Hjelpemiddelpartner AS

What Hjelpemiddelpartner AS does

Hjelpemiddelpartner AS is a Norwegian assistive technology company that designs, sources, and distributes mobility, lifting, and personal-care aids for elderly individuals and persons with disabilities. Founded in 2017 by occupational therapist Thomas Falch Eide with support from Innovasjon Norge and headquartered in Sandane, Nordfjord, the company operates with a multidisciplinary team of approximately 10 staff including occupational therapists, nurses, sales, marketing, and logistics personnel. A wholly-owned D2C e-commerce subsidiary, Velferdsbutikken.no (launched 2020), offers Norway's largest selection of small assistive devices for direct consumer purchase. The company holds multiple #1 rankings on Norwegian NAV Hjelpemiddelsentral framework agreements in 2025, the dominant government-funded procurement channel for assistive technology in Norway.

The product portfolio comprises approximately 20 SKUs across four functional categories: walking aids (Active rollator family including the byACRE Carbon Ultralight at 4.8 kg and the Carbon Overland; Active Ergobaum crutches with patented triple shock absorption in forearm support, grip, and tip); lifting solutions (Active Easyriser mechanical lift chair requiring no electricity or hand controls; Active Up Easy Go portable 3 kg battery-powered cushion lifting users up to 20 cm; Active Up and Active Up W for home and wheelchair use); personal hygiene aids (Active Oral Clean electric toothbrush with 500 ml/min suction; Active Bodywasher automated shower system; Active Airbody Dryer and Active Dryer V3 body dryers); and dressing aids (Active HelpSoq electric compression-stocking donner). Notable proprietary technologies include patented damping systems in walking aids and the gravity-powered lift mechanism that operates without electricity or hand controls.

Revenue is generated through three channels: government sales to NAV Hjelpemiddelsentral via multi-year framework agreements (primary channel), direct sales to Norwegian municipalities, institutions, and hospitals, and direct-to-consumer hardware sales through Velferdsbutikken.no. Most products are distributed under NAV subsidy programs for individuals with permanent disability exceeding two years, with some categories eligible for re-subsidization every four years. Distribution is supported by partnerships with disease-specific user organizations (Norwegian Association of Pensioners, Norwegian Rheumatism Association, ALS Norway, Norwegian Parkinson's Association, Norwegian Ankylosing Spondylitis Association), academic partners (Western Norway University of Applied Sciences), and welfare-tech clusters (Norwegian Smart Care Cluster). The company is privately held and founder-controlled, with no disclosed institutional investment beyond the 2017 Innovasjon Norge founding grant.

Name

Hjelpemiddelpartner AS

Legal name

Hjelpemiddelpartner AS

Website

https://hjelpemiddelpartner.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hjelpemiddelpartner AS is a Norwegian assistive technology company that designs and distributes mobility, lifting, and personal care aids through NAV government framework agreements and its D2C e-commerce platform Velferdsbutikken.no, serving elderly and disabled individuals across Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandane

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Sales to NAV Hjelpemiddelsentral: Products sold through NAV framework agreements and ranked #1 in several categories. Main revenue channel from government-funded assistive technology procurement.
2. Direct Consumer Sales (Velferdsbutikken.no): E-commerce sales of small aids and assistive devices directly to consumers through their online store.
3. Institutional Sales: Sales to municipalities, institutions, and hospitals throughout Norway.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hjelpemiddelpartner AS designs, brands, and distributes a portfolio of Norwegian welfare-technology assistive devices under the "Active" line — including mobility aids (rollators, crutches, canes), lifting seats and lift chairs, personal hygiene devices, and dressing aids. Primary sales go through NAV Hjelpemiddelsentral framework agreements to public-sector end users, with secondary direct-to-consumer sales through the Velferdsbutikken.no e-commerce store.

Product overview

Hjelpemiddelpartner AS offers a comprehensive portfolio of welfare technology and assistive devices centered on mobility, personal hygiene, and daily living aids. The product line includes walking aids (Active rollators including Carbon Ultralight/Active Fjord, Carbon Overland/Active Fjell, Active Allé, Active Lyng, Active Sitwalk; Active ErgoBaum crutches, Active Ergobaum Junior, Active Ergobaum Dual, Active Cane 2g), lifting solutions (Active Easyriser lift chair, Active Up Easy Go portable cushion, Active Up home seat, Active Up W wheelchair seat), personal hygiene products (Active Oral Clean toothbrush, Active Bodywasher, Active Airbody Dryer, Active Dryer V3), and other aids (Active HelpSoq stocking donning device, Active Support Backup). Primary distribution is through NAV Hjelpemiddelsentral to Norwegian municipalities and institutions, with a separate consumer e-commerce site Velferdsbutikken.no for direct purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Velferdsbutikken.no: Online retail store for small aids and welfare products for direct consumer purchase, established in 2020.

