Aiken Standard
Aiken Standard is a daily local newspaper serving Aiken County, South Carolina, operating since 1867 as part of the Evening Post Publishing / Post and Courier group. It monetizes local news through print and digital subscriptions, advertising, classifieds, a local marketplace, and an event ticketing platform.
- Company typePrivate
- Founded1867
- HeadquartersAiken, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Aiken Standard does
Aiken Standard is a daily local newspaper serving Aiken County, South Carolina, and surrounding communities. Founded in 1867, the publication operates as a subsidiary within the Evening Post Publishing Newspaper Group and is distributed under the Post and Courier network's South Carolina umbrella. Its editorial focus is hyperlocal coverage of Aiken County politics, public safety, business, education, community events, obituaries, and area sports, including Masters Tournament-adjacent coverage of nearby Augusta. Customers are local residents (subscribers) and local small and medium businesses (advertisers, classifieds users, event organizers).
The company's product portfolio centers on a digital news website, e-paper digital replica, mobile applications, and email newsletters, with adjacent monetization through classifieds, a local online marketplace, traditional print advertising, and a dedicated event ticketing platform (tickets.aikenstandard.com). The underlying technology is a standard TownNews-based content management and publishing platform that supports multi-channel content distribution across web, mobile, and print editions.
Aiken Standard's revenue model combines four streams: recurring print and digital subscriptions from local residents, display and classified advertising from local businesses, transaction-fee revenue from classifieds, real estate listings, and legal notices, and ticketing fees from local events. Distribution combines a print rack network across Aiken County with a digital subscription funnel hosted on Post and Courier's shared commerce infrastructure. Pricing is not publicly disclosed, and revenue figures are not reported in available sources.
Aiken Standard firmographics
Firmographics- Name
- Aiken Standard
- Legal name
- Aiken Standard, an Evening Post Publishing Newspaper Group
- Website
- https://aikenstandard.com
- Company type
- Private
- Founded year
- 1867
- Operating status
- Operating
- Short description
- Aiken Standard is a daily local newspaper serving Aiken County, South Carolina, operating since 1867 as part of the Evening Post Publishing / Post and Courier group. It monetizes local news through print and digital subscriptions, advertising, classifieds, a local marketplace, and an event ticketing platform.
- Ownership category
- akta.pro rank
Where Aiken Standard is headquartered
LocationHeadquarters
- HQ city
- Aiken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aiken Standard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscriptions: Print and digital subscription revenue from local residents and community members seeking local news coverage for Aiken County.
- Advertising: Display advertising, branded content, print ads, and interactive media offerings for local businesses.
- Classifieds and Marketplace: Revenue from classified listings, real estate marketplace, job listings (SC Jobs), and legal notices.
- Event Ticketing: Ticketing platform (tickets.aikenstandard.com) for local events, concerts, sports, and entertainment.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Aiken Standard product offering
Product offeringCore offering
Aiken Standard is a local daily newspaper serving Aiken County, South Carolina, providing hyperlocal news coverage across politics, business, public safety, education, sports, and community events. Its core offering is original local journalism distributed through print, a digital news website, e-paper edition, mobile apps, and email newsletters, supplemented by local classifieds, print advertising, and a community event ticketing platform.
Product overview
Aiken Standard is a local digital news platform operated by Evening Post Publishing, offering comprehensive coverage of Aiken County, SC and surrounding areas. The company's product portfolio centers on its core news website providing local news across categories including politics, business, public safety, education, sports, and entertainment. Supporting products include an E-Paper digital edition, mobile application, email newsletter subscriptions, and a ticket sales platform for local events. Additional services include classified advertising, print advertising, and a local marketplace. The platform operates as a traditional local newspaper transitioned to digital-first distribution while maintaining print advertising revenue streams.
Differentiator
Problem solved
Functional benefit
Products and services
- Aiken Standard News Website Primary digital news platform providing hyperlocal news coverage for Aiken, SC and Aiken County, including politics, business, public safety, education, sports, opinion, and community events.
- E-Paper Digital replica of the print Aiken Standard newspaper accessible online for subscribers, mirroring the print edition page-for-page.
- Mobile App Mobile application for accessing Aiken Standard news content on smartphones and tablets for subscribers on the go.
