What Hunter Grace does

Hunter Grace London is a UK-based boutique communications agency founded in 2015 by Olivia Wilson-Young, headquartered at 4 York Street, London. The firm provides PR, marketing, and brand consultancy services focused exclusively on prestige beauty and wellness brands, operating with a small team of 1-10 employees under a retainer-based professional services model.

The agency's service portfolio comprises eight integrated modules: Strategic and Creative Consultancy, Thought Leadership and Profiling, Press Office, Events and Programming, Influencer Marketing and Digital Advocacy, Brand Partnerships, Sustainability and CSR, and Content Creation and Social Media Management. Its client roster spans enterprise names such as Sol de Janeiro, Allies of Skin, Cellcosmet, and Kama Ayurveda, alongside mid-market and emerging brands including RMS Beauty, Hello Klean, Wildsmith Skin, Airyday, Rhute Hair, and The Method. Recent mandates include supporting international brands launching into the UK market and experiential wellness venues.

Hunter Grace acquires clients through direct outreach, industry relationships, and inbound enquiries via its website and email ([email protected]). Its competitive positioning is built on founder-led expertise, an extensive network of journalist, KOL, and influencer relationships in the beauty and wellness vertical, and a recognized niche specialism in the prestige segment. The firm is privately held with no disclosed external investment or revenue figures.

Name

Hunter Grace

Legal name

Hunter Grace London

Website

https://huntergracelondon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hunter Grace London is a UK-based boutique communications agency providing retainer-based PR, marketing, and brand consultancy services exclusively to prestige beauty and wellness brands, leveraging founder-led expertise and an extensive media and KOL network.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Hunter Grace generates revenue through retainer-based PR and communications services. As a full-service communications agency, they provide strategic consultancy, press office services, thought leadership positioning, events management, influencer marketing, brand partnerships, and content creation. Revenue is derived from service fees charged to brand clients in the beauty and wellness sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hunter Grace is a London-based communications agency that provides PR, brand communications, and marketing consultancy services to beauty and wellbeing brands. Its offering spans strategic consultancy, thought leadership profiling, press office, events, influencer marketing, brand partnerships, sustainability/CSR consulting, and social media/content creation, delivered through retainer-based engagements directly to brand clients.

Product overview

Hunter Grace is a communications agency providing an integrated suite of PR and brand strategy services. The agency offers eight distinct service modules: Strategic & Creative Consultancy, Thought Leadership & Profiling, Press Office, Events & Programming, Influencer Marketing & Digital Advocacy, Brand Partnerships, Sustainability & CSR, and Content Creation & Social Media Management. These services work together to help prestige beauty and wellness brands build authentic connections with their audiences through strategic storytelling, media relations, events, and digital advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic & Creative Consultancy

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Karla Otto: London-headquartered global luxury, fashion and beauty communications and PR agency. Direct peer given overlapping prestige beauty and lifestyle client base and similar boutique-to-mid-tier positioning in the UK.
• Bacchus PR: UK-based boutique PR agency specializing in beauty, health, wellness and lifestyle brands. Direct peer due to nearly identical vertical focus on prestige beauty and wellness communications.
• M Booth: US-based independent lifestyle, beauty and culture PR and communications agency. Direct peer in beauty/lifestyle PR with comparable integrated service model and creative-led positioning.
• Hope & Glory PR: Independent UK consumer PR agency with strong beauty, wellness and lifestyle credentials. Direct peer in the boutique UK consumer/beauty PR space.
• HL Group: Global lifestyle, beauty and wellness communications agency with offices in New York and London. Direct peer given overlapping prestige beauty PR offerings and London presence.
• Tin Man Communications: UK-based boutique consumer, lifestyle and brand PR agency. Direct peer given similar size, UK focus and overlapping consumer/beauty client mandates.

Broad incumbents

• FleishmanHillard: Global PR and integrated communications agency with a significant beauty and personal care practice. Broad incumbent serving many of the same enterprise beauty brands as Hunter Grace.
• Ogilvy PR: Global advertising and communications network with a significant beauty and personal care client roster. Broad incumbent whose PR arm competes for the same enterprise beauty mandates as Hunter Grace.
• Weber Shandwick: Global PR and communications network with a dedicated beauty and wellness practice. Broad incumbent offering overlapping services at scale; competes for the same enterprise beauty clients but is not a specialist boutique.
• Edelman: World's largest PR firm with dedicated beauty, wellness and lifestyle practices serving global enterprise clients. Broad incumbent that competes for prestige beauty retainers but operates at vastly greater scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/huntergracelondon
• LinkedInlinkedin.com/company/hunter-grace

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Grace