Stubforge
Stubforge is a founder-operated Canadian e-commerce business that designs and prints custom physical ticket stubs on commercial-grade equipment, serving individual ticket collectors, gift buyers, and event planners via a self-serve web tool and an Etsy storefront.
- Company typePrivate
- Founded2019
- HeadquartersKitchener, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stubforge does
Stubforge is a privately held, founder-operated e-commerce business headquartered in Kitchener, Ontario, Canada that designs and prints custom physical ticket stubs on demand. Founded by Ivan Lukianchuk to fill gaps in his own ticket collection, the company operates a browser-based design tool at stubforge.com that lets users customize event details, venue, seating, pricing, and visual style across three ticket series and seven styles without requiring account registration. Orders are printed on commercial ticket printers using the same stock supplier that supplies Ticketmaster, producing tickets sized at 1.98" by 5.625" with double perforation and authentic barcodes. The company ships globally via USPS, UPS, and Canada Post and maintains a secondary Etsy storefront that has accumulated 4,000+ lifetime sales and 1,200+ five-star reviews.
The product portfolio centers on the Custom Ticket Design Tool, Physical Ticket Printing, and a categorized Template Library spanning Concerts & Events, Sports, Weddings, Celebrations, and Babies. Revenue is generated through one-time per-ticket purchases at $9.00 for single tickets with volume discounts declining to $6.00 per ticket at quantities of 3 or more, supplemented by digital gift cards sold in $10, $25, $50, and $100 denominations. Customer segments are entirely consumer: ticket collectors seeking to complete physical collections lost to digital or mobile-only ticketing, gift buyers purchasing novelty keepsakes, wedding and event planners using ticket-style invitations, and celebration hosts for birthdays, baby showers, and milestone events.
The business operates with no disclosed external funding, no enterprise customers, and no AI/ML or API capabilities. Competitive positioning rests on the physical authenticity enabled by Ticketmaster-grade printing inputs and a template/content library that has grown across three product series since 2020. The go-to-market is product-led and direct-to-consumer, relying on organic search, customer-submitted photo galleries as social proof, and the Etsy marketplace for discovery.
Stubforge firmographics
Firmographics- Name
- Stubforge
- Legal name
- Stubforge
- Website
- https://stubforge.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stubforge is a founder-operated Canadian e-commerce business that designs and prints custom physical ticket stubs on commercial-grade equipment, serving individual ticket collectors, gift buyers, and event planners via a self-serve web tool and an Etsy storefront.
- Ownership category
- akta.pro rank
Stubforge industry classification
Industry- Product category
- Custom Printed Tickets
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- akta.pro primary industry
- Sports, Concert & Venue Gift Shops (CRALAJAH)
- akta.pro secondary industry
- Sports Art, Prints & Photography Retail (CRAMAOAG)
Keywords
Where Stubforge is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Stubforge business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Custom Ticket Sales: One-time purchase of physical custom ticket stubs printed on demand. Pricing tiers offer bulk discounts with per-ticket cost decreasing as quantity increases.
- Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, and $100. Recipients receive a code to redeem on the platform for custom tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single ticket purchase at $9.00 per ticket |
| Unit Pricing | Pay-as-you-go | Bulk discount: 2+ tickets at $6.75 each |
| Unit Pricing | Pay-as-you-go | Bulk discount: 3+ tickets at $6.00 each |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Stubforge product offering
Product offeringCore offering
Stubforge designs, customizes, and prints physical ticket stubs on demand through a self-serve web platform. Customers select from pre-designed templates across concerts, sports, weddings, and celebrations, customize event and venue details, and purchase physical tickets printed on commercial ticket printers using Ticketmaster-grade stock. The offering includes bulk pricing, global shipping, and digital gift cards as a supplementary product.
Product overview
Stubforge is a custom ticket stub design and printing service that operates as a single integrated platform combining a free online design tool with a paid physical printing service. Users design tickets using the web-based tool (no account required), then purchase physical copies printed on commercial printers using Ticketmaster-quality stock. The product portfolio includes the core Custom Ticket Design Tool, Physical Ticket Printing service, Ticket Templates organized across six categories (Concerts & Events, Sports, Weddings, Celebrations, Babies), and Gift Cards as a supplementary product. Three ticket series (Series 1 Modern, Series 2, Series 3) offer different aesthetic styles, each with color variants. Shipping and bulk pricing are offered as additional service features.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Ticket Design Tool Free online tool that lets individual customers customize event details, venue, seating, pricing, and ticket style across pre-designed templates without needing to create an account. Designed for collectors, gift buyers, and event hosts who want to personalize physical ticket stubs.
- Physical Ticket Printing On-demand printing of customized ticket stubs on commercial ticket printers using the same quality stock as Ticketmaster. Tickets are double-perforated and sized 1.98" x 5.625", matching authentic venue-issued stubs. Sold to individual consumers for collecting, gifting, or event stationery.