- Ticket Sales Platform Event ticketing platform enabling purchase and management of tickets for local events, concerts, sports, theater, and festivals in the Aiken area.
- Email Newsletter Email newsletter service delivering daily or periodic Aiken Standard news updates directly to subscribers' inboxes.
- Classifieds Online classified advertising section for jobs, real estate, vehicles, merchandise, and legal notices serving Aiken County buyers and sellers.
- Print Advertising Traditional print advertising placements available in the physical Aiken Standard newspaper edition for local businesses.
- Local Marketplace Local online marketplace for buying and selling goods and services within the Aiken County community.
Companies that use Aiken Standard
Customer profileSegments2 records
Ideal customer profiles2 records
Aiken Standard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aiken Standard partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Aiken Standard competitors and assessment
Company assessmentDirect peers
- Greenville News: Daily newspaper serving Greenville, SC, part of the USA Today network. Comparable in scale and business model to Aiken Standard as a South Carolina regional daily operating on subscription + advertising revenue.
- Patch.com: Hyperlocal digital news network operating across thousands of U.S. communities. Direct competitor in the local news category, though its model is purely digital/free vs. Aiken Standard's hybrid subscription approach.
- The State: Daily newspaper serving Columbia, SC, and a fellow South Carolina regional daily. Operates a comparable subscription and advertising model and competes for statewide digital readership against Aiken Standard's parent network.
- The Post and Courier: The flagship newspaper of Evening Post Publishing, serving Charleston, SC. Sister publication to Aiken Standard within the same parent group, sharing technology, subscription infrastructure, and statewide advertising sales — the most direct internal comparable.
- The Augusta Chronicle: Daily newspaper covering Augusta, GA, just across the border from Aiken, SC. Competes with Aiken Standard for Masters Tournament coverage and regional audiences in the CSRA (Central Savannah River Area).
Emerging players
- Nextdoor: Hyperlocal community platform offering local news, events, and marketplace features. Represents the digital-native competition that increasingly substitutes for traditional local newspapers like Aiken Standard.
Others
- Southern Pines Media: Independent community news publisher operating in the Carolinas. Comparable as a small-scale local news operator facing similar digital transformation challenges, though focused on different specific markets.
Broad incumbents
- Lee Enterprises: Major U.S. newspaper group operating 75+ daily newspapers across 26 states. Comparable as a diversified regional/local newspaper operator facing the same digital transition pressures.
- Gannett: Largest U.S. newspaper chain (USA Today, Greenville News, dozens of regional dailys). Competes indirectly through its network of SC and Southeast properties and represents the broader incumbent model Aiken Standard operates within.
Regional players
- Aiken.com: Local community website serving the Aiken, SC area with news, events, and business listings. Functions as an informal community portal overlapping with Aiken Standard's coverage and event calendar offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Aiken Standard social profiles
Digital presenceAiken Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aiken Standard leadership team
Management profileNumber of profiles
Aiken Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aiken Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aiken Standard
What does Aiken Standard do?
Aiken Standard is a local daily newspaper serving Aiken County, South Carolina, providing hyperlocal news coverage across politics, business, public safety, education, sports, and community events. Its core offering is original local journalism distributed through print, a digital news website, e-paper edition, mobile apps, and email newsletters, supplemented by local classifieds, print advertising, and a community event ticketing platform.
Is Aiken Standard a public or private company?
Aiken Standard is a private company. It is classified as corporate owned and is currently operating.
When was Aiken Standard founded?
Aiken Standard was founded in 1867.
Where is Aiken Standard based?
Aiken Standard is headquartered in Aiken, United States, in the North America region.
How does Aiken Standard make money?
Four revenue lines are on record. Subscriptions are the primary driver. The others are advertising, classifieds and Marketplace and event Ticketing.
Who are Aiken Standard's main competitors?
Direct peers on record are Greenville News, Patch.com, The State, The Post and Courier and The Augusta Chronicle. Nextdoor is listed as an emerging player. Southern Pines Media is listed as an others. Broad incumbents are Lee Enterprises and Gannett. Aiken.com is listed as a regional player.
Does Aiken Standard have an API?
No public API is recorded for Aiken Standard.