Skijor International
Skijor International, founded in 2012 and based in New York, is a bootstrapped sports promotion firm that organizes skijoring races across horses, dogs, motorized, and reindeer disciplines, serving athletes, equestrians, and racing venues in ten countries.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Skijor International does
Skijor International, LLC is a privately held sports promotion and event-marketing company founded in 2012 by Loren Zhimanskova and headquartered at 50 Vanderbilt Avenue #49, New York. The company organizes and promotes competitive skijoring races across multiple modalities — equine (horses), dog-powered, motorized, and reindeer — and serves as the self-described leader and unifying body for skijoring worldwide, with a stated operational footprint spanning ten countries across North America (USA, Canada), Europe (France, Switzerland, Italy, Austria, Poland, the United Kingdom, the Netherlands), and Oceania (Australia).
The company's core offering is event promotion and sport governance rather than a technology product. It maintains a content-rich website (skijorinternational.com) covering global skijoring history, event listings, and discipline-specific information; coordinates with affiliated bodies such as Skijor USA; and in 2024 announced the formation of the International Federation of Skijoring and a partnership with StreamHorse, a live-stream and entertainment platform for equestrian disciplines. The company is also actively pursuing inclusion of skijoring in the 2030 Chamonix and 2034 Salt Lake City Winter Olympics. Skijoring events in the USA and Canada draw over 100,000 annual spectators according to the source material.
Business model and monetization mechanics are not publicly disclosed. The company is structured as a New York LLC, is bootstrapped with no external institutional investment, and operates with 1-10 employees. Revenue is described as derived from promoting skijoring events, organizing races, and supporting global sport expansion, but no pricing tiers, contract values, sponsorship income, or financial figures are available. Customer segments are fragmented across competitive athletes, equestrian riders, racing venues/host communities, and spectators, with no enterprise logos or contracted-revenue disclosures.
Skijor International firmographics
Firmographics- Name
- Skijor International
- Legal name
- Skijor International, LLC
- Website
- https://skijorinternational.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Skijor International, founded in 2012 and based in New York, is a bootstrapped sports promotion firm that organizes skijoring races across horses, dogs, motorized, and reindeer disciplines, serving athletes, equestrians, and racing venues in ten countries.
- Ownership category
- akta.pro rank
Skijor International industry classification
Industry- Product category
- Winter Sports Event Promotion
- NAICS
- Spectator Sports (7112), Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)
Keywords
Where Skijor International is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Skijor International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Sport Promotion and Event Services: Skijor International generates revenue through promoting skijoring events, organizing races, and supporting the global expansion of the sport. The company serves as a unifying body for skijoring worldwide and markets races internationally.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Skijor International product offering
Product offeringCore offering
Skijor International organizes and promotes competitive skijoring races involving reindeer, horses, dogs, and motorized vehicles, and is establishing the International Federation of Skijoring™ as the unifying governance body for the sport worldwide. The company coordinates racing circuits across North America, Europe, and Oceania, markets skijoring events to venues and participants, and leads the initiative to pursue Olympic inclusion for the sport.
Product overview
Skijor International is an organization that promotes the sport of skijoring (skiing pulled by animals, horses, or vehicles) globally. Founded in 2012 and based in New York, the company serves as a unifying body for the sport worldwide, organizing events, providing educational content about different skijoring disciplines (equine, reindeer, dogs, motorized), and working toward Olympic inclusion for the sport. The company operates content sections covering global history of skijoring, event listings across multiple continents, and partnership announcements.
Differentiator
Problem solved
Functional benefit
Products and services
- International Federation of Skijoring™ Governance and unification body being established by Skijor International to represent and unite skijoring worldwide, with a stated mission to pursue Olympic inclusion for the sport at the 2030 Chamonix and 2034 Salt Lake City Winter Games.
- Skijoring Race Organization and Promotion End-to-end event organization and international promotion of competitive skijoring races across equine, reindeer, dog, and motorized modalities for racing venues, mountain-town communities, and equestrian/skiing participants worldwide.
