Heaven Scent Incense Limited

What Heaven Scent Incense Limited does

Heaven Scent Incense Limited is a UK-based wholesale manufacturer and contract supplier of home fragrance and body care products, founded in 1993 and operating from a solar-powered production facility in Wiltshire (Trowbridge/Holt). The company hand-pours candles across multiple vessels (votives in 9cl, 20cl, 30cl, ceramic pots, 3-wick jumbo, pharmacy jars, travel tins, milk bottles, dinner candles, tealights) and produces wax melts, reed diffusers, room sprays, hand-dipped incense sticks, and a body care line spanning hand creams, body washes, lotions, soap bars, shaving soaps, bath salts, lip balms and aromatherapy oils. Its formulations centre on a sustainable soy and rapeseed wax blend with an alcohol-free reed diffuser base, packaged in recyclable materials under a vegan ingredient policy.

The business is built around two revenue streams. The core is B2B wholesale to gift shops, garden centres, lifestyle boutiques, and farm shops via gated trade accounts on its website (heavenscent.co.uk) with a £100 minimum order, free UK carriage over £350, and free bespoke label design above £300. Distribution is supplemented by a listing on the Faire wholesale marketplace and direct international shipping to Europe, the USA and Rest of World, with originating-status documentation supplied for customs. The second stream is private label and bespoke corporate gifting, in which the company provides white-label manufacturing, in-house label design, CLP regulatory compliance handling, and runs ranging from 50 units to several thousand for retailers, brand owners and corporate clients.

Scale signals include 300+ products, 100+ fragrance options, 58,000+ unique product variations, 8.6 million labels printed annually, an in-house design team, and a stated base of 2,500+ retail customers. The company maintains multiple in-house sub-brands (Heritage Range, Green Botanical, Modern Heritage, Bougie, Coastal, Ceramic, Wellbeing) and a long-running artistic partnership with illustrator Sarah Pettitt, whose botanical artwork underpins illustrated candle, soap, advent calendar, mug and print ranges. Heaven Scent is privately held, founder-owned and bootstrapped, with no disclosed external funding, no parent or subsidiary structure, and a stated headcount of 1–10.

Name

Heaven Scent Incense Limited

Legal name

Heaven Scent Incense Ltd

Website

https://heavenscent.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Heaven Scent Incense Limited is a UK-based wholesale manufacturer of home fragrance and body care products (candles, reed diffusers, incense, soaps), founded in 1993 in Wiltshire, supplying 2,500+ gift shops, garden centres and corporate clients with private-label and bespoke branding services.

Ownership category

akta.pro rank

Product category

Home Fragrance Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE)

Keywords

• Wholesale candle manufacturer
• Home fragrance products
• Private label candles
• Reed diffuser supplier
• Artisan soap wholesale

Headquarters

HQ city

Trowbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: B2B wholesale sales of candles, tealights, wax melts, reed diffusers, incense, soaps, and body care products to retailers and corporate clients. Minimum order value of £100 with volume-based carriage thresholds.
2. Private Label and Bespoke Services: White label and bespoke labelling services for retailers and brands requiring custom-branded products. Includes design services, CLP compliance handling, and custom packaging options.
3. Corporate Gifting: Bespoke corporate gifting services from 50 units for local teams to thousands for national events, with multisensory brand touchpoints and sustainable UK craftsmanship.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Heaven Scent manufactures and wholesales home fragrance and body care products including candles (votives, tealights, travel tins, pharmacy jars, ceramic pots, 3-wick, dinner candles), wax melts, reed diffusers, room sprays, hand-dipped incense sticks, soaps, hand and body creams, body washes, bath salts, lip balms, and aromatherapy oils. The firm offers over 250 SKUs with 100+ aromas, produces in a solar-powered Wiltshire facility using vegan soy and rapeseed wax, and sells wholesale to retailers while providing private label, bespoke branding, and corporate gifting services.

