League-m Europe Gmbh

What League-m Europe Gmbh does

League-M Europe GmbH is a privately held, pan-European B2B digital media intermediary founded in 2019 by Pia Kniprath, Florian Lormes, and Gunnar Obermeier, all former executives of Wikia Germany (later FANDOM). The company is headquartered in Holzkirchen, Germany, and operates across three primary verticals: Gaming, Digital Out-of-Home (DOOH), and Geo Intelligence advertising. Its functional role is to connect advertising inventory owners (gaming networks, publishers, app developers, and DOOH screen operators) with advertising buyers throughout European markets.

The platform's core product is an aggregated, multi-vertical advertising inventory layer accessible both via direct sales relationships and through programmatic channels. Technical integration with Prebid as a bidder enables demand-side platforms to access the company's inventory through standard header-bidding workflows. Disclosed product lines include DOOH_Gyms (gym-based digital signage), DOOH_Ladestationen (EV charging-station screens), and area-based audience activation that combines geo-intelligence with media buying. The company does not publicly disclose pricing, customer rosters, or financials.

The business model is transaction-based, generating revenue through take-rates on advertising sales and intermediary fees between supply and demand. Pricing is quote-based and not transparent. Go-to-market combines B2B direct sales with publishers and advertisers on the supply and demand sides, supplemented by programmatic access via the Prebid integration. No funding rounds, headcount, or revenue figures are publicly disclosed.

Name

League-m Europe Gmbh

Legal name

League-M Europe GmbH

Website

https://league-m.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

League-M Europe GmbH is a privately held, pan-European B2B digital media intermediary connecting gaming, DOOH, and geo-intelligence advertising inventory with buyers across European markets, operating take-rate-based transactions via direct sales and Prebid programmatic access.

Ownership category

akta.pro rank

Headquarters

HQ city

Holzkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Media Advertising Sales: Revenue is generated through facilitating the purchase and placement of advertising inventory across gaming, DOOH, and geo-intelligence channels. The company acts as a direct sales partner for publishers and an aggregator of premium audience inventory for advertisers, earning commissions or margins on media transactions. Services include Direct Campaigns, programmatic Buying, and SSP Demand support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

League-M Europe GmbH operates as a pan-European B2B digital media intermediary, bundling premium publisher inventory across Gaming, DOOH (Digital Out-of-Home), and Geo Intelligence channels. It facilitates advertising transactions between premium publishers (gaming networks, DOOH providers, entertainment, sports, and venue operators) and brand advertisers through Direct Campaigns, PMPs (Private Marketplaces), programmatic buying, and SSP demand support. The company also provides area-based audience activation technology enabling precise geographic targeting across venues such as gyms, EV charging stations, universities, events, restaurants, bars, and kiosks in Germany, Europe, and beyond.

Product overview

League-M Europe is an independent pan-European digital media platform offering a unified portfolio of advertising solutions across three core pillars: Gaming, DOOH (Digital Out-of-Home), and Geo Intelligence. The platform serves both advertisers seeking premium audience reach and publishers requiring sales representation. For advertisers, League-M provides direct campaign management and PMPs (Private Marketplaces) with exclusive access to premium publisher inventory across Gaming formats (In-Game, Cloud & Console Gaming), Entertainment, Sports, and DOOH placements including gyms, charging stations, universities, events, restaurants, bars, and kiosks. For publishers, the company acts as a direct sales team on the ground offering direct campaigns, programmatic buying, and SSP demand. The DOOH sub-products include specific formats like DOOH_Gyms and DOOH_Ladestationen, while the Area-based Audience Activation service enables location-based targeting across multiple venue types.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming Advertising Digital advertising solutions targeting premium gaming audiences across multiple gaming formats including In-Game, Cloud Gaming, and Console Gaming platforms, delivered to brand advertisers and agencies seeking pan-European gaming reach.
• DOOH (Digital Out-of-Home) Programmatic and direct digital out-of-home advertising solutions leveraging area-based audience data for targeted placements across Germany, Europe, and beyond, reaching audiences in venues such as gyms, EV charging stations, universities, events, restaurants, bars, and kiosks.
• Geo Intelligence Location-based audience targeting and activation technology enabling precise advertising delivery based on geographic and demographic data, integrated across the Gaming and DOOH offerings.
• Area-based Audience Activation Targeted audience activation service using area-based data to reach consumers in specific locations such as universities, events, restaurants, bars, and kiosks, enabling advertisers to deliver location-relevant campaigns across DOOH venues.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• PrebidcoreTechnology or IntegrationLeague-M is integrated with Prebid.org as an official bidder, enabling programmatic advertising transactions through the Prebid ecosystem. This integration allows advertisers to access League-M's premium gaming and DOOH inventory through automated bidding.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Equativ: European ad tech and monetization platform offering programmatic ad serving, SSP, and curation capabilities. Comparable to League-M as a neutral intermediary helping publishers monetize digital inventory and advertisers buy premium audiences across European markets, including video, CTV, and DOOH.
• Verve Group: European mobile-focused AdTech platform providing programmatic media buying and audience targeting solutions. Comparable to League-M as a European B2B digital media intermediary specializing in cross-channel inventory monetization and identity-based targeting.
• FreeWheel: Ad management platform for premium video and CTV publishers providing programmatic ad serving and monetization. Comparable to League-M as a B2B intermediary helping premium media owners monetize digital inventory via direct campaigns and programmatic channels.
• Adform: European-headquartered full-stack AdTech platform providing DSP, SSP, and DMP capabilities for advertisers and publishers. Comparable to League-M as a Europe-based independent intermediary serving both buy- and sell-side clients with cross-channel campaign management.
• Hivestack: Programmatic DOOH ad platform connecting advertisers with digital out-of-home inventory globally. Comparable to League-M on the DOOH side as a programmatic intermediary monetizing screens through direct sales and automated demand, including area-based audience activation.

Emerging players

• Adsquare: Location data and audience platform enabling cross-screen targeting based on real-world movement data. Comparable to League-M's Geo Intelligence and area-based audience activation capabilities, though focused upstream on data and identity rather than full-stack media buying.

Broad incumbents

• The Trade Desk: Largest independent global DSP offering programmatic media buying across CTV, digital video, audio, DOOH, and display. Comparable to League-M as an independent (non-walled-garden) buy-side intermediary, but operates at vastly greater scale across geographies and channels.
• Ströer: Germany's largest out-of-home advertising company with a significant DOOH portfolio and programmatic DOOH offering. Comparable to League-M as a major DOOH inventory holder in the German market, though Ströer is primarily a venue/media owner rather than an independent intermediary.
• JCDecaux: World's largest outdoor advertising company with a major DOOH and programmatic DOOH offering. Comparable to League-M as a leading DOOH inventory source in Europe, though JCDecaux is a venue/media owner rather than an independent sales intermediary.
• Google Ad Manager: Google's ad serving and programmatic platform used by publishers to manage direct and programmatic demand. Comparable to League-M as the dominant ad-tech infrastructure that publishers and advertisers use; League-M competes with it by offering independent, neutral access to bundled premium inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/league-m-europe-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about League-m Europe Gmbh