Independence Village

What Independence Village does

Independence Village is a family-owned and operated senior living provider headquartered in Illinois, operating two communities — one in Naperville (founded over 42 years ago) and one in Rockford (over 38 years in operation). The company's core product is all-inclusive Independent Living for adults aged 65 and over, featuring private apartments, chef-prepared meals, housekeeping, transportation, and social activities delivered through a monthly subscription rental model. The proprietary Assisted Independence™ service mark differentiates the care offering: licensed, on-site care providers deliver 24-hour support without rigid level-of-care labels, with residents paying only for care used and physician-prescribed care potentially covered by Medicare. A Lifetime Rate guarantee locks base rent for the entirety of a resident's stay, eliminating annual rent escalations.

The operating model relies on a deep partner ecosystem rather than vertically integrated care delivery. JET Healthcare provides on-site primary care, FOX Rehabilitation delivers physical/occupational/speech therapy, Enhabit provides skilled nursing, multiple hospice partners (Mocarah, Unity, Sanctuary) cover end-of-life care, and additional partners supply podiatry, optometry, audiology, mental health counseling, and chiropractic services. Financial partnerships with Stillman Bank and Union Home Mortgage help prospective residents unlock home equity for transition costs. Marketing emphasizes the family-owned positioning versus corporate chains, earned media exposure (HBO's "Somebody Somewhere," ABC World News coverage of a 100-year-old WWII veteran's first prom), and a low-pressure "Thoughtful First Step" reflection tool for family members.

Independence Village generates revenue through a quote-based subscription recurring model with monthly billing. Pricing is not publicly disclosed and varies by floor plan (studio, one-bedroom, and premium corner suites at both communities). Personal care services are private pay and billed pay-as-you-go on top of base rent, while physician-prescribed care may be Medicare-reimbursed. Revenue figures are not disclosed in source materials. The company holds no patents or institutional funding, is not publicly traded, and operates exclusively in the Illinois market across two physical communities.

Name

Independence Village

Legal name

Independence Village

Website

https://indvillage.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Independence Village is a family-owned senior living operator that runs two Illinois communities in Naperville and Rockford, providing all-inclusive independent living apartments with chef-prepared meals, housekeeping, transportation, and the trademarked Assisted Independence™ on-site care model served through a network of licensed healthcare partners.

Ownership category

akta.pro rank

Product category

Senior Living

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

• Senior living services
• Independent living communities
• Assisted living care
• Retirement community housing
• Senior housing Illinois

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Rent - Independent Living: All-inclusive monthly rental model covering apartment home, chef-prepared meals, housekeeping, linen services, scheduled transportation, and social activities. Care services are added separately as needed, with personal care privately paid and physician-prescribed care potentially covered by Medicare.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Independence Village operates all-inclusive Independent Living senior living communities in Naperville and Rockford, Illinois, providing private apartments, chef-prepared meals, housekeeping, scheduled transportation, and social activities under a monthly subscription model. Its proprietary Assisted Independence™ model layers licensed 24-hour on-site personal and nursing care that residents can add on-demand without rigid level-of-care pricing, billed only for the care actually used.

Product overview

Independence Village operates as a family-owned Independent Living senior living provider with two communities in Illinois (Naperville and Rockford). The core offering is Independent Living with apartment homes and all-inclusive amenities, supplemented by the proprietary Assisted Independence™ care model that provides flexible, licensed 24-hour care without traditional level-of-care labels. Floor plan options vary by location (Naperville offers Main Street Studio, Water Street One-bedroom, and Centennial Suite; Rockford offers Cottage Studio, Grace Manor One-bedroom, Deluxe One-bedroom, and Luxury Corner Suite). The company distinguishes itself through Lifetime Rates (locked base rent) and a family-owned operating model spanning over 42 years.

Differentiator

Problem solved

Functional benefit

Brands

• Assisted Independence™: A care model offering flexible, individualized support without rigid 'levels' or care packages, provided through licensed on-site home care and nursing partners.

Products and services

• Independent Living (Naperville & Rockford) Core senior living service offering maintenance-free apartment homes with all-inclusive amenities including chef-prepared meals, housekeeping, scheduled transportation, and social activities for active older adults aged 65+ at the Naperville and Rockford, Illinois communities.
• Assisted Independence™ Flexible, resident-directed care model providing licensed on-site 24-hour personal care and nursing services through partner providers, billed only for the care used rather than as bundled levels of care. Designed for existing Independent Living residents whose needs change over time.

