Hearing Lab
Hearing Lab is a single-location retail hearing aid center in Crystal Lake, Illinois that sells Starkey hearing aids and provides hearing tests, consultations, fittings, and repairs to individuals with hearing loss.
- Company typePrivate
- Founded2013
- HeadquartersCrystal Lake, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hearing Lab does
Hearing Lab is a privately held, single-location retail hearing aid center founded in 2013 and based at 540 E Terra Cotta Ave Unit D, Crystal Lake, Illinois. The practice delivers direct-to-consumer hearing healthcare services — including hearing evaluations, hearing aid consultations, custom fittings, adjustments, cleanings, and repairs — primarily to adults with hearing loss and the family members supporting them. Initial consultations are offered at no cost, serving as the top-of-funnel entry point for downstream hearing aid sales and recurring service revenue.
The core product portfolio centers on Starkey hearing aids, including the Omega AI hearing aid platform and the companion Thrive App for smartphone-based control, activity tracking, and TV audio adjustments. The practice holds Starkey Safety Certified dealer status and resells prescription hearing aids alongside an Over-the-Counter (OTC) hearing aid category, hearing protection products, hearing aid accessories, and personal audio devices. The technology stack is vendor-supplied rather than proprietary; Hearing Lab adds value through custom fitting, in-person adjustment, and patient education rather than through internal R&D.
The business operates with 1-10 employees under a local, concierge-style service model. Revenue is generated from one-time hearing aid hardware sales, paid professional services (fittings, checkups, cleanings, repairs), and ancillary accessory sales. Lead generation relies on Google reviews (4.8/5 rating across 308 reviews), website-driven appointment scheduling, community events, a hearing health blog, and free online screening tools (hearing test, tinnitus evaluation, hearing loss simulator). The practice has not raised institutional funding, has no disclosed parent company, and operates within a single Illinois market.
Hearing Lab firmographics
Firmographics- Name
- Hearing Lab
- Legal name
- Hearing Lab
- Website
- https://hearinglab.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hearing Lab is a single-location retail hearing aid center in Crystal Lake, Illinois that sells Starkey hearing aids and provides hearing tests, consultations, fittings, and repairs to individuals with hearing loss.
- Ownership category
- akta.pro rank
Hearing Lab industry classification
Industry- Product category
- Hearing Healthcare Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
- akta.pro secondary industry
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
Keywords
Where Hearing Lab is headquartered
LocationHeadquarters
- HQ city
- Crystal Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hearing Lab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hearing Aid Sales: Sale of hearing aids including Starkey brand products. Hearing aids are sold as physical products with accompanying professional fitting and adjustment services.
- Professional Services: Hearing evaluations, hearing aid consultations, fitting services, checkups, cleaning, and adjustments. Initial consultation offered free of charge.
- Hearing Protection & Accessories: Sale of hearing protection products, earbuds, and personal audio accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Hearing Consultation |
| One time/ perpetual license | Pay-as-you-go | Hearing Aids |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Hearing Lab product offering
Product offeringCore offering
Hearing Lab operates a retail hearing aid center in Crystal Lake, IL providing comprehensive hearing evaluations, hearing aid consultations, custom fittings, and ongoing maintenance services. The practice sells Starkey hearing aids along with hearing protection, accessories, and personal audio products, complemented by free online hearing assessment tools.
Product overview
Hearing Lab is a hearing aid center and healthcare practice in Crystal Lake, IL offering a unified portfolio of hearing health products and services. The core offering centers on Starkey Hearing Aids as the primary product line, complemented by the Omega AI technology module for advanced sound processing and the Thrive App for smartphone-based hearing aid control and activity tracking. Additional product categories include Hearing Protection, Hearing Accessories, and Personal Audio devices. The practice also provides online services including Online Hearing Tests, Tinnitus Evaluation, and a Hearing Loss Simulator. OTC Hearing Aids are offered for patients seeking non-prescription options. The portfolio functions as a coordinated hearing health ecosystem rather than discrete standalone products, with the Thrive App serving as the digital control layer for the hearing aids.
Differentiator
Problem solved
Functional benefit
Products and services
- Starkey Hearing Aids Prescription and OTC hearing aids offered through the Crystal Lake clinic, featuring smartphone compatibility and hearing activity tracking capabilities.
- Thrive App Mobile application enabling users to control and adjust hearing aid settings, track hearing health and activity levels, and manage TV audio settings.
- Hearing Protection Protective devices and earbuds designed to protect hearing in various environments.
- Hearing Accessories Supporting products and accessories for hearing aids including cleaning tools, batteries, and other maintenance items.
- Personal Audio Personal audio devices and earbuds offered alongside hearing products.
- OTC Hearing Aids Over-the-counter hearing aids available without prescription for adults with perceived mild to moderate hearing loss.
