Helsinki Foodstock

What Helsinki Foodstock does

Helsinki Foodstock Oy is a Finnish B2B procurement and logistics service provider founded in 2003, specializing in serving franchise and chain-operated restaurant and café businesses. The company operates from its headquarters in Kalasatama, Helsinki (Verkkosaarenkatu 5), with a core team of 18 employees and operates as a wholly-owned subsidiary of Kotipizza Group, itself part of The European Pizza Company (TEPC), which sits under the Norwegian-listed conglomerate Orkla ASA. Foodstock provides three integrated service modules: procurement (Hankinta), covering competitive bidding, supplier relationship management, risk management, and sustainability verification across an extensive global supplier network; logistics (Logistiikka), offering temperature-controlled warehousing and nationwide delivery with 24/7 online ordering; and assortment services (Valikoimapalvelut), providing customized product-range management for chain customers.

The technology stack centers on a modern cloud-based ERP system deployed in early 2025 (replacing a legacy NAV system that had been in place since 2013), real-time reporting for supply chain visibility, and a 24/7 online ordering platform. Physical logistics are executed through a 5-year partnership with LTP Logistics (signed May 2023) covering warehousing and transportation, delivering approximately 1,300 shipments per week across Finland. The company is GDPR-compliant and operates with Basware for electronic invoicing and Google Analytics for web analytics.

Foodstock's revenue model is predominantly transaction-based: procurement fees and margins on sourced products, per-delivery logistics fees, and managed services for assortment optimization, with all pricing negotiated individually per quote. Go-to-market is direct enterprise field sales, with commercial managers (Comit) maintaining key customer relationships and the company actively tendering for new logistics partnerships. The customer base is anchored on TEPC group brands — Kotipizza, New York Pizza, and Da Grasso, collectively over 850 restaurants — and extended in 2023 to Peckwater Brands' 30 virtual restaurant locations in Finland. The disclosed revenue target for 2023 was over €100 million.

Name

Helsinki Foodstock

Legal name

Helsinki Foodstock Oy

Website

https://foodstock.fi

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Helsinki Foodstock Oy is a Finnish B2B procurement and logistics service provider serving franchise chain restaurants across Finland. Founded in 2003 and owned by Kotipizza Group under Orkla ASA, it offers procurement, logistics, and assortment services.

Ownership category

akta.pro rank

Product category

Restaurant Supply Chain Services

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Restaurant & Catering Cold Delivery (TLAAAJAB)

akta.pro secondary industry

Temperature-Controlled Food & Grocery Delivery (Chilled/Frozen) (TLAAAHAL)

Keywords

• Procurement services
• Logistics services
• Supply chain management
• Franchise restaurant supply
• Food distribution services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Procurement Services: Foodstock provides customized procurement and competitive bidding solutions using its global supplier network. Revenue comes from procurement fees and margins on sourced products.
2. Logistics Services: Outsourced logistics including warehousing, picking, packing, and temperature-controlled delivery services. Revenue generated through logistics fees per delivery.
3. Assortment Management: Product range optimization and management services for chain restaurants.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Helsinki Foodstock provides procurement (Hankinta), logistics (Logistiikka), and assortment (Valikoimapalvelut) services to franchise and chain restaurant operators. The company consolidates purchasing, manages temperature-controlled distribution at roughly 1,300 deliveries per week, and optimizes product assortments on behalf of chain customers such as Kotipizza, New York Pizza, Da Grasso, and Peckwater Brands.

