We Trust
We Trust LLP is a New Delhi-based AMFI-registered mutual fund distributor and insurance broker, distributing third-party financial products from 40+ AMCs and multiple insurers to Indian retail investors, HNW individuals, and corporate clients via a web-based platform.
- Company typePrivate
- Founded2016
- HeadquartersNew Delhi, India
- Headcount—
- GTM typeB2C
- OfferingServices
What We Trust does
We Trust LLP is a New Delhi-based financial services Limited Liability Partnership founded in 2016, operating as an AMFI-registered Mutual Fund Distributor (ARN: 225142, EUIN: E-114799) from a single office at 184 Vigyapan Lok, Mayur Vihar 1 Extension. The firm distributes third-party financial products across three core lines: Mutual Fund Distribution (equity, debt, hybrid, index, ELSS, and thematic schemes sourced from 40+ Asset Management Companies), Insurance Broking (life, health, motor, home, and travel policies distributed via partnerships with LIC, HDFC Life, ICICI Prudential Life, Max Life, ICICI Lombard, Star Health, HDFC ERGO, Bajaj Allianz, and Tata AIG), and Equity & IPO Advisory (personalized stock market portfolio strategies).
The underlying technology is a web-based platform with client login, online mutual fund purchase, online insurance premium payment, form downloads covering 40+ AMCs, a suite of financial calculators (SIP, Lumpsum, Retirement, Tax, Education, Home Loan, Marriage, Car Planning, Fund Performance), a risk profile questionnaire, and a 10-question financial fitness checkup. No mobile application, API surface, integrations, or AI/ML capabilities are documented. The platform architecture is essentially a content-and-transaction portal layered on top of AMC and insurer partner systems rather than a proprietary technology stack.
The business model is transactional and commission-based. Mutual fund revenue comes from SEBI-regulated trail commissions (0.01%–1.25% depending on scheme category, paid by AMCs on AUM). Insurance revenue comes from commissions on distributed premiums. Equity & IPO advisory revenue is described as advisory or transaction-based but is not publicly priced. GTM targets three segments — Retail Investors (primary), HNWIs, and Corporate Entities/Institutions — through a digital-first motion (website, calculators, risk profiler, testimonials) supplemented by advisor-assisted conversion for HNW and corporate clients. The firm has no disclosed headcount, no funding history, and no mobile app, and operates entirely within the Indian domestic market.
We Trust firmographics
Firmographics- Name
- We Trust
- Legal name
- We Trust LLP
- Website
- https://wetrustllp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- We Trust LLP is a New Delhi-based AMFI-registered mutual fund distributor and insurance broker, distributing third-party financial products from 40+ AMCs and multiple insurers to Indian retail investors, HNW individuals, and corporate clients via a web-based platform.
- Ownership category
- akta.pro rank
Where We Trust is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
We Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Mutual Fund Distribution Commissions: We Trust LLP earns trail commissions from various Asset Management Companies (AMCs) on mutual fund sales and ongoing AUM. Commission rates vary by scheme type: Equity Oriented Funds and ELSS earn 0.50% to 1.25% trail commission; Index Funds earn 0.01% to 0.75%; Liquid/Ultra Short-Term Funds earn 0.05% to 0.50%; Hybrid and Debt funds earn between 0.05% to 1.25% depending on category.
- Insurance Broking: The firm acts as an insurance broker distributing life, health, motor, home, and travel insurance products from partnered insurers including LIC, HDFC Life, ICICI Prudential, Bajaj Allianz, Max Life, and general insurers. Revenue is earned through insurance commission on premiums collected.
