The Coach House
The Coach House is a privately-held, 480-seat live music venue in San Juan Capistrano, California, founded in 1980. It serves consumer concert-goers, private event organizers, and dinner guests with national touring acts, on-site dining, and full-service event rentals for 60-660 guests.
- Company typePrivate
- Founded1980
- HeadquartersSan Juan Capistrano, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Coach House does
The Coach House is a privately-held live music and event venue located at 33157 Camino Capistrano in San Juan Capistrano, California, founded in 1980 by Gary Folgner. The single-site venue offers a 480-seat main hall with a 32' x 15' stage, state-of-the-art sound, lighting, and audio-visual systems, a 300-seat priority dinner section, seven private VIP suites across a 2,000 sq ft second-level hospitality floor, and 180+ complimentary parking spaces. It serves three primary customer segments: consumer concert-goers attending national and international touring acts plus tribute and local musicians (ticketed via TicketWeb, box office, and walk-up), private event organizers hosting corporate functions, weddings, receptions, and film shoots (60-660 guests), and dinner guests who purchase priority seating with a $20 minimum food charge.
The business operates four transaction-fee revenue streams: ticket sales (cash $20-$79.50, online $28-$89.89), dinner reservations and on-site food service, private venue rentals bundled with catering and beverage service, and beverage services. The go-to-market is event-driven and regionally focused on Orange County and Southern California, supported by an official website, email newsletter, and organic social media presence on Facebook, Instagram, Twitter, and Bandsintown. Notable performers over the venue's history include B.B. King, Bonnie Raitt, Chris Isaak, Tori Amos, Tom Jones, and The Black Crowes, and the venue claims more than 6,000 successfully executed events over the past 20 years. Accommodation partnerships with Best Western Capistrano Inn, Hilton Garden Inn Doheny Beach, and Dana Point Marina Inn extend the geographic draw for out-of-town visitors.
The Coach House firmographics
Firmographics- Name
- The Coach House
- Legal name
- The Coach House
- Website
- https://thecoachhouse.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Coach House is a privately-held, 480-seat live music venue in San Juan Capistrano, California, founded in 1980. It serves consumer concert-goers, private event organizers, and dinner guests with national touring acts, on-site dining, and full-service event rentals for 60-660 guests.
- Ownership category
- akta.pro rank
The Coach House industry classification
Industry- Product category
- Live Music Venue and Event Hosting
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue & Banquet Hall Catering (THAFAIAC)
- akta.pro secondary industry
- Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)
Keywords
Where The Coach House is headquartered
LocationHeadquarters
- HQ city
- San Juan Capistrano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Coach House business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue stream from concert tickets sold through TicketWeb and at the door. Ticket prices range from $20 to $85+ depending on the artist and show.
- Dinner Reservations and Food Service: On-site dining with dinner reservations offering priority seating. Minimum food charge of $20 per person for dinner patrons. Menu includes entrees, appetizers, and desserts.
- Private Event Rentals: Venue rental for corporate functions, weddings, receptions, film shoots, and other private events. Includes on-site catering services and fully stocked beverage services.
- Beverage Services: Fully stocked beverage services included with private events and dinner service. No special licenses or permits required for alcohol service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission / Cash Tickets |
| Unit Pricing | Pay-as-you-go | Online Tickets |
| Unit Pricing | Pay-as-you-go | Dinner Minimum |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Coach House product offering
Product offeringCore offering
The Coach House operates a 480-seat live concert venue in San Juan Capistrano, California, hosting national and international touring acts across multiple genres. It sells tickets through TicketWeb and at the door, offers on-site dinner service with priority show seating, and rents the venue for private events including corporate functions, weddings, and receptions for 60-660 guests.
Product overview
The Coach House is a single-venue music and entertainment complex offering live concert performances, private event hosting, and dining services. The core product is the concert venue (480-guest capacity) featuring national and international touring acts with state-of-the-art sound and lighting systems. Supporting offerings include Private Event Rental for corporate and social events (60-660 guests), Dinner Service with priority show seating, seven VIP Suites for intimate gatherings, and Accommodation Partnerships with local hotels offering guest discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Concert Venue Services Live music concert venue hosting national and international touring acts with 480-guest capacity, state-of-the-art sound, lighting, and audio-visual systems. Open to the general public for ticketed performances.