Quantifiable outcome

• Fewer than 3% of residents ever need to move to nursing care
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• A Clean Start MovingminorOthersRalph Osuch provides packing, moving, and clean-out services. Treats every move like family, making transitions organized and supported.
• JET HealthcarecoreStrategic or Co-development PartnerNurse practitioners (founded by Heather Hartman) provide compassionate, coordinated primary care for older adults. Brings medical care directly to residents with proactive health management and early intervention.
• All Life's SolutionscoreStrategic or Co-development PartnerAmber Govero's team provides 24-hour community staffing with licensed Home Care and Home Nursing services. Personalized care built around residents rather than checklists or level-of-care labels.
• Parise Preferred PodiatryminorStrategic or Co-development PartnerComprehensive foot, ankle, and lower-leg care including orthotics, skin and structural conditions treatment to keep residents mobile.
• Therapy Dog ClubminorStrategic or Co-development PartnerKaren and her canine companion Gracie provide emotional wellness visits bringing comfort, connection, and joy to the community.
• Enhabit Home HealthcoreStrategic or Co-development PartnerSkilled nursing and therapy with personalized approach for recovery, strength building, or chronic care management. Delivers care within Independence Village.
• Mocarah HospiceminorStrategic or Co-development PartnerHospice and palliative care with focus on comfort, dignity, and support for residents and families.
• Unity HospiceminorStrategic or Co-development PartnerHospice and palliative care provider partnering for end-of-life support.
• Sanctuary HospiceminorStrategic or Co-development PartnerHospice and palliative care provider for Rockford area residents.
• Pilsen Medical Clinic / Dr. Yusuf RuhullahcoreStrategic or Co-development PartnerOn-call physician brings trusted medical care to residents' doorstep. Provides primary and geriatric care, Medicare house calls, transitional and palliative support.
• FOX RehabilitationcoreStrategic or Co-development PartnerPhysical, occupational, and speech therapy specializing in aging adults. Uses proven techniques to build strength, improve balance, mobility, and restore confidence.
• Enroute Eye Care / Dr. Biren PatelminorStrategic or Co-development PartnerMonthly optometry visits offering complete eye exams, cataract and glaucoma treatment, prescription updates.
• Hearing LabminorStrategic or Co-development PartnerComprehensive hearing evaluations and treatments from nearby Wheaton location with regular visits to community.
• Transformative Growth CounselingminorStrategic or Co-development PartnerMental and emotional wellness counseling supporting seniors and loved ones through life's transitions.
• Renew Health & Wellness / Dr. Mike GenslingerminorStrategic or Co-development PartnerProfessional chiropractic care tailored for seniors with focus on mobility, balance, and pain relief.
• Veterans Assistance Commission of DuPage CountyminorStrategic or Co-development PartnerExpert guidance on federal, state, and local veteran benefits. Assists with filing claims for disability compensation, pensions, healthcare, and emergency financial assistance.
• Illinois Department of Veterans Affairs (IDVA) - Naperville OfficeminorStrategic or Co-development PartnerPrimary contact for Illinois veterans seeking state-specific benefits including Illinois Veterans Homes, educational grants, and property tax exemptions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Senior Lifestyle: Family-influenced senior living operator with a mix of independent living, assisted living, and memory care communities across the U.S., with comparable hospitality-driven programming and Illinois presence.
• Enlivant: Senior living company operating assisted living and memory care communities across multiple states with a similar resident-directed care philosophy and partner-based service delivery model.
• Holiday Retirement: Operates one of the largest networks of independent senior living communities in the U.S. with all-inclusive monthly rents and chef-prepared meals, very directly comparable to Independence Village's core product.

Regional players

• Greenfields of Geneva: Family-style independent and assisted living community in the western Chicago suburbs serving a similar demographic of active older adults seeking maintenance-free living in Illinois.
• Heritage Woods of Belvidere: Affordable assisted living community in Belvidere, Illinois (near Independence Village's Rockford community), serving a similar Illinois senior population with supportive housing services.

Broad incumbents

• Sunrise Senior Living: Established senior living provider known for high-end independent and assisted living with personalized care, dining, and activity programs comparable to Independence Village's all-inclusive offering.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities nationwide with hospitality-focused programming and bundled monthly pricing, structurally similar to Independence Village.
• Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio of independent living, assisted living, and memory care communities. Comparable to Independence Village in the independent living product category but operates at vastly greater scale and as a public company.
• Atria Senior Living: Major senior living operator with hundreds of communities across the U.S., offering independent and assisted living with all-inclusive pricing models similar to Independence Village's monthly rent approach.
• Life Care Services: Large third-party management company for continuing care retirement communities and senior living, including communities in Illinois, providing comparable operational infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/independence-village

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independence Village