What DEZIGNLINE does

DEZIGNLINE is a Minneapolis-based specialty manufacturer of bicycle and pedestrian safety infrastructure, founded in 2016. The company's core product is STEELGREEN, a line of 48"L x 24"W x 25"H galvanized steel planters purpose-built for use as bike lane buffer zones, transit corridors, streetscapes, pedestrian malls, and urban plazas. Each planter weighs 220 lbs empty and roughly 520 lbs fully loaded with soil, is forklift-ready for installation, and can be anchored to the surface for added stability. Basins ship in a galvanized finish or in custom powder coat colors over galvanized, with hardware-free side panels designed to accept city logos, wayfinding graphics, or sponsor branding via adhesive-back decals or vinyl wraps.

DEZIGNLINE sells two complementary accessories alongside the core planter. The PEDISTILL Hand+Foot Rest is a two-part steel accessory that converts a STEELGREEN Planter into a red-light rest stop for cyclists at signalized intersections, available with a hand rail, a non-skid foot plate, or both. The optional Self-Watering System uses a reservoir-and-tube design that allows plant root systems to absorb moisture as needed and drains excess through corner holes, reducing maintenance costs and water waste for municipal groundskeepers.

The company operates a direct-to-government and direct-to-institution sales model with no e-commerce or self-serve checkout. All sales are quote-based, initiated through "Request a Quote" or "Get a Quote" CTAs on the company website, with follow-up handled by phone and email. Documented customers include the DOTs or transportation departments of Seattle (2nd Ave, Jan 2018), Fort Lauderdale (Las Olas Ave), Atlanta (protected bike lanes), Ann Arbor (purple powder coat with PEDISTILLs), Bellevue, Wenatchee, Brisbane CA, and the City of Toronto (vinyl-wrapped units at Parliament & Mill Streets). Pricing is not publicly disclosed. The company is privately held, has 1–10 employees, has not raised external funding, and was recognized as a Bike-Friendly Business Gold awardee in 2021.

Name

DEZIGNLINE

Legal name

DEZIGNLINE

Website

https://dezignline.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DEZIGNLINE manufactures STEELGREEN galvanized steel planters and PEDISTILL cyclist hand/foot rests as physical safety infrastructure for municipal bike lane buffer zones. The Minneapolis-based company sells quote-based custom hardware to city DOTs and institutions across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Urban Cycling Safety Infrastructure

SIC

Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Micromobility Parking / Docking Infrastructure Providers (THADAGAN)

Keywords

• Bike lane safety infrastructure
• Urban cycling planters
• Protected bike lane barriers
• Cyclist intersection accessories
• Street safety hardware

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. STEELGREEN Planters Hardware Sales: One-time hardware sales of steel planters to government entities, cities, and organizations. Products include base planters and optional add-ons (self-watering systems, PEDISTILL accessories). Pricing is quote-based, not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DEZIGNLINE manufactures and supplies STEELGREEN® Planters — 100% steel, galvanized planters designed as physical safety infrastructure for bike lane buffer zones, transit corridors, streetscapes, urban plazas, and corporate/academic campuses. The planters are portable, forklift- and anchor-ready, and semi-customizable with powder coat colors and adhesive-back decals for community branding. Optional add-ons include a self-watering reservoir system and the PEDISTILL® Hand+Foot Rest accessory that converts planters into cyclist rest stops at signalized intersections.

Product overview

DEZIGNLINE offers STEELGREEN® Planters as its core product line, supported by add-on accessories and options. The main offering is STEELGREEN Planters — 100% steel, galvanized planters designed for urban safety and beautification applications, particularly bike lane buffer zones. The product line includes the PEDISTILL® Hand+Foot Rest accessory that enables planters to serve as rest stops for cyclists at intersections, and a Self-Watering System option that reduces maintenance. Products are semi-customizable with various color finishes and branding opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• STEELGREEN: Multi-purpose steel planters designed for bike lane buffer zones, transit corridors, streetscapes, pedestrian malls, urban plazas, and corporate/academic campuses. Made of 100% steel with galvanized rust resistance, available in various colors with optional self-watering system.
• PEDISTILL

Products and services

• STEELGREEN® Planters

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dero: Dero manufactures bike racks, repair stations, and bike-related street infrastructure for municipalities and campuses, directly overlapping with DEZIGNLINE's bicycle safety infrastructure niche.
• CycleSafe: CycleSafe produces bike parking and cyclist-supportive street infrastructure for cities and campuses, competing for similar municipal RFPs around bike lane and bike-supportive amenities.

Regional players

• Velopa: Velopa supplies UK and European municipalities with cycling and pedestrian infrastructure, including bollards and street furniture, comparable to DEZIGNLINE's offerings in function if not in geography.
• Streetlife: Streetlife is a European designer and manufacturer of street furniture and urban greenery products, including bike-lane-supportive structures, comparable in concept but primarily serving European municipalities.

Broad incumbents

• Landscape Forms: Landscape Forms designs and manufactures outdoor site furniture and urban amenities, including bike-related products, for municipalities, campuses, and commercial developments.
• Maglin Furniture: Maglin produces a wide range of street and site furniture including bike racks and pedestrian amenities for urban environments, competing in adjacent municipal specification categories.
• Forms+Surfaces: Forms+Surfaces is an established manufacturer of architectural site furnishings including bike racks and urban infrastructure, offering overlapping capabilities from a much broader portfolio than DEZIGNLINE.
• Reliance Foundry: Reliance Foundry manufactures metal site furnishings such as bike racks, bollards, and urban infrastructure used in streetscapes overlapping with DEZIGNLINE's urban product category.

Emerging players

• Huntco: Huntco designs and manufactures bike racks and pedestrian-oriented street infrastructure, representing a smaller-scale competitor with overlapping product concepts targeting similar municipal customers.
• Saris: Saris is known primarily for bike racks and indoor trainers but also supplies bike infrastructure products to cities and campuses, partially overlapping with DEZIGNLINE's municipal cyclist-focused line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DezignLine
• LinkedInlinkedin.com/company/dezignline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEZIGNLINE