Studio24 Nigeria

What Studio24 Nigeria does

Studio24 Nigeria is a professional photography and multimedia company founded in 1991 and headquartered at 47 Allen Avenue, Ikeja, Lagos. The company operates 24+ physical retail outlets across Nigeria — concentrated in Lagos (10+ outlets) and Abuja (7 outlets), with additional locations in Port Harcourt, Enugu, Kano, Kaduna, Katsina, Jos, Owerri, Asaba, Calabar, and newer entries in Uyo, Kubwa, Anthony Village, Akowonjo, and Festac. It is led by CEO Ifeanyi Chris Oputa and operates 201–500 employees, including 70+ photographers drawn from across Nigeria. The company serves individual consumers (passport photos for US, Chinese, Canadian, Schengen, and Australian visas; family portraits; beauty shoots), corporate clients (headshots, team photography, branded content), and event clients (weddings, corporate events, activations), and reaches 370,000+ customers cumulatively.

The core technology stack consists of an online booking and e-commerce platform, a cloud-based photo storage and live-event-link delivery system, and an internal enterprise resource planning system covering point-of-sale, finance workflow, HR management, and ERP communications with associated masterclass training modules. A customer-facing chatbot named Amanda supports service interactions. Studio24 maintains a longstanding exclusive partnership with Kodak as an official Kodak Print partner since 1998 and current Kodak Moments brand partner in Nigeria, and operates affiliated sub-brands including GlamXpress (in-house makeup services), Kodak Imaging Centre, and Colvi Ltd.

The business model is multi-stream and transactional: revenue is generated from photography sessions (passport, headshot, family, corporate, beauty), photo printing and product add-ons (enlargements, framing, photobooks), GlamXpress makeup services, event photography and video coverage, and a paid training vertical offering 1-, 2-, and 3-month photography and makeup courses. Pricing is predominantly fixed unit pricing for standard services (e.g., passport photos) with pay-as-you-go billing, while custom and event pricing requires direct inquiry. Distribution combines walk-in retail at 24+ outlets with online booking and bank-transfer payments, complemented by event activations and brand sponsorships at high-profile properties such as Africa's Next Super Model, Heineken James Bond screenings, and EbonyLife Place events.

Name

Studio24 Nigeria

Legal name

Studio24 Nigeria

Website

https://studio24nigeria.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Studio24 Nigeria is a 30-year-old professional photography and multimedia company operating 24+ retail outlets across Nigeria, serving individual consumers, corporate clients, and events with photography, video, makeup (GlamXpress), printing, and paid training services under a longstanding Kodak partnership.

Ownership category

akta.pro rank

Product category

Photography Services

NAICS

Photographic Services (54192), Commercial Photography (541922), Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Professional photography services
• Portrait and passport photos
• Photo printing services
• Makeup and beauty services
• Photography training programs

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photography Sessions: Core revenue from professional photography sessions including passport photos, headshots, family portraits, corporate photography, and beauty shoots. Services booked online or walk-in at any of the 24+ outlets.
2. Photo Printing and Products: Revenue from printing services, photo enlargements, picture framing, and photobooks as add-on products to photography sessions.
3. GlamXpress Makeup Services: In-house makeup artist services including makeover sessions, brow and lash fixing, and gele tying offered at all outlets.
4. Event Photography Coverage: Wedding photography, event organization, and video coverage services for corporate and personal events.
5. Training Services: Photography and makeup training programs including 1-month, 2-month, and 3-month courses for aspiring photographers and makeup artists.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Studio24 Nigeria provides professional photography services including passport photos for multiple countries, family and corporate portraits, beauty shoots, wedding and event photography, and video coverage through 24+ retail outlets across Nigeria. The company also offers in-house makeup services (GlamXpress), photo printing and photobook products, and structured photography training programs. Operations are supported by an online booking system, cloud-based photo storage, and an internal ERP platform.

Product overview

Studio24 Nigeria operates as a photography and multimedia company offering professional photography and digital imaging services. The core offerings include photography sessions (portrait, family, corporate, passport photos), video coverage, color correction services, and beauty services through GlamXpress. The company provides an online booking system for session scheduling and accepts payments via bank transfer. Additional services include event organization, wedding photography coverage, and photography training programs (1-month, 2-month, and 3-month durations). The company also operates an internal ERP system for managing operations across its retail outlets, including point of sale, cloud storage for customer photos, human resources management, and finance workflows.

Differentiator

Problem solved

Functional benefit

Brands

• GlamXpress: Makeup services including makeover sessions, brow and lashes fixing, and gele tying offered at all Studio24 outlets.