- Equity Advisory Services: Provides equity and IPO advisory services including personalized investment strategies, portfolio diversification, and market analysis for equity investments. Revenue model based on advisory fees or transaction-based compensation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Equity Oriented Funds - Trail commission |
| Transaction based/ take rate | Pay-as-you-go | ELSS Funds - Trail commission |
| Transaction based/ take rate | Pay-as-you-go | Index Funds - Trail commission |
| Transaction based/ take rate | Pay-as-you-go | Liquid/Ultra Short-Term Funds - Trail commission |
| Transaction based/ take rate | Pay-as-you-go | Hybrid Funds - Trail commission |
| Transaction based/ take rate | Pay-as-you-go | Thematic/Sector Funds - Trail commission |
| Transaction based/ take rate | Pay-as-you-go | Debt/Income Funds - Trail commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
We Trust product offering
Product offeringCore offering
We Trust LLP is an AMFI-registered Mutual Fund Distributor (ARN: 225142) that distributes third-party financial products and provides personalized advisory services. The firm offers three core product lines: mutual fund distribution (equity, debt, hybrid, and index funds across 40+ AMCs), insurance broking (life, health, motor, home, and travel insurance), and equity & IPO advisory with personalized portfolio strategies. Revenue is earned through trail commissions from AMCs, insurance commissions, and advisory fees.
Product overview
We Trust LLP operates as a diversified financial services platform offering three core product lines: Mutual Funds Distribution (professional management of equity, debt, hybrid, and index fund investments via SIP and lump-sum options), Insurance Broking (life, health, motor, home, and travel insurance), and Equity & IPO Advisory (stock market investment advisory across growth, value, income, small-cap, and large-cap strategies). The platform supplements these core offerings with digital self-service tools including Financial Calculators (SIP, Lumpsum, Retirement, Tax, Education, Marriage, Home Loan, Car Planning, Fund Performance), Risk Profile Assessment, Financial Fitness Checkup, Online Premium Payment, and Form Downloads. The architecture is a unified platform model where the three core services share client infrastructure while digital tools operate as supplementary features accessible through the client portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Mutual Funds Distribution Investment vehicle distribution service pooling money from multiple investors to buy diversified portfolios of stocks, bonds, and securities managed by professional fund managers across 40+ Asset Management Companies. Offers equity funds, debt funds, hybrid funds, and index funds with SIP and lump-sum options for individual retail investors and HNW clients.
- Insurance Broking Insurance distribution service providing life, health, motor, home, and travel insurance policies from partnered insurers including LIC, HDFC Life, ICICI Prudential, Bajaj Allianz, Max Life, HDFC ERGO, Tata AIG, ICICI Lombard, and Star Health to mitigate financial risks for individuals and families.
- Equity & IPO Advisory Stock market advisory service helping clients build and diversify equity portfolios through growth, value, income, small-cap, and large-cap investing strategies with personalized investment strategies, IPO advisory, ongoing portfolio monitoring, and risk management.
Companies that use We Trust
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
We Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
We Trust partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core.
- 360 ONE MFcoreMutual fund distribution partner - We Trust LLP distributes 360 ONE MF schemes including common application forms, SIP, STP, and SWP forms across equity and hybrid categories.
- Aditya Birla Sun Life MFcoreMutual fund distribution partner - Full suite of Aditya Birla Sun Life MF schemes including ELSS Tax Relief, Equity Advantage Fund, Flexi Cap Fund, Multi Asset Allocation Fund, MNC Fund, Savings Fund, and Balanced Advantage Funds.
- Axis MFcoreMutual fund distribution partner - Distributes Axis MF schemes across equity, hybrid, debt, and solution-oriented categories.
- Bandhan MFcoreMutual fund distribution partner - Distributes Bandhan MF schemes including Balanced Advantage, Tax Advantage (ELSS), Mid Cap, and Multi Cap funds.
- DSP MFcoreMutual fund distribution partner - Distributes DSP MF schemes including Dynamic Asset Allocation Fund, Flexi Cap Fund, Mid Cap Fund, and Tax Saver Fund.
- Edelweiss MFcoreMutual fund distribution partner - Distributes Edelweiss MF schemes including Balanced Advantage Fund, Large Cap Mid Cap Fund, and other equity and hybrid offerings.
