North American Snowsports Journalists Association

What North American Snowsports Journalists Association does

NASJA is a private, nonprofit professional membership association founded in 1963 that serves snowsports media professionals and the snowsports industry in the United States and Canada. It provides official press credentials, industry access, networking events, discounted ski pass benefits, professional development workshops, and a multi-decade awards program that recognizes excellence in snowsports journalism across written, photographic, and podcast formats. The organization operates three membership tiers — Press ($85/year), Corporate ($225/year), and Student ($24/year up to age 26) — with press credentials reviewed on a two-year cycle and a Board of Directors (President, Vice President, Immediate Past President, Corporate Liaison, and directors) elected from the membership.

The association generates revenue almost entirely through annual membership dues and related ancillary activity; it does not sell technology, take outside investment, or operate as a venture-backed entity. Its technology footprint is minimal: the website and membership workflows are powered by ClubExpress, a third-party club management platform, and there is no proprietary software, mobile app, API, or data product. Distribution is self-serve online through nasja.org, with marketing conducted via a website, the Snowscoops newsletter, social media (Facebook, LinkedIn, X), an annual awards ceremony in May, an annual meeting/convention, and earned media. Member-facing outputs include the Member Showcase content platform, an awards archive, an event calendar, and periodic press releases.

NASJA's broader strategic activity includes maintaining partnerships with Indy Pass and Ikon Pass for member ski access, hosting the Conference of Indypendents with 50+ resort partners, and engaging in advocacy — most recently a March 2026 endorsement of Nordic Combined USA's push for women's inclusion at the 2030 Winter Olympics. The organization has no subsidiaries, no M&A activity, no funding rounds, and no parent company; it is owned and controlled by its membership.

Name

North American Snowsports Journalists Association

Legal name

North American Snowsports Journalists Association

Website

https://nasja.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

NASJA is a North American nonprofit professional membership association founded in 1963 that credentials and networks journalists, photographers, podcasters, and corporate communicators covering ski, snowboard, and Nordic sports through three dues-based membership tiers and a long-running awards program.

Ownership category

akta.pro rank

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NASJA generates revenue through annual membership dues from three categories: Press Membership ($85/year), Corporate Membership ($225/year), and Student Membership ($24/year). This is the primary revenue stream for the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NASJA is a professional membership association that provides credentialing, networking, awards, and professional development services for snowsports journalists and corporate members across North America. It offers three annual membership tiers (Press, Corporate, Student) and administers multiple journalism awards programs including the Harold S. Hirsch Awards and Carson White Snowsports Achievement Award. The organization also publishes industry news and member content via the Snowscoops newsletter and a Member Showcase platform.

