Atiba

What Atiba does

Atiba is a Nashville-based IT consulting and custom software development firm founded in 1992, serving roughly 1,900 clients across the United States ranging from single-employee businesses to large enterprises with 10,000+ employees. The company operates as a one-stop technology partner delivering custom software development, managed IT support, web design, mobile app development, business intelligence, AI consulting, and Microsoft/AWS cloud services, supported by 89+ employees averaging 20+ years of experience. Revenue is generated through a mix of project-based professional services (custom software at $5K-$200K+ per engagement) and recurring monthly managed IT subscriptions (Geek/Human Lite and Geek/Human Core tiers).

The business model is sales-led with a hybrid SMB-to-enterprise field motion, reaching customers through direct website quote requests, phone outreach (615-353-1921), partner referrals, and content marketing including the 'Half Geek Half Human' podcast and an active blog. Atiba has been a Microsoft Partner for over two decades and an AWS Partner, providing vendor-backed credibility for its Microsoft 365, Azure, and AWS consulting practices. Core technology capabilities span .Net/C#, Python, Java, PHP, React/Angular/Vue.js, AWS/Azure, SharePoint, PowerBI/Tableau, and mobile (iOS/Android/React Native/Flutter/Xamarin), with newer AI services built around Microsoft 365 Copilot, generative AI, NLP, and computer vision consulting. The company holds no disclosed funding, remains founder-owned (JJ Rosen), and operates as a Tennessee LLC with a single headquarters in Nashville's Nations neighborhood.

Name

Atiba

Legal name

Atiba LLC

Website

https://atiba.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Atiba is a Nashville-based IT consulting and custom software firm founded in 1992, serving 1,900+ clients ranging from SMBs to enterprises with custom software, managed IT, web/mobile development, and AI services.

Ownership category

akta.pro rank

Product category

IT Consulting and Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• IT consulting services
• Custom software development
• Managed IT support
• Web design development
• Cloud migration services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Bespoke software development services covering web, mobile, and cloud-based applications. Revenue is generated on a project basis, with services including requirements gathering, iterative design, development, testing, security, and post-launch support. Atiba has developed over 1,400 custom software applications and written or edited 11.5 million lines of code.
2. Managed IT Support Services: Ongoing managed IT support with two plan tiers (Geek/Human Lite and Geek/Human Core). Services include 24/7 emergency support, network monitoring, cloud management (AWS/Azure), security, and help desk. Revenue is generated through recurring monthly or annual subscription fees based on selected plan.
3. Web Design and Development: Website design and development services including CMS implementation (WordPress, Drupal, Joomla), e-commerce (Shopify, WooCommerce, Magento), ADA compliance, SEO, and web hosting. Revenue generated on a project basis.
4. Mobile App Development: Custom mobile app development for iOS, Android, and cross-platform (React Native, Flutter, Xamarin) from inception through deployment and long-term support. Project-based billing.
5. AI Consulting and Custom AI Solutions: AI consulting, custom AI chatbot development, AI readiness assessments, Microsoft Copilot consulting, and AI-powered software development. Emerging revenue stream with growing demand.
6. Microsoft Azure Consulting: Azure infrastructure services, cloud migration, application modernization, security enhancements, cost optimization, and business continuity planning. Includes ongoing Azure management for existing clients.
7. PHP/Web Development: PHP-based web development including custom applications, CMS customization, e-commerce, API development, and legacy modernization. Revenue is project-based.
8. IT Consulting: IT consulting services including virtual CIO, technical project management, security audits, and compliance audits. Can be standalone or bundled with managed services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Atiba is a Nashville-based IT consulting and custom software development firm that delivers bespoke software, managed IT support (24/7 help desk, Geek/Human Lite and Core subscription tiers), web design and development, mobile app development, AI consulting (custom chatbots, AI readiness assessments, Microsoft 365 Copilot consulting), and business intelligence services. The firm also provides cloud management (AWS/Azure/Google Cloud), SharePoint consulting, cybersecurity and compliance audits, virtual CIO services, and digital marketing for businesses ranging from startups to enterprises with 10,000+ employees.