- Franklin Templeton MFcoreMutual fund distribution partner - Distributes Franklin Templeton MF schemes including Franklin India Focused Equity Fund and other equity and debt offerings.
- HDFC MFcoreMutual fund distribution partner - Full-service distribution of HDFC MF schemes across equity, debt, and hybrid categories including HDFC Equity Fund and HDFC Balanced Advantage Fund.
- HSBC MFcoreMutual fund distribution partner - Distributes HSBC MF schemes including HSBC Mid Cap Fund, HSBC Common Application Forms for Debt and Equity.
- ICICI Prudential MFcoreMutual fund distribution partner - Full distribution of ICICI Prudential MF schemes including Asset Allocator Fund, Balanced Advantage Fund, Multi Asset Fund, Small Cap Fund, Ultra Short Term Fund, and Multi Cap Fund.
- KOTAK MFcoreMutual fund distribution partner - Distributes KOTAK MF schemes including Balanced Advantage Fund, ELSS Tax Saver, Emerging Equity Fund, Equity Opportunities Fund, Gold Fund, Small Cap Fund, and Multi Cap Fund.
- LIC MFcoreMutual fund distribution partner - Distributes LIC MF mutual fund schemes including common application forms, SIP, STP, and SWP forms.
- Mirae Asset MFcoreMutual fund distribution partner - Distributes Mirae Asset MF schemes including Mirae Asset Balanced Advantage Fund with common forms for application, SIP, and STP.
- Motilal Oswal MFcoreMutual fund distribution partner - Distributes Motilal Oswal MF schemes including Large Cap Fund, Flexi Cap Fund, Large Cap Mid Cap Fund, Nifty Microcap 250 Index Fund.
- Nippon India MFcoreMutual fund distribution partner - Full distribution of Nippon India MF schemes including Nippon India Balanced Advantage Fund, Flexi Cap Fund, Multi Cap Fund, Small Cap Fund, Tax Saver ELSS Fund, Ultra Short Duration Fund, and Multi Asset Fund.
- PPFAS MFcoreMutual fund distribution partner - Distributes PPFAS MF schemes with full documentation including KIM, SID, SAI forms for PPFAS Long Term Equity Fund.
- SBI MFcoreMutual fund distribution partner - Distributes SBI MF schemes including SBI Large Mid Cap Fund, SBI MF Common Application Forms for Debt and Equity Fund.
- Tata MFcoreMutual fund distribution partner - Distributes Tata MF schemes including Tata Balanced Advantage Fund, Small Cap Fund, Ultra Short Term Fund, and Multi Asset Opportunities Fund.
- UTI MFcoreMutual fund distribution partner - Distributes UTI MF schemes including UTI MF Common Application Form across equity and debt categories.
- Bajaj Allianz General InsurancecoreGeneral insurance partner - Provides motor, home, travel, and other general insurance products through We Trust LLP's online premium payment platform.
- HDFC ERGO General InsurancecoreGeneral insurance partner - Offers health, motor, and general insurance products through We Trust LLP's online premium payment platform.
- Tata AIG General InsurancecoreGeneral insurance partner - Provides general insurance products through We Trust LLP's online premium payment platform.
- HDFC Life InsurancecoreLife insurance partner - Offers life insurance products through We Trust LLP's online premium payment platform.
- ICICI Prudential Life InsurancecoreLife insurance partner - Offers term insurance and life insurance products through We Trust LLP's online premium payment platform.
- Max Life InsurancecoreLife insurance partner - Offers life insurance products through We Trust LLP's online premium payment platform.
- LIC Life InsurancecoreLife insurance partner - Flagship life insurance partner offering traditional and term life insurance products through We Trust LLP's distribution network.
- ICICI Lombard Health InsurancecoreHealth insurance partner - Offers health insurance products through We Trust LLP's online premium payment platform.
