Maptitude

What Maptitude does

Maptitude is a desktop and cloud-based geographic information system (GIS) mapping software product developed and sold by Caliper Corporation, a privately held company headquartered in Newton, Massachusetts. The software enables business users to optimize sales territories and districts, plan vehicle routes and drive-time rings, geocode addresses, perform site/facility location analysis, and visualize demographic and business data on maps. It is offered in two deployment models: Maptitude Desktop, a Windows/Mac application sold as a one-time license starting at $795 with a bundled country GIS data package (claimed $695 value), and Maptitude Online, a browser-based SaaS subscription. The product supports more than 70 geospatial data formats (including Esri Shapefiles, Google KML/KMZ, GeoJSON, and MapPoint PTM) and integrates two-way with Excel, Access, SQL Server, Oracle Spatial, PostgreSQL, and ODBC databases. A developer toolkit, GISDK, exposes over 850 GIS functions callable from C#, .NET languages, R, and Python.

The product serves a broad base of business and government users across verticals including banking and financial services, healthcare, retail and franchise operations, transportation and logistics, real estate, insurance, government and political (including a dedicated Maptitude for Redistricting module), and sales/marketing functions within enterprises. Named enterprise references span Amazon, Kubota Corp., Qdoba Mexican Eats, Octapharma USA, BSA Health System, and Tribunal Knowledge Marketing; the company also claims that 70% of Fortune 50 companies rely on Maptitude, although revenue is not disclosed. Geographic reach is international through nine paid country data packages (USA, UK, Australia, Brazil, Canada, Europe, Ireland, Mexico, New Zealand, South Africa) and localized marketing pages in ten languages.

Maptitude uses a hybrid go-to-market combining direct enterprise sales (demos, phone: 617-527-4700), inside sales, self-serve free trials, and an own-storefront e-commerce site. Marketing relies on content (blog, case studies, featured maps, articles), webinars and tutorials, email newsletters, SEO, and customer/peer review platforms such as G2, where the product holds a 4.7/5 rating across 148 reviews. Caliper Corporation also sells separate transportation-focused products (TransCAD, TransModeler, TransModeler SE) but these sit outside the Maptitude product line. There is no evidence of venture capital or private equity investment, public listing, M&A activity, or leadership changes in the available data.

Name

Maptitude

Legal name

Caliper Corporation

Website

https://maptitude.com

Company type

Private

Operating status

Operating

Short description

Maptitude is desktop and cloud-based GIS mapping software from Caliper Corporation for business users in sales, banking, healthcare, retail, logistics, and government, offering territory mapping, route planning, geocoding, and demographic analysis starting at $795 with bundled country data.

Ownership category

akta.pro rank

Product category

GIS Mapping Software

NAICS

Software Publishers (5132), Surveying and Mapping (except Geophysical) Services (541370)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB), Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC)

Keywords

• GIS mapping software
• Territory mapping software
• Spatial analysis software
• Business geocoding tools
• Route planning software

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Desktop Software License: One-time purchase for desktop GIS software. Includes free country package of GIS data ($695 value). Does not require subscription or ongoing charges. Supports offline use with secure local data storage.
2. Maptitude Online SaaS Subscription: Cloud-based GIS software-as-a-service accessible via any browser. Subscription-based pricing for online mapping platform allowing device-independent and mobile-friendly interactive maps.
3. Additional Country Data Packages: Additional country packages available for purchase beyond the included free country data package, including Europe, UK, Australia, Brazil, Canada, and other international datasets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Maptitude develops and sells GIS (geographic information system) mapping software for business users. Its flagship Maptitude Desktop is a Windows/Mac application (starting at $795 one-time license) for territory optimization, vehicle routing, geocoding, site location, and spatial analysis, bundled with a free country data package including streets, demographics, and business data. Maptitude Online is a browser-based SaaS subscription offering device-independent interactive mapping and analysis. The product targets enterprise and mid-market users across sales/marketing, banking, healthcare, transportation, retail, and government sectors.

Product overview

Maptitude is a unified mapping and geographic information system (GIS) product line consisting of two primary deployment models: Maptitude Desktop (a one-time purchase Windows/Mac desktop application) and Maptitude Online (a cloud-based SaaS subscription). The Desktop version includes a free country package of GIS data ($695 value) with streets, demographics, and business data, while Maptitude Online provides browser-accessible cloud mapping. Both versions share common capabilities including territory mapping, route planning, geocoding, demographic analysis, and spatial visualization. Maptitude is complemented by specialized solutions including Maptitude for Redistricting (electoral mapping), and is powered by the GISDK developer toolkit. Maptitude co-exists within Caliper's broader product portfolio alongside separate transportation-focused products TransCAD and TransModeler.