Product overview

NASJA is a professional association offering three membership categories: Press Membership ($85/year) for journalists and content creators, Corporate Membership ($225/year) for ski industry businesses, and Student Membership ($24/year up to age 26). The organization operates award programs recognizing excellence in snowsports journalism (Carson White Snowsports Achievement Award, Harold S. Hirsch Awards, Bob Gillen Memorial Award, Mitch Kaplan Award, Paul Robbins Outstanding Competitor Award), maintains a Member Showcase for member content, publishes industry news and articles, and organizes an event calendar. The association is powered by ClubExpress membership management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Membership Annual membership for journalists, writers, photographers, bloggers, podcasters, and other communications professionals who report on ski, snowboard, and Nordic related news via various media outlets. Annual fee is $85 for active press, with credentials reviewed every other year by the Credentials Committee. Benefits include official credentials, industry access, discounted ski passes (Indy Pass, Ikon), networking, and professional development.
• Corporate Membership Annual membership for ski resorts, convention and visitor associations, manufacturers, public relations firms, advertising/marketing or trade associations, and organizations with a business connection to communication and coverage of winter sports. Includes two representatives (primary contact and alternate). Annual fee is $225. Benefits include networking with 190+ press and corporate members, website listing with link, access to membership directories, and attendance at the annual meeting and professional development workshops.
• Student Membership Annual membership for full-time college or university students up to age 26 who cover snowsports including alpine skiing, Nordic skiing, dog sledding, ski jumping, ski orienteering, snowboarding, snowshoeing, uphilling, fat biking, and snow dancing. Annual dues are $24. Student applicants must be enrolled full-time and qualify by submitting snowsports coverage to the Credentials Committee.
• NASJA Awards Programs Multiple annual award programs recognizing excellence in snowsports journalism and communications, including the Carson White Snowsports Achievement Award, Bob Gillen Memorial Award for Professionalism in Public Relations, Mitch Kaplan Award, Paul Robbins Outstanding Competitor Award, and the Harold S. Hirsch Awards of Excellence across words (stand-alone and recurring), images, and podcast categories. Recipients include Tom Kelly, Jessie Diggins, Erik Mogensen, Dino Vournas, Peggy Shinn, Moira McCarthy, and Stuart Winchester.
• Member Showcase Online content platform showcasing the current work of NASJA members, categorized by author and subject, featuring blogs and articles on snowsports.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Nordic Combined USAcoreStrategic or Co-development Partner · 26 March 2026NASJA officially endorsed Nordic Combined USA's campaign advocating for inclusion of women in Nordic Combined events at the 2030 Olympic Winter Games. Following unanimous Board vote on March 24, 2026, NASJA joined the international movement calling for gender equity in this Winter Olympics discipline.
• Indy PasscoreGTM or Marketing PartnerIndy Pass is a corporate member of NASJA and offers discounted ski pass benefits to NASJA press members. NASJA members receive Base Indy Pass codes for the season as a reporting tool to visit independent mountains and cover the sport.
• Ikon PassminorGTM or Marketing PartnerIkon Pass offers special discount offers to NASJA press members as part of membership benefits.
• Ski Resorts and Tourism Organizations (65 Corporate Members)coreGTM or Marketing Partner65 corporate members including ski resorts (Alta, Deer Valley, Whiteface, Gore Mountain, etc.), tourism boards (Austria Tourism, Ski Vermont, Ski Maine), industry associations (NSAA, ORDA), and non-profits (Vermont Adaptive). Members network with press and gain media access.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Canadian Ski Council: The Canadian Ski Council is the national not-for-profit promoting skiing in Canada. NASJA covers both U.S. and Canadian ski journalism, making CSC a regionally adjacent peer with overlapping industry relationships in Canada.

Others

• Adventure Travel Trade Association: ATTA is a membership organization for the adventure travel industry, including tour operators and media. Thematically adjacent to NASJA given winter/adventure travel coverage, but broader in scope and not directly competitive.
• International Ski and Snowboard Federation: FIS is the international governing body for skiing and snowboarding. NASJA engages with FIS-adjacent topics such as Olympic inclusion (Nordic Combined USA endorsement), making FIS an adjacent ecosystem peer rather than a direct competitor.

Broad incumbents

• National Ski Areas Association: NSAA is the broader trade association representing U.S. ski area operators. NSAA is a corporate member of NASJA and represents the resort-operator side of the same snowsports industry NASJA covers editorially.
• Snowsports Industries America: SIA is the trade association for snowsports equipment manufacturers, suppliers, and retailers. Comparable as a snowsports industry association and a natural corporate-member constituency for NASJA, though focused on the product side rather than media.
• US Ski & Snowboard: US Ski & Snowboard is the national governing body for competitive skiing and snowboarding in the U.S. It produces the athletes and competitions that NASJA members cover, and NASJA's awards explicitly recognize US Ski & Snowboard athletes.

Direct peers

• North American Travel Journalists Association: NATJA is a membership-based travel journalism association running awards programs and member showcases. Direct structural peer to NASJA in the travel/sports journalism media space, with overlapping freelance membership.
• Outdoor Writers Association of America: OWAA is a U.S. professional association for outdoor communicators, journalists, photographers, and broadcasters. Highly comparable to NASJA in structure (press + corporate memberships, dues, awards, annual conference) and category-adjacent in coverage (outdoor recreation, which includes snowsports).
• Society of American Travel Writers: SATW is a professional association of travel journalists, photographers, and content creators with tiered press/associate memberships and annual awards. Highly comparable membership-association model serving travel writers, many of whom also cover ski destinations.
• International Skiing History Association: ISHA is a membership organization dedicated to ski and snowboard history, with overlapping ski-industry membership and a board member (Jeff Blumenfeld) who also sits on NASJA's board. Closest peer in terms of snowsports-specific mission and member overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/NASJAsnowscoops
• Facebookfacebook.com/Nasjasnowmedia
• LinkedInlinkedin.com/company/north-american-snowsports-journalists-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Snowsports Journalists Association