Products and services

• Professional Photography Services
• Video Coverage

Quantifiable outcome

• 370,000+ customers served over 30 years of operation
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Get-A-Skill GAScoreStrategic or Co-development Partner · 1 January 2025Strategic partnership for Cohort 2 training program focused on grooming the next wave of photographers, creators, and visual storytellers with real industry exposure and hands-on learning. Collaboration strengthens Studio24's mission to develop creative talent across Nigeria through practical training and mentorship.
• Kodak MomentscoreTechnology or IntegrationOfficial Kodak Print partner since 1998 and current Kodak Moments brand partner in Nigeria. Studio24 was among the first to launch the Kodak Moments brand in Nigeria, reflecting a longstanding relationship built on quality imaging standards and brand heritage. Kodak is giving away printers worth N2 million to support the creative community.
• Select Models ManagementminorGTM or Marketing PartnerPartnership with Italian modeling agency led by CEO Matteo Puglisi for Africa's Next Super Model 2025 competition. Studio24 CEO Ifeanyi Chris Oputa presented the winner's cheque at the grand finale in Nairobi, Kenya.
• Lagos State Employment Trust Fund (LSETF)minorOthersPartner for the Kodak Moments launch event, providing information on financing opportunities for creatives and small business owners through LSETF programs.
• Sun KingminorOthersAlternative power solutions provider partnering with Studio24 for the Kodak Moments launch, offering demonstrations of sustainable energy solutions for photographers and creative businesses facing power challenges.
• Kidpreneur AfricaminorStrategic or Co-development PartnerImplementers of the Pix-Her Africa Project, a CSR initiative focused on youth empowerment and skills development in partnership with Studio24.
• Derwin Film AcademyminorStrategic or Co-development PartnerFilm academy partner supporting the Kodak Moments brand launch in Nigeria, contributing to training and development of creative talent.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Snapfish: Snapfish is a large consumer photo-printing and personalized products service offering prints, photobooks, and gifts primarily online. It is comparable to Studio24's photo printing and personalization revenue stream but operates at much larger scale and predominantly online rather than through physical studios.
• Shutterfly: Shutterfly is a large US photo-printing and personalized products platform serving consumers and businesses with prints, photobooks, and gifts. It competes with Studio24 in photo printing and personalized photo products but at significantly larger scale and broader scope, including an online-first model rather than retail studios.
• SmugMug: SmugMug is a US photography platform offering photo storage, prints, photo books, and tools for professional photographers to sell their work. It overlaps with Studio24's photo printing and image-delivery services, positioned primarily as an online platform serving photographers and consumers globally.

Others

• WEX Photo Video: WEX Photo Video is a leading UK photography equipment retailer selling cameras, lighting, and studio gear to professional and enthusiast photographers. It is thematically adjacent to Studio24's professional photography operations as a supplier-side enabler of the photographic value chain rather than a service competitor.
• Getty Images: Getty Images is a global stock photography and editorial imagery marketplace licensing images to businesses, media, and advertising clients. It is thematically adjacent to Studio24's commercial photography work for brands, but operates as a licensor of imagery rather than a service provider that captures shoots.

Regional players

• PhotoBox: PhotoBox is a European photo printing and personalized products brand (strongest in the UK and France) offering prints, photobooks, calendars, and gifts. It is comparable to Studio24's printing add-on revenue stream but serves a different geography and is online-only rather than retail-studio-led.

Direct peers

• Olan Mills Portrait Studios: Olan Mills is a long-running portrait photography studio chain (UK and historically US) delivering school, family, and studio portraits through a network of branded outlets. Its retail-chain portraiture model, established brand, and family-occasion focus closely mirror Studio24's positioning in Nigeria.
• Lifetouch: Lifetouch is one of the largest portrait photography studio chains in North America, operating at scale across school, family, and studio portraiture with a multi-outlet retail model. It is the closest international analog to Studio24's nationwide chain of branded photography studios serving both consumer and institutional clients.

Emerging players

• Pic-Time: Pic-Time is a photography business management platform offering online galleries, print sales, and client workflow tools for professional photographers. It overlaps with Studio24's online booking, cloud photo delivery, and print-order capabilities, addressing a similar workflow but as SaaS serving photographers rather than as an owned retail studio chain.
• Snappr: Snappr is a technology-enabled photography marketplace that connects consumers and businesses with professional photographers for shoots and image processing. It overlaps with Studio24's professional photography and on-location event activation offerings, though delivered via a platform/marketplace model rather than owned retail outlets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Studio24nigeria
• Facebookfacebook.com/studio24nig
• LinkedInlinkedin.com/company/studio24-nigeria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio24 Nigeria