Pattern

eCommerce Design Servicesthisispattern.com

Pattern Design, LLC is a Berkeley-based digital design agency providing UX/UI design, brand identity, and Shopify Plus development for enterprise and mid-market DTC brands. Acquired by Domaine Worldwide in January 2026, the firm operates as a small remote-first team.

Company typePrivate
Founded2018
HeadquartersBerkeley, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Pattern does

Pattern Design, LLC is a Berkeley, California-based digital design agency founded in 2018 by Michael Janiak (Executive Creative Director) and Isaac Newton (Engagement Director). The firm specializes in experience-driven eCommerce, providing UX and UI design, brand identity development, product design and strategy, and Shopify Plus and Shopify Enterprise design and development. Pattern positions itself as a design-first partner within the Shopify agency ecosystem, applying a First Principles Design Methodology that starts from core truths of brand, customer, and business goals rather than template-driven approaches.

The agency's technical delivery centers on the Shopify Plus platform, where it holds both Partner and Enterprise partner status. Pattern has developed proprietary tooling including the Pattern Theme Framework, a modular approach to Shopify theme development, and has built an integrated technology partner stack spanning Klaviyo, Yotpo, Ordergroove, Revieve, VTEX, and deco.cx. The firm has delivered projects for a diverse roster of enterprise and mid-market direct-to-consumer brands including Netflix Shop, Metallica, Benefit Cosmetics, Allbirds, Rothy's, Kate Somerville, Society6, Suja, Framebridge, Bobbie, Paige, and Tilebar. The agency operates as an intentionally small, remote-first team of 11-50 employees with co-working presence in San Francisco, New York, Los Angeles, Minneapolis, and Portland, and earned over 200 industry awards across Webby Awards, W3 Awards, Shopify Commerce Awards, Anthem Awards, and Adweek recognition.

Pattern runs a professional services model with custom-scoped, multi-year engagements sold through direct sales and business development rather than self-serve channels; pricing is quote-based and not publicly disclosed. On January 8, 2026, Pattern was acquired by Domaine Worldwide, a global Shopify design and development practice backed by middle-market private equity firm BV Investment Partners. The combined entity supports over 100 brands across the United States, Canada, and Europe, and Pattern continues to operate under its own brand within the Domaine portfolio.

Pattern firmographics

Firmographics

Name: Pattern
Legal name: Pattern Design, LLC
Website: https://thisispattern.com
Company type: Private
Founded year: 2018
Operating status: Acquired
Headcount range: 11–50 employees
Short description: Pattern Design, LLC is a Berkeley-based digital design agency providing UX/UI design, brand identity, and Shopify Plus development for enterprise and mid-market DTC brands. Acquired by Domaine Worldwide in January 2026, the firm operates as a small remote-first team.
Ownership category
akta.pro rank

Pattern industry classification

Industry

Product category: eCommerce Design Services
NAICS: Industrial Design Services (54142), Graphic Design Services (54143)
akta.pro primary industry: Exhibition, Retail & Experiential Design (BPAHAKAL)
akta.pro secondary industry: Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

Shopify Plus development
UX UI design services
ECommerce experience design
Brand identity design
Shopify replatforming services

Where Pattern is headquartered

Location

Headquarters

HQ city: Berkeley
HQ country: United States
HQ region: North America

Offices6 records

Markets served

Pattern business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Design and Development Services: Pattern generates revenue through professional services engagements including UX/UI design, Shopify Plus development, brand identity, and eCommerce experience design. Projects range from brand launches and redesigns to full platform migrations.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom project-based pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Pattern product offering

Product offering

Core offering

Pattern is a design-first digital agency that delivers UX/UI design, Shopify Plus and Shopify Enterprise design and development, brand identity systems, eCommerce experience design, and product design & strategy. Engagements span brand launches, redesigns, and full platform migrations to Shopify, delivered as integrated, custom-scoped projects for DTC brands, founder-led companies, and Fortune 500 eCommerce leaders.

Product overview

Pattern is a digital design agency offering a unified suite of experience-driven commerce services built around design-first principles. The core offering spans UX & UI design, Shopify Plus and Shopify Enterprise design and development, brand identity systems, ecommerce experience design, and product design & strategy. These services are delivered as an integrated agency offering rather than a modular software product—each discipline informs the others to create cohesive brand and commerce experiences. Pattern operates as a Shopify Plus partner, building custom ecommerce solutions exclusively on the Shopify platform for clients ranging from startups to Fortune 500 brands. In January 2026, Pattern was acquired by Domaine Worldwide, combining its design expertise with Domaine's engineering and delivery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