Product overview

Atiba is a comprehensive technology consultancy offering a portfolio of integrated services rather than a single unified product. The core offerings include Custom Software Development, Managed IT Support Services, Web Design and Development, Mobile App Development, Artificial Intelligence Services, and Business Intelligence Services. These core services are supported by specialized sub-products including database development, API development, embedded systems, cybersecurity assessments, cloud management (AWS, Azure, Google Workspace), virtualization services, network architecture, SharePoint consulting, Microsoft 365 support, Linux tech support, and compliance/audit services. The company also produces the Half Geek Half Human podcast as a brand extension. Atiba positions itself as a one-stop shop providing customers with a single source for all tech needs, serving businesses from startups to enterprises with 10,000+ employees.

Differentiator

Problem solved

Functional benefit

Brands

• Half Geek Half Human Podcast: Company podcast exploring intersections between technology, business, and life.

Products and services

• Custom Software Development Bespoke software development services covering web, mobile, and cloud-based applications tailored to specific business needs. Uses agile methodologies with iterative progress, UI/UX design, requirements gathering, testing, security compliance, and post-launch support. Atiba has developed over 1,400 custom software applications across dozens of programming languages.
• Managed IT Support Services Recurring managed IT services including 24/7 help desk support, network design and implementation, cloud migrations, security services, and ongoing IT maintenance. Offered in two subscription tiers: Geek/Human Lite (endpoint-focused) and Geek/Human Core (comprehensive proactive support).
• Web Design and Development Services Custom website design and development including platform development (HTML5, CSS3, PHP, JavaScript), CMS implementations (WordPress, Drupal, Joomla), e-commerce solutions (Shopify, WooCommerce, Magento), and UI/UX design services. Atiba has built 400+ websites.
• Mobile App Development Services Custom mobile application development for Android (Java, Kotlin, React Native), iOS (Swift, Objective-C), and hybrid/cross-platform apps (React Native, Flutter, Xamarin) with strategy, design, deployment, and ongoing support.
• Artificial Intelligence Services AI consulting and custom AI software development including machine learning, deep learning, generative AI, natural language processing, chatbots, robotic process automation, computer vision, OCR, speech recognition, and Microsoft 365 Copilot integration. Includes custom AI chatbots, AI readiness assessments, and Microsoft 365 Copilot consulting.
• Business Intelligence Services Transforms raw data into strategic insights including data analytics, custom reporting, strategic dashboards (PowerBI, Tableau), visualization tools, business advisors, digital audits, and analytics tracking with ROI analysis.
• Cloud Management Services AWS, Microsoft Azure, Microsoft Office 365, and Google Cloud management, monitoring, optimization, and migration services.
• IT Consulting Strategic IT consulting services for technology planning, optimization, virtual CIO, and alignment with business objectives. Can be standalone or bundled with managed services.
• Virtual CIO Services Fractional CIO services staffed by seasoned former CIOs and CTOs for technology planning, roadmapping, and business goal optimization.
• Microsoft Azure Consulting Azure infrastructure services, cloud migration, application modernization, security enhancements, cost management, and business continuity planning as an Azure Partner.
• Amazon Web Services (AWS) Consulting AWS architecture, design, implementation, support, and cost optimization as an AWS Partner managing hundreds of AWS accounts and thousands of AWS services.
• SharePoint Consulting Services SharePoint consulting including setup, configuration, troubleshooting, optimization, security audits, migration, and custom programming as a Microsoft Partner since 2001.
• Microsoft 365 Support Comprehensive Microsoft 365 support as an official Microsoft partner for over two decades, including migration, configuration, security, and management of Outlook, Word, Excel, Teams, and Entra ID.
• Cybersecurity Risk Assessment Security assessments measuring system vulnerabilities, risk management planning, and security measure validation including HIPAA, PCI-DSS, SOC, FedRAMP, and ISO 27001 compliance audits.
• Network Architecture Physical and virtual network infrastructure planning, design, implementation, and support across all network layers.
• eCommerce Web Design E-commerce website design, launch, and maintenance using Shopify, WooCommerce, and Magento platforms with over 20 years of experience.
• ADA Compliance Services ADA website compliance audits, remediation, and support ensuring websites meet Americans with Disabilities Act standards.
• SEO Services Search engine optimization services for improved online visibility and organic traffic.

