Fuelcard Store Ltd
Fuelcard Store Ltd is a UK-based reseller of multi-brand business fuel cards and European fleet toll solutions, operating as an official partner of UK Fuels Ltd to serve SMBs, logistics, and haulage operators across the UK and 50+ European countries.
- Company typePrivate
- Founded2022
- HeadquartersSouthport, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fuelcard Store Ltd does
Fuelcard Store Ltd is a UK-based fuel card reseller and fleet management solutions provider, operating as an official partner of UK Fuels Ltd since its founding in 2022. The company distributes a portfolio of multi-brand fuel cards covering BP, Esso, Shell, Texaco, KeyFuels, UK Fuels, and major supermarket forecourts (Sainsbury's, Tesco, Morrisons, Co-op), providing access to over 7,000 UK fuel stations representing 86%+ of the UK market. Its product range extends beyond domestic fuel cards to include a European Fuelcard with coverage across 50+ countries, an EV Charge Card accessing 1 million+ charging points, and a Toll Box suite for European toll settlement in 15 countries through a DKV partnership.
The underlying technology stack consists of standard fleet management interfaces: an online dashboard for real-time fuel cost and driver performance monitoring, the e-route mobile app with SatNav integration for station finding, the Velocity app for Shell CRT and Esso cardholders, and the DKV Cockpit portal for centralized toll billing. No proprietary AI, ML models, or advanced technology platforms are disclosed. The company operates with a small team of 1-10 employees based in Southport, England.
Fuelcard Store generates revenue on a transaction-based model, earning from fuel card transactions processed through the UK Fuels network. Despite marketing the cards as "free for life" with no account fees, transaction fees, or minimum spend, the company derives income from network referral commissions on transaction volume routed through UK Fuels Ltd. Distribution is executed through direct digital channels (website applications, online forms), phone-based inside sales, and WhatsApp contact, targeting SMBs, logistics companies, haulage operators, and fleet managers across the UK and Europe.
Fuelcard Store Ltd firmographics
Firmographics- Name
- Fuelcard Store Ltd
- Legal name
- Fuelcard Store Ltd
- Website
- https://fuelcardstore.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fuelcard Store Ltd is a UK-based reseller of multi-brand business fuel cards and European fleet toll solutions, operating as an official partner of UK Fuels Ltd to serve SMBs, logistics, and haulage operators across the UK and 50+ European countries.
- Ownership category
- akta.pro rank
Fuelcard Store Ltd industry classification
Industry- Product category
- Business Fuel Cards
- NAICS
- Fuel Dealers (45721)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Fuel Card & Fleet Payment Programs (TLABAMAA)
- akta.pro secondary industries
- Fuel Management & Fleet Card Programs (THADAKAH), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)
Keywords
Where Fuelcard Store Ltd is headquartered
LocationHeadquarters
- HQ city
- Southport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fuelcard Store Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Fuel Card Transaction Revenue: Revenue generated from fuel card transactions processed through the UK Fuels network. The company acts as a partner/reseller of UK Fuels fuel cards, earning revenue from the transaction volume processed through their issued cards. No account fees, transaction fees, or monthly fees are charged to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Fuel Card - Free cards with no fees |
| Transaction based/ take rate | Weekly | European Fuelcard - Fixed diesel pricing |
| Transaction based/ take rate | Weekly | UK Fuels fuelplus fuelcard |
| Transaction based/ take rate | Weekly | Shell CRT Fuelcard |
| Transaction based/ take rate | Weekly | Esso Truck Fuelcard |
| Transaction based/ take rate | Weekly | BP Bunker Fuelcard |
| Transaction based/ take rate | Weekly | KeyFuels Fuelcard |
| Transaction based/ take rate | Pay-as-you-go | EV Charge Card |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Fuelcard Store Ltd product offering
Product offeringCore offering
Fuelcard Store Ltd is an official partner of UK Fuels Ltd that resells business fuel cards covering BP, Esso, Shell, Texaco, UK Fuels and major supermarket forecourts (over 86% of UK stations, 7,000+ sites). The portfolio also includes a European Fuelcard usable at 70,000+ stations and 1 million+ EV charging points across 50+ countries, an EV Charge Card, and a Toll Box suite for toll settlement in 15 European countries.
Product overview
Fuelcard Store Ltd is an official partner of UK Fuels Ltd, reselling fuel cards and related fleet management solutions to businesses across the UK and Europe. The product portfolio centers on fuel cards offering access to major fuel brands (BP, Esso, Shell, Texaco) and extensive networks, with add-on services for EV charging and toll management. The core offering includes the fuelplus fuelcard for UK domestic use, the European fuelcard for multi-country coverage, and brand-specific cards (Shell CRT, Keyfuels, Esso Truck, BP Bunker). Supporting products include the EV Charge Card for combined fuel/EV charging, and the Toll Box suite covering European toll systems with specialized variants for Italy (Toll Box Italia Fleet & Comfort), France (Toll Box Liber-T), and Scandinavia (Toll Box Scandic). All solutions are available exclusively to registered businesses and fleet operators.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Savings of up to 10p per litre compared to pump prices with weekly fixed diesel pricing
- +3 more outcomes
Companies that use Fuelcard Store Ltd
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Fuelcard Store Ltd technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Fuelcard Store Ltd partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- UK Fuels LtdcoreFuelcard Store Ltd is an official partner of UK Fuels Ltd, enabling them to offer one of the most comprehensive selections of fuel cards in the UK. Through this partnership, they provide access to leading fuel brands including BP, Esso, Shell, Texaco, major supermarket forecourts, and the extensive UK Fuels network (the largest independent fuel card network in the UK). This alliance ensures customers benefit from unrivalled nationwide coverage, competitive pricing, and flexible solutions.
