House Of Sonnaz Limited

What House Of Sonnaz Limited does

House of Sonnaz Limited is a founder-owned bespoke interior design and upholstery company headquartered in Wimborne, Dorset, United Kingdom, operating from a single Dorset workshop with 1-10 employees. The company designs and handcrafts furniture, soft furnishings, and window dressings for three customer groups: affluent private homeowners (including multi-bedroom estates), yacht owners requiring marine-grade upholstery, and retail consumers purchasing ready-to-buy products. Core services span interior design consultation, bespoke upholstery and restoration, soft furnishings (curtains, Roman blinds, cushions, swags and tails), upholstered walls, bespoke tapestry prints, and full yacht interior refits. Named case-study projects include a 10-bedroom Wiltshire estate, a 6-bedroom Dorset estate, a 4-bedroom Chelsea residence, a Sandbanks private home, and a 40-meter Sunseeker yacht.

The underlying technology combines traditional, time-honoured upholstery techniques (spring replacement, cushion restoration, woodwork restoration, furniture built to last) with modern CAD and SolidWorks design processes supporting the interior design workflow from concept through mood boards to workshop manufacture. The ready-to-buy retail arm offers handmade-in-Dorset cushions (£50-£100), lamp shades (£95-£115), upholstered furniture (£350-£3,900), and hand-painted lamp bases (£287-£383). Bespoke commissions follow a 50%-deposit, balance-on-collection billing model; design consultancy is invoiced net-30.

Revenue is generated through three streams: (i) direct e-commerce sales of ready-to-buy soft furnishings and furniture, (ii) bespoke upholstery and reupholstery services, and (iii) full interior design collaboration. The company is led by founder Sonnaz Corry (also known as Sonnaz Nooranvary), a BBC The Repair Shop resident expert from series two onwards and author of 'Upholstery School', alongside a Head of Interior Design. The business is wholly founder-owned, has not raised external funding, and operates as a UK private limited company without disclosed subsidiaries or parent ownership.

Name

House Of Sonnaz Limited

Legal name

House of Sonnaz Ltd

Website

https://houseofsonnaz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Sonnaz Limited is a founder-owned bespoke interior design and upholstery workshop in Wimborne, Dorset, UK, serving affluent private homeowners, yacht owners, and retail consumers with handmade furniture, soft furnishings, and full interior design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wimborne

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ready-to-Buy Product Sales: Direct e-commerce sales of soft furnishings, homewares and luxury furniture through the company's online store. Products include cushions (£50-£100), lamp shades (£95-£115), furniture pieces ranging from £350 to £3,900.
2. Bespoke Upholstery Services: Custom furniture reupholstery and restoration services, including furniture recovery, spring replacement, cushion restoration, and woodwork restoration. Also includes bespoke new furniture commissions built to last using traditional techniques.
3. Interior Design Services: Full interior design collaboration for private homes, estates, and yachts. Services include window treatments, bespoke upholstery, soft furnishings, wallpaper sourcing, and project coordination.
4. Soft Furnishings: Bespoke soft furnishings including bed throws, voiles, Roman blinds, roller blinds, curtains, swags and tails, scatter cushions, and poles and fittings. Also includes restoration of existing soft furnishings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

House of Sonnaz designs and manufactures bespoke interiors, upholstery, soft furnishings, and luxury handmade furniture