- Star Health InsurancecoreHealth insurance partner - Specialized health insurance provider partnered through We Trust LLP's online premium payment platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
We Trust competitors and assessment
Company assessmentDirect peers
- Zerodha (Coin): India's largest stock broker operating Coin, a direct mutual fund platform with zero commission and a large ecosystem of investor education tools. Competes with We Trust LLP on direct MF distribution while bringing a far larger captive trading-client base.
- Kuvera: India's leading direct mutual fund investment platform offering commission-free MF purchases, financial planning tools, and curated portfolios. Directly competes with We Trust LLP's online MF distribution and digital advisory experience, though Kuvera operates on a fee-based/advice model versus We Trust's commission-distributor model.
- Paytm Money: Digital mutual fund and stock investment platform from the Paytm ecosystem, offering direct MF purchases and wealth management tools. Competes with We Trust LLP on retail MF distribution and digital-first customer acquisition in tier 1 and tier 2 Indian cities.
- NJ Wealth (NJ India Invest): Indian mutual fund distribution and wealth management firm with a large partner (sub-distributor) network. Comparable to We Trust LLP as a multi-AMC AMFI distributor with diversified product offerings and similar retail/HNWI target segments.
- Groww: Indian fintech unicorn offering direct mutual fund investments, stocks, ETFs, and digital gold. Competes with We Trust LLP on retail MF distribution, online tools, and investor education; serves a similar mass-retail Indian investor base with a mobile-first platform.
- Prudent Corporate Advisory Services: Listed Indian mutual fund distributor and wealth manager with a national partner network of IFAs and large institutional AMC tie-ups. Highly comparable to We Trust LLP as a multi-product AMFI distributor serving retail and HNW clients, though at substantially larger scale.
- INDmoney: Indian wealth management super-app aggregating mutual funds, stocks, fixed deposits, US equities, and financial planning tools. Competes directly with We Trust LLP across MF distribution, equity advisory, and financial planning, targeting tech-savvy retail and HNW Indian investors.
Broad incumbents
- 5paisa: Indian discount broker offering stocks, mutual funds, insurance, and personal loans through a digital platform. Overlaps with We Trust LLP on MF distribution and online tools but serves a more cost-sensitive, self-directed retail client base at larger scale.
- Angel One: Listed Indian financial services platform offering broking, mutual funds, insurance, and advisory. Overlaps with We Trust LLP's MF distribution and equity advisory offerings, but operates at substantially broader scale across multiple financial product lines.
- Motilal Oswal Wealth Management: Established Indian wealth management and broking group offering MF distribution, equity advisory, PMS, and insurance. Comparable to We Trust LLP's wealth management and equity/IPO advisory capabilities but with deeper institutional research and a national footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
We Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Trust leadership team
Management profileNumber of profiles
We Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Trust
What does We Trust do?
We Trust LLP is an AMFI-registered Mutual Fund Distributor (ARN: 225142) that distributes third-party financial products and provides personalized advisory services. The firm offers three core product lines: mutual fund distribution (equity, debt, hybrid, and index funds across 40+ AMCs), insurance broking (life, health, motor, home, and travel insurance), and equity & IPO advisory with personalized portfolio strategies. Revenue is earned through trail commissions from AMCs, insurance commissions, and advisory fees.
Is We Trust a public or private company?
We Trust is a private company. It is classified as unknown and is currently operating.
When was We Trust founded?
We Trust was founded in 2016.
Where is We Trust based?
We Trust is headquartered in New Delhi, India, in the Asia region.
How does We Trust make money?
Three revenue lines are on record. Mutual Fund Distribution Commissions are the primary driver. The others are insurance Broking and equity Advisory Services.
Who are We Trust's main competitors?
Direct peers on record are Zerodha (Coin), Kuvera, Paytm Money, NJ Wealth (NJ India Invest), Groww, Prudent Corporate Advisory Services and INDmoney. Broad incumbents are 5paisa, Angel One and Motilal Oswal Wealth Management.
Does We Trust have an API?
No public API is recorded for We Trust.