Judah Brown Project

What Judah Brown Project does

Judah Brown Project is a 501(c)(3) nonprofit organization founded in 2016 by Christi Brown following the drowning death of her three-year-old son Judah in Houston, Texas. Headquartered in Cypress, Texas, the organization provides survival swim scholarships for children ages six and under whose families cannot afford instruction, free CPR/First Aid/AED certification for individuals eight and older, and age-tiered out-of-water water safety training programs spanning preschool through high school. It also publishes downloadable literature distributed through pediatricians, schools, and city officials, and runs the No Floaties Campaign with Morada Segura to counter the risks of puddle jumpers and similar flotation devices.

The organization's technology footprint is minimal and intentionally non-proprietary: it does not develop software or digital platforms. Educational delivery relies on in-person instruction, online video modules hosted on its website (including Spanish-language adult training), a published children's book ("Be Water Smart," authored by Christi Brown and illustrated by Diana Maksymenko), and printed literature. No app, API, or SDK exists. Distribution spans regional in-person training in the Houston/Austin/Dallas corridor, nationwide online training, and Amazon e-commerce for its book.

Revenue is generated entirely through charitable donations. Funding streams include individual giving via a Text-to-Give challenge ($5/week for 5 months), an annual Ripples of Hope Gala ($175 individual tickets with tiered corporate sponsorships), corporate partnerships with Fluidra, Pentair, Ace Hardware, and Higginbotham, and grants from foundations including the Leslie L. Alexander Foundation, Kanon Ball Foundation, Beau Henderson Foundation, and CAST Foundation. All training and scholarship services are provided free of charge. The organization operates with 1–10 employees and reports no disclosed revenue figures.

Name

Judah Brown Project

Legal name

Judah Brown Project

Website

https://judahbrownproject.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Judah Brown Project is a Texas-based 501(c)(3) nonprofit that funds survival swim scholarships for children six and under, provides free CPR/First Aid/AED certification, and delivers age-tiered water safety training to prevent childhood drowning. Services are free, funded by donations and an annual gala.

Ownership category

akta.pro rank

Product category

Drowning Prevention and Water Safety Non-Profit Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

Keywords

• Drowning prevention education
• Survival swim scholarships
• Water safety training
• CPR certification programs
• Childhood safety advocacy

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Judah Brown Project is a 501(c)(3) non-profit organization. Revenue is generated entirely through charitable donations from supporters. The organization runs fundraising campaigns including a Text-to-Give challenge ($5/week for 5 months) and an annual Ripples of Hope Gala. All donated funds go toward survival swim scholarships, CPR/First Aid/AED certification training, and water safety education programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Judah Brown Project is a 501(c)(3) non-profit organization that funds survival swim instruction scholarships for children 6 years and under whose families cannot afford lessons, provides free CPR/First Aid/AED certification for individuals 8 and older, and delivers out-of-water water safety training programs for children and caregivers from preschool age through adulthood. All programming is provided at no cost and funded entirely by charitable donations, sponsorships, and an annual fundraising gala.

Product overview

Judah Brown Project is a non-profit organization (501(c)(3)) offering a portfolio of drowning prevention products and services. The core offerings include survival swim scholarships for children 6 and under, free CPR/First Aid/AED certification for individuals 8+, and age-specific water safety training programs (Out of Water training) for children from preschool through high school and adults. The organization has published a children's book 'Be Water Smart' and provides downloadable literature to pediatricians, families, and schools. Additional programs include the No Floaties Campaign and Safer Pools Initiative. All training services are provided free of charge with donations welcome.

Differentiator

Problem solved

Functional benefit

Products and services

• Survival Swim Scholarships Funding for infant and toddler survival swim instruction for children 6 years and under whose parents cannot afford the lessons otherwise.
• CPR/First Aid/AED Certification CPR/First Aid and AED certification for individuals 8 years and older, offered free of charge.
• Out of Water Children's Training Water safety training for children ages 4-12, approximately 15-20 minutes long, featuring interactive games that teach water safety rules. Available for preschools, schools, churches, libraries, and homeschool groups.
• Out of Water Adult Training Water safety training for adults ages 14+ covering drowning statistics, prevention, and response. Suitable for babysitters, parents, grandparents, teachers, and caregivers.
• Age-Specific Water Safety Training Programs Training programs tailored for different age groups: Preschool (under 5), K-2nd grade, 3rd-4th grade, 5th-8th grade, and High School students.
• Be Water Smart (Book) Children's book authored by Christi Brown and illustrated by Diana Maksymenko for children ages 2-7 teaching water safety. All proceeds support Judah Brown Project's mission.
• Safer Pools Initiative Corporate sponsorship program allowing companies to sponsor a child to receive a Survival Swim scholarship.
• Ripples of Hope Gala Annual fundraising gala supporting Judah Brown Project's life-saving work. Individual tickets are $175 each.

Quantifiable outcome

• Participation in formal swimming lessons is associated with an 88% decrease in drowning risk among young children.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered top partner, core and minor.

