in Berkeley, California and a nationwide e-commerce website.

Product overview

Stonemountain & Daughter Fabrics operates as a family-owned fabric and sewing supplies retailer founded in 1981, offering a comprehensive portfolio of products through both a physical store in Berkeley, California and a 24/7 online e-commerce platform. The core product offering centers on an extensive fabric collection including Designer Deadstock (one-of-a-kind surplus fabrics), Quilting Cotton, Japanese Imports, Eco-Friendly fabrics, Linen & Linen Blends, Knits & Jerseys, Silks, Wools & Coatings, Double Gauze, Performance & Swimwear fabrics, and specialty lines from Lady McElroy and Telio. The company complements its fabric inventory with Independent Sewing Patterns from over a dozen indie designers, comprehensive Notions & Supplies including threads, buttons, zippers, and cutting tools, and Gift Cards. Services include an online ordering system with 2-3 day shipping, in-store pickup, and a Sewing Class Referral network partnering with Bay Area instructors. The company also operates the Brightest Little Star volunteer program providing handmade items to NICU families. The business model combines brick-and-mortar retail with e-commerce, offering free domestic shipping on orders over $95 and newsletter subscription discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Deadstock Fabrics
• Quilting Cotton
• Japanese Imported Fabrics
• Eco-Friendly Fabrics
• Linen and Linen Blends
• Independent Sewing Patterns
• Notions and Supplies
• Gift Cards
• Performance and Swimwear Fabrics
• Silks
• Wools and Coatings
• Knits and Jerseys
• Double Gauze
• Lady McElroy Fabrics
• Telio Fabrics
• Sewing Class Referrals

Quantifiable outcome

• Over 2,000 handmade blankets and scent dolls donated to NICU families through Brightest Little Star volunteer program
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• American Sewing GuildcoreGTM or Marketing PartnerLarge community of sewists nationwide since 1979. Members receive a 15% discount code for supplies in the Stonemountain store.
• BayAreaSewistscoreGTM or Marketing PartnerA sewing community with members from the SF Bay Area and beyond focused on garment sewing. Members receive a 20% coupon code for the weekends of their meetups.
• Bayron Handmade (Denise Bayron)minorGTM or Marketing PartnerBay Area designer and patternmaker with popular Skillshare class 'Sewing Basics: Make Your Own Clothing'. Her students receive a 20% coupon code during their classes.
• Cashmerette ClubcoreGTM or Marketing PartnerMonthly sewing community for curves led by Jenny. Members receive a 15% coupon code to be used on fabric and notions for their projects.
• Chalk + NotchcoreGTM or Marketing PartnerPattern designer Gabriela offers discounts to her customers and Instagram followers. Members receive a 15% off coupon for special events.
• Inside the HemminorGTM or Marketing PartnerClear, confidence-building garment sewing education through videos, classes, and resources. Their community receives a 20% discount for sew-alongs and classes.
• Pattern ReviewcoreGTM or Marketing PartnerOne of the largest online communities of sewists offering sewing classes taught by published authors. Members receive 20% off fabric and notions.
• SeamworkcoreGTM or Marketing PartnerOnline sewing community with sew-alongs, classes, and patterns. Members receive a 15% discount code to shop for fabric and other supplies.
• Sew Confident (Jenny Drew)minorGTM or Marketing PartnerColorful, confidence-boosting sewing classes and sew-alongs from Scotland to your sewing space. Members receive 20% off fabric and notions.
• TopStitchminorGTM or Marketing PartnerOnline and recorded courses for learning to sew clothes with Leigh and other instructors. Students get a 15% discount code for purchase of project supplies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawthorne Supply Co. Independent online fabric and pattern retailer focused on curated quality fabrics for garment makers, with strong community content. Comparable in assortment philosophy and target customer (garment sewists seeking indie patterns and quality fabrics).
• Blackbird Fabrics: Online-first indie fabric and sewing pattern retailer based in Canada, known for curated fashion fabrics and partnerships with independent pattern designers. Closely matches Stonemountain's positioning around indie patterns and quality fashion fabrics for home sewists.
• Britex Fabrics: Historic San Francisco-based fabric department store offering a wide range of fashion, bridal, and specialty fabrics plus notions. Comparable as a long-running Bay Area/Northern California specialty fabric retailer serving garment sewists.
• MOOD Fabrics: Iconic NYC-based fabric retailer with a strong e-commerce channel offering designer fabrics, deadstock, and a broad notions assortment. Directly comparable as a specialty fabric store serving garment sewists and crafters with curated fashion-forward selections.
• Purl Soho: NYC-based specialty retailer offering fabrics, yarns, and craft supplies with a strong e-commerce presence and curated aesthetic. Comparable as a multi-category craft retailer targeting hobbyist sewists and makers with high-quality curated materials.
• Core Fabrics: Online retailer specializing in high-quality knit fabrics for garment sewing, run by a sewist community figure. Comparable in serving the garment-sewing community with curated technical fabrics (knits, jerseys, performance).

Broad incumbents

• Joann (formerly Jo-Ann Stores): Largest US mass-market fabric and craft retailer, historically serving broad sewing, quilting, and craft segments. Comparable in product categories but operates at much larger scale with mass-market positioning versus Stonemountain's specialty curation.
• Fabric.com (Amazon): Large online fabric marketplace now operating under Amazon, offering broad assortments of quilting, apparel, and home decor fabrics. Comparable as an e-commerce fabric retailer but with commodity-scale positioning.

Regional players

• The Fabric Store: Specialty fabric retailer with stores across New Zealand and Australia plus online sales, focused on fashion fabrics and deadstock. Comparable assortment and curation model, though primarily serving Oceania rather than North America.

Emerging players

• Trefle Fabrics: Online fabric shop focused on curated fashion fabrics and indie designer patterns for garment makers. Comparable in serving the indie-pattern-driven home sewist segment with a curated e-commerce-first experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StonemountainandDaughter
• Instagraminstagram.com/stonemountainfabric
• Pinterestpinterest.com/stonemtfabrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonemountain & Daughter Fabrics