- Ticket Templates Pre-made ticket designs organized into categories including Concerts & Events, Sports, Weddings, Celebrations, and Babies. Customers browse, customize, and order the templates as physical printed tickets.
- Gift Cards Digital gift cards sold in $10, $25, $50, and $100 denominations. Recipients receive a redemption code via email to use toward custom ticket purchases on the platform.
- Wedding Tickets Customizable ticket-style designs for weddings, including save-the-dates, wedding invitations, bridal showers, stag and doe events, and bachelor/bachelorette parties. Purchased as printed tickets by couples and event planners.
- Series 1 - Modern Ticket Style Modern (grey) ticket stock style launched in 2020 and modeled after the Ticketmaster ticket design used from 2004 to 2022. Sold as part of the physical ticket printing service.
- Series 2 - Retro Ticket Style Retro ticket stock edition launched in 2022 with designs reminiscent of the 1980s, 1990s, and early 2000s aesthetics. Available in Purple, Green, and Blue color variants; sold as part of the physical ticket printing service.
- Series 3 - Early 2000s & Rainbow Ticket Style Third ticket stock edition launched in 2023 with two early-2000s designs and an old-school 1980s rainbow design. Available in Blue, Purple, and Rainbow variants; sold as part of the physical ticket printing service.
Quantifiable outcome
- 4000+ sales with 1200+ 5-star reviews on Etsy marketplace
Companies that use Stubforge
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Stubforge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stubforge partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stubforge competitors and assessment
Company assessmentDirect peers
- Moo: Premium custom printing service for business cards, invitations, and personalized stationery aimed at design-conscious SMBs and consumers. Comparable because of its focus on high-quality print, design customization, and gifting occasions that mirror Stubforge's positioning.
- Zola: Wedding planning platform offering invitations, save-the-dates, websites, and registry services to couples. Comparable because its invitation and stationery product line competes with Stubforge's wedding ticket templates for the same end customer and occasion.
- Mixbook: Custom photo products and personalized print retailer offering cards, albums, and gifts for keepsakes and occasions. Comparable because of its design-tool-plus-physical-print model serving celebratory and sentimental use cases similar to Stubforge's.
- The Knot: Wedding planning marketplace and invitation platform offering save-the-dates, invitations, and wedding websites. Comparable because Stubforge's wedding ticket category (save-the-dates, bridal showers, stag and doe) competes for the same wedding-stationery budget.
- Tiny Prints (Basic Invite): Custom invitation and stationery retailer specializing in weddings, baby showers, and milestone celebrations with online design tools. Comparable because it competes directly for the wedding and celebration invitation budget that Stubforge serves through ticket-style designs.
Emerging players
- Canva: Online design platform with template library and integrated print services for invitations, cards, and personalized merchandise. Comparable because its free template-driven design flow, no-account-required access, and integrated print-and-ship offering overlap with Stubforge's core product.
Broad incumbents
- Shutterfly: Custom photo products, personalized stationery, and gift retailer serving consumers for keepsakes and special occasions. Comparable because its invitation, card, and personalized-print product lines overlap directly with Stubforge's wedding and celebration use cases.
- Vistaprint: Large custom printing platform serving SMBs and consumers with business cards, invitations, signage, and personalized stationery. Comparable because it shares the print-on-demand custom-design model that Stubforge uses for ticket stubs and invitations.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stubforge social profiles
Digital presenceStubforge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stubforge leadership team
Management profileNumber of profiles
Profiles1 record
Stubforge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stubforge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stubforge
What does Stubforge do?
Stubforge designs, customizes, and prints physical ticket stubs on demand through a self-serve web platform. Customers select from pre-designed templates across concerts, sports, weddings, and celebrations, customize event and venue details, and purchase physical tickets printed on commercial ticket printers using Ticketmaster-grade stock. The offering includes bulk pricing, global shipping, and digital gift cards as a supplementary product.
Is Stubforge a public or private company?
Stubforge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stubforge founded?
Stubforge was founded in 2019. It employs 1 to 10 people.
Where is Stubforge based?
Stubforge is headquartered in Kitchener, Canada, in the North America region.
How does Stubforge make money?
Two revenue lines are on record. Custom Ticket Sales are the primary driver. The others are gift Cards.
Who are Stubforge's main competitors?
Direct peers on record are Moo, Zola, Mixbook, The Knot and Tiny Prints (Basic Invite). Canva is listed as an emerging player. Broad incumbents are Shutterfly and Vistaprint.
Does Stubforge have an API?
No public API is recorded for Stubforge.
What industry is Stubforge in?
Stubforge's product category is Custom Printed Tickets. Its primary akta.pro industry code is CRALAJAH, Sports, Concert & Venue Gift Shops, with a secondary code of CRAMAOAG, Sports Art, Prints & Photography Retail. Its NAICS code is 459420.