Products and services

• Active HelpSoq Electric compression stocking donning device that rolls the stocking onto the foot and leg with minimal effort, enabling users to dress independently. Aimed at individuals with limited mobility, rheumatism, or other conditions that make compression stocking application difficult.
• Active Oral Clean Sonic electric toothbrush with integrated suction function (500 ml/min) and LED lighting for oral care with swallowing difficulties, reducing the risk of choking and simplifying oral hygiene for users and caregivers.
• Active Up Easy Go Portable battery-powered lifting cushion that converts most armchairs into a lift chair, lifting users up to 20 cm. Designed for use across multiple furniture pieces and is the first portable lifting seat on the NAV framework agreement.
• Active Up W Rechargeable battery-powered lifting seat designed for wheelchairs that helps users transfer independently, with 15 cm lifting height. Aimed at wheelchair users needing assisted standing and transfers out of the chair.
• Active Up Stationary portable lifting seat for home use with back cover for extra stability in high-backed furniture, weighing 4 kg and using rechargeable battery power. Designed to help users stand up independently from home chairs.
• Active Easyriser Mechanical lift chair that assists users in rising from a seated position using body weight as the activator, requiring no power and operated without hand controls. Aimed at users who need help standing up from seating but want a non-powered solution; first electricity-free, hand-control-free lift chair on the NAV framework agreement.
• Active Prestige Convertible rollator and transport wheelchair combination that transforms in seconds without loose parts; lightweight, foldable, and low-effort to lift and transport. For users who need both mobility support and occasional attendant-pushed transport.
• Active Sitwalk 1-2-3 Outdoor terrain rollator that can be used as a rollator, self-propelled, or with an assistant, equipped with large wheels and drum brakes. For users who want a single outdoor mobility device that adapts to different use modes.
• byACRE Carbon Ultralight (Active Fjord) World's lightest rollator at 4.8 kg, made from carbon fiber with ergonomic forward-facing handles. Aimed at active users who want a lightweight urban rollator.
• byACRE Carbon Overland (Active Fjell) Lightest terrain rollator in the world at 6.7 kg, with pneumatic rubber wheels and carbon-fiber frame for all-terrain use. Suited to active users who walk on varied outdoor surfaces.
• Active Allé Lightweight premium rollator in carbon fiber at 5.6 kg, with ergonomic handles and shock-absorbing wheels. Targeted at users who want a premium everyday rollator.
• Active Lyng Crossover aluminum rollator with terrain capability, weighing 6.6 kg and equipped with shock-absorbing terrain tires. Aimed at users who want a robust outdoor-capable rollator at lighter weight.
• Active ErgoBaum 7G Krykker Premium forearm crutches with built-in shock absorption in both handle and crutch tip, LED lights, and a folding design. Targets users with long-term crutch dependence who want reduced strain and better visibility.
• Active Ergobaum Dual Underarm crutches with a triple shock-absorption system (forearm support, grip, and tip), LED lights, and reflectors. Designed for users who cannot use traditional elbow crutches.
• Active Ergobaum Junior Krykker Junior version of the Active Ergobaum crutches with built-in spring damping in handles to cushion impacts; sized for children dependent on crutches.
• Active Cane 2G Walking stick with a patented shock-absorbing system that mimics natural body movement, ergonomic grip, LED lights, and adjustable height. Suited to users with walking difficulties seeking reduced joint strain.
• Active Airbody Dryer Corner-mounted body dryer that enables users to dry themselves independently after showering without using towels. Aimed at users who want a self-managed drying routine.
• Active Dryer V3 Wall-mounted body dryer with motion-sensor activation and adjustable heat and speed for self-drying after showering. Aimed at users who want hands-free drying controls.
• Active Bodywasher Automated shower system with height adjustment that washes the user from neck to feet using a moving brush on a glide rail. Designed to reduce caregiver burden and enable independent showering.
• Active Support Backup Positioning pillow providing stable and symmetrical positioning for individuals with reduced mobility, preventing malpositions. OEKO-TEX Standard 100 certified cover (80% polyester / 20% cotton).

