Heritage Crafts Association
- Company typePrivate
- Founded2009
- HeadquartersWellington, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Heritage Crafts Association firmographics
Firmographics- Name
- Heritage Crafts Association
- Legal name
- The Heritage Crafts Association
- Website
- https://heritagecrafts.org.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Heritage Crafts Association industry classification
Industry- Product category
- Heritage Craft Preservation Services
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121)
- akta.pro primary industry
- Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)
- akta.pro secondary industries
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Traditional & Indigenous Crafts Lessons (Heritage Skills, Folk Arts) (THAJAKAH)
Keywords
Where Heritage Crafts Association is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Heritage Crafts Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership fees: Annual membership subscriptions providing access to craft community, directory listings, and organizational benefits. Membership runs for 12 months from date of payment.
- Donations and benefactor scheme: One-time and recurring donations from supporters. Additional Benefactor scheme for enhanced support levels.
- Shop sales: E-commerce sales through Shopify store selling craft-related products and items from makers.
- Event tickets: Revenue from event registrations and workshops. Refund policy applies within 30 days of event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Heritage Crafts Association product offering
Product offeringCore offering
Heritage Crafts Association is the UK national charity (CIO 1159208) that celebrates, supports, and safeguards traditional craft skills. It operates a Makers Directory of heritage craftspeople, publishes the Red List of Endangered Crafts, distributes grants through the Endangered Crafts Fund, awards training bursaries, runs the Heritage Crafts Awards program, and operates the #matchMAKER platform for work-based training and entry-level employment in heritage crafts.
Product overview
Heritage Crafts Association operates as a charitable organization (CIO 1159208) with a unified mission to celebrate, support, and safeguard traditional UK craft skills. The organization functions as a platform-and-services model, combining an online Makers Directory (featuring hundreds of registered craftspeople across ten craft categories) with direct support programs including Training Bursaries, the Endangered Crafts Fund (grants), and Heritage Crafts Awards. The #matchMAKER platform provides job and training matching services, while the Craft Inventory and Red List of Endangered Crafts serve as authoritative reference resources. Additional offerings include the Living Heritage Community Support Hub, an e-commerce shop, and membership/benefactor programs. The organization's patron is His Majesty King Charles III.
Differentiator
Problem solved
Functional benefit
Products and services
- Makers Directory An online directory showcasing craftspeople across the UK, organized by craft categories (Basketry, Ceramic, Metal, Textiles, Wood, Leather, Glass, Stone, Paper, and Other crafts), allowing users to discover and contact heritage craft practitioners.
- Red List of Endangered Crafts An authoritative assessment and publication categorizing 285 UK heritage crafts by risk level (extinct, critically endangered, endangered, etc.), used to identify and prioritize crafts requiring conservation support.
- Training Bursaries Financial support program providing bursaries for individuals to learn heritage craft skills, with 131 training bursaries awarded to date.
- Endangered Crafts Fund Grant program distributing financial support to practitioners of endangered crafts, with 95 grants distributed to support craft preservation and skills transmission.
- Heritage Crafts Awards Annual awards program recognizing excellence in heritage crafts, including category-specific awards such as Wales Maker of the Year, Emerging Upholsterer of the Year, and Emerging Stained Glass Maker of the Year.
- #matchMAKER Platform Online platform for work-based training and entry-level employment opportunities in heritage crafts, hosted by Heritage Crafts and supported by Soane Britain, connecting employers with aspiring craftspeople.
- Craft Inventory Comprehensive listing of 285 UK heritage crafts maintained by the organization, including those deemed at-risk, documenting the breadth of traditional craft skills in Britain.
- Living Heritage Community Support Hub Resource center providing support and information for practitioners of living heritage crafts.
- Heritage Crafts Shop Online shop selling crafts, craft-related products, and items from heritage craft practitioners.
- Membership Program Annual membership program allowing individuals to join the craft community and support the organization's mission to preserve heritage crafts, with benefits including access to resources and networking.
- Benefactor Scheme Enhanced support program for individuals providing additional financial contributions to Heritage Crafts' conservation work.
Quantifiable outcome
- 285 UK heritage crafts catalogued including at-risk crafts
- +3 more outcomes
Companies that use Heritage Crafts Association
Customer profileSegments3 records
Ideal customer profiles3 records
Heritage Crafts Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heritage Crafts Association partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Soane BritaincorePartner supporting the #matchMAKER platform for work-based training and entry-level employment opportunities in heritage crafts.