• Fluidratop partnerGTM or Marketing PartnerFluidra is listed as a top partner of Judah Brown Project. As a global pool and spa equipment company, Fluidra supports the organization's mission to prevent childhood drowning through sponsorships and collaborative water safety initiatives.
• Pentairtop partnerGTM or Marketing PartnerPentair is listed as a top partner of Judah Brown Project. As a water treatment and pool equipment company, Pentair supports the organization's drowning prevention work.
• Ace Hardwaretop partnerGTM or Marketing PartnerAce Hardware is listed as a top partner, supporting Judah Brown Project's mission through corporate sponsorship and community outreach.
• Higginbothamtop partnerGTM or Marketing PartnerHigginbotham is listed as a top partner of Judah Brown Project, contributing to the organization's water safety and drowning prevention programs.
• Houston Pool and Hot Tub Alliance (PHTA)coreStrategic or Co-development PartnerThe Houston Pool and Hot Tub Alliance (PHTA) is a key partner working with Judah Brown Project on water safety advocacy and education initiatives in the Houston area. The partnership has included connecting JBP with pool builders to teach new pool owners about water safety.
• ISR (Infant Swimming Resource)coreStrategic or Co-development PartnerISR is a survival swim instruction organization. JBP provides scholarships for children to attend ISR lessons and works with ISR instructors to connect families with appropriate training programs.
• Houston Health DepartmentcoreStrategic or Co-development PartnerThe Houston Health Department has partnered with Judah Brown Project to help prevent childhood drownings, combining public health resources with JBP's educational programming.
• Safe Kids HoustoncoreStrategic or Co-development PartnerSafe Kids Houston partners with Judah Brown Project on childhood drowning prevention initiatives in the Houston area.
• CPR WrapminorGTM or Marketing PartnerCPR Wrap is endorsed by Judah Brown Project as a lifesaving CPR tool. JBP promotes CPR Wrap as a product that supports emergency response in drowning situations.
• Survival MedminorGTM or Marketing PartnerSurvival Med is endorsed by Judah Brown Project as a product supporting water safety and emergency medical response.
• Swim FreedomminorGTM or Marketing PartnerSwim Freedom is endorsed by Judah Brown Project as a survival swim provider aligned with the organization's water safety mission.
• No Floaties Campaign (Morada Segura)coreStrategic or Co-development PartnerJudah Brown Project teamed up with Morada Segura and many survival swim instructors, parents, and foundations to create the 'No Floaties' campaign. The campaign educates parents on the dangers of puddle jumpers and flotation devices for young children.
• UTHealthminorStrategic or Co-development PartnerUTHealth (University of Texas Health Science Center at Houston) partners with Judah Brown Project on drowning prevention education.
• Tiny FinsminorGTM or Marketing PartnerTiny Fins is listed as a partner supporting Judah Brown Project's water safety mission.
• Northwest Assistance MinistriesminorStrategic or Co-development PartnerNorthwest Assistance Ministries (NAM) partners with Judah Brown Project to provide community-based drowning prevention resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Drowning Prevention Alliance: Industry-wide coalition advancing drowning prevention through education, advocacy, and coalition-building. Operates at broader national scope than JBP but in the same drowning prevention mission space, often partnering with or alongside organizations like JBP.
• American Red Cross (Aquatics & Water Safety): Dominant national provider of swimming lessons, lifeguard certification, and water safety education. Overlaps with JBP's CPR/First Aid/AED certification and water safety training offerings as part of a much broader portfolio.
• YMCA of the USA (Aquatics): Largest community-based provider of swim lessons and water safety programs in the U.S. Competes with JBP for families seeking swim instruction, particularly low-cost or scholarship-funded lessons, with substantially larger geographic footprint.
• Safe Kids Worldwide: Large-scale child safety nonprofit whose portfolio includes drowning prevention programming. JBP has partnered with Safe Kids Houston; the parent organization competes for donor mindshare and corporate CSR dollars in the water safety sub-vertical.
• Pool Safely (CPSC Campaign): Consumer Product Safety Commission public-private water safety awareness campaign. Operates in the same pool-safety advocacy and education space as JBP's Safer Pools Initiative and No Floaties Campaign, but as a federally backed awareness platform.

Direct peers

• Infant Swimming Resource (ISR): ISR is a leading survival swim instruction organization for infants and young children—the exact service category for which JBP provides scholarships. ISR is both a JBP partner and a directly comparable operator in the survival swim education space.
• Colin's Hope: Texas-based nonprofit founded after a child's drowning, focused on drowning prevention education, swim lesson scholarships, and water safety advocacy. Directly comparable in geography, programmatic offerings, and personal-loss-driven origin story.
• Live Like Jake Foundation: Survivor-swim scholarship provider and drowning prevention nonprofit founded after the drowning death of a young child. Directly comparable in mission (preventing childhood drowning) and core program (funding swim lessons for families who cannot afford them).
• The ZAC Foundation: Founded in memory of a six-year-old drowning victim, The ZAC Foundation focuses on water safety education and drowning prevention through advocacy and youth programming—highly comparable mission, structure, and founder-story-driven model to JBP.
• Josh the Otter: Water safety education organization using a children's character (and associated book) to teach young children about water safety. Highly comparable educational-channel approach to JBP's 'Be Water Smart' book and preschool training programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/judahbrownproj
• YouTubeyoutube.com/channel/UCdEE5OzSLrO8D9aVaawZ3QQ
• Facebookfacebook.com/judahbrownproject
• Instagraminstagram.com/judahbrownproject
• LinkedInlinkedin.com/company/judahbrownproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Judah Brown Project