Product overview

Heaven Scent Incense Limited is a UK-based wholesale manufacturer of home fragrance and body care products established in 1993, headquartered in Wiltshire. The company operates as a small order and contract candle wholesaler offering over 300 products available for private label/branding, with over 58,000 unique bespoke product variations. Their core product portfolio spans candles (votives in 9cl, 20cl, 30cl sizes; travel tins; pharmacy jars; ceramic pots; 3-wick jumbo candles; dinner candles; tealights), wax melts, reed diffusers, room sprays, incense sticks, and body care products (hand creams, body washes, lotions, soaps, shaving soaps, bath salts, lip balms). The company offers white label, bespoke label, and contract manufacturing services for retailers and corporate clients. Products are crafted using sustainable vegan soy and coconut wax blends, produced in a solar-powered facility. They also sell their own branded collections including Heritage Range, Green Botanical Range, Modern Heritage, and various illustrated ranges featuring artist Sarah Pettitt's artwork.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Range: A range of candles, reed diffusers, incense, and body products featuring classic designs and traditional aesthetics.
• Green Botanical Range
• Modern Heritage
• Bougie Range
• Coastal Range
• Ceramic Range
• Wellbeing Range

Products and services

• 9cl Votive Candles Small 9cl votive candles poured in clear glass, available in multiple finishes, made with natural soy and rapeseed wax blend for retail resale under wholesale or private label terms.
• 20cl Candles Classic 20cl votive candles in clear glass with multiple finishes, offering generous burn time in over 100 aromas; sold wholesale with private label options.
• 30cl Candles Larger 30cl candles available in multiple glass finishes and made with sustainable soy and rapeseed wax blend; wholesale supply with private label options.
• Ceramic Pot Candles (280g) Premium ceramic pot candles containing 280g of wax with long burn time, available in 8 coloured ceramic pots with lids and customisable labels/packaging.
• 3-Wick Jumbo Candles Multi-wick jumbo candles in 12x8cm or 12x12cm clear glass with 3 wicks for powerful scent throw, supplied with custom boxes in brown, white or black.
• Tealights Hand-poured tealights in aluminium cups, available scented or unscented with around 7-hour burn time, made with natural paraben-free wax blend.
• Travel Tin Candles Candles in 100ml or 200ml lidded metal tins, available in multiple colours, positioned for gifting and aroma sampling on the move.
• Pharmacy Jar Candles Candles in brown or clear pharmacy-style glass jars with metal screw lids, available in 120ml, 180ml and 500ml sizes with 3-wick options in larger sizes.
• Wooden Lidded Pop Jar Candles Clear glass jar candles with decorative wooden lids, available in 325ml and 650ml sizes; wholesale and private label supply.
• Milk Bottle & Pudding Candles Retro-style glass milk bottle candles in 95ml and 200ml sizes with cork lids, supplied in 90 aromas with swing tag labels.
• Glass Clip Storage Jar Candles Kilner-style clip jar candles in 200ml and 350ml sizes, made with the company's sustainable soy and rapeseed wax blend.
• Wax Melts Wax melts including cupcake wax melts (34g), 20g/22g melt pucks and botanical wax melts, supplied in display boxes of 6, 24 or 40.
• Dinner Candles 10-inch artisan dinner candles hand-poured in small batches, available in 20 colours, vegan and manufactured in a solar-powered Wiltshire factory.
• Reed Diffusers Reed diffuser kits with alcohol-free, non-flammable base and natural rattan reeds, available in multiple bottle styles (square, apothecary, frosted amber, ceramic) from 50ml to 200ml.
• Room Sprays 100ml room sprays in brown or clear glass bottles with a non-flammable, alcohol-free and VOC-free base, available with essential or fragrance oils.
• Incense Sticks & Packs Hand-dipped incense sticks sold in glass test tubes or card packs of 10, available in over 90 aromas and made in England.
• Hand Creams (Cocoa & Shea Butter) Vegan hand and body creams in 60ml or 100ml aluminium tubes, made with 99% natural almond oil, shea butter and argan oil bases, available in 14+ aromas.
• Hand & Body Wash 250ml vegan body washes in brown glass bottles with pumps (or plastic bottles), formulated as gently foaming gels suitable for shower, bath and handwash.
• Hand & Body Lotion 250ml vegan body lotions in brown glass bottles with pumps, formulated as a rich, easily absorbed cream suitable for sensitive skin.
• Soap Bars 100g triple-milled soap bars at 98.5% certified organic, free from detergents, SLS, sulphates, alcohol and parabens, available boxed, belly-banded or wrapped.
• Shaving Soaps 65g plant-based shaving soap bars with rich lather and moisturising properties, available in counter display boxes of 21 or in individual travel tins.
• Bath Salts Dead Sea and Himalayan bath salts (300g or 600g) in glass bottles, containing 84 minerals and suitable for baths, hot tubs and oil burners.
• Lip Balms 10ml organic-base lip balms made in Britain, blended with flavoured oils and Melissa Oil, available in 9 flavours plus unflavoured.
• Aromatherapy/Massage Oils 30ml blended essential body oils in brown dropper bottles, a 5% essential oil blend with wheatgerm oil, designed for massage.
• Hand Sanitisers Hand sanitiser products offered at wholesale alongside the home fragrance and body care range.
• Gift Sets Curated gift sets combining candles and reed diffusers, including reed diffuser with 2-votive gift sets with natural or black reed sticks.
• Advent Calendars 12-day Christmas advent calendars containing tealights, illustrated by Sarah Pettitt with designs such as Puffins, Hare and Snowy Owl.
• Pet Shampoo Bars (NED) Pet shampoo bars for dogs, part of the NED pet product range, sold at wholesale.
• Oil Burners Ceramic oil burners for use with essential oils, simmering salts and wax melts, in white, copper effect and pewter finishes.
• Heaven Scent Branded Collections Heaven Scent's own branded product collections including the Heritage Range, Green Botanical Range, Spring/Summer and Autumn/Winter Illustrated Ranges, Coastal Range, Modern Botanicals, Ceramic Range, Wellbeing Range, Bougie Range, and Country & Wildlife Illustrated Range.
• Private Label & Bespoke Branding Service White-label and bespoke-branding service for retailers and brands, covering over 250 products in 100+ aromas with design services and CLP compliance handling, plus bespoke corporate gifting from 50 units to thousands of units per campaign.

