Fuel Card Services
- Company typePrivate
- Founded1990
- HeadquartersLeeds, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
Fuel Card Services firmographics
Firmographics- Name
- Fuel Card Services
- Legal name
- Fuel Card Services Limited
- Website
- https://fuelcardservices.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Fuel Card Services industry classification
Industry- Product category
- Fuel Card and Fleet Management Services
- NAICS
- Fuel Dealers (45721), Fuel Dealers (4572), Fuel Dealers (457210)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Fuel Management & Fleet Card Programs (THADAKAH)
- akta.pro secondary industries
- Fuel Card & Fleet Payment Programs (TLABAMAA), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where Fuel Card Services is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fuel Card Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Fuel Card Transaction Fees: Fuel Card Services earns revenue through transaction fees on fuel purchases made using their fuel cards. Each fuel card transaction generates fees that are incorporated into the pricing structure. The company offers variable and fixed pricing options across multiple fuel networks.
- Telematics and Fleet Management Subscriptions: The company generates recurring subscription revenue from telematics services (Tele-Gence) including vehicle tracking devices and monitoring platforms. Additional subscription components include the MyDriveSafe vehicle safety check app at £1 per driver per week.
- Vehicle Maintenance Services: Vehicle maintenance and servicing programs provide pre-negotiated rates and scheduling services for fleet vehicles, generating revenue through service coordination and administrative fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MyDriveSafe Vehicle Safety Checks |
| Usage-based | Pay-as-you-go | Fuel Card Plans |
| Subscription | Annual | Tele-Gence Telematics Packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Fuel Card Services product offering
Product offeringCore offering
Fuel Card Services provides business fuel cards and EV charge cards for UK businesses, covering diesel, petrol and electric charging across major fuel networks. It also offers fleet services such as telematics, mileage expense tracking, vehicle maintenance, daily safety checks, fuel-station locator apps and online account management.
Product overview
Fuel Card Services (now operating under the Motia brand) offers a comprehensive fleet management platform providing fuel cards and telematics solutions for UK businesses. The core offering centres on fuel card products from multiple brands (BP, Shell, Texaco, Esso, Keyfuels, UK Fuels, Allstar, Gulf) accepted at up to 90% of UK fuel stations, combined with an ecosystem of fleet management modules including Tele-Gence telematics, vehicle tracking, MileageCount, MyService.Expert maintenance, MyDriveSafe safety checks, Drivers Club pump locator app, and My Fleet Hub account management platform. The portfolio was expanded through the July 2024 acquisition of Cubo (telematics provider) and subsequently unified under the Motia brand in 2025, which now encompasses Fuel Card Services Limited, Cubo Solutions Ltd, and Cubo Telematics & Telecoms Limited as distinct legal entities.
Differentiator
Problem solved
Functional benefit
Brands
- Tele-Gence: Advanced telematics service for vehicle and asset tracking
- MyService.Expert
- MileageCount
- MyDriveSafe
- Drivers Club
- My Fleet Hub
Products and services
- Fuel Cards
- EV Charge Cards
- Allstar Homecharge
- Tele-Gence (Telematics)
- MileageCount
- MyService.Expert
- MyDriveSafe
- Drivers Club
- My Fleet Hub
- Asset Tracking
- Driver's Hours
- Cameras
- Fuel Management
- FORS Fuel Expert Fuel Card
Quantifiable outcome
- Save up to 10p per litre on fuel
- +5 more outcomes
Companies that use Fuel Card Services
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Fuel Card Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fuel Card Services partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and secondary.
- FORS (Fleet Operators Recognition Scheme)coreFuel Card Services is a FORS affinity partner offering the FORS Fuel Expert fuel card with preferential pricing to FORS members. FORS is a voluntary accreditation scheme for fleet operators focusing on safety, efficiency, and environmental performance.
- Cool EarthminorFuel Card Services has been a proud partner of Cool Earth since 2012, backing people to protect rainforest and fight the climate crisis. The partnership supports environmental sustainability and carbon capture initiatives.
- AllstarcoreFuel Card Services offers Allstar One fuel cards, a multi-brand fuel card accepted at over 7,600 sites covering all major oil brand and supermarket sites. Allstar is a key fuel card network partner.
- BPcoreFuel Card Services offers BP fuel cards with variable pricing options and access to BPme Rewards loyalty programme. BP is one of the major fuel brands in the UK network.
- ShellcoreFuel Card Services offers Shell fuel cards with variable pricing options and exclusive savings. Shell Go+ rewards programme provides 10% off hot drinks and food. Shell has extensive country-wide network coverage.
- EssocoreFuel Card Services offers Esso National Fuel Cards with fixed weekly pricing and access to 1,300+ Esso branded sites. Savings up to 10p per litre at participating motorway sites.
- TexacocoreFuel Card Services offers Texaco Fastfuel cards with fixed price options for car and LCV fleets, providing access to over 3,000 sites.
