Fundacion Juegaterapia
- Company typePrivate
- Founded2009
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
Fundacion Juegaterapia firmographics
Firmographics- Name
- Fundacion Juegaterapia
- Legal name
- FUNDACIÓN JUEGATERAPIA
- Website
- https://juegaterapia.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fundacion Juegaterapia industry classification
Industry- Product category
- Children's Health Charity and Pediatric Oncology Support
- NAICS
- Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industries
- Maternal, Child & Family Health Program Funding (HLAJALAG), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Fundacion Juegaterapia is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Fundacion Juegaterapia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- One-time and Recurring Donations: Individual donors can make one-time donations or become members (socios) with monthly, quarterly, semi-annual, or annual contributions via bank account debit or card. Members receive a welcome bracelet and are part of the Juegaterapéutica team.
- Solidarity Products Sales: Sale of Baby Pelones dolls and other solidarity merchandise including calendars, backpacks, and accessories. Partner brands design special products where part of the profits are donated to the foundation.
- SMS Donations: One-time SMS donation of 1.20€ by sending the message JUEGATERAPIA to 28011. Operated through Digital Virgo España with support from Vodafone, Movistar, and Orange.
- Console and Game Donations: Acceptance of donated video game consoles and video games which are refurbished and given to hospitalized children. Free shipping via Envialia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | One-time SMS donation |
| Subscription | Monthly | Recurring membership (socio) |
| One time/ perpetual license | Pay-as-you-go | Solidarity products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Fundacion Juegaterapia product offering
Product offeringCore offering
Fundación Juegaterapia is a Spanish non-profit foundation that supports children with cancer by donating video game consoles and tablets, humanising pediatric oncology hospitals through themed garden, room, cinema, and play-space renovation projects, and funding scientific research grants on childhood cancer and play therapy. Its operations are financed through one-time and recurring donations, SMS giving, sale of Baby Pelones solidarity dolls and merchandise via its online Solidarity Shop, and corporate Solidarity Brand partnerships.
Product overview
Fundacion Juegaterapia operates a multi-channel solidarity platform centered on helping children with cancer through play-based interventions. The core offering includes Baby Pelones plush dolls (the primary fundraising product) and a solidarity shop, which finance hospital humanization projects such as garden renovations (El Jardin De Mi Hospi), themed room transformations (Estaciones Lunares, HospitAlegría, El Retiro Invade El Niño Jesús), cinema installations (En El Hospi Estoy De Cine), and game kit deliveries (Botiquín de Juegos, Kit Pelones Jugones). The foundation also conducts scientific research on video game benefits through its study with Hospital La Paz and funds additional research via grants. The membership program provides recurring donations, while one-time donations, SMS giving, and console donations offer additional participation pathways. The portfolio is funded entirely by donations and product sales, with no single commercial product forming a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Baby Pelones solidarity dolls Solidarity plush dolls sold through the Tienda Solidaria, featuring licensed characters and limited editions, with proceeds financing the foundation's hospital humanization projects and pediatric oncology programs.
- Kit Pelones Jugones Bundle combining a Baby Pelones doll with video game consoles, tablets, or games delivered free to hospitalized children for entertainment and therapeutic distraction during cancer treatment.
- El Jardín De Mi Hospi Hospital garden renovation program that transforms outdoor spaces of pediatric oncology wards into therapeutic gardens, used to bring nature and play into oncology treatment environments.
- Estaciones Lunares Immersive lunar/space-themed hospital room transformation project that turns clinical pediatric oncology rooms into themed environments to reduce treatment anxiety.
- HospitAlegría (Jappy Hospital) Color therapy project that transforms pediatric oncology hospital spaces with vibrant colors and designs to improve emotional well-being for children undergoing treatment.
- En El Hospi Estoy De Cine Hospital cinema room conversion project that creates dedicated movie theaters inside pediatric oncology wards to provide entertainment and a sense of normalcy during treatment.
