What Survival Instincts does

Survival Instincts is a non-profit trust registered under the Indian Trust Act 1882 (registration 12/2016), founded in May 2012 and headquartered at 12 TV Road, Chetpet, Chennai, with a second office at 1300 Pennsylvania Ave NW, Washington DC. The organization delivers safety, survival, and tactical training programs to government, military, law enforcement, NGO, corporate, and individual clients. Its curriculum is anchored on internationally recognized standards — the US National Search and Rescue Association (NASAR), the US Civil Air Patrol, and the American Red Cross — and its operatives are required to hold at minimum a SARTECH II certification, an American Red Cross Emergency Responder certification, and a 2nd Lieutenant rank in the Civil Air Patrol.

The product portfolio spans six core areas: (1) search and rescue operations across swift water, still water, high/low angle, subterranean, marine, underwater, wilderness, and urban environments; (2) military and special forces training across combat shooting and tactics, SAR, advanced operations and tactics, SERE, close quarter combat, and combat casualty care; (3) law enforcement SWAT training built on OODA-loop doctrine; (4) a four-level medical training ladder from American Red Cross First Aid/CPR through Paramedic/Advanced Life Support; (5) wilderness survival through monthly treks and quarterly camps; and (6) the branded EVADE self-defense program for women, learnable in 8 hours. Named clients include the NSG (National Security Guard), Marcos (Marine Commandos), Cobra (Special Forces), the Indian Military, Indian police and paramilitary forces, foreign diplomatic missions, NGOs, and corporate houses. The organization also publishes authored reference material such as the Winch Recovery Field Manual and runs awareness/advocacy programming on social issues.

The business model is unusual for a services organization at this scale: Survival Instincts states it is funded entirely by after-tax donations from its board of directors, accepts no external funding or third-party donations, and is not a public entity. Revenue is not publicly disclosed, pricing is not published, and the firm has no patents, trademarks, or disclosed funding rounds. GTM is direct: classroom and field training delivered to enterprise/government buyers, plus open-enrollment classes for individuals, supported by a website, social media channels (Twitter, Facebook, Instagram), downloadable brochures, and earned media coverage in major Indian publications.

Name

Survival Instincts

Legal name

Survival Instincts Trust

Website

https://survivalinstincts.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Survival Instincts is a Chennai-headquartered non-profit trust, founded 2012, that delivers safety, survival, search-and-rescue, and tactical training programs to Indian and international military, law enforcement, NGO, corporate, and individual clients using NASAR, Civil Air Patrol, and American Red Cross standards.

Ownership category

akta.pro rank

Product category

Tactical Survival Training Services

NAICS

Investigation, Guard, and Armored Car Services (56161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM)

akta.pro secondary industries

Search & Rescue (SAR) & Technical Rescue Training (EDAOAMAI), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Reality-Based Self-Defense Programs (Krav Maga, Combatives) (HSADADAE), Specialized Law Enforcement Units (SWAT, K9, Bomb Squad, Tactical) (BPAIAGAH)

Keywords

• Search and rescue training
• Self-defense programs
• Military tactical training
• Law enforcement training
• Emergency medical training

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

Survival Instincts delivers urban and wilderness survival training services across self-defense (EVADE for women), search and rescue operations, military and special forces programs, law enforcement SWAT doctrines, wilderness expeditions, and four levels of medical life support training. Programs are delivered directly to special forces (NSG, Marcos, Cobra), Indian military, police/paramilitary, foreign missions, NGOs, and corporate clients, with curriculum certified to NASAR, Civil Air Patrol, and American Red Cross standards.

Product overview

Survival Instincts is a non-profit trust established in May 2012 in Chennai, India, providing urban and wilderness survival training programs. The company operates as a training services organization rather than a technology product company, offering a portfolio of training programs including self-defense (EVADE), search and rescue operations, military/special forces training, law enforcement SWAT training, wilderness survival programs, and medical life support training at four certification levels. The programs serve special forces (NSG, Marcos, Cobra), military, police, foreign missions, NGOs, and corporate houses, with curriculum including First Aid, Self Defense, Disaster Response, Wilderness Survival, Lifeguard, Emergency Medical Response, and Search & Rescue Training Programs. The organization also produces educational resources including the Winch Recovery Field Manual and publishes awareness content on social issues.

