The Augusta Press
The Augusta Press is a wholly digital, subscription-based local news publication founded in 2021 that covers news, opinion, sports, lifestyle, and classifieds for the Augusta, Georgia metropolitan area and surrounding CSRA region in Georgia and South Carolina.
- Company typePrivate
- Founded2021
- HeadquartersAugusta, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Augusta Press does
The Augusta Press is a wholly digital local news publication founded in 2021 and headquartered in Augusta, Georgia, serving the Central Savannah River Area (CSRA) spanning Richmond County, Columbia County, and Aiken County, South Carolina. It produces original reporting, opinion, lifestyle, sports, classifieds, and obituary content across beats including Politics & Government, Crime & Courts, Business, Education, and Health/Science/Technology, supported by a daily email newsletter and multi-channel social distribution on Facebook, X, Instagram, and YouTube. Its content archive exceeds 10,000 articles, and the team is led by Editor Debbie Redden van Tuyll with a small reporting staff of approximately seven journalists covering education, government, crime, and community topics.
The underlying technology stack is a standard content-managed digital publishing platform (theaugustapress.com) with a subscription paywall, social media channels, and a YouTube video archive; no proprietary AI, API, or integration layer is disclosed. The publication operates an obituaries sub-product through a partnership with Legacy.com and a classifieds sub-product that links to legal notices (georgiapublicnotice.com), jobs, real estate, and property transfers.
The business model is direct-to-consumer subscription plus advertising. Subscribers pay $9.99 per month or $99.99 per 12 months for unlimited content access and the daily Augusta Press Newsletter; a separate advertising stream is sold to local businesses (heating/AC, property management, legal, real estate) via direct outreach. The company is privately held, founder/owner-operated, with no disclosed parent company, institutional investors, venture capital backing, or funding rounds; revenue, subscriber counts, and ownership structure are not publicly disclosed.
The Augusta Press firmographics
Firmographics- Name
- The Augusta Press
- Legal name
- The Augusta Press
- Website
- https://theaugustapress.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Augusta Press is a wholly digital, subscription-based local news publication founded in 2021 that covers news, opinion, sports, lifestyle, and classifieds for the Augusta, Georgia metropolitan area and surrounding CSRA region in Georgia and South Carolina.
- Ownership category
- akta.pro rank
The Augusta Press industry classification
Industry- Product category
- Local Digital News
- NAICS
- Newspaper Publishers (51311), Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)
Keywords
Where The Augusta Press is headquartered
LocationHeadquarters
- HQ city
- Augusta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Augusta Press business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Revenue: The Augusta Press generates primary revenue through digital subscriptions. The publication offers monthly subscriptions at $9.99/month and annual subscriptions at $99.99/12 months. Subscribers receive unlimited access to all content plus the daily Augusta Press Newsletter.
- Advertising: The Augusta Press generates advertising revenue from local businesses. Advertisers can contact the publication at [email protected]. The website displays display advertisements from local businesses including real estate companies, law firms, and home services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription - $9.99/month |
| Subscription | Annual | Annual Subscription - $99.99/12 months |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Augusta Press product offering
Product offeringCore offering
The Augusta Press is a wholly digital local news publication serving the Augusta, Georgia metropolitan area (CSRA). It provides comprehensive local coverage across politics, government, crime, courts, business, education, sports, lifestyle, and opinion, generating revenue through digital subscriptions (monthly and annual) supplemented by local advertising, a video archive, obituary services, and classifieds.
Product overview
The Augusta Press is a wholly digital local news publication that launched in 2021, serving the Augusta, GA metropolitan area (CSRA). The company operates a single unified digital platform offering local news coverage across categories including Politics & Government, Crime & Courts, Business, Education, Health/Science/Technology, Lifestyle, Sports, and Obituaries. The core product is the digital news subscription service, available via Monthly ($9.99/month) or Annual ($99.99/12 months) subscription tiers. Additional offerings include a Video Archive, Obituaries Service (via Legacy.com partnership), and Classifieds. All subscribers receive the daily Augusta Press Newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- The Augusta Press Digital News Subscription A wholly digital local news subscription service providing unlimited access to all Augusta Press content including news, opinion, lifestyle, sports, and obituaries, plus the daily Augusta Press Newsletter, for individual readers in the CSRA.