Quantifiable outcome

• Over 2500 satisfied retail customers across UK
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sarah PettittcoreStrategic or Co-development PartnerRenowned artist and illustrator whose botanical artwork is featured on multiple product ranges including illustrated candles, shaving soaps, and gift packaging. Creates distinctive Sarah Pettitt Illustrated collection that differentiates Heaven Scent products in the market.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Faire: B2B wholesale marketplace on which Heaven Scent lists its products to independent retailers globally. A key distribution channel rather than a competitor; included as a channel peer reflecting Heaven Scent's go-to-market dependence.

Broad incumbents

• The White Company: UK lifestyle retailer and brand with a substantial own-brand home fragrance range (candles, diffusers, room sprays). Significantly larger scale and DTC focus, but directly competes for the same premium home fragrance customer.
• Yankee Candle: Mass-market home fragrance brand (part of Newell Brands) with extensive candle and home fragrance ranges in grocery, department stores, and specialty retail. A scale competitor against which Heaven Scent positions on sustainability and bespoke service.
• Truefitt & Hill: Established British fragrance and grooming brand offering colognes, bath products, and home fragrance. Larger and broader portfolio than Heaven Scent but competes in adjacent premium UK fragrance/body-care retail.

Direct peers

• Wax Lyrical: UK-based manufacturer and wholesaler of candles, reed diffusers, and home fragrance products sold through gift shops and garden centres. Highly comparable B2B wholesale model with similar product mix and customer base to Heaven Scent.
• Bridgewater Candles: UK home fragrance manufacturer producing jar candles, tins, and gift sets distributed through wholesale and independent retail channels. Directly comparable product range, gifting focus, and trade customer base.
• The Somerset Toiletry Company: UK-based manufacturer of bath, body, and home fragrance products sold wholesale to gift retailers and garden centres. Overlapping product mix (soaps, candles, body care) and a comparable independent-retail customer base.
• St Eval Candles: Cornwall-based manufacturer of candles, reed diffusers, and wax melts distributed through UK garden centres and gift shops. Similar product categories, sustainable positioning, and B2B wholesale distribution model.
• Lily-Flame: UK-based candle and home fragrance brand offering own-label and wholesale ranges to independent retailers. Comparable in size, UK provenance, and trade wholesale model to Heaven Scent.

Emerging players

• Pacifica Beauty: US-based natural/clean fragrance and body care brand with vegan and eco-friendly positioning similar to Heaven Scent's value proposition. Comparable on ingredient philosophy but operates retail/DTC rather than wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/heavenscentnaturalcandles
• LinkedInlinkedin.com/company/heavenscent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heaven Scent Incense Limited