Differentiator

Problem solved

Functional benefit

Brands

• EVADE (Extreme Violence & Aggression - Defense & Escape™): Self-defense program for women focused on disengage, counter-act, and escape techniques

Products and services

• EVADE Self-Defense Program (Extreme Violence & Aggression - Defense & Escape) Self-defense training program for women focused on disengagement, counter-action, and escape techniques teachable in an 8-hour class; designed to protect from violent crime rather than dominate opponents, distinct from martial arts combat training.
• Search & Rescue Operations and Training Training and operational services covering swift water, still water, low angle, high angle, subterranean cave, marine, underwater, wilderness, and urban SAR based on NASAR and Civil Air Patrol standards; operatives hold minimum SARTECH II NASAR certification, American Red Cross Emergency Responder certification, and 2nd Lieutenant rank in Civil Air Patrol.
• Military and Special Forces Training (Six Programs) Six training programs covering Combat Shooting and Tactics (CSAT), Search and Rescue, Advanced Operations and Tactics (AOT) including HALO/HAHO jumps and sniper operations, SERE (Survival Evasion Resistance and Escape), Close Quarter Combat (CQC), and Combat Casualty Care (CCC); delivered to infantry, marine, battalion, brigade and regiment groups in classroom and field settings.
• Law Enforcement SWAT Training Police and paramilitary training focused on OODA loop (Observe, Orient, Decision, Action) principles, deliberate movement over dynamic entry, legal compliance with local/state/national laws, and balanced use of force to maximize safety of civilians and officers.
• Wilderness Survival Programs Monthly trekking expeditions and quarterly wilderness camps for leadership development in young students and professionals; covers first aid, shelter building, fire craft, hydration, nutrition, hazard management, radio communications, map reading, terrain awareness, signaling, and navigation.
• Life Support / Medical Emergency Training Medical training at four levels: American Red Cross certified First Aid/CPR, Emergency Medical Responder, Emergency Medical Technician (EMT) with Basic Life Support, and Paramedic/Nurse Practitioner with Advanced Life Support.
• Winch Recovery Field Manual A field manual covering winch recovery techniques for training and operational purposes.

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Red Cross Training Services: Largest US provider of certified first aid, CPR, and emergency response training. Survival Instincts delivers American Red Cross-certified programs in India — direct overlap in medical/life support training but at vastly different scale.
• G4S: Global security services company offering trained security personnel, training, and risk consulting. Comparable as a broad security services incumbent that also trains security workforces, though far larger and more diversified than Survival Instincts.
• Academi (Constellis): Large-scale US defense and security services provider offering tactical training, protective services, and crisis response. Overlaps with Survival Instincts' military and law enforcement training portfolio but at much broader scale and as a for-profit prime contractor.
• Center for Domestic Preparedness (FEMA): US federal training facility for emergency response, including HAZMAT, WMD, and tactical casualty care. Comparable to Survival Instincts' emergency response and combat casualty care curriculum, though state-funded and restricted to US public safety personnel.

Direct peers

• National Outdoor Leadership School (NOLS): US-based non-profit wilderness education organization offering leadership and outdoor skills courses. Directly comparable to Survival Instincts' wilderness survival and trekking leadership programs and shares the non-profit operating model.
• Outward Bound: International non-profit providing outdoor experiential education and wilderness survival courses with leadership development focus. Closely comparable to Survival Instincts' wilderness trekking and leadership development programs.
• Krav Maga Worldwide: Global reality-based self-defense training organization with certified instructor network. Directly comparable to Survival Instincts' EVADE self-defense program in approach (escape/disengage, not combat sport) and franchise-like delivery model.
• Survival Systems USA: Provides survival and safety training for military, law enforcement, and corporate clients using simulators and field exercises. Directly comparable to Survival Instincts' SAR, combat, and emergency response training programs.

Emerging players

• Tactical Medical Solutions (TacMed): Specialty provider of tactical combat casualty care training and equipment to military and law enforcement. Directly comparable to Survival Instincts' CCC program and represents a focused, equipment-integrated training competitor.

Regional players

• Topsgrup (SIS / Security and Intelligence Services India): India's largest private security services firm offering trained guards, training academies, and risk consulting. Comparable to Survival Instincts' corporate and police training work in the same Indian geography, with much larger scale and listed-company financial backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/survivalinstinx
• Facebookfacebook.com/SurvivalInstincts
• Instagraminstagram.com/survivalinstincts
• LinkedInlinkedin.com/company/survival-instincts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survival Instincts