HOME FOR LIFE LIMITED

What HOME FOR LIFE LIMITED does

Home for Life Limited, trading as Homes for Life Housing Partnership, is a Scottish registered charity and housing association (Social Landlord No. 311, Scottish Charity No. 028542, Company Registration No. 188299) that provides and manages affordable rented housing in East Lothian, Scotland. The organization was founded in 1998 and operates from its headquarters at 57 Market Street, Tolbooth Gate, Haddington, with a workforce of 11-50 employees led by Chief Executive Gill Binnie.

The company operates two core housing products: social rent housing for households most in need, allocated through local authority housing registers via the These Homes digital lettings platform (partnered with East Lothian Housing Association); and mid-market rent housing for low-to-moderate income earners (£26,000-£58,000 income band for 2025), managed through its wholly-owned subsidiary Homes For Life Plus and advertised on Citylets. Beyond core tenancy services, Homes for Life delivers a comprehensive property management offering including a 24/7 tenant portal (my.homesforlife.co.uk), reactive repairs (4-hour emergency response, 10-day routine) delivered via contractors JR Facilities Management and Lothian Gas, a multi-year planned maintenance programme covering kitchens, bathrooms, and fabric-first heating upgrades, mutual exchange, neighbourhood management, anti-social behaviour management in partnership with East Lothian Council, and aids/adaptations for disabled tenants funded by Scottish Government grants.

The underlying technology stack is conventional and lightweight: an HTML5/CSS website built to W3C standards, a self-service tenant portal, and integrations with Google Analytics, Facebook, YouTube, These Homes, and Citylets. Revenue is generated entirely through recurring monthly rental income across the social and mid-market rent streams. In June 2025 the company launched a £700,000 mid-market rent refurbishment at Old Course Gate in Musselburgh, and in early 2026 announced further development plans at Gullane and Muirfield, signalling continued reinvestment and pipeline expansion within its single local-authority operating geography.

Name

HOME FOR LIFE LIMITED

Legal name

Homes for Life Housing Partnership

Website

https://homesforlife.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Homes for Life Housing Partnership is a Scottish charity and registered social landlord providing affordable social and mid-market rented housing, along with tenancy and property management services, to households across East Lothian.

Ownership category

akta.pro rank

Product category

Affordable Housing (Social and Mid-Market Rent)

NAICS

Other Community Housing Services (624229)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Affordable housing
• Social rent
• Mid-market rent
• Housing association
• Property management

Headquarters

HQ city

Haddington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Social Rent: Rental income from social housing tenants who are allocated properties through local authority housing registers and choice-based lettings
2. Mid Market Rent: Rental income from mid-market rent properties designed for people on low to moderate incomes who cannot afford private rent but do not qualify for social housing

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Home for Life Housing Partnership is an East Lothian-based Scottish housing association that provides and manages affordable rented housing through two programmes: Social Rent housing allocated via local authority housing registers and the These Homes digital lettings service, and Mid Market Rent housing for low-to-moderate income households, managed by subsidiary Homes For Life Plus. The organisation also delivers comprehensive tenancy and property management services including reactive repairs, planned maintenance, mutual exchange, neighbourhood management, anti-social behaviour handling, and aids and adaptations for disabled tenants.

Product overview

Homes for Life Housing Partnership is a Scottish housing association providing affordable housing in East Lothian. The organization operates two main housing products: Social Rent housing for those most in need, offered through the These Homes digital lettings platform in partnership with East Lothian Housing Association; and Mid Market Rent housing for low-to-moderate income households, managed through subsidiary Homes For Life Plus and advertised on Citylets. Beyond housing, the organization provides tenant services including a 24/7 Tenant Portal for self-service, reactive and planned maintenance programmes delivered through contractors JR Facilities Management and Lothian Gas, mutual exchange programmes, anti-social behaviour management, neighbourhood management, aids and adaptations for disabled tenants, and a Laptops for Tenants digital inclusion initiative. The subsidiary Homes For Life Plus specifically handles mid-market rent properties and related applications.

Differentiator

Problem solved

Functional benefit

Brands

• Homes For Life Plus: A subsidiary of Homes for Life Housing Partnership created to manage and support mid-market rent properties, offering affordable rental homes for people on low to middle incomes.

