CPRWrap, Inc
CPRWrap, Inc designs and sells single-use disposable CPR guidance overlays (adult, child, infant) that use visual AHA-based instructions and a one-way breathing barrier to help untrained responders perform CPR during sudden cardiac arrest, sold direct-to-consumer, in bulk, and via planned retail distribution.
- Company typePrivate
- Founded2015
- HeadquartersHixson, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What CPRWrap, Inc does
CPRWrap, Inc is a Tennessee-based medical device company founded in 2015 by Felicia Jackson that manufactures and sells single-use disposable CPR guidance overlays. The core product is a non-woven fabric chest template printed with visual step-by-step instructions based on American Heart Association guidelines, integrated with a one-way breathing barrier and face shield to allow non-certified responders to administer CPR during sudden cardiac arrest. The product line is segmented into three age variants: Adult (ages 8 and up, bilingual ENG/SPAN), Child (ages 1-8), and Infant (12 months and under), with AED compatibility and quick-open packaging for rapid deployment in emergencies.
The company sells predominantly direct-to-consumer via its own e-commerce storefront (cprwrap.com) and through third-party retail partners, with single units priced at $9.99 (infant) and bulk pricing ranging from $525 (child, 100-unit pack) to $625 (adult, 100-unit pack). Revenue mechanics are entirely transactional (one-time purchases, no subscription or recurring model), with optional eGift Cards ($10/$25/$50) and bulk-volume discounts of up to 10,000 units. A dedicated UK storefront (cprwrapuk.com) handles regional fulfillment, and a planned major national retail chain launch is scheduled for November 2026. Customer segments are horizontal: individual families/caregivers (primary), bulk-buying businesses and organizations for workplace first-aid kits (secondary), and healthcare providers/community organizations serving underserved populations (secondary, via the HEARTBEAT HEROES partnership with Maternal World Health).
CPRWrap's distribution is omnichannel but D2C-led: owned e-commerce, third-party resellers, Amazon, a UK site, and the incoming big-box retail launch. Marketing is community-driven, anchored on TikTok virality (the company sold $600,000 in kits in under 30 days in 2023), influencer/affiliate programs targeting a 90% female, mother/caregiver/nurse demographic, and significant earned media (Amazon Prime Video Buy It Now, WSJ, Forbes, Inc. Magazine). Capital sources have been non-institutional to date: a Techstars accelerator placement (2019), a StartEngine equity crowdfunding round (December 2021, targeting ~$1.07M), and a pair of 2023 prize/grant awards totaling $250,000 from Capital One's Black Magic Reimagined program and Entergy's New Voices POWER PITCH.
CPRWrap, Inc firmographics
Firmographics- Name
- CPRWrap, Inc
- Legal name
- CPRWrap, Inc
- Website
- https://cprwrap.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CPRWrap, Inc designs and sells single-use disposable CPR guidance overlays (adult, child, infant) that use visual AHA-based instructions and a one-way breathing barrier to help untrained responders perform CPR during sudden cardiac arrest, sold direct-to-consumer, in bulk, and via planned retail distribution.
- Ownership category
- akta.pro rank
CPRWrap, Inc industry classification
Industry- Product category
- Emergency Medical Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)
- akta.pro secondary industry
- Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)
Keywords
Where CPRWrap, Inc is headquartered
LocationHeadquarters
- HQ city
- Hixson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CPRWrap, Inc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from direct sales of CPRWrap Aid products including adult, child, and infant versions. Products sold in single units and bulk quantities with volume-based pricing discounts.
- Gift Cards: Digital gift cards sold in $10, $25, and $50 denominations, delivered by email with instructions to redeem at checkout.
- Retail Distribution: Revenue from sales through retail partnerships and the planned major national retail chain launch in November 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk Adult CPRWrap Aid - Ages 8 & Up |
| Unit Pricing | Pay-as-you-go | Bulk Child CPRWrap Aid - Ages 1-8 |
| Unit Pricing | Pay-as-you-go | Infant CPRWrap Aid - Ages 12 Months & Under |
| Unit Pricing | Pay-as-you-go | CPRWrap eGift Cards |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
CPRWrap, Inc product offering
Product offeringCore offering
CPRWrap, Inc designs, manufactures, and sells single-use disposable CPR aid devices called CPRWrap Aid, available in Adult (Ages 8+), Child (Ages 1-8), and Infant (Ages 12 months & under) variants. Each device is a non-woven chest overlay printed with visual step-by-step instructions following American Heart Association guidelines, integrated with a one-way breathing barrier and face shield for sanitary protection. The product is sold through direct e-commerce, retail partners, bulk orders, and a dedicated UK site for use by untrained bystanders during sudden cardiac arrest emergencies.
Product overview
CPRWrap, Inc offers a family of disposable emergency CPR aid devices designed to guide untrained or stressed rescuers through cardiopulmonary resuscitation procedures. The core product line consists of three CPRWrap™ Aid variants segmented by age group—Adult (Ages 8+), Child (Ages 1-8), and Infant (Ages 12 months and under)—each featuring non-woven fabric overlays with visual step-by-step instructions, one-way breathing barriers, and AED compatibility. The company also offers eGift Cards for gifting purposes. All products are designed for single use and are AED compatible, with the Adult version available in bilingual English/Spanish format.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk Adult CPRWrap Aid, Ages 8 & Up A disposable non-woven chest overlay for ages 8 and up that visually guides rescuers through the four AHA-recommended CPR steps and includes a one-way breathing barrier and face shield for sanitary protection. Sold in bulk with volume discounts and available in a bilingual English/Spanish version.
