What Streamers Connected does

Streamers Connected is a privately held, London-headquartered marketing consultancy that provides influencer marketing, talent management, community building, and experiential event services to the global games industry, serving both indie studios and AAA publishers. Founded in 2017 by Joshua Castle and Charleyy Vaughan, the firm originally built a 9,000-strong community of micro influencers and has since extended its footprint to 30+ countries. Its client roster includes NetEase Games, Arrowhead Game Studios, Creative Assembly, Bloober Team, Owlcat Games, Wired Productions, Merge Games, Whitethorn Games, and HeadUp Games, with campaigns spanning game launches, demo promotions, anniversaries, and bespoke influencer events such as the Helldivers 2 Anniversary Event in Stockholm.

The company's offering is organized around four interconnected services: Branded Creator Clubs (an ongoing platform for brand-creator collaboration), Talent Management (a talent incubator that grows creators toward graduation at larger agencies), Integrated Communications (a unified marketing strategy combining influencer, PR, social, and paid media), and Sponsored and Organic Creator Campaigns (creative activations across Twitch, TikTok, and YouTube). The underlying technology is described as an influencer marketing platform and community management system focused on gaming, with real-time performance monitoring supporting guaranteed KPIs; pricing is quote-based and tailored to each client's budget and goals, with no public rate card or self-service productization.

The business model is professional services revenue from discrete campaign engagements, supplemented by talent management and publisher/funding introductions for developers. Distribution is direct-to-publisher sales with global delivery, and the firm has reported consistent over-performance against campaign KPIs across multiple genres and publisher sizes. The organization remains small (1-10 employees) with no disclosed external funding, parent company, acquisitions, or restructuring; ownership is concentrated with the founders, and named team members include a Creator & Partnerships Manager and an Influencer Manager alongside the co-founders.

Name

Streamers Connected

Legal name

Streamers Connected

Website

https://streamersconnected.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Streamers Connected is a London-based global marketing consultancy that delivers influencer marketing, talent management, branded creator clubs, and experiential events for indie and AAA game publishers across more than 30 countries.

Ownership category

akta.pro rank

Product category

Gaming Marketing & Influencer Consultancy

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Representatives (541840)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

akta.pro secondary industries

Community & Audience Engagement Tools (Chat, Moderation, Loyalty, Discord Bots) (MPAFAEAH), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Gaming influencer marketing
• Talent management services
• Game marketing consultancy
• Creator community management
• Experiential gaming events

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing campaigns combining paid and organic creator activations, integrated communications, community management, and social media management. Services are tailored around client budget, goals, and target audience with guaranteed KPIs.
2. Talent Management: Talent management and incubation services for content creators, supporting their growth and development within the gaming industry.
3. Experiential Events: Full experiential event organization and management, including influencer events, game launches, and special promotions for publishers and developers.
4. Publisher and Funding Support: Services helping developers connect with publishers and support in securing funding and grants.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Streamers Connected is a global marketing consultancy dedicated to the games industry, providing integrated influencer marketing services for game publishers, developers, and studios. The core offering comprises four interconnected services: Branded Creator Clubs (ongoing brand-creator collaboration platforms), Talent Management (an incubator for emerging gaming influencers), Integrated Communications (full marketing strategies combining PR, social media, paid media, and community management), and Sponsored & Organic Creator Campaigns (paid and organic influencer activations across Twitch, TikTok, and YouTube). Campaigns include guaranteed KPIs and real-time performance monitoring.

Product overview

Streamers Connected is a global marketing consultancy dedicated to the games industry, offering a unified suite of four interconnected services. The core offering consists of Branded Creator Clubs (platforms for brand-creator collaboration), Talent Management (talent incubator for growing influencers), Integrated Communications (full marketing strategies combining PR, social media, and advertising), and Sponsored & Organic Creator Campaigns (influencer activations across Twitch, TikTok, and YouTube). These services work together to support game publishers and studios from indie projects to AAA titles, covering everything from ideation to full launch and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Creator Clubs Ongoing platforms enabling open dialogue, collaboration, and shared creative vision between brands and content creators, fostering authentic connections with target audiences and incentivising creators along the way. Designed for game publishers and brands seeking sustained creator-brand relationships rather than one-off campaigns.
• Talent Management A talent incubator service that nurtures emerging gaming influencers, providing tools, guidance, and insights to help creators grow their skills and reach so they can eventually transition to larger talent agencies. Aimed at content creators, streamers, and micro-influencers seeking professional development and brand partnership opportunities.
• Integrated Communications Full marketing strategy services integrating influencer marketing (organic and sponsored), public relations, community management, social media management, and digital advertising to ensure aligned messaging across all platforms. The consultancy integrates into clients' wider marketing teams to coordinate all areas of marketing. Aimed at game publishers and developers needing end-to-end campaign alignment.
• Sponsored & Organic Creator Campaigns Creative influencer activations combining paid and organic strategies across Twitch, TikTok, and YouTube, ensuring steady content flow during key marketing beats with tracking, reporting, and educational support. Campaigns include guaranteed KPIs and are tailored to client budget, goals, and target audience. Aimed at game publishers and studios running game launches, demo promotions, and event activations.

Quantifiable outcome

• 58% over performance on Vampire Therapist campaign
• +10 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Safe in Our WorldminorStrategic or Co-development PartnerCharitable partnership collaboration with Safe in Our World, a charity dedicated to mental health in the gaming industry. This partnership was formed around the Vampire Therapist campaign as a natural fit given the game's mental health themes, and included joint promotional efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Yogscast (with talent/management arm): UK-based gaming creator network with talent management and brand collaboration capabilities. Comparable as a creator-to-brand intermediary; overlaps on gaming creator representation and brand partnership brokering.

Broad incumbents

• Aspire (formerly AspireIQ): Scaled influencer marketing platform serving brands including gaming publishers. Comparable on creator campaign execution but offers self-serve SaaS tooling rather than pure services, representing the platformization threat.
• Grin (creator marketing platform): Global creator relationship management platform used by brands including gaming-adjacent customers. Comparable end-buyer but sold as SaaS/workflow tooling rather than bespoke gaming-focused services.
• Bastion Agency (gaming practice): Larger full-service marketing/PR agency with a gaming practice. Comparable on influencer and PR services, but offers a much wider portfolio (crisis, creative, paid media) alongside gaming work.
• United Talent Agency (gaming/esports division): Major global talent agency with a gaming and esports representation practice. Comparable on gaming talent management and brand partnership intermediation, but offers elite-tier representation at a different scale.

Direct peers

• Noisy Creatives: UK-based games marketing and PR agency running influencer activations for game publishers. Closely comparable: same geography, same B2B games-publisher buyer, and similar creative/PR-led services as Streamers Connected.
• Plugged In PR: UK games-specialist PR and influencer agency working with publishers and developers. Comparable in vertical focus (games) and service mix (influencer + PR + community) and overlapping client type.
• Metapanda: UK games PR and influencer marketing agency serving indie to AAA publishers. Direct competitor offering overlapping influencer campaigns, PR, and community services for similar buyer personas.
• Soho Square Agency: Entertainment and games influencer marketing agency offering integrated campaigns. Overlaps on gaming publisher client base and influencer/PR services from a specialist-agency model.
• Three of a Kind PR: Games-specialist communications agency offering PR, influencer, and community services to publishers. Comparable services and target market, directly competing for indie-to-AAA launch briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/STRECONN
• LinkedInlinkedin.com/company/streamers-connected
• Facebookfacebook.com/STRECONN

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streamers Connected