- DKV (Deutsche Krankenversicherung - Mobility Services)coreFuelcard Store Ltd offers Toll Box Europe solutions through DKV partnership, supporting toll settlement in 15 countries including Germany, Austria, France, Spain, Italy, Poland, Switzerland, Hungary, Bulgaria, Slovakia, Slovenia, Portugal, and Belgium. The DKV Cockpit portal provides real-time tracking and centralized billing for fleet toll management.
- EV Charging Networks (50+ countries)coreThrough UK Fuels and European partnerships, Fuelcard Store provides access to over 1 million EV charging points in more than 50 countries, with charges powered by 100% certified green electricity complying with RE100 standards and backed by Guarantees of Origin (GoO).
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Fuelcard Store Ltd competitors and assessment
Company assessmentDirect peers
- FleetCheck: UK fleet management software and fuel card broker. Combines telematics, vehicle checks and fuel card brokerage — a direct competitor in the integrated fleet-services proposition Fuelcard Store offers SMBs and mid-market hauliers.
- Shell Fleet Solutions: Direct issuer of the Shell CRT fuel card sold through Fuelcard Store. Operates its own fleet sales force and B2B platforms, competing for the same UK commercial customers with network and pricing advantages.
- Keyfuels (Radius Payment Solutions): HGV-focused fuel card product with fixed weekly diesel pricing at UK truck-accessible sites. Head-to-head competitor on Keyfuels-branded cards that Fuelcard Store also resells.
- BP Bunker / BP Fuel Card: Direct issuer of the BP Bunker fuel card resold by Fuelcard Store. Targets the same HGV and commercial fleet segment with its own acceptance network and pricing programmes.
- Allstar Business Solutions (Fleetcor): UK's largest fuel card network operator, offering multi-brand fuel cards, fleet management and EV charging to UK SMB and enterprise fleets. Directly comparable product, customer base and transaction-fee revenue model.
- Esso Card (BP/Esso): Direct issuer of the Esso Truck fuel card, including HGV-accessible sites. Competes head-to-head for UK commercial fleet customers and sells direct as well as via resellers like Fuelcard Store.
- UK Fuels Ltd: Core channel partner of Fuelcard Store and the UK's largest independent fuel card network. UK Fuels sells directly to fleets and also through resellers, with overlapping products (fuelplus, EV card, Velocity app) — making it both supplier and competitor.
Broad incumbents
- DKV Mobility: European fuel and toll card incumbent and parent of UK Fuels Ltd. Provides the toll and European fuel infrastructure Fuelcard Store resells, and competes directly with its own pan-European DKV Card at enterprise level.
- Radius Payment Solutions: Parent group of Keyfuels, BP Bunker and complementary UK fleet brands. Competes across fuel cards, telematics, toll and EV charging at scale, supplying many of the same products Fuelcard Store resells.
Emerging players
- Fuel Card Services: UK fuel card broker and comparison site targeting SMBs and sole traders with multi-brand card offerings. Closest like-for-like reseller competitor to Fuelcard Store's zero-fee, SMB-focused proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Fuelcard Store Ltd social profiles
Digital presenceFuelcard Store Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuelcard Store Ltd leadership team
Management profileNumber of profiles
Fuelcard Store Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuelcard Store Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuelcard Store Ltd
What does Fuelcard Store Ltd do?
Fuelcard Store Ltd is an official partner of UK Fuels Ltd that resells business fuel cards covering BP, Esso, Shell, Texaco, UK Fuels and major supermarket forecourts (over 86% of UK stations, 7,000+ sites). The portfolio also includes a European Fuelcard usable at 70,000+ stations and 1 million+ EV charging points across 50+ countries, an EV Charge Card, and a Toll Box suite for toll settlement in 15 European countries.
Is Fuelcard Store Ltd a public or private company?
Fuelcard Store Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fuelcard Store Ltd founded?
Fuelcard Store Ltd was founded in 2022. It employs 1 to 10 people.
Where is Fuelcard Store Ltd based?
Fuelcard Store Ltd is headquartered in Southport, United Kingdom, in the Europe region.
How does Fuelcard Store Ltd make money?
One revenue line is on record: fuel Card Transaction Revenue.
Who are Fuelcard Store Ltd's main competitors?
Direct peers on record are FleetCheck, Shell Fleet Solutions, Keyfuels (Radius Payment Solutions), BP Bunker / BP Fuel Card, Allstar Business Solutions (Fleetcor), Esso Card (BP/Esso) and UK Fuels Ltd. Broad incumbents are DKV Mobility and Radius Payment Solutions. Fuel Card Services is listed as an emerging player.
Does Fuelcard Store Ltd have an API?
No public API is recorded for Fuelcard Store Ltd.
What industry is Fuelcard Store Ltd in?
Fuelcard Store Ltd's product category is Business Fuel Cards. Its primary akta.pro industry code is TLABAMAA, Fuel Card & Fleet Payment Programs, with a secondary code of THADAKAH, Fuel Management & Fleet Card Programs. Its NAICS code is 45721 and its SIC code is 5500.