Shoot It Productions

What Shoot It Productions does

Shoot It Productions is a Los Angeles-based, founder-led creative production company specializing in end-to-end campaign execution for fashion, beauty, and culture-driven brands. Led by Creative Producer Jason Stafford, who brings over 15 years of agency-side and production experience, the firm delivers a unified suite of services spanning creative production, campaign leadership, casting, location scouting and permitting, and video production — each line item effectively a capability within a single integrated engagement rather than a separately sold product. Execution is delivered via lean, per-project teams assembled from an established network of top-tier photographers (Annie Leibovitz, Tom Johnson, Sebastian Kim, Justin Chung, Dewey Nicks, among others) and directors, with Stafford providing senior oversight from concept through delivery.

The firm's commercial model is professional services / project-based: pricing is quote-based and tailored to individual campaign scope, with no publicly disclosed fee structure or retainers. Go-to-market is relationship-driven, with inbound routed through Stafford's direct email, the website portfolio, and professional referrals; the company explicitly markets bi-coastal and international execution capability. The client roster is enterprise-grade and concentrated in fashion, beauty, and lifestyle — including Olaplex, British Vogue, Tommy Hilfiger, Original Penguin, Pleasing (Harry Styles), Athleta, Stanley 1913, Blue Nile, Crocs, Spotify, James Perse, SITKA Gear, and Fruit of the Loom — with the majority of work structured around seasonal campaigns, anniversary initiatives, global launches, and celebrity-talent-driven editorial production.

The entity is privately held with no disclosed institutional investors or external equity, and is structured around a core production practice plus two adjacent operations: Shoot It Casting, a wholly-owned casting services subsidiary, and Landoverland, a heritage-inspired lifestyle sub-brand founded by Stafford that extends the entity into direct-to-consumer apparel and goods. There is no proprietary technology platform, no disclosed AI/ML capability, no patents or trademarks, and no public financial disclosure.

Name

Shoot It Productions

Legal name

Shoot It Productions

Website

https://shootitproductions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Shoot It Productions is a Los Angeles-based, founder-led creative production company that delivers end-to-end campaign execution — creative production, casting, location scouting, and video production — for enterprise fashion, beauty, and lifestyle brands through lean, per-project teams.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

akta.pro secondary industries

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Live-Action Production Management & Line Producing (MPADABAH), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative production services
• Fashion campaign production
• Video production services
• Casting services
• Brand content production

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Production Services: Project-based creative production services for fashion, beauty, and branded content campaigns. Revenue is generated through fees for campaign leadership, production oversight, casting, and creative team assembly. Work spans from concept through delivery across photo and video.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shoot It Productions is a creative production company that delivers end-to-end campaign production services for fashion, beauty, and lifestyle brands, spanning concept through delivery. Core service lines include creative production oversight, campaign leadership, casting (via the Shoot It Casting division), location scouting and permitting, and video production. Engagements are project-based and led personally by Creative Producer Jason Stafford with senior oversight on every project.

Product overview

Shoot It Productions is a creative production company led by Creative Producer Jason Stafford, offering a unified suite of production services rather than a modular software product. The core offering encompasses creative production, campaign leadership, casting services, location scouting and permitting, and video production—each functioning as a distinct service line within a single integrated production offering. The company specializes in fashion, beauty, and culture-driven campaigns, with case studies demonstrating expertise across clients including OLAPLEX, British Vogue, Pleasing (Harry Styles brand), Original Penguin, SITKA Gear, OROS Apparel, and Stanley. Additionally, Jason Stafford founded LANDOVERLAND, a heritage-inspired lifestyle brand that represents a separate sub-brand under the Shoot It Productions umbrella. Services are delivered through lean teams with senior production oversight, supporting bi-coastal and international execution.

Differentiator

Problem solved

Functional benefit

Brands

• Landoverland: Heritage-inspired lifestyle brand rooted in craftsmanship and design, founded by Jason Stafford. Reflects long-standing interest in identity, storytelling, and thoughtful execution. Website: www.landoverland.com

Products and services

• Creative Production Services End-to-end creative production services for fashion, beauty, and culture-driven campaigns, spanning from concept through delivery with creative vision aligned to structured execution. Designed for enterprise brands requiring bi-coastal and international production execution.
• Campaign Leadership Strategic campaign management overseeing creative direction, stakeholder alignment, and brand continuity across teams and deliverables.
• Casting Services (Shoot It Casting) Campaign-aligned casting strategy leveraging two decades of agency experience to source, negotiate, and present talent selections tailored to brand vision and executive standards. Operated via the wholly-owned Shoot It Casting division.
• Location Scouting and Permitting Strategic location scouting and permitting for fashion, beauty, and branded productions with full oversight from research and negotiations to logistics and on-set coordination.
• Video Production Campaign films, branded series, and editorial storytelling led from concept through final delivery with lean teams and senior production oversight.
• Landoverland Lifestyle Brand Heritage-inspired lifestyle brand founded by Jason Stafford, rooted in craftsmanship and design, featuring vintage-inspired apparel and goods that reflect identity, storytelling, and thoughtful execution.

Named customers14 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bowie Pictures: Bowie Pictures is a creative production company producing photo and video campaigns for fashion and lifestyle brands. It mirrors Shoot It Productions' lean-team model, talent-led creative direction, and enterprise-brand client roster.
• Prettybird: Prettybird is a creative production company producing commercials, branded content, and editorial for fashion and lifestyle brands. Comparable in offering scope (photo and video production with senior creative direction) and enterprise client focus.
• The Wall Group: The Wall Group is a talent management and creative production firm for fashion and lifestyle. Like Shoot It Productions, it builds a business on creative talent relationships and produces commercial campaigns for major brands.
• Streeters: Streeters is a casting and creative production agency serving fashion, beauty, and advertising clients. Its combined casting and production model directly parallels Shoot It Productions' integrated Shoot It Casting + production offering.
• M+P (Motion+Production): M+P is a creative production company specializing in advertising and editorial production for fashion, beauty, and lifestyle brands — directly comparable to Shoot It Productions in service offering, customer base, and project-based commercial production model.
• Art Partner: Art Partner is a creative agency combining talent representation, casting, and creative production for fashion and beauty brands. Highly comparable in casting-plus-production model and fashion/beauty client roster.

Broad incumbents

• Radical Media: Radical Media is a large-scale commercial and branded content production company. It overlaps with Shoot It Productions in fashion/beauty commercial production but serves a much wider portfolio of clients and content formats.
• Anonymous Content: Anonymous Content is a larger, established production company spanning film, commercials, and branded content. It overlaps with Shoot It Productions in commercial/fashion campaign production but operates at significantly greater scale and across broader categories.
• Laird + Partners: Laird + Partners is a creative advertising and production agency serving fashion, beauty, and luxury brands. It overlaps with Shoot It Productions in fashion/beauty campaign execution but operates as a full-service creative agency.

Emerging players

• Cadence Films: Cadence Films is a commercial production company producing fashion, beauty, and lifestyle content. Comparable in target verticals and lean-team delivery model, though typically more focused on motion/film production.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShootItProducions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoot It Productions