Maybank Securities (thailand) Public Company Limited

What Maybank Securities (thailand) Public Company Limited does

Maybank Securities (Thailand) Public Company Limited is a Bangkok-based, Thai-domiciled securities public limited company established in 1990 and operating as part of Malaysia-headquartered Maybank Group. It provides securities brokerage, investment advisory, investment banking, wealth management and private fund services to individual investors, institutional investors and corporate clients in Thailand.

The core client-facing technology is the Maybank Invest mobile application, used for digital account opening and trade execution across multiple products. The product suite spans domestic equities (with stock borrowing and lending), fixed income, structured notes, depositary receipts, mutual funds, offshore trading, TFEX derivatives and SSF block trades on the retail/wealth side, plus equity capital markets, debt capital markets and corporate finance advisory on the investment-banking side. Institutional investor services, private wealth advisory, a private fund offering and the Tiger Club loyalty program round out the platform.

Revenue is generated through brokerage commissions, advisory and wealth-management fees, investment-banking transaction fees (ECM/DCM/M&A) and private-fund management fees; pricing is not publicly disclosed. Distribution is primarily domestic and self-serve via app and web, supplemented by advisory-led direct sales for institutional and HNW clients, and supported by multi-channel customer engagement across LINE, phone and email.

Name

Maybank Securities (thailand) Public Company Limited

Legal name

Maybank Securities (Thailand) Public Company Limited

Website

https://maybank.co.th

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maybank Securities (Thailand) is a Bangkok-based, Thai-domiciled brokerage and investment bank, part of Maybank Group, providing securities trading, wealth management and investment banking services to retail, institutional and corporate clients across Thailand.

Ownership category

akta.pro rank

Product category

Securities Brokerage and Investment Banking

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industries

Emerging Markets Debt Trading (Hard & Local Currency) (FSACAEAE), Stock Borrow/Loan (Equities Securities Lending) (FSACAFAD)

Keywords

• Securities brokerage
• Investment banking
• Wealth management
• Equity capital markets
• Financial advisory

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

Maybank Securities Thailand is a full-service securities firm providing retail and institutional brokerage across Thai equities, fixed income, derivatives (TFEX), structured notes, depositary receipts, mutual funds, and offshore securities. Beyond trading execution, it offers investment advisory, private wealth advisory, equity and debt capital markets services, and corporate finance advisory, supported by the proprietary Maybank Invest mobile trading application and the trading.maybank.co.th online platform.

Product overview

Maybank Securities (Thailand) operates as a full-service securities brokerage offering a comprehensive investment platform. The core offering includes the Maybank Invest mobile application for account opening and trading. The product portfolio spans two main divisions: Wealth Management covering investment products (stocks, SBL, fixed income, structured notes, depositary receipts, mutual funds, offshore trading, TFEX derivatives, SSF block trades) alongside advisory services (investment advisory, private wealth advisory); and Investment Banking covering equity capital markets, corporate finance advisory, and debt capital markets. Additional services include institutional investor services and the Tiger Club loyalty program. The company serves both individual and institutional clients with over 33 years of experience in the Thai market.

Differentiator

Problem solved

Functional benefit

Brands

• Maybank Invest: Mobile application for investment services allowing users to open accounts and trade securities
• Tiger Club