- Botiquín de Juegos Video game kit program that donates consoles, tablets, and games to hospitalized children for entertainment and therapeutic distraction during cancer treatment.
- El Retiro Invade El Niño Jesús Park-inspired hospital transformation project that brings park and natural landscape elements into pediatric hospital spaces for Hospital Niño Jesús Madrid.
- Video Game Benefits Research Study (Hospital La Paz) Clinical research study on the benefits of video game therapy for children undergoing chemotherapy, co-conducted with Hospital La Paz and published in the Journal of Medical Internet Research.
- Becas de Investigación (Research Grants) Research grant program providing financial support to researchers and medical professionals conducting scientific studies on childhood cancer and pediatric oncology outcomes.
- Socio / Membership Program Recurring membership program where supporters contribute monthly, quarterly, semi-annual, or annual donations via direct debit to an IBAN or bank card, becoming part of the 'Juegaterapéuticas Family,' receiving a welcome bracelet, and claiming up to 75% tax deductibility.
- Solidarity Shop (Tienda Solidaria) Online e-commerce store selling Baby Pelones plush dolls and branded solidarity merchandise including calendars, backpacks, and accessories, with all proceeds funding the foundation's hospital projects and pediatric cancer programs.
Quantifiable outcome
- Research published in Journal of Medical Internet Research demonstrating gaming as therapy
- +3 more outcomes
Companies that use Fundacion Juegaterapia
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Fundacion Juegaterapia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Fundacion Juegaterapia partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SonycoreSony is listed as one of the companies that helps the foundation the most. The partnership involves support for the foundation's mission to help children with cancer through play.
- DisneycoreDisney collaborates with Juegaterapia, appearing as one of the major helping companies. Partnership involves creating special solidarity products.
- Iberian-CarecoreIberian-Care is listed as one of the top corporate supporters, collaborating with the foundation.
- EntradiumminorEntradium appears as a supporting company partner.
- OnTimeminorOnTime is listed as one of the helping companies.
- L3TcraftminorL3Tcraft (Minecraft) is a corporate partner supporting the foundation.
- TinkleminorTinkle is listed as a company that helps the foundation.
- KiniminorKini appears as one of the supporting companies.
- Hospital La PazcoreJuegaterapia collaborated with Hospital La Paz to conduct scientific research on the benefits of video games during chemotherapy. The study was published in the Journal of Medical Internet Research and resulted in the documentary 'La Quimio Jugando Se Pasa Volando'.
- Vodafone, Movistar, OrangeminorTelecommunications operators who manage the sending and receiving of SMS solidarity messages at no cost to users or the foundation, allowing the full 1.20 euro message cost to reach Juegaterapia.
- EnvialiaminorEnvialia provides free shipping for console and video game donations to the foundation's warehouse, facilitating the collection of equipment for hospitalized children.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fundacion Juegaterapia competitors and assessment
Company assessmentDirect peers
- Fundación Aladina: Spanish non-profit focused exclusively on supporting children and adolescents with cancer through hospital programs, family assistance, and emotional support. Most directly comparable to Juegaterapia in mission (pediatric oncology), geography (Spain), and operational model (hospital-based humanization and family support).
- Starlight Children's Foundation: International charity using play, entertainment, and distraction therapy to support hospitalized children. Highly comparable to Juegaterapia's play-therapy model and hospital humanization approach, though operating across multiple illness categories rather than focusing solely on pediatric oncology.
- Fundación Inocente Inocente: Spanish foundation supporting children with serious illnesses including cancer, with a TV-driven fundraising model. Comparable to Juegaterapia as a Spanish children's-health nonprofit leveraging media and entertainment partnerships for fundraising.
- Federación Española de Padres de Niños con Cáncer: Spanish federation representing parents of children with cancer across regional associations. Comparable to Juegaterapia as a Spanish pediatric cancer support organization, though operating as a federation of family associations rather than a foundation running hospital projects.