- Private Event Rental
Quantifiable outcome
- Successfully hosted over 6,000 events in 20 years
Companies that use The Coach House
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
The Coach House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Coach House partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Best Western – Capistrano InnminorPreferred accommodation partner offering 25% discount for Coach House guests. Located nearby in San Juan Capistrano area, providing convenience for out-of-town visitors attending concerts and events.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
The Coach House competitors and assessment
Company assessmentDirect peers
- The Canyon Santa Clarita: Sister venue to The Canyon Club with similar small-capacity concert + dining concept. Closely comparable in business model, target demographic, and artist-booking approach.
- The Canyon Agoura Hills: Companion venue to The Canyon Club's network, comparable in capacity, artist programming mix (legacy + tribute acts), and Southern California small-venue positioning.
- The Canyon Club: Small-capacity Southern California concert venue with dining and private events, directly comparable in scale and concept to The Coach House. Operates a similar mix of legacy rock acts, tribute bands, and dinner-show programming in Agoura Hills.
- The Rose (Pasadena): Recently renovated ~1,200-seat concert venue in Pasadena with similar legacy-act and contemporary touring programming. Comparable Southern California small-to-mid-size concert venue serving an overlapping demographic.
- City National Grove of Anaheim: Comparable ~1,700-seat Orange County concert venue hosting national touring acts. Most geographically proximate peer, competing directly for the same Orange County concert audience and touring artist routing decisions.
- The Troubadour: Iconic small-capacity West Hollywood concert venue with similar legacy artist heritage. Comparable as a long-established Southern California small-room concert venue competing for similar mid-tier touring acts.
- Belly Up Tavern: 500-capacity Solana Beach, CA concert venue with comparable legacy act programming, dining options, and Southern California regional catchment. Directly comparable in scale, market positioning, and operational model.
- Music Box Theater: Small-capacity Cleveland concert venue (~800 seats) with similar intimate venue + national touring act programming model. Directly comparable in scale and business concept, though in a different geographic market.
Broad incumbents
- Greek Theatre: 5,900-capacity outdoor amphitheater in Los Angeles operated by AEG Presents. Competes for regional concert audiences in Southern California but at a meaningfully larger scale, primarily capturing top-tier touring acts.
- House of Blues Anaheim: Larger ~1,000-capacity branded music venue in Orange County operated by Live Nation. Competes for the same Southern California concert audience but at a broader scale and with deeper corporate backing and artist relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Coach House social profiles
Digital presenceThe Coach House financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Coach House leadership team
Management profileNumber of profiles
Profiles1 record
The Coach House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Coach House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Coach House
What does The Coach House do?
The Coach House operates a 480-seat live concert venue in San Juan Capistrano, California, hosting national and international touring acts across multiple genres. It sells tickets through TicketWeb and at the door, offers on-site dinner service with priority show seating, and rents the venue for private events including corporate functions, weddings, and receptions for 60-660 guests.
Is The Coach House a public or private company?
The Coach House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Coach House founded?
The Coach House was founded in 1980. It employs 51 to 100 people.
Where is The Coach House based?
The Coach House is headquartered in San Juan Capistrano, United States, in the North America region.
How does The Coach House make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are dinner Reservations and Food Service, private Event Rentals and beverage Services.
Who are The Coach House's main competitors?
Direct peers on record are The Canyon Santa Clarita, The Canyon Agoura Hills, The Canyon Club, The Rose (Pasadena), City National Grove of Anaheim, The Troubadour, Belly Up Tavern and Music Box Theater. Broad incumbents are Greek Theatre and House of Blues Anaheim.
Does The Coach House have an API?
No public API is recorded for The Coach House.
What industry is The Coach House in?
The Coach House's product category is Live Music Venue and Event Hosting. Its primary akta.pro industry code is THAFAIAC, Venue & Banquet Hall Catering, with a secondary code of HSACALAJ, Venue & Facility Reservations (Private Rooms, Event Spaces). Its NAICS code is 71131 and its SIC code is 7900.