Products and services

• Maybank Invest Mobile Application Mobile trading application enabling users to open securities trading accounts and execute trades in Thai securities markets.
• Stocks Trading (หุ้น) Equity trading service for individual and institutional investors on the Stock Exchange of Thailand.
• Stock Lending and Borrowing (SBL) Stock borrowing and lending service allowing clients to borrow or lend securities for trading and short-selling purposes.
• Fixed Income (ตราสารหนี้) Fixed income instruments including bonds and debt securities for investment.
• Structured Notes (หุ้นกู้ที่มีอนุพันธ์แฝง) Debt instruments with embedded derivatives providing structured investment solutions with customized risk-return profiles.
• Depositary Receipts (DR/DRDR) Depositary receipts representing shares of foreign companies listed on international exchanges, allowing Thai investors to access overseas equities.
• Mutual Funds (กองทุนรวม) Professionally managed pooled investment funds providing diversified exposure across asset classes for Thai investors.
• Offshore Trading Investment (บริการซื้อขายหลักทรัพย์ต่างประเทศ) Brokerage service enabling Thai clients to trade international securities on overseas exchanges.
• TFEX (Thailand Futures Exchange) Derivatives Trading Derivatives trading on the Thailand Futures Exchange for hedging and speculation purposes.
• SSF Block Trade Block trading service for SSF (Super Savings Fixed Income) securities.
• Investment Advisory (บริการวางแผนการลงทุน) Professional advisory services for investment planning and portfolio strategy for individual and institutional clients.
• Private Wealth Advisory (บริการวางแผนการเงินส่วนบุคคล) Comprehensive financial planning services targeted at high-net-worth individuals.
• Equity Capital Market Service (บริการระดมทุนตราสารทุน) Comprehensive investment banking services for corporate clients including equity capital raising and advisory mandates.
• Corporate Finance Advisory (ให้คำปรึกษาธุรกิจและการควบรวมกิจการ) Business consulting and merger and acquisition advisory services for corporate clients.
• Debt Capital Markets (บริการด้านตราสารหนี้) Debt instrument and fixed income capital market services for corporate and government issuers.
• Institutional Investor Services (บริการนักลงทุนสถาบัน) Dedicated services for institutional investors including research, dedicated sales coverage, and trading execution.
• Private Fund Personalized financial planning services for private clients providing customized portfolio management solutions.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Bualuang Securities (Bangkok Bank Securities): Securities arm of Bangkok Bank offering retail brokerage, online trading, mutual funds, and investment banking — bank-affiliated competitor with comparable full-service brokerage model and shared Thai client base.
• RHB Securities (Thailand): Thailand securities operation of Malaysian banking group RHB — directly comparable as a Malaysian-bank-affiliated Thai securities subsidiary competing for retail and institutional clients.
• CGS-CIMB Securities (Thailand): Thailand subsidiary of CGS-CIMB (joint venture between China Galaxy and CIMB) offering retail trading, derivatives, and investment banking — bank-affiliated competitor with regional investment banking capability.
• Yuanta Securities (Thailand): Thailand subsidiary of Taiwan-based Yuanta Group offering online retail brokerage, derivatives, and investment banking — regional securities operator with comparable Thai retail trading business.
• KGI Securities (Thailand): Bank-affiliated Thai securities firm offering online and offline brokerage, wealth management, investment banking, and derivatives trading — directly comparable across product suite, customer segments, and Thai market focus.
• Krungsri Securities (Bank of Ayudhya Securities): Securities subsidiary of Bank of Ayudhya providing retail online brokerage, wealth advisory, and investment banking — bank-affiliated Thai competitor with similar customer cross-sell dynamics to Maybank Securities.
• Phillip Securities (Thailand): Singapore-headquartered securities brokerage operating in Thailand with online trading platform (POEMS), retail and institutional brokerage, and derivatives — directly competes with Maybank Securities across Thai retail trading and investment products.
• TISCO Securities: Thai securities firm affiliated with TISCO Financial Group offering online brokerage, mutual fund distribution, and wealth management — comparable full-service brokerage with retail focus.
• Asia Plus Securities: Thai securities company providing retail and institutional brokerage, investment advisory, and investment banking — directly competes in the same Thai market with overlapping product offerings.
• Phatra Securities: Thai securities firm historically strong in investment banking and institutional brokerage, part of Phatra Financial Group — comparable in ECM/DCM advisory and institutional client service.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MaybankVideos
• Facebookfacebook.com/MaybankSecurities
• LinkedInlinkedin.com/company/maybank-securities-thailand-public-company-limited
• Instagraminstagram.com/maybanksecurities?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maybank Securities (thailand) Public Company Limited