- Video Archive A collection of video content covering local news, events, and community stories, accessible through The Augusta Press website.
- Obituaries Service An obituary submission and viewing service powered through a partnership with Legacy.com, allowing readers to submit and browse local obituaries.
- Classifieds Online classified listings including legal notices, job search, real estate listings, and property transfers for the CSRA community.
Companies that use The Augusta Press
Customer profileSegments1 record
Ideal customer profiles1 record
The Augusta Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Augusta Press partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Augusta Press competitors and assessment
Company assessmentRegional players
- The State (Columbia, SC): South Carolina regional daily owned by The McClatchy Company covering Columbia and parts of the Midlands. Comparable mid-size-market local news subscription model with overlap on Aiken-area South Carolina coverage.
- Savannah Morning News: Georgia regional daily owned by Gannett serving the Savannah market. Comparable digital subscription + advertising business model for a Georgia local news audience, though in a different metro.
- The Macon Telegraph: Central Georgia regional daily owned by Gannett. Similar mid-size-market digital subscription model and local government/crime coverage orientation as The Augusta Press.
Emerging players
- Axios Local: Digital-first local newsletter model (Smart Brevity format) that operates in multiple U.S. cities. Represents the broader digital-native local news template that The Augusta Press follows, with similar subscription/ads mix.
Direct peers
- Aiken Standard: Local daily covering Aiken, SC and parts of the CSRA, owned by Lee Enterprises. Competes for readers and advertisers in the same Aiken County segment that The Augusta Press serves, with comparable local government and crime coverage.
- The Jail Report: Hyper-local crime and courts publication founded by Augusta Press reporter Greg Rickabaugh. Overlaps directly with Augusta Press's Crime & Courts beat serving the same CSRA audience.
- Augusta Today: Local city magazine covering Augusta lifestyle, arts, and community. The Augusta Press editor previously led Augusta Today, and the two publications overlap on lifestyle and community coverage in the same market.
- The Augusta Chronicle: The legacy daily newspaper serving Augusta and the CSRA, owned by Gannett. Directly competes for the same local news audience, advertisers, and government-coverage beat that The Augusta Press targets.
Broad incumbents
- The Atlanta Journal-Constitution: Georgia's largest newspaper, owned by Cox Enterprises, covering metro Atlanta with a digital subscription model. Sets the regional benchmark for digital subscription pricing and editorial depth in Georgia local news.
- WJBF NewsChannel 6: ABC affiliate television station based in Augusta covering local news, weather, and sports. Competes for the same local-news audience attention and local advertiser dollars across the CSRA market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Augusta Press social profiles
Digital presenceThe Augusta Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Augusta Press leadership team
Management profileNumber of profiles
Profiles7 records
The Augusta Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Augusta Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Augusta Press
What does The Augusta Press do?
The Augusta Press is a wholly digital local news publication serving the Augusta, Georgia metropolitan area (CSRA). It provides comprehensive local coverage across politics, government, crime, courts, business, education, sports, lifestyle, and opinion, generating revenue through digital subscriptions (monthly and annual) supplemented by local advertising, a video archive, obituary services, and classifieds.
Is The Augusta Press a public or private company?
The Augusta Press is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Augusta Press founded?
The Augusta Press was founded in 2021. It employs 11 to 50 people.
Where is The Augusta Press based?
The Augusta Press is headquartered in Augusta, United States, in the North America region.
How does The Augusta Press make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising.
Who are The Augusta Press's main competitors?
Regional players on record are The State (Columbia, SC), Savannah Morning News and The Macon Telegraph. Axios Local is listed as an emerging player. Direct peers are Aiken Standard, The Jail Report, Augusta Today and The Augusta Chronicle. Broad incumbents are The Atlanta Journal-Constitution and WJBF NewsChannel 6.
Does The Augusta Press have an API?
No public API is recorded for The Augusta Press.
What industry is The Augusta Press in?
The Augusta Press's product category is Local Digital News. Its primary akta.pro industry code is MPAJADAK, Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data). Its NAICS code is 51311 and its SIC code is 2711.