Fundacion Juegaterapia

Name

Fundacion Juegaterapia

Legal name

FUNDACIÓN JUEGATERAPIA

Website

https://juegaterapia.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Health Charity and Pediatric Oncology Support

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Maternal, Child & Family Health Program Funding (HLAJALAG), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Pediatric oncology charity
• Hospital humanization programs
• Solidarity merchandise sales
• Childhood play therapy
• Cancer research grants

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. One-time and Recurring Donations: Individual donors can make one-time donations or become members (socios) with monthly, quarterly, semi-annual, or annual contributions via bank account debit or card. Members receive a welcome bracelet and are part of the Juegaterapéutica team.
2. Solidarity Products Sales: Sale of Baby Pelones dolls and other solidarity merchandise including calendars, backpacks, and accessories. Partner brands design special products where part of the profits are donated to the foundation.
3. SMS Donations: One-time SMS donation of 1.20€ by sending the message JUEGATERAPIA to 28011. Operated through Digital Virgo España with support from Vodafone, Movistar, and Orange.
4. Console and Game Donations: Acceptance of donated video game consoles and video games which are refurbished and given to hospitalized children. Free shipping via Envialia.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Fundación Juegaterapia is a Spanish non-profit foundation that supports children with cancer by donating video game consoles and tablets, humanising pediatric oncology hospitals through themed garden, room, cinema, and play-space renovation projects, and funding scientific research grants on childhood cancer and play therapy. Its operations are financed through one-time and recurring donations, SMS giving, sale of Baby Pelones solidarity dolls and merchandise via its online Solidarity Shop, and corporate Solidarity Brand partnerships.

Product overview

Fundacion Juegaterapia operates a multi-channel solidarity platform centered on helping children with cancer through play-based interventions. The core offering includes Baby Pelones plush dolls (the primary fundraising product) and a solidarity shop, which finance hospital humanization projects such as garden renovations (El Jardin De Mi Hospi), themed room transformations (Estaciones Lunares, HospitAlegría, El Retiro Invade El Niño Jesús), cinema installations (En El Hospi Estoy De Cine), and game kit deliveries (Botiquín de Juegos, Kit Pelones Jugones). The foundation also conducts scientific research on video game benefits through its study with Hospital La Paz and funds additional research via grants. The membership program provides recurring donations, while one-time donations, SMS giving, and console donations offer additional participation pathways. The portfolio is funded entirely by donations and product sales, with no single commercial product forming a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Pelones solidarity dolls Solidarity plush dolls sold through the Tienda Solidaria, featuring licensed characters and limited editions, with proceeds financing the foundation's hospital humanization projects and pediatric oncology programs.
• Kit Pelones Jugones Bundle combining a Baby Pelones doll with video game consoles, tablets, or games delivered free to hospitalized children for entertainment and therapeutic distraction during cancer treatment.
• El Jardín De Mi Hospi Hospital garden renovation program that transforms outdoor spaces of pediatric oncology wards into therapeutic gardens, used to bring nature and play into oncology treatment environments.
• Estaciones Lunares Immersive lunar/space-themed hospital room transformation project that turns clinical pediatric oncology rooms into themed environments to reduce treatment anxiety.
• HospitAlegría (Jappy Hospital) Color therapy project that transforms pediatric oncology hospital spaces with vibrant colors and designs to improve emotional well-being for children undergoing treatment.
• En El Hospi Estoy De Cine Hospital cinema room conversion project that creates dedicated movie theaters inside pediatric oncology wards to provide entertainment and a sense of normalcy during treatment.
• Botiquín de Juegos Video game kit program that donates consoles, tablets, and games to hospitalized children for entertainment and therapeutic distraction during cancer treatment.
• El Retiro Invade El Niño Jesús Park-inspired hospital transformation project that brings park and natural landscape elements into pediatric hospital spaces for Hospital Niño Jesús Madrid.
• Video Game Benefits Research Study (Hospital La Paz) Clinical research study on the benefits of video game therapy for children undergoing chemotherapy, co-conducted with Hospital La Paz and published in the Journal of Medical Internet Research.
• Becas de Investigación (Research Grants) Research grant program providing financial support to researchers and medical professionals conducting scientific studies on childhood cancer and pediatric oncology outcomes.
• Socio / Membership Program Recurring membership program where supporters contribute monthly, quarterly, semi-annual, or annual donations via direct debit to an IBAN or bank card, becoming part of the 'Juegaterapéuticas Family,' receiving a welcome bracelet, and claiming up to 75% tax deductibility.
• Solidarity Shop (Tienda Solidaria) Online e-commerce store selling Baby Pelones plush dolls and branded solidarity merchandise including calendars, backpacks, and accessories, with all proceeds funding the foundation's hospital projects and pediatric cancer programs.