Differentiator

Problem solved

Functional benefit

Products and services

• Maptitude Desktop Windows/Mac desktop GIS mapping software for business users that enables territory optimization, vehicle route planning, spatial analysis, and data visualization. Ships with a free country package ($695 value) of streets, demographics, and business data. Targeted at enterprise and mid-market users across sales/marketing, banking, healthcare, transportation, retail, and government sectors.
• Maptitude Online Browser-based GIS software-as-a-service accessible from any device, providing interactive mapping with zoom, pan, filter, query, and layer toggle features. Sold on subscription. Targeted at users needing device-independent and mobile-friendly cloud mapping without desktop installation.
• Maptitude for Redistricting Specialized mapping software for electoral and political redistricting in the United States, enabling creation and management of precincts and election districts with demographic and voter data overlays. Targeted at government agencies, redistricting commissions, and political campaigns.
• TransCAD Transportation modeling software for transportation planning, logistics analysis, and fleet management, sold as a separate product line from Maptitude. Targeted at transportation planners and logistics analysts.
• TransModeler Traffic simulation software for transportation analysis and traffic modeling, sold separately from the Maptitude line. Targeted at transportation engineers and traffic researchers.
• TransModeler SE Traffic simulation analysis software for transportation planning and analysis, sold as a variant within the TransModeler product line. Targeted at transportation engineers and traffic analysts.
• Country Data Packages (USA, UK, Australia, Brazil, Canada, Europe, Ireland, Mexico, New Zealand, South Africa) Geographic data packages including streets, addresses, postal boundaries, demographics, business data, and points-of-interest for specific countries. The USA package is included free with Maptitude Desktop ($695 value); other country packages (UK, Australia, Brazil, Canada, Europe, Ireland, Mexico, New Zealand, South Africa) are sold separately.
• GISDK (GIS Development Kit) Developer's toolkit with over 850 GIS functions callable from Windows applications written in C#, .NET languages, R, and Python, enabling programmatic extension of Maptitude's mapping, geocoding, and spatial analysis capabilities. Targeted at developers and GIS professionals building custom solutions.

Quantifiable outcome

• 70% of Fortune 50 companies rely on Maptitude
• +1 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Microsoft BingcoreTechnology or IntegrationIntegration with Microsoft Bing for driving directions, public transportation, and walking travel time calculations. Maptitude Google Maps toolbar also allows viewing current map locations in Bing Maps views.
• HEREcoreTechnology or IntegrationHERE provides detailed business location datasets and business count data by ZIP Code included with Maptitude. Also integrated for routing and geocoding services.
• Google MapscoreTechnology or IntegrationMaptitude Google Maps toolbar allows viewing current map locations in different Google Maps views including Street View. Supports Google KML/KMZ file format.
• what3wordssupportingTechnology or IntegrationIntegration for geocoding using what3words addressing system, enabling precise location identification through three-word addresses.
• USGSsupportingTechnology or IntegrationMap background tiling services from USGS for aerial and satellite imagery reference layers.
• OpenStreetMapsupportingTechnology or IntegrationMap background tiling services from OpenStreetMap for geographic reference and imagery.
• EsrisupportingTechnology or IntegrationSupports Esri Shapefile format for data import/export, enabling interoperability with Esri ArcGIS ecosystem.
• OraclesupportingTechnology or IntegrationTwo-way data sync with Oracle Spatial databases, enabling enterprise database integration.
• MicrosoftsupportingTechnology or IntegrationIntegration with Microsoft Excel and Access for data import/export. GISDK callable from C# and other .NET languages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Badger Maps: Badger Maps is a focused sales territory management and route optimization tool aimed at field sales teams. It overlaps with Maptitude's Sales & Marketing use cases, particularly territory mapping and customer visualization, but is more narrow in scope and easier to deploy for SMB sales organizations.
• Mapbox: Mapbox provides a cloud-native mapping platform and APIs used for custom maps, location services, and embedded spatial visualization. While Mapbox emphasizes developer-led, cloud-first use cases more than Maptitude's desktop GIS, both serve business users needing location intelligence and territorial analysis.
• CARTO: CARTO is a cloud-based location intelligence platform specializing in spatial analytics, territory optimization, and data visualization for enterprise customers. It competes with Maptitude Online in the SaaS-led mapping and analytics segment, particularly for retail site selection and trade area analysis.

Direct peers

• Precisely (MapInfo Pro): MapInfo Pro is a longstanding desktop GIS competitor with similar territory mapping, geocoding, and location analytics capabilities. It targets enterprise and government buyers in the same verticals as Maptitude and represents one of the most directly comparable products on price and functionality.
• Esri (ArcGIS): ArcGIS is the dominant enterprise GIS platform used by most large organizations and government agencies. Maptitude is explicitly positioned as a more affordable, easier-to-use alternative to ArcGIS for business mapping, territory design, and spatial analysis — directly competing for the same category of GIS buyer.
• QGIS: QGIS is a leading open-source desktop GIS that competes with Maptitude for cost-sensitive GIS users, particularly in government, academia, and non-profits. It offers comparable geospatial analysis capabilities and is a frequent alternative when buyers avoid commercial licensing fees.

Broad incumbents

• Alteryx: Alteryx provides an analytics automation platform that includes spatial and location intelligence capabilities alongside broader data preparation and predictive analytics. It overlaps with Maptitude in business-focused spatial analysis and territory/site analytics for enterprise data teams.
• Google Maps Platform: Google Maps Platform offers mapping APIs, geocoding, and visualization tools used widely by developers and enterprises. While not a full GIS suite, it competes with Maptitude for lighter-weight mapping, routing, and location visualization workloads within business applications.
• HERE Technologies: HERE is a major location data and platform provider whose business location and routing datasets Maptitude bundles into its product. HERE also competes indirectly by offering its own mapping APIs, SDKs, and location services targeting enterprise and automotive customers.
• Pitney Bowes (now Precisely / Location Intelligence): Pitney Bowes' former location intelligence unit (now part of Precisely) provides enterprise geocoding, address verification, and location data services that overlap with Maptitude's geocoding, demographic, and address-matching capabilities — particularly for large enterprise data workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maptitude