- KeyfuelscoreKeyfuels card offered by Fuel Card Services, perfect for LCV and HGV fleets with over 700 HGV sites. Includes M6 toll, truck wash, and secure parking access.
- UK FuelscoreUK Fuels fuel card offered with competitive fixed weekly prices on diesel and weekly price notifications in advance. Discount diesel available from Moto motorway sites.
- Gulf/Pace/EMOsecondaryFuel Card Services offers Gulf, Pace, and EMO fuel cards, all accepted at 2,500 sites. Covers petrol or diesel charges on a single invoice. Accepted for M6 toll.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Fuel Card Services competitors and assessment
Company assessmentDirect peers
- Keyfuels: Keyfuels is a fuel card programme focused on commercial HGV and LCV fleets, owned by Fleetcor. Fuel Card Services distributes Keyfuels cards while Keyfuels also markets directly, putting them in head-to-head competition for commercial fleet customers.
- BP Fleet (BPme): BP's UK fleet fuel card programme offers pricing, reporting and management tools to commercial customers. It directly competes with Fuel Card Services on BP-branded card services and the broader fleet fuel payments market.
- UK Fuels: UK Fuels is a UK fuel card provider offering fixed weekly diesel pricing and coverage across major networks. Fuel Card Services resells UK Fuels cards but UK Fuels also sells directly, making it both a partner and direct competitor in fleet fuel payment services.
- Shell Fleet Solutions: Shell's direct commercial fuel card and fleet services business offers multi-network Shell-anchored solutions to UK fleets. It competes directly with Fuel Card Services' Shell-branded card offering and supplies the underlying network Fuel Card Services relies on, creating both partnership and competitive overlap.
- Allstar (Fleetcor UK): Allstar is the largest UK fuel card network operator (part of Fleetcor), offering multi-brand fuel cards accepted at over 7,600 UK sites. It directly competes with Fuel Card Services in multi-brand commercial fleet payment services and is referenced as a partner and competitor within the same UK market.
- Esso Card (Easytrip): Esso's UK commercial fuel card programme targets car and LCV fleets with fixed weekly pricing across 1,300+ branded sites. It overlaps directly with Fuel Card Services' Esso National card offering.
Emerging players
- Fleetio: Fleetio is a SaaS fleet management platform for fuel and maintenance tracking, growing rapidly among SMB fleets in Europe and North America. It competes with the My Fleet Hub and MyService.Expert modules under the Motia umbrella.
- Geotab: Geotab is a major telematics and fleet management platform offering GPS tracking, vehicle diagnostics, and analytics. It competes with Fuel Card Services' Tele-Gence and Cubo telematics modules in the UK fleet management software layer.
- Verizon Connect: Verizon Connect provides telematics, GPS tracking, and integrated fleet management software for commercial fleets globally, including the UK. It overlaps with Fuel Card Services on the vehicle tracking and fleet analytics side of the integrated Motia offering.
Broad incumbents
- Wex Inc. WEX is a global fleet payment and fuel card specialist with multi-brand commercial fleet solutions across the US, Europe and Australia. Although not UK-native, its European fleet services compete broadly with Fuel Card Services in commercial fleet fuel and mobility payments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Fuel Card Services social profiles
Digital presenceFuel Card Services compliance and trust
Trust signalCompliance3 records
Fuel Card Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuel Card Services leadership team
Management profileNumber of profiles
Fuel Card Services subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fuel Card Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuel Card Services M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuel Card Services
What does Fuel Card Services do?
Fuel Card Services provides business fuel cards and EV charge cards for UK businesses, covering diesel, petrol and electric charging across major fuel networks. It also offers fleet services such as telematics, mileage expense tracking, vehicle maintenance, daily safety checks, fuel-station locator apps and online account management.
Is Fuel Card Services a public or private company?
Fuel Card Services is a private company. It is classified as corporate owned and is currently operating.
When was Fuel Card Services founded?
Fuel Card Services was founded in 1990. It employs 251 to 500 people.
Where is Fuel Card Services based?
Fuel Card Services is headquartered in Leeds, United Kingdom, in the Europe region.
How does Fuel Card Services make money?
Three revenue lines are on record. Fuel Card Transaction Fees are the primary driver. The others are telematics and Fleet Management Subscriptions and vehicle Maintenance Services.
Who are Fuel Card Services's main competitors?
Direct peers on record are Keyfuels, BP Fleet (BPme), UK Fuels, Shell Fleet Solutions, Allstar (Fleetcor UK) and Esso Card (Easytrip). Emerging players are Fleetio, Geotab and Verizon Connect. Wex Inc. is listed as a broad incumbent.
Does Fuel Card Services have an API?
No public API is recorded for Fuel Card Services.
What industry is Fuel Card Services in?
Fuel Card Services's product category is Fuel Card and Fleet Management Services. Its primary akta.pro industry code is THADAKAH, Fuel Management & Fleet Card Programs, with a secondary code of TLABAMAA, Fuel Card & Fleet Payment Programs. Its NAICS code is 45721 and its SIC code is 4700.