- British Society of Master Glass PainterscoreSupporting the Emerging Stained Glass Maker of the Year Award, bringing expertise in stained glass conservation and heritage craft recognition.
- House of Sonnaz LtdcoreSupporting the Emerging Upholsterer of the Year Award with master upholsterer expertise and industry recognition.
- Hiut Denim CocoreSupporting Wales Maker of the Year Award, sharing commitment to preserving traditional manufacturing skills and supporting local maker communities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Heritage Crafts Association competitors and assessment
Company assessmentBroad incumbents
- The Prince's Foundation: King Charles III-linked charity delivering heritage skills training and traditional craft education. Shares the royal-patron linkage and the crafts-skills mission, but operates a broader training and built-heritage remit.
- Historic England: Public body that protects and promotes England's historic environment. Comparable as a heritage-sector authority with strong government ties, though its focus is on built heritage rather than intangible craft skills.
- The Royal Society of Arts (RSA): Royal-led charity focused on arts, manufacturing, and social innovation. Comparable as a royally-patronised, mission-driven organization blending heritage, craft, and education, though operating at a much broader societal scale.
- National Trust: Largest UK heritage conservation charity, operating historic properties and craft-tradition programming. Overlaps with Heritage Crafts on heritage preservation, public engagement, and property-based craft demonstrations.
- Arts Council England: National development agency for arts and culture, distributing public funding across the creative sector. Operates as a broader incumbent that channels grant funding into crafts organizations including Heritage Crafts-adjacent bodies.
Direct peers
- Crafts Council: The UK national development agency for contemporary craft, with a near-identical remit of supporting makers, training, and public engagement. Closest functional peer to Heritage Crafts, though its lens is broader and includes contemporary rather than purely heritage crafts.
- Museums Association: Professional membership body for the museum and heritage sector in the UK. Comparable as a membership-driven heritage advocacy organization supporting preservation, training, and policy engagement.
- Heritage Alliance: Coalition of heritage organizations in England that advocates for heritage policy and funding. Highly comparable as a heritage-sector advocacy and umbrella body working alongside major trusts and government departments.
- Cockpit Arts: London-based incubator and workspace provider for independent makers and craft businesses. Directly comparable in supporting craft livelihoods, with overlap in training, maker visibility, and craft-sector advocacy.
Regional players
- American Folk Art Museum: US-based museum dedicated to folk and self-taught art including traditional craft traditions. Comparable in mission to preserve and celebrate heritage craft, though US-focused and operating as a museum rather than a membership charity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Heritage Crafts Association social profiles
Digital presenceHeritage Crafts Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heritage Crafts Association leadership team
Management profileNumber of profiles
Heritage Crafts Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heritage Crafts Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heritage Crafts Association
What does Heritage Crafts Association do?
Heritage Crafts Association is the UK national charity (CIO 1159208) that celebrates, supports, and safeguards traditional craft skills. It operates a Makers Directory of heritage craftspeople, publishes the Red List of Endangered Crafts, distributes grants through the Endangered Crafts Fund, awards training bursaries, runs the Heritage Crafts Awards program, and operates the #matchMAKER platform for work-based training and entry-level employment in heritage crafts.
Is Heritage Crafts Association a public or private company?
Heritage Crafts Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Heritage Crafts Association founded?
Heritage Crafts Association was founded in 2009. It employs 1 to 10 people.
Where is Heritage Crafts Association based?
Heritage Crafts Association is headquartered in Wellington, United Kingdom, in the Europe region.
How does Heritage Crafts Association make money?
Four revenue lines are on record. Membership fees are the primary driver. The others are donations and benefactor scheme, shop sales and event tickets.
Who are Heritage Crafts Association's main competitors?
Broad incumbents on record are The Prince's Foundation, Historic England, The Royal Society of Arts (RSA), National Trust and Arts Council England. Direct peers are Crafts Council, Museums Association, Heritage Alliance and Cockpit Arts. American Folk Art Museum is listed as a regional player.
Does Heritage Crafts Association have an API?
No public API is recorded for Heritage Crafts Association.
What industry is Heritage Crafts Association in?
Heritage Crafts Association's product category is Heritage Craft Preservation Services. Its primary akta.pro industry code is BPAGAHAI, Indigenous, Ethnic & Folk Arts/Heritage Organizations, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 7121.