Products and services

• Social Rent Housing Affordable housing provided to families, couples, and singles who are most in need of support. Properties are let through local authority housing registers via the These Homes digital lettings service, a partnership with East Lothian Housing Association, and rents are priced below market rate under the Scottish Government 'capped rent' system.
• Mid Market Rent Housing Affordable rental housing designed for working households on low to moderate incomes (2025 income criteria £26,000–£58,000 before tax) who cannot afford private rent but earn too much to qualify for social housing. Rents sit between social rent and private market rent. Managed by subsidiary Homes For Life Plus and advertised through the Citylets platform.
• Tenant Portal

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• East Lothian Housing Association (ELHA)coreStrategic or Co-development PartnerHomes for Life works in partnership with East Lothian Housing Association to advertise all available social rent properties through the These Homes Digital Lettings Service. This partnership enables applicants to register and apply for properties through a choice-based lettings system.
• These HomescoreTechnology or IntegrationDigital lettings platform used for advertising and allocating social rent properties. Applicants register and apply through this platform for choice-based lettings.
• CityletscoreChannel Partner/ Reseller/ DistributorOnline property listing website used by Homes For Life Plus to advertise mid-market rent properties and receive applications.
• JR Facilities Management LtdcoreImplementation/ SI/ Consulting PartnerMain contractor for general repairs and maintenance services. Tenants contact JR Facilities for non-gas related repairs on 0800 774 7183.
• Lothian GascoreImplementation/ SI/ Consulting PartnerContractor for gas and heat pump related repairs. Contact number 0131 440 4666 for all gas and heat pump maintenance.
• East Lothian CouncilcoreStrategic or Co-development PartnerLocal authority partner for homelessness referrals and housing services. Also a partner in the East Lothian Antisocial Behaviour Partnership.
• Homes For Life PluscoreOEM/ Whitelabel/ Licensing PartnerSubsidiary company created to manage and support mid-market rent properties. Company Registration No. SC185409.
• Scottish Federation of Housing Associations (SFHA)minorStrategic or Co-development PartnerIndustry body for housing associations in Scotland. Chief Executive Richard Meade visited Homes for Life in March 2026 to discuss sector challenges and opportunities.
• East Lothian Antisocial Behaviour PartnershipminorStrategic or Co-development PartnerMulti-agency partnership including East Lothian Council, Police Scotland, NHS Lothian, and other organisations to address antisocial behaviour consistently across East Lothian.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Dunedin Canmore Housing Association: Scottish housing association operating across central Scotland with a similar registered social landlord and charity model. Comparable in regulatory structure, affordable housing focus, and partnership-based operating approach.
• Bield Housing & Care: Scottish charity and housing association providing housing and support services, primarily for older people. Comparable as a Scottish registered social landlord with a charity structure and tenant service portfolio.
• Wheatley Homes South: Larger Scottish social housing provider resulting from the merger of several associations including Castle Rock Edinvar. Comparable as a Scottish registered social landlord providing social and mid-market rent housing.
• Trust Housing Association: Scottish housing association providing affordable rented housing across multiple local authorities. Directly comparable business model (social rent + mid-market rent equivalents) though operating across a broader Scottish footprint.

Direct peers

• Habinteg Housing Association: UK-wide housing association focused on accessible and inclusive housing, operating a comparable registered social landlord model. Comparable in regulatory status, tenant service focus, and partnership-driven operating approach.
• East Lothian Housing Association: Operates in the same East Lothian region as Homes for Life and is its strategic partner for the These Homes digital lettings service. Directly comparable as a local Scottish social housing association serving overlapping tenant populations.

Broad incumbents

• Home Group: Large UK housing association operating social and affordable housing across multiple regions. Comparable business model (registered provider, social rent focus, maintenance operations) at materially larger scale.
• Sanctuary Housing: Major UK housing association providing social rent, supported housing, and home ownership services. Comparable as a large registered provider with similar service portfolio including repairs, adaptations, and tenant engagement.
• Places for People: One of the UK's largest housing associations, managing over 250,000 homes. Comparable business model at much larger scale, providing a useful benchmark for portfolio growth potential and operating leverage.
• Orbit Group: UK housing association operating across central England, providing social and affordable rented housing. Comparable as a registered provider with similar tenant-facing services and partnership approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Homes-for-Life-Housing-Partnership/100090820659442
• LinkedInlinkedin.com/company/homes-for-life-housing-partnership

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOME FOR LIFE LIMITED