- Bulk Child CPRWrap Aid, Ages 1-8 A disposable non-woven chest overlay for children ages 1 to 8 with visual CPR step guidance and a one-way valve mouth barrier for contaminant protection. Sold in bulk with volume-based pricing; English-only version.
- Infant CPRWrap Aid, Ages 12 Months & Under A disposable chest overlay for infants 12 months and under featuring a mesh mouth barrier for rescuer protection from contaminants and visual instructions for CPR compression location, depth, and rate. Available as a single unit priced at $9.99.
- CPRWrap eGift Card Digital gift cards delivered by email with instructions to redeem at checkout, available in $10, $25, and $50 denominations with no additional processing fees.
Quantifiable outcome
- Sold $600,000 in kits in under 30 days following viral TikTok exposure in 2023
- +1 more outcomes
Companies that use CPRWrap, Inc
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
CPRWrap, Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CPRWrap, Inc partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Maternal World HealthcorePartnership through HEARTBEAT HEROES initiative to put lifesaving CPR tools in the hands of underserved families. Addresses the reality that families in underserved communities are losing loved ones due to lack of access to CPR training or tools.
- TechstarscoreAccepted into Techstars Mentorship Accelerator Program (Austin 2019 cohort). One of three Chattanooga startups selected for the accelerator program providing mentorship and support.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
CPRWrap, Inc competitors and assessment
Company assessmentDirect peers
- MCR Medical: MCR Medical manufactures and distributes CPR training supplies including face shields, pocket masks, and CPR barriers. It is the closest direct peer — selling disposable, single-use CPR adjunct products into similar training, first-responder, and consumer-adjacent channels.
Broad incumbents
- Dynarex: Dynarex is a large medical supplies manufacturer offering CPR barriers, first-aid kits, PPE, and disposable medical products. It is a broad incumbent competing in adjacent sub-categories that a scaling CPRWrap would encounter on retail and institutional shelves.
- Medline Industries: Medline is one of the largest privately-held medical supplies manufacturers and distributors, with broad first-aid, PPE, and resuscitation product lines. It competes for the same institutional and retail buyers that CPRWrap targets at scale.
- Laerdal Medical: Laerdal is the global leader in CPR training manikins and resuscitation education products (e.g., Little Anne, Resusci Anne). It shares CPR-education adjacency and would be a likely competitor or partner for institutional CPR preparedness programs.
- Philips HeartStart (Philips): Philips HeartStart is a leading AED brand; CPRWrap markets explicit AED compatibility, positioning it as an adjunct to Philips AEDs in workplaces and public spaces. Philips is the dominant incumbent CPRWrap integrates with rather than replaces.
- ZOLL Medical (Asahi Kasei): ZOLL manufactures AEDs and resuscitation devices widely used by EMS and hospitals. Like Philips, ZOLL is an incumbent ecosystem player whose installed base represents a natural adjacencies channel for CPRWrap.
- First Aid Only (Acme United): First Aid Only is a leading manufacturer of consumer and workplace first-aid kits and refills. CPRWrap is explicitly marketed 'a CPR tool for first aid kits,' making First Aid Only a directly comparable kit-format incumbent and a likely retail partner/competitor.
- Honeywell Safety Products: Honeywell's safety products division spans first-aid kits, PPE, and emergency response products sold through industrial and retail channels. It represents the scale incumbent CPRWrap would compete against for institutional and retail shelf space.
Emerging players
- Prestan Products: Prestan specializes in CPR/AED training manikins and accessories for instructors and emergency-response programs. It is a focused niche player in CPR training that overlaps with CPRWrap's training-adjacent value proposition.
Others
- American Red Cross: The American Red Cross is the dominant CPR/first-aid training and certification body in the U.S. Its training programs and first-aid kit offerings are ecosystem context for CPRWrap — both as a distribution channel (training centers) and as a competing endorsement standard.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CPRWrap, Inc social profiles
Digital presenceCPRWrap, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPRWrap, Inc leadership team
Management profileNumber of profiles
Profiles1 record
CPRWrap, Inc funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPRWrap, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPRWrap, Inc
What does CPRWrap, Inc do?
CPRWrap, Inc designs, manufactures, and sells single-use disposable CPR aid devices called CPRWrap Aid, available in Adult (Ages 8+), Child (Ages 1-8), and Infant (Ages 12 months & under) variants. Each device is a non-woven chest overlay printed with visual step-by-step instructions following American Heart Association guidelines, integrated with a one-way breathing barrier and face shield for sanitary protection. The product is sold through direct e-commerce, retail partners, bulk orders, and a dedicated UK site for use by untrained bystanders during sudden cardiac arrest emergencies.
Is CPRWrap, Inc a public or private company?
CPRWrap, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CPRWrap, Inc founded?
CPRWrap, Inc was founded in 2015. It employs 1 to 10 people.
Where is CPRWrap, Inc based?
CPRWrap, Inc is headquartered in Hixson, United States, in the North America region.
How does CPRWrap, Inc make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards and retail Distribution.
Who are CPRWrap, Inc's main competitors?
MCR Medical is listed as a direct peer. Broad incumbents are Dynarex, Medline Industries, Laerdal Medical, Philips HeartStart (Philips), ZOLL Medical (Asahi Kasei), First Aid Only (Acme United) and Honeywell Safety Products. Prestan Products is listed as an emerging player. American Red Cross is listed as an others.
Does CPRWrap, Inc have an API?
No public API is recorded for CPRWrap, Inc.
What industry is CPRWrap, Inc in?
CPRWrap, Inc's product category is Emergency Medical Devices. Its primary akta.pro industry code is CRADAMAB, First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care), with a secondary code of HLAHANAF, Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields). Its NAICS code is 339113 and its SIC code is 3841.