Quantifiable outcome
- Network spans 10 countries across multiple continents with organized racing circuits
Companies that use Skijor International
Customer profileSegments3 records
Ideal customer profiles2 records
Skijor International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Skijor International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StreamHorsecoreSkijor USA and Skijor International announced a partnership with StreamHorse, the premier live-stream, replay, entertainment and education community for all international equestrian disciplines, sports and breeds. StreamHorse provides a platform where horse enthusiasts can join to expand their horizons. The partnership connects skijoring with the broader equestrian community through live streaming and entertainment content.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Skijor International competitors and assessment
Company assessmentEmerging players
- StreamHorse: Live-streaming and content platform for equestrian disciplines and a 2024 strategic partner of Skijor International; comparable as a complementary distribution and media layer over niche equestrian content.
Broad incumbents
- U.S. Equestrian Federation: National governing body for equestrian sport in the United States; relevant peer in sanctioning and standardizing equine competition formats that touch Skijor International's primary modality.
- International Ski Federation (FIS): FIS is the global governing body for skiing and snowboarding and an IOC-recognized federation; Skijor International's Olympic inclusion ambition places it as a potential applicant or affiliate alongside FIS-recognized disciplines.
- International Federation for Equestrian Sports (FEI): FEI is the IOC-recognized global governing body for equestrian sports; Skijor International's equine modality sits at the intersection of skiing and equestrian governance, making FEI a structural counterpart and potential rival for sanctioning authority.
Direct peers
- Red Lodge Skijoring Race: Historic North American equine skijoring competition referenced in the NASJA history; directly competes for attention and athletes within the same niche Skijor International promotes.
- Steamboat Springs Winter Carnival Ski Joring: The original U.S. ski joring venue referenced in Skijor International's NASJA history as the birthplace of the sport's modern U.S. revival; a peer event-organizer with comparable audience and tradition.
- White Turf St. Moritz: St. Moritz's White Turf event features horse racing on a frozen lake with skiers — a high-profile European skijoring event comparable in format and audience profile to events organized or supported by Skijor International.
- Skijor USA: Skijor USA is explicitly cited as the unifying body for skijoring in the United States and a partner of Skijor International; it organizes and sanctions equine skijoring events domestically, making it the most direct peer in sport-governance and event promotion.
- Leadville Ski Joring International Championship: Long-running Colorado equine skijoring event dating to the 1950s; one of the marquee U.S. skijoring competitions and a likely stakeholder in Skijor International's federation coalition.
- NASJA (North American Ski Joring Association): North American governing body for ski joring referenced in Skijor International's own history page; closely comparable in mandate to organize and standardize the sport at a regional level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Skijor International social profiles
Digital presenceSkijor International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skijor International leadership team
Management profileNumber of profiles
Profiles1 record
Skijor International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skijor International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skijor International
What does Skijor International do?
Skijor International organizes and promotes competitive skijoring races involving reindeer, horses, dogs, and motorized vehicles, and is establishing the International Federation of Skijoring™ as the unifying governance body for the sport worldwide. The company coordinates racing circuits across North America, Europe, and Oceania, markets skijoring events to venues and participants, and leads the initiative to pursue Olympic inclusion for the sport.
Is Skijor International a public or private company?
Skijor International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skijor International founded?
Skijor International was founded in 2012. It employs 1 to 10 people.
Where is Skijor International based?
Skijor International is headquartered in New York, United States, in the North America region.
How does Skijor International make money?
One revenue line is on record: sport Promotion and Event Services.
Who are Skijor International's main competitors?
StreamHorse is listed as an emerging player. Broad incumbents are U.S. Equestrian Federation, International Ski Federation (FIS) and International Federation for Equestrian Sports (FEI). Direct peers are Red Lodge Skijoring Race, Steamboat Springs Winter Carnival Ski Joring, White Turf St. Moritz, Skijor USA, Leadville Ski Joring International Championship and NASJA (North American Ski Joring Association).
Does Skijor International have an API?
No public API is recorded for Skijor International.
What industry is Skijor International in?
Skijor International's product category is Winter Sports Event Promotion. Its primary akta.pro industry code is MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.). Its NAICS code is 7112 and its SIC code is 7948.