UX & UI Design Services Experience-driven UX and UI design services that apply first-principles design methodology to help DTC and enterprise brands create differentiated, custom digital experiences rather than template-driven storefronts. Targeted at brands undergoing major digital inflection points such as redesigns and platform migrations.
Shopify Plus & Enterprise Design and Development Full-service Shopify Plus and Shopify Enterprise design, development, and replatforming services for large-scale eCommerce operations. Includes custom theme development, Storefront 2.0 implementations, and enterprise-grade builds, delivered as part of Pattern's Shopify Plus Partner certification.
Brand Identity & Strategy Brand identity systems, visual design, and strategic positioning services for DTC brands and commerce companies. Delivered alongside commerce and product design to create cohesive brand and commerce experiences.
eCommerce Experience Design End-to-end eCommerce experience design encompassing digital strategy, customer journey mapping, and conversion-optimized storefront development for brands across apparel, beauty, home, food and beverage, and entertainment verticals.
Product Design & Strategy Digital product design and strategic consulting services for brands undergoing major digital transformations, platform migrations, and brand refreshes, integrating strategy, design, and technical planning from day one.

Quantifiable outcome

+60% add-to-cart rate for Society6
+4 more outcomes

Companies that use Pattern

Customer profile

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Pattern technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Pattern partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Domaine WorldwidecoreStrategic or Co-development Partner · 8 January 2026Domaine Worldwide, a leading global Shopify design and development practice, acquired Pattern in January 2026. The acquisition combines Pattern's design-first, experience-driven ethos with Domaine's engineering and delivery excellence to deliver experience-first digital commerce at scale. The combined entity supports over 100 brands across the US, Canada, and Europe.
Shopify PluscoreTechnology or IntegrationPattern is a certified Shopify Plus Partner and Shopify Plus Enterprise partner, specializing in building eCommerce experiences on the Shopify Plus platform. The partnership involves design and development services for Shopify Plus clients.
SDGminorImplementation/ SI/ Consulting PartnerDevelopment partner for Society6 Shopify Plus redesign project, working alongside Pattern on custom development solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Pattern competitors and assessment

Company assessment

Others

Klaviyo: Email and customer data platform integrated by Pattern on Shopify Plus builds (e.g., Kate Somerville). Comparable as a technology ecosystem partner rather than a direct competitor, but represents the broader commerce tooling stack Pattern helps clients deploy.
Yotpo (now part of Future Commerce Brands): An ecosystem technology partner Pattern integrates for reviews and loyalty on Shopify Plus implementations. Listed as a technology partner of Pattern and comparable as adjacent commerce-infrastructure enabling services for DTC merchants rather than a direct competitor.

Direct peers

Optimum7: A Shopify Plus partner agency offering custom design, development, and replatforming services for enterprise brands. Directly comparable as a Shopify-focused commerce agency serving mid-market and enterprise DTC clients with project-based engagements similar to Pattern's core offering.
BlueSwitch: A Shopify Plus agency delivering custom theme design, development, and replatforming for established brands. Directly comparable as a specialized Shopify Plus agency focused on high-craft design and development work for growth-stage and enterprise merchants.
Absolute Web: A Shopify Plus partner agency offering design, development, and digital marketing services to DTC and B2B brands. Comparable boutique-to-mid-market Shopify Plus partner serving similar verticals (fashion, beauty, lifestyle) with project-based engagement model.
OuterBox: An award-winning digital agency specializing in Shopify Plus design, development, and SEO for enterprise commerce brands. Closely comparable in service mix (Shopify Plus replatforming, UX/UI design, conversion optimization) and target customer profile of growth-stage and enterprise DTC merchants.
Stitch Design Works: A boutique digital design agency focused on eCommerce experiences and Shopify Plus development for premium and luxury DTC brands. Closely comparable positioning as a design-first Shopify Plus partner targeting founder-led and premium brands seeking differentiation.
Domaine Worldwide: Now Pattern's parent company following the January 2026 acquisition, Domaine is a global enterprise Shopify design and development agency. Directly comparable Shopify Plus partner with overlapping service lines (UX/UI, replatforming, brand experience) and complementary engineering depth—together forming the most directly comparable competitor/partner in the space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Pattern financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pattern leadership team

Management profile

Number of profiles

Profiles4 records

Pattern funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pattern M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pattern

What does Pattern do?

Is Pattern a public or private company?

Pattern is a private company. It is classified as private equity controlled and is currently acquired.

When was Pattern founded?

Pattern was founded in 2018. It employs 11 to 50 people.

Where is Pattern based?

Pattern is headquartered in Berkeley, United States, in the North America region.

How does Pattern make money?

One revenue line is on record: design and Development Services.

Who are Pattern's main competitors?

Others on record are Klaviyo and Yotpo (now part of Future Commerce Brands). Direct peers are Optimum7, BlueSwitch, Absolute Web, OuterBox, Stitch Design Works and Domaine Worldwide.

Does Pattern have an API?

No public API is recorded for Pattern.

What industry is Pattern in?

Pattern's product category is eCommerce Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 54142.