Product overview

Helsinki Foodstock is a modern procurement and logistics partner providing customized services to domestic and international chain businesses. The company operates with a unified platform approach offering three integrated service modules: Procurement (Hankinta), Logistics (Logistiikka), and Assortment Services (Valikoimapalvelut). These services work together to provide complete supply chain management from suppliers to restaurants, with temperature-controlled delivery, real-time reporting, and nationwide coverage. Foodstock is part of The European Pizza Company (under Orkla ASA) and focuses on chain-managed café and restaurant customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hankinta (Procurement Services)

Quantifiable outcome

• Approximately 1,300 deliveries per week
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LTP LogisticscoreStrategic or Co-development Partner · 30 May 2023Foodstock and LTP Logistics signed a 5-year continuation contract in May 2023 for warehousing and transportation services. The partnership supports Foodstock's operational flexibility and delivery reliability. Approximately 1,300 deliveries are made weekly through this logistics partnership. LTP Logistics is part of LTP Group, which includes LTP Cargo Oy and Lännen Teollisuuspalvelu Oy, offering comprehensive logistics services across Finland.
• Peckwater BrandscoreChannel Partner/ Reseller/ Distributor · 27 April 2023Foodstock and Peckwater Brands agreed to start logistics cooperation in spring 2023. Peckwater Brands is the largest virtual restaurant chain in Europe with 30 locations in Finland including brands like Gangnam Kitchen, Cheesus Burger, and Flip The Bird. Foodstock provides comprehensive logistics and supply chain services to support Peckwater Brands' expansion plans in Finland.
• Kotipizza GroupcoreOthersFoodstock is an independent part of Kotipizza Group. The relationship is parent-subsidiary, with Foodstock providing procurement and logistics services to Kotipizza and other group chains.
• The European Pizza Company (TEPC)coreOthersFoodstock and Kotipizza Group are part of The European Pizza Company (TEPC), an Orkla portfolio company. TEPC operates franchise chains in Finland, Poland, and Netherlands including Kotipizza, New York Pizza, and Da Grasso, forming a community of over 850 restaurants.
• Orkla ASAminorOthersNorwegian-based Orkla ASA is the ultimate parent company of Kotipizza Group and The European Pizza Company.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Eurocash: Eurocash is a large Polish FMCG/foodservice distributor operating Cash & Carry, foodservice, and chain-supply businesses. Relevant as a Central/Northern European chain-foodservice wholesale peer, with adjacent geography to Foodstock's markets.

Broad incumbents

• US Foods: US Foods is one of the largest U.S. foodservice distributors serving independent restaurants, chains, and hospitality. Comparable broad-line restaurant supply business; though U.S.-focused, its model parallels Foodstock's chain-restaurant supply approach.
• Bidfood: Bidfood is a leading UK and European foodservice distributor supplying restaurants, pubs, and care homes. Comparable broad-line foodservice distribution model with cold-chain capabilities similar to Foodstock.
• Gordon Food Service: Gordon Food Service is a large North American broadline foodservice distributor with significant chain-restaurant business. Comparable in scale of chain-supply logistics; geography differs.
• Metro AG (Foodservice): METRO operates a major European food wholesale and foodservice business (METRO/MAKRO) serving hospitality and restaurant customers across 20+ countries. Relevant European foodservice distribution incumbent comparable in customer mix and breadth.
• Sysco Corporation: Sysco is the largest global foodservice distribution company, serving restaurants, healthcare, and hospitality across North America and Europe. Relevant incumbent comparable for chain foodservice distribution at scale.
• Brakes Group: Major UK/European foodservice distributor (part of Sysco) serving restaurants, pubs, and hospitality. Comparable to Foodstock in serving chain foodservice customers with delivery and procurement; broader portfolio than Foodstock's chain-only focus.

Direct peers

• Martin-Brower: Martin-Brower operates dedicated global supply chain and distribution for QSR chains (e.g., McDonald's outside the Americas, Chipotle). Closest functional twin to Foodstock in chain-restaurant dedicated logistics.
• Havi Group: Havi provides global supply chain, procurement, and logistics services dedicated to McDonald's and select QSR brands. Directly comparable to Foodstock: B2B procurement + cold-chain distribution for franchise restaurant chains.

Others

• Lineage Logistics: Lineage Logistics is one of the largest global cold-chain warehousing and temperature-controlled logistics operators. Comparable to Foodstock in the temperature-controlled logistics infrastructure layer, but focused on warehousing rather than restaurant chain procurement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/helsinki-foodstock

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helsinki Foodstock