Quantifiable outcome

• Research published in Journal of Medical Internet Research demonstrating gaming as therapy
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SonycoreStrategic or Co-development PartnerSony is listed as one of the companies that helps the foundation the most. The partnership involves support for the foundation's mission to help children with cancer through play.
• DisneycoreStrategic or Co-development PartnerDisney collaborates with Juegaterapia, appearing as one of the major helping companies. Partnership involves creating special solidarity products.
• Iberian-CarecoreStrategic or Co-development PartnerIberian-Care is listed as one of the top corporate supporters, collaborating with the foundation.
• EntradiumminorStrategic or Co-development PartnerEntradium appears as a supporting company partner.
• OnTimeminorStrategic or Co-development PartnerOnTime is listed as one of the helping companies.
• L3TcraftminorStrategic or Co-development PartnerL3Tcraft (Minecraft) is a corporate partner supporting the foundation.
• TinkleminorStrategic or Co-development PartnerTinkle is listed as a company that helps the foundation.
• KiniminorStrategic or Co-development PartnerKini appears as one of the supporting companies.
• Hospital La PazcoreStrategic or Co-development PartnerJuegaterapia collaborated with Hospital La Paz to conduct scientific research on the benefits of video games during chemotherapy. The study was published in the Journal of Medical Internet Research and resulted in the documentary 'La Quimio Jugando Se Pasa Volando'.
• Vodafone, Movistar, OrangeminorChannel Partner/ Reseller/ DistributorTelecommunications operators who manage the sending and receiving of SMS solidarity messages at no cost to users or the foundation, allowing the full 1.20 euro message cost to reach Juegaterapia.
• EnvialiaminorChannel Partner/ Reseller/ DistributorEnvialia provides free shipping for console and video game donations to the foundation's warehouse, facilitating the collection of equipment for hospitalized children.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundación Aladina: Spanish non-profit focused exclusively on supporting children and adolescents with cancer through hospital programs, family assistance, and emotional support. Most directly comparable to Juegaterapia in mission (pediatric oncology), geography (Spain), and operational model (hospital-based humanization and family support).
• Starlight Children's Foundation: International charity using play, entertainment, and distraction therapy to support hospitalized children. Highly comparable to Juegaterapia's play-therapy model and hospital humanization approach, though operating across multiple illness categories rather than focusing solely on pediatric oncology.
• Fundación Inocente Inocente: Spanish foundation supporting children with serious illnesses including cancer, with a TV-driven fundraising model. Comparable to Juegaterapia as a Spanish children's-health nonprofit leveraging media and entertainment partnerships for fundraising.
• Federación Española de Padres de Niños con Cáncer: Spanish federation representing parents of children with cancer across regional associations. Comparable to Juegaterapia as a Spanish pediatric cancer support organization, though operating as a federation of family associations rather than a foundation running hospital projects.
• Asociación Pablo Ugarte: Spanish childhood cancer association funding research and supporting affected families. Comparable to Juegaterapia as a Spain-based pediatric cancer nonprofit, though focused more heavily on research funding and family financial assistance than play therapy.
• Ronald McDonald House Charities Spain: Provides accommodation and support for families of hospitalized children in Spain. Comparable to Juegaterapia as a hospital-adjacent pediatric support nonprofit operating in the same Spanish hospital ecosystem with similar hospital partnership-based delivery.
• Children with Cancer UK: UK-based childhood cancer charity funding research and family support. Comparable to Juegaterapia's stated UK operating geography and pediatric cancer focus, providing a cross-border benchmark for what a national pediatric cancer charity can scale to.
• Candlelighters Childhood Cancer Family Alliance: Family-support organization for children with cancer providing hospital programs and family services. Comparable to Juegaterapia in pediatric cancer focus and hospital-based service delivery, though primarily US-based and family-services-led rather than play-therapy-led.

Broad incumbents

• Make-A-Wish Foundation: Global wish-granting organization for children with critical illnesses including cancer. Comparable as a Spanish and international childhood-cancer charity competing for the same emotional-cause donor base, though its service model (wish fulfillment) differs from Juegaterapia's play-therapy and hospital humanization focus.
• Asociación Española Contra el Cáncer (AECC): Spain's largest cancer nonprofit, funding research, patient support, and prevention across all cancer types. Directly comparable to Juegaterapia as a Spanish cancer-focused charity competing for the same donor pool, though AECC operates at vastly greater scale and across all cancer types rather than specializing in pediatric oncology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/juegaterapia
• YouTubeyoutube.com/channel/UCFs-91-luX_8uUnnZDXphIA
• Facebookfacebook.com/juegaterapia
• LinkedInlinkedin.com/company/juegaterapia
• Instagraminstagram.com/juegaterapiaOrg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundacion Juegaterapia