Keos Agency Gmbh

What Keos Agency Gmbh does

Keos Agency GmbH is a Switzerland-based sports marketing consultancy founded in 2020 and headquartered in Ennetbürgen (Panoramastr. 39). The firm operates as a private limited company (GmbH) with a team of 1-10 employees, co-founded by Roman Hagen alongside an Olympic champion and a marketing professional. Keos connects three constituencies — athletes, rightsholders (clubs, federations, events), and brands — by brokering sponsorship, branding, and activation partnerships across Switzerland and internationally.

The company's core offering is a seven-service consulting portfolio: Consulting (strategic advisory for brands and rightsholders), Sportfluencers & Testimonials (athlete-brand matching and influencer campaigns), Marketing Strategy & Branding, Portfolio Management for Brands, Sponsoring & Sales, Project Management, and PR & Communication. There is no proprietary technology platform; service delivery is human-led and customized per client, supported by a network of athletes, clubs, federations, and brands, plus a legal-network referral channel for contracts and negotiations.

Keos generates revenue through professional-services consulting fees and service contracts. The go-to-market motion is sales-led and consulting-led: a free discovery call serves as the entry point, followed by customized strategy and activation roadmaps delivered via direct field sales, in-person meetings at the Swiss headquarters, or virtual engagements. Customer acquisition channels include the keos.agency website, an email newsletter, organic social (athlete Instagram profiles), podcast appearances, and a Strategic Brand Partnership with Swiss Marketing. Named enterprise clients include Grasshopper Club Zürich, Education First, Elcotherm AG (5+ year relationship), TORTOUR Ultracycling, Brunos Salatsaucen, Evil Eye, Alpian Bank, and Fixe Climbing. No external funding, M&A activity, or institutional investors are disclosed.

Name

Keos Agency Gmbh

Legal name

Keos Agency GmbH

Website

https://keos.agency

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Keos Agency GmbH is a Switzerland-based sports marketing consultancy that connects athletes, rightsholders, and brands through sponsorship, branding, and activation services. Founded in 2020 and headquartered in Ennetbürgen, the firm serves enterprise clients across sports, education, manufacturing, and consumer goods via a seven-service consulting portfolio.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113), Advertising Agencies (541810)

akta.pro primary industry

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)

Keywords

• Sports marketing consulting
• Athlete brand partnerships
• Sponsorship sales services
• Rights holder commercialization
• Sports influencer marketing

Headquarters

HQ city

Ennetbürgen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sports Marketing Consulting Services: Professional services revenue model providing sports marketing consulting to brands, rightsholders, and athletes. Services include strategy, branding, sponsorship sales, portfolio management, project management, and PR/communication. Revenue is generated through consulting fees and service contracts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Keos Agency GmbH is a Switzerland-based sports marketing consultancy that connects athletes, rightsholders (clubs, federations, events) and brands through a suite of services including consulting, sportfluencer/testimonial matchmaking, marketing strategy and branding, sponsorship portfolio management, sponsoring and sales, project management, and PR/communication. The agency operates on a customized, consulting-led model that begins with a free discovery call and progresses to tailored strategy, partner identification, negotiation, and activation support.

Product overview

Keos Agency GmbH is a Switzerland-based sports marketing agency offering a unified suite of services rather than a modular software product. The company connects athletes, rightsholders, and brands to help them form meaningful partnerships and capitalize on sports marketing opportunities. The core service portfolio includes Consulting (strategic advisory for brands and rightsholders), Sportfluencers & Testimonials (influencer matching), Marketing Strategy & Branding, Portfolio Management for Brands, Sponsoring & Sales, Project Management, and PR & Communication. The agency operates from headquarters in Ennetbürgen, Switzerland, with team members working throughout Switzerland and worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting

Quantifiable outcome

• 81% of consumers trust brands more when they support admired sport clubs or athletes (Nielsen, 2021)
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Swiss MarketingcoreStrategic or Co-development PartnerKEOS serves as a Strategic Brand Partner of Swiss Marketing, committed to purposeful and value-driven marketing of brands in sports. They advise Swiss Marketing members in their projects and initiatives, promote exchange and networking, and actively shape the future of the sports industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CAA Sports: Sports division of Creative Artists Agency providing athlete representation, sponsorship consulting, and brand partnership services. A direct competitor in athlete talent representation and brand-athlete matchmaking, though operating at significantly larger scale.
• Wasserman: Global sports marketing, athlete representation, and sponsorship agency with broad athlete, brand, and rightsholder services. Highly comparable to KEOS in function (athlete-brand matchmaking, sponsorship sales, portfolio management), but operating at significantly larger scale and global reach.
• Octagon: Worldwide sports marketing agency offering athlete management, sponsorship strategy, brand activation, and event services. Directly comparable to KEOS across the full service stack — consulting, sponsorship brokerage, and athlete-brand partnerships.
• Pitch International: Independent sports marketing and events agency with strong cycling, winter sports, and adventure sports portfolios — verticals where KEOS also operates (TORTOUR Ultracycling, Ice Climbing World Tour, Fixe Climbing). Direct competitor in niche sports sponsorship and athlete representation.
• Sportfive: Global sports marketing agency focused on sponsorship rights sales, athlete marketing, and brand activation across football, winter sports, and cycling — sports where KEOS also has clients. Closely matches KEOS's full-service approach with a stronger European football and rights-holder focus.
• MKTG Inc. Sports and entertainment marketing agency offering sponsorship consulting, athlete partnerships, brand activation, and experiential marketing. Directly comparable to KEOS in service mix and in connecting brands with sports IP, particularly in the European market.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment conglomerate covering athlete management, events, media rights, and brand consulting. Overlaps with KEOS across all service lines but at vastly greater scale and with broader entertainment IP beyond sports.
• Infront Sports & Media: International sports marketing and media rights company with deep football, winter sports, and event portfolio. Comparable to KEOS in sponsorship sales and brand activation but operates across multiple sport categories and geographies at incumbent scale.

Emerging players

• Two Circles: Data-driven sports marketing agency combining fan data, sponsorship strategy, and rights-holder consulting. Comparable to KEOS in serving rightsholders and brands but differentiates through proprietary analytics and a stronger data/technology layer.

Regional players

• TPC The Promotion Company: Switzerland-based event marketing and brand activation agency with strong Swiss and European market presence. Most geographically and category-comparable regional peer to KEOS, particularly in event-driven sports marketing activation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keosagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keos Agency Gmbh