- Asociación Pablo Ugarte: Spanish childhood cancer association funding research and supporting affected families. Comparable to Juegaterapia as a Spain-based pediatric cancer nonprofit, though focused more heavily on research funding and family financial assistance than play therapy.
- Ronald McDonald House Charities Spain: Provides accommodation and support for families of hospitalized children in Spain. Comparable to Juegaterapia as a hospital-adjacent pediatric support nonprofit operating in the same Spanish hospital ecosystem with similar hospital partnership-based delivery.
- Children with Cancer UK: UK-based childhood cancer charity funding research and family support. Comparable to Juegaterapia's stated UK operating geography and pediatric cancer focus, providing a cross-border benchmark for what a national pediatric cancer charity can scale to.
- Candlelighters Childhood Cancer Family Alliance: Family-support organization for children with cancer providing hospital programs and family services. Comparable to Juegaterapia in pediatric cancer focus and hospital-based service delivery, though primarily US-based and family-services-led rather than play-therapy-led.
Broad incumbents
- Make-A-Wish Foundation: Global wish-granting organization for children with critical illnesses including cancer. Comparable as a Spanish and international childhood-cancer charity competing for the same emotional-cause donor base, though its service model (wish fulfillment) differs from Juegaterapia's play-therapy and hospital humanization focus.
- Asociación Española Contra el Cáncer (AECC): Spain's largest cancer nonprofit, funding research, patient support, and prevention across all cancer types. Directly comparable to Juegaterapia as a Spanish cancer-focused charity competing for the same donor pool, though AECC operates at vastly greater scale and across all cancer types rather than specializing in pediatric oncology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fundacion Juegaterapia social profiles
Digital presenceFundacion Juegaterapia compliance and trust
Trust signalCompliance1 record
Fundacion Juegaterapia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundacion Juegaterapia leadership team
Management profileNumber of profiles
Profiles1 record
Fundacion Juegaterapia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundacion Juegaterapia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundacion Juegaterapia
What does Fundacion Juegaterapia do?
Fundación Juegaterapia is a Spanish non-profit foundation that supports children with cancer by donating video game consoles and tablets, humanising pediatric oncology hospitals through themed garden, room, cinema, and play-space renovation projects, and funding scientific research grants on childhood cancer and play therapy. Its operations are financed through one-time and recurring donations, SMS giving, sale of Baby Pelones solidarity dolls and merchandise via its online Solidarity Shop, and corporate Solidarity Brand partnerships.
Is Fundacion Juegaterapia a public or private company?
Fundacion Juegaterapia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fundacion Juegaterapia founded?
Fundacion Juegaterapia was founded in 2009. It employs 11 to 50 people.
Where is Fundacion Juegaterapia based?
Fundacion Juegaterapia is headquartered in Madrid, Spain, in the Europe region.
How does Fundacion Juegaterapia make money?
Four revenue lines are on record. One-time and Recurring Donations are the primary driver. The others are solidarity Products Sales, SMS Donations and console and Game Donations.
Who are Fundacion Juegaterapia's main competitors?
Direct peers on record are Fundación Aladina, Starlight Children's Foundation, Fundación Inocente Inocente, Federación Española de Padres de Niños con Cáncer, Asociación Pablo Ugarte, Ronald McDonald House Charities Spain, Children with Cancer UK and Candlelighters Childhood Cancer Family Alliance. Broad incumbents are Make-A-Wish Foundation and Asociación Española Contra el Cáncer (AECC).
Does Fundacion Juegaterapia have an API?
No public API is recorded for Fundacion Juegaterapia.
What industry is Fundacion Juegaterapia in?
Fundacion Juegaterapia's product category is Children's Health Charity and Pediatric Oncology Support. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of HLAJALAG, Maternal, Child & Family Health Program Funding. Its NAICS code is 813212 and its SIC code is 8300.