Skijor International

What Skijor International does

Skijor International, LLC is a privately held sports promotion and event-marketing company founded in 2012 by Loren Zhimanskova and headquartered at 50 Vanderbilt Avenue #49, New York. The company organizes and promotes competitive skijoring races across multiple modalities — equine (horses), dog-powered, motorized, and reindeer — and serves as the self-described leader and unifying body for skijoring worldwide, with a stated operational footprint spanning ten countries across North America (USA, Canada), Europe (France, Switzerland, Italy, Austria, Poland, the United Kingdom, the Netherlands), and Oceania (Australia).

The company's core offering is event promotion and sport governance rather than a technology product. It maintains a content-rich website (skijorinternational.com) covering global skijoring history, event listings, and discipline-specific information; coordinates with affiliated bodies such as Skijor USA; and in 2024 announced the formation of the International Federation of Skijoring and a partnership with StreamHorse, a live-stream and entertainment platform for equestrian disciplines. The company is also actively pursuing inclusion of skijoring in the 2030 Chamonix and 2034 Salt Lake City Winter Olympics. Skijoring events in the USA and Canada draw over 100,000 annual spectators according to the source material.

Business model and monetization mechanics are not publicly disclosed. The company is structured as a New York LLC, is bootstrapped with no external institutional investment, and operates with 1-10 employees. Revenue is described as derived from promoting skijoring events, organizing races, and supporting global sport expansion, but no pricing tiers, contract values, sponsorship income, or financial figures are available. Customer segments are fragmented across competitive athletes, equestrian riders, racing venues/host communities, and spectators, with no enterprise logos or contracted-revenue disclosures.

Name

Skijor International

Legal name

Skijor International, LLC

Website

https://skijorinternational.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Skijor International, founded in 2012 and based in New York, is a bootstrapped sports promotion firm that organizes skijoring races across horses, dogs, motorized, and reindeer disciplines, serving athletes, equestrians, and racing venues in ten countries.

Ownership category

akta.pro rank

Product category

Winter Sports Event Promotion

NAICS

Spectator Sports (7112), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

Keywords

• Skijoring event promotion
• Winter sports marketing
• Equestrian race organization
• International sport governance
• Competitive skijoring circuits

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sport Promotion and Event Services: Skijor International generates revenue through promoting skijoring events, organizing races, and supporting the global expansion of the sport. The company serves as a unifying body for skijoring worldwide and markets races internationally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Skijor International organizes and promotes competitive skijoring races involving reindeer, horses, dogs, and motorized vehicles, and is establishing the International Federation of Skijoring™ as the unifying governance body for the sport worldwide. The company coordinates racing circuits across North America, Europe, and Oceania, markets skijoring events to venues and participants, and leads the initiative to pursue Olympic inclusion for the sport.

Product overview

Skijor International is an organization that promotes the sport of skijoring (skiing pulled by animals, horses, or vehicles) globally. Founded in 2012 and based in New York, the company serves as a unifying body for the sport worldwide, organizing events, providing educational content about different skijoring disciplines (equine, reindeer, dogs, motorized), and working toward Olympic inclusion for the sport. The company operates content sections covering global history of skijoring, event listings across multiple continents, and partnership announcements.

Differentiator

Problem solved

Functional benefit

Products and services

• International Federation of Skijoring™ Governance and unification body being established by Skijor International to represent and unite skijoring worldwide, with a stated mission to pursue Olympic inclusion for the sport at the 2030 Chamonix and 2034 Salt Lake City Winter Games.
• Skijoring Race Organization and Promotion End-to-end event organization and international promotion of competitive skijoring races across equine, reindeer, dog, and motorized modalities for racing venues, mountain-town communities, and equestrian/skiing participants worldwide.

Quantifiable outcome

• Network spans 10 countries across multiple continents with organized racing circuits

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StreamHorsecoreGTM or Marketing PartnerSkijor USA and Skijor International announced a partnership with StreamHorse, the premier live-stream, replay, entertainment and education community for all international equestrian disciplines, sports and breeds. StreamHorse provides a platform where horse enthusiasts can join to expand their horizons. The partnership connects skijoring with the broader equestrian community through live streaming and entertainment content.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• StreamHorse: Live-streaming and content platform for equestrian disciplines and a 2024 strategic partner of Skijor International; comparable as a complementary distribution and media layer over niche equestrian content.

Broad incumbents

• U.S. Equestrian Federation: National governing body for equestrian sport in the United States; relevant peer in sanctioning and standardizing equine competition formats that touch Skijor International's primary modality.
• International Ski Federation (FIS): FIS is the global governing body for skiing and snowboarding and an IOC-recognized federation; Skijor International's Olympic inclusion ambition places it as a potential applicant or affiliate alongside FIS-recognized disciplines.
• International Federation for Equestrian Sports (FEI): FEI is the IOC-recognized global governing body for equestrian sports; Skijor International's equine modality sits at the intersection of skiing and equestrian governance, making FEI a structural counterpart and potential rival for sanctioning authority.

Direct peers

• Red Lodge Skijoring Race: Historic North American equine skijoring competition referenced in the NASJA history; directly competes for attention and athletes within the same niche Skijor International promotes.
• Steamboat Springs Winter Carnival Ski Joring: The original U.S. ski joring venue referenced in Skijor International's NASJA history as the birthplace of the sport's modern U.S. revival; a peer event-organizer with comparable audience and tradition.
• White Turf St. Moritz: St. Moritz's White Turf event features horse racing on a frozen lake with skiers — a high-profile European skijoring event comparable in format and audience profile to events organized or supported by Skijor International.
• Skijor USA: Skijor USA is explicitly cited as the unifying body for skijoring in the United States and a partner of Skijor International; it organizes and sanctions equine skijoring events domestically, making it the most direct peer in sport-governance and event promotion.
• Leadville Ski Joring International Championship: Long-running Colorado equine skijoring event dating to the 1950s; one of the marquee U.S. skijoring competitions and a likely stakeholder in Skijor International's federation coalition.
• NASJA (North American Ski Joring Association): North American governing body for ski joring referenced in Skijor International's own history page; closely comparable in mandate to organize and standardize the sport at a regional level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/skijoroverall
• Facebookfacebook.com/skijorinternational
• LinkedInlinkedin.com/company/skijor-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skijor International