Quantifiable outcome

• Active Ergobaum crutches feature triple shock absorption reducing strain on arms and shoulders
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• Innovasjon NorgecoreStrategic or Co-development PartnerGovernment innovation agency that provided founding support when the company was established in 2017. Played a key role in the initial establishment of Hjelpemiddelpartner AS.
• Norwegian Smart Care ClustercoreStrategic or Co-development PartnerInnovation cluster for smart care technology in Norway. Collaboration partner for welfare technology development and market access.
• Høgskulen på Vestlandet (Western Norway University of Applied Sciences)supportingStrategic or Co-development PartnerAcademic partnership for research and development in assistive technology and welfare solutions.
• Gloppen KommunesupportingStrategic or Co-development PartnerLocal municipality partnership for testing and implementing welfare technology solutions.
• Gloppen NæringsorganisasjonsupportingGTM or Marketing PartnerLocal business development organization supporting the company's growth in the Nordfjord region.
• Atri-XsupportingStrategic or Co-development PartnerWelfare technology initiative under Bærum municipality. Partnership for welfare technology development and implementation.
• jegborsmart.no (Alta Municipality)supportingStrategic or Co-development PartnerSmart home initiative partnership under Alta municipality for welfare technology solutions.
• PensjonistforbundetsupportingGTM or Marketing PartnerNorwegian Association of Pensioners. Partnership providing members with discounts on purchases through Velferdsbutikken.no.
• Norsk RevmatikerforbundsupportingGTM or Marketing PartnerNorwegian Rheumatism Association. Partnership providing members with discounts on assistive devices.
• Bekhterev NorgesupportingGTM or Marketing PartnerNorwegian Ankylosing Spondylitis Association. Partnership providing member discounts on products.
• ALS NorgesupportingGTM or Marketing PartnerALS Norway support organization. Partnership providing member discounts on assistive technology.
• Norges ParkinsonforbundsupportingGTM or Marketing PartnerNorwegian Parkinson's Association. Partnership providing members with discounts on assistive devices.
• ParkinsonNETsupportingGTM or Marketing PartnerParkinson's disease professional network in Norway. Collaboration for specialized assistive solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Invacare: Long-established US-headquartered manufacturer of wheelchairs, rollators, and home-care equipment. Broad incumbent whose mobility-aid portfolio competes with several Hjelpemiddelpartner categories on NAV-equivalent tender systems across Europe.
• Sunrise Medical: Global mobility-products company (Quickie, Breezy, RGK) producing manual wheelchairs, rollators, and crutches. Competes in adjacent categories where Hjelpemiddelpartner offers rollator and crutch products.
• Permobil: Swedish manufacturer of power wheelchairs, manual wheelchairs, and seating solutions. Overlaps with Active Up W (wheelchair lifting seat) and Active Prestige (rollator/wheelchair combo) categories.
• Arjo: Global Swedish medtech company offering patient handling, lift chairs, and mobility solutions for care facilities and elderly users. Overlaps with Hjelpemiddelpartner's lifting-seat and transfer-aid range but operates at much larger scale.
• Drive DeVilbiss Healthcare: Large diversified distributor of mobility and daily-living aids including rollators, crutches, and bath safety equipment. Overlapping product breadth with Hjelpemiddelpartner's small-aids catalogue on Velferdsbutikken.no.

Regional players

• Dietz Group (SORG / Dietz Rehab): German manufacturer of rollators and rehabilitation aids with similar small-aids portfolio. Comparable in product type though primarily serving DACH and Central European welfare channels rather than NAV.

Direct peers

• byACRE: Maker of carbon-fiber ultralight rollators (Carbon Ultralight, Carbon Overland) that Hjelpemiddelpartner distributes in Norway. Directly comparable product line and premium rollator positioning.
• Etac: Swedish developer and supplier of mobility aids, transfer aids, and daily-living assistive devices for elderly and disabled users. Directly comparable portfolio of walkers, crutches, and lift solutions sold through European welfare systems.
• Meyra GmbH: German manufacturer of wheelchairs, rollators, and rehabilitation aids with strong presence across European welfare procurement. Closely comparable in product categories served to NAV and municipal buyers.
• Topro: Norwegian rollator manufacturer with strong NAV framework presence and similar gait-aids focus. Closest geographic competitor and a natural benchmark for NAV contract performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPC76R8K5dKaZ9Mcxq39ktQ
• Facebookfacebook.com/hjelpemiddelpartner.no
• Instagraminstagram.com/hjelpemiddelpartner
• LinkedInlinkedin.com/company/hjelpemiddelpartner-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hjelpemiddelpartner AS