Pitch International
Pitch International is a London-based sports marketing agency founded in 2004 that represents and distributes media rights, manages events, sells sponsorships, and produces sports documentaries for federations, broadcasters, and brands globally.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pitch International does
Pitch International is a London-based sports marketing agency founded in 2004, operating as a Limited Liability Partnership and serving sports federations, governing bodies, broadcasters, sponsors, and elite clubs globally. The company delivers five integrated service lines: media rights representation and global distribution, full-service sports event management, premium hospitality, sponsorship consultancy and sales, and award-winning sports documentary production. Its technical infrastructure includes a cloud-based video distribution platform for the Emirates FA Cup, integrating Synamedia's Quortex Link with Globecast's managed services to deliver matches via IP or satellite to broadcasters across western Europe, the Middle East, and North Africa.
Revenue is generated through licensing and royalty arrangements on media rights sales across 180+ territories, professional services fees for event management and sponsorship consultancy, and production revenue from documentary features distributed through streaming platforms including Netflix and the Cannes Film Festival. The company operates named sub-brands including Brasil Global Tour, Coupang Play Series, Arnold Clark Cup, Star Sixes, Premier Padel, and the Road to 26 Series, and maintains an athlete representation arm handling international cricketers. Long-tenured exclusive mandates with the FA, EFL, CBF, Six Nations, ECB, New Zealand Cricket, and USGA form the recurring revenue backbone, with several relationships exceeding a decade. Pitch operates through wholly-owned subsidiaries including Pitch International Representation Limited, Pitch Experiences Limited, and Star Sixes Limited, and maintains office presence in London, Auckland, Sydney, New York, Doha, and Manchester.
Pitch International firmographics
Firmographics- Name
- Pitch International
- Legal name
- Pitch International LLP
- Website
- https://pitchinternational.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pitch International is a London-based sports marketing agency founded in 2004 that represents and distributes media rights, manages events, sells sponsorships, and produces sports documentaries for federations, broadcasters, and brands globally.
- Ownership category
- akta.pro rank
Pitch International industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- International Sports Broadcasters & Rights Networks (MPABAJAE)
- akta.pro secondary industries
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA), Association Football (Soccer) Leagues (MPAKAAAA), Rugby (Union & League) Leagues (MPAKAAAG)
Keywords
Where Pitch International is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pitch International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Rights Sales & Distribution: Represents and sells global media rights for sports properties, handling valuation, go-to-market strategy, sales execution, and ongoing account management across multiple territories
- Event Management & Delivery: Manages and delivers elite sporting events including venue procurement, team logistics, ticketing, hospitality, stadium operations, and media management
- Sponsorship Services: Provides commercial consultancy for rights holders and brands, managing full sales process to secure naming rights, title sponsorships, and commercial partnerships
- Sports Documentary Production: Produces award-winning sports documentary series and feature productions, including Cannes Film Festival premieres and Netflix releases
- Insights & Advisory: Provides consultancy services including rights valuation modelling, calendar evaluation, audience analysis, and strategic market assessments
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Pitch International product offering
Product offeringCore offering
Pitch International is a full-service sports marketing agency that represents and globally distributes sports media rights on behalf of federations and governing bodies, manages elite international sporting events end-to-end, sells sponsorship and naming rights to brands, produces award-winning sports documentaries for streaming platforms, and provides athlete representation and strategic advisory services. Its portfolio spans football, rugby, cricket, golf, and padel, with exclusive mandates from organisations such as the FA, EFL, CBF, ECB, USGA, Six Nations, and New Zealand Cricket.
Product overview
Pitch International is an industry-leading sports marketing agency offering a comprehensive suite of services built around five core pillars: Media Rights (representation and global distribution), Events Management (full-service delivery of elite sporting events), Hospitality (premium corporate experiences), Sponsorship Services (commercial consultancy and sales), and Productions (documentary filmmaking). The company operates several named sub-brands including the Brasil Global Tour, Coupang Play Series, Arnold Clark Cup, Star Sixes, Premier Padel, and Road to 26 Series. The portfolio spans football, cricket, rugby, golf, and padel, with operations across Europe, Americas, Asia, and Africa. The company also provides Insights & Advisory consultancy services and athlete Representation for cricketers.
Differentiator
Problem solved
Functional benefit
Brands
- Pitch Experiences: Premium hospitality at sports and entertainment events
- Pitch Productions
- Star Sixes
- Brasil Global Tour
- Coupang Play Series
Products and services
- Media Rights Representation and global distribution of sports media rights for federations and governing bodies, including sales strategy, contract execution, and ongoing account management across multiple territories and platforms such as television broadcasters and streaming services.
- Events Management Full-service delivery of elite international sporting events including venue procurement, team logistics, ticketing, hospitality, stadium operations, and media management for clients such as the FA, CBF, EFL, and Six Nations.
- Hospitality (Pitch Experiences) Premium hospitality programmes at sports and entertainment events, including corporate experiences and fan engagement activities delivered under the Pitch Experiences sub-brand.
- Sponsorship Services Commercial consultancy and sales services for rights holders and brands, managing the full sales process for naming rights, title sponsorships, and commercial partnerships using a data-led approach to maximise commercial revenue.
- Productions (Pitch Productions) Award-winning sports documentary series and feature film productions, including content premiered at the Cannes Film Festival and released on streaming platforms such as Netflix.
- Representation Athlete representation services, currently representing international cricketers including New Zealand players Kane Williamson, Tom Latham, and Henry Nicholls.
- Insights & Advisory Consultancy services covering rights valuation modelling, go-to-market strategy, calendar evaluation, rights packaging, and audience analysis for federations and broadcasters, combining market data with in-the-field intelligence.
- Brasil Global Tour Exclusive arrangement with CBF to stage, negotiate, and organise all aspects of Brazilian National Team international friendly matches across multiple continents, reaching 75+ internationals promoted worldwide.
- Coupang Play Series Premium pre-season football tournament co-organised with Korean partner Coupang, featuring Europe's elite clubs for Korean fans, including ticketing, broadcast, and brand activation across 100+ countries.
- Arnold Clark Cup International women's football tournament delivered in collaboration with The FA, featuring a four-team round-robin format with six games across three match days.
- Star Sixes Indoor six-aide football tournament for former international legends, with end-to-end event management, brand building, and broadcast production delivered by Pitch.
- Premier Padel Global marketing and sales of media and sponsorship rights for the Premier Padel international padel tour, including brokering commercial terms with tournament promoters.
- Cloud-Based FA Cup Distribution Hybrid cloud/satellite distribution system for Emirates FA Cup matches that enables broadcasters in western Europe, the Middle East, and North Africa to receive live match feeds via IP using Synamedia's Quortex Link and Globecast's Connect Live SRT platform, retaining satellite as an alternative.
- Road to 26 Series International football series featuring national team friendlies in preparation for the 2026 World Cup, with matches delivered across US venues including Camping World Stadium and Gillette Stadium and reaching 250,000+ combined attendance.
Quantifiable outcome
- Brazil national team achieved 2.7m cumulative attendance across 60+ international matches
- +5 more outcomes
Companies that use Pitch International
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Pitch International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Pitch International partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- SynamediacoreCloud-based distribution partnership using Synamedia's Quortex Link platform for Emirates FA Cup match distribution, enabling broadcasters to receive matches via IP or satellite.
- GlobecastcoreManaged services partnership integrated with Synamedia's platform for cloud-based FA Cup distribution, providing Connect Live SRT platform and technical infrastructure.
- Unified EventsmajorPartnership for delivery of Road to 26 international football series featuring Brazil, Colombia, France, and Croatia in the United States.
- Florida Citrus SportsmajorPartnership for delivery of Road to 26 series, hosting fixtures at major U.S. venues including Camping World Stadium and Gillette Stadium.
- Cardenas Media NetworkmajorPartnership for Road to 26 series delivery, contributing media network expertise for U.S. market.
- Lions Sports & MediamajorPartnership for Road to 26 series delivery, providing sports media expertise for U.S. market operations.
- Coupang Corp.coreLong-term partnership co-organising the Coupang Play Series, a premium pre-season football tournament in South Korea featuring Europe's elite clubs.
- FA (Football Association)coreLongest-standing client partnership for Arnold Clark Cup delivery and ongoing collaboration on international women's football tournaments.
- USGAcoreExclusive appointment as media rights advisor and sales agent for USGA properties including US Open, US Women's Open, and US Senior Open, expanding from APAC to global advisory role.
- New Zealand CricketcoreLong-standing partnership since 2012 for international and domestic media rights advisory and sales services.
- CBF (Brazilian Football Confederation)coreExclusive agency appointment for Brazil national team friendly matches, managing, marketing, and commercializing all aspects of international fixtures since 2012.
- EFLcoreExclusive international media rights distribution partnership since 2012, covering EFL Cup, Championship, Leagues 1 & 2, and EFL Trophy across 186 territories.
- Six NationscoreDecade-long partnership for international distribution of men's, women's, and U20 competitions plus Autumn Nations Series.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Pitch International competitors and assessment
Company assessmentBroad incumbents
- IMG (Endeavor): IMG is the largest global sports and entertainment agency, with media rights representation, event management, licensing, and hospitality. It is a direct competitor to Pitch International in federation mandate tenders (FA, EFL, ECB, etc.) but operates at materially greater scale and across many more sports and geographies.
Others
- Red Bee Media: Red Bee Media is a global broadcast services and media management company handling content distribution, playout, and media asset management. While not a rights sales competitor, Red Bee is an enabling infrastructure provider adjacent to Pitch's cloud-based FA Cup distribution partnership with Globecast/Synamedia.
Direct peers
- CSM Sport & Entertainment: CSM Sport & Entertainment (part of Chime Group) is a global sports marketing agency offering sponsorship, rights representation, and event management. It targets similar federation and brand clients as Pitch with comparable full-service capabilities, particularly in rights advisory and sponsorship sales.
- Wasserman: Wasserman is a global sports marketing and talent management agency offering athlete representation, consulting, and rights services. Its athlete representation business overlaps with Pitch's Representation division (e.g., New Zealand Cricket players), while its consulting arm competes in rights advisory mandates.
- Infront Sports & Media: Infront is a Wanda-owned international sports marketing company specializing in media rights, sponsorship, and event management across football, winter sports, and rugby. Its full-service rights representation model and European federation focus make it a direct comparable to Pitch International's core business.
- Relevent Sports: Relevent Sports is a US-based soccer-focused sports marketing agency organizing international friendlies, pre-season tournaments, and exhibition matches. Its international friendly and tour business (e.g., for top national teams) directly overlaps with Pitch's Brasil Global Tour and event-management offering.
- SPORTFIVE: SPORTFIVE (formerly Lagardère Sports) is a global sports rights and marketing agency handling media rights sales, sponsorship, and event operations for federations and clubs across football, handball, and basketball. Its rights-brokerage-led model and European footprint align closely with Pitch's federation representation business.
- Octagon: Octagon is a global sports marketing agency owned by Interpublic Group offering rights representation, event management, sponsorship consulting, and content production. It competes head-to-head with Pitch for football and rugby federation mandates in Europe and represents a like-for-like competitive threat in mid-tier rights tenders.
Emerging players
- Tifosy Capital & Advisory: Tifosy is a sports advisory and investment platform focused on media rights valuation, club financing, and strategic advisory for football clubs and federations. It competes with Pitch's Insights & Advisory division on rights valuation modelling and strategic advisory mandates.
- MCC (MajestIC Creative Co): MCC is a smaller sports rights and media consultancy active in football and emerging sports rights advisory. As a niche competitor it overlaps with Pitch in advisory and rights packaging for mid-sized properties, particularly outside the top five European leagues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pitch International social profiles
Digital presencePitch International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pitch International leadership team
Management profileNumber of profiles
Profiles4 records
Pitch International subsidiaries and ownership
Company hierarchySubsidiaries4 records
Pitch International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pitch International M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pitch International
What does Pitch International do?
Pitch International is a full-service sports marketing agency that represents and globally distributes sports media rights on behalf of federations and governing bodies, manages elite international sporting events end-to-end, sells sponsorship and naming rights to brands, produces award-winning sports documentaries for streaming platforms, and provides athlete representation and strategic advisory services. Its portfolio spans football, rugby, cricket, golf, and padel, with exclusive mandates from organisations such as the FA, EFL, CBF, ECB, USGA, Six Nations, and New Zealand Cricket.
Is Pitch International a public or private company?
Pitch International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pitch International founded?
Pitch International was founded in 2004. It employs 51 to 100 people.
Where is Pitch International based?
Pitch International is headquartered in London, United Kingdom, in the Europe region.
How does Pitch International make money?
Five revenue lines are on record. Media Rights Sales & Distribution is the primary driver. The others are event Management & Delivery, sponsorship Services, sports Documentary Production and insights & Advisory.
Who are Pitch International's main competitors?
IMG (Endeavor) is listed as a broad incumbent. Red Bee Media is listed as an others. Direct peers are CSM Sport & Entertainment, Wasserman, Infront Sports & Media, Relevent Sports, SPORTFIVE and Octagon. Emerging players are Tifosy Capital & Advisory and MCC (MajestIC Creative Co).
Does Pitch International have an API?
No public API is recorded for Pitch International.
What industry is Pitch International in?
Pitch International's product category is Sports Marketing Services. Its primary akta.pro industry code is MPABAJAE, International Sports Broadcasters & Rights Networks, with a secondary code of MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.). Its NAICS code is 7114 and its SIC code is 7822.