Quantifiable outcome

• Over 1,400 custom software applications developed across dozens of programming languages
• +4 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability16 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationAtiba is an official Microsoft Partner for over two decades, offering expertise across Microsoft 365, Azure, SharePoint, and related Microsoft technologies. The partnership enables Atiba to provide certified consulting, implementation, migration, and managed services for Microsoft products. Atiba is specifically an Azure Partner and Microsoft 365 partner offering services including M365/Entra ID management, Copilot consulting, and security configurations.
• Amazon Web Services (AWS)coreTechnology or IntegrationAtiba is an AWS Partner with experience managing hundreds of AWS accounts and thousands of AWS services for clients large and small. Services include AWS architecture, design, implementation, support, and cost optimization. AWS partnership complements Atiba's cloud management offerings alongside Azure.
• Nashville Software SchoolminorStrategic or Co-development PartnerNashville Software School founder John Wark appeared on the Half Geek Half Human podcast. Since 2012, the school has graduated 2,500 programmers, including multiple Atiba employees. The relationship is talent-oriented: NSS serves as a pipeline for Atiba hiring.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avanade: Avanade is a Microsoft-focused IT services joint venture (Accenture/Microsoft) delivering Azure, M365, Copilot, and enterprise application consulting. Closely comparable to Atiba's Microsoft 365, Azure, and SharePoint consulting practice, with substantially larger scale and global delivery.
• Dataprise: Dataprise is a U.S. managed IT services and cybersecurity provider for mid-market clients, offering 24/7 helpdesk, cloud, and IT consulting. Directly comparable to Atiba's Geek/Human Lite/Core managed IT plans and Microsoft 365/Azure management practice.
• Bounteous: Bounteous is a mid-sized digital consultancy offering custom software, cloud, data/AI, and managed services to enterprise brands. Comparable to Atiba across custom development, cloud, and data/BI service lines, with similar mid-market/enterprise client mix.
• Perficient: Perficient is a U.S. digital consultancy specializing in custom software, enterprise applications (ERP/CRM), cloud, and BI for mid-market and enterprise clients. Closely comparable to Atiba's ERP/CRM/enterprise applications and custom development practice, with a similar Microsoft/Adobe partner ecosystem orientation.
• Slalom: Slalom is a U.S.-headquartered, mid-sized management and technology consulting firm that delivers custom software, cloud, and managed services to mid-market and enterprise clients. Directly comparable to Atiba in service mix (custom dev, cloud, BI, managed IT) and mid-market enterprise focus, but operates at significantly greater scale.
• Kforce: Kforce is a U.S. professional staffing and IT services firm placing technology consultants and delivering project-based IT services. Comparable to Atiba's project-based custom software, web, and IT consulting practice, particularly in serving enterprise clients with on-demand technical talent.
• NetGain Technologies: NetGain Technologies is a mid-sized U.S. managed IT services and consulting firm serving SMB and mid-market clients with cloud, cybersecurity, and Microsoft 365 support. Directly comparable to Atiba in managed IT, M365/Azure, and IT consulting focus at a similar organizational scale.
• Insight Enterprises: Insight Enterprises is a global IT solutions and managed services provider covering cloud, managed IT, custom software, and hardware integration. Overlaps Atiba's managed IT, cloud (Azure/AWS), and IT consulting portfolio across similar mid-market/enterprise client segments.

Emerging players

• Electric.ai: Electric is an emerging SaaS-based IT support platform for SMB and mid-market clients, offering helpdesk, security, and onboarding. Competes with Atiba's Geek/Human Lite managed IT tier by delivering IT support via a modern software-led model rather than traditional consulting headcount.

Broad incumbents

• Accenture: Accenture is a global IT and management consulting incumbent offering custom software, cloud, AI, and managed services across all major verticals. Overlaps Atiba's full service portfolio at vastly greater scale; notably a current Atiba client logo, underscoring direct competitive overlap in enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atibanashville
• YouTubeyoutube.com/@halfgeekhalfhuman
• Facebookfacebook.com/Half-Geek-Half-Human-Podcast-107874258662325
• LinkedInlinkedin.com/showcase/half-geek-half-human-podcast
• Instagraminstagram.com/halfgeekhalfhumanpodcast

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atiba