- Online Hearing Test Free digital hearing screening tool available online to help determine if hearing loss may be present.
- Online Tinnitus Evaluation Digital assessment tool for evaluating tinnitus symptoms available through the website.
- Hearing Loss Simulator Interactive tool that allows users to experience different levels of hearing loss to better understand the condition.
Quantifiable outcome
- 4.8 out of 5 based on 308 Reviews
Companies that use Hearing Lab
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Hearing Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hearing Lab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StarkeycoreHearing Lab is a Starkey Safety Certified dealer offering Starkey hearing aids including the Omega AI technology platform. The partnership involves selling and servicing Starkey hearing aids, providing custom fitting, adjustment, and ongoing maintenance for Starkey products. The relationship is a dealer/reseller arrangement with Hearing Lab as the channel partner for Starkey's hearing aid products.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Hearing Lab competitors and assessment
Company assessmentDirect peers
- Miracle-Ear: Miracle-Ear is one of the largest U.S. hearing aid retail chains with hundreds of franchised locations offering hearing tests, fittings, and consultations. It directly competes with Hearing Lab in the local clinic-mediated hearing aid channel with similar service offerings.
- Beltone: Beltone is a major hearing aid retailer with a large franchised network providing hearing evaluations, custom fittings, and ongoing care. It serves the same hearing-loss customer segment as Hearing Lab through a clinic-based service model.
- HearUSA: HearUSA operates a national network of hearing care centers offering diagnostic evaluations, hearing aid fittings, and audiology services. It is a direct competitor to Hearing Lab in the retail audiology clinic model.
- Audibel: Audibel is a national network of hearing healthcare providers offering hearing assessments and custom-fitted hearing aids through local clinics. It competes in the same hearing aid retail clinic category as Hearing Lab.
- Connect Hearing: Connect Hearing is a national audiology and hearing aid retail provider with clinic locations offering hearing tests, consultations, and hearing aid fittings. It directly competes with Hearing Lab's clinic-based service model.
Broad incumbents
- Costco Hearing Aid Center: Costco operates in-store hearing aid centers within its warehouse club locations, offering hearing tests and competitively priced hearing aids. It competes with Hearing Lab on price and convenience for value-oriented consumers in overlapping suburban markets.
- Amplifon: Amplifon is a global hearing healthcare company operating retail hearing aid centers across multiple countries including the U.S. It competes with Hearing Lab as a multi-national incumbent in the retail audiology space.
Emerging players
- Eargo: Eargo is a DTC/online hearing aid company selling virtually invisible, rechargeable hearing aids directly to consumers. It competes with Hearing Lab by bypassing the clinic channel for mild-to-moderate hearing loss cases.
- Lexie Hearing: Lexie Hearing sells OTC and online-fitted hearing aids directly to consumers with remote support from hearing experts. It competes with Hearing Lab in the OTC and DTC hearing aid category that Hearing Lab itself educates about.
- Audicus: Audicus is an online hearing aid retailer offering affordable, direct-to-consumer hearing aids with remote audiologist support. It is comparable to Hearing Lab as an alternative purchasing channel for prescription-grade hearing aids.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hearing Lab social profiles
Digital presenceHearing Lab compliance and trust
Trust signalCompliance1 record
Hearing Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hearing Lab leadership team
Management profileNumber of profiles
Hearing Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hearing Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hearing Lab
What does Hearing Lab do?
Hearing Lab operates a retail hearing aid center in Crystal Lake, IL providing comprehensive hearing evaluations, hearing aid consultations, custom fittings, and ongoing maintenance services. The practice sells Starkey hearing aids along with hearing protection, accessories, and personal audio products, complemented by free online hearing assessment tools.
Is Hearing Lab a public or private company?
Hearing Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hearing Lab founded?
Hearing Lab was founded in 2013. It employs 1 to 10 people.
Where is Hearing Lab based?
Hearing Lab is headquartered in Crystal Lake, United States, in the North America region.
How does Hearing Lab make money?
Three revenue lines are on record. Hearing Aid Sales are the primary driver. The others are professional Services and hearing Protection & Accessories.
Who are Hearing Lab's main competitors?
Direct peers on record are Miracle-Ear, Beltone, HearUSA, Audibel and Connect Hearing. Broad incumbents are Costco Hearing Aid Center and Amplifon. Emerging players are Eargo, Lexie Hearing and Audicus.
Does Hearing Lab have an API?
No public API is recorded for Hearing Lab.
What industry is Hearing Lab in?
Hearing Lab's product category is Hearing Healthcare Services. Its primary akta.pro industry code is HLAFAKAH, Audiology & Hearing Diagnostic Centers, with a secondary code of CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices. Its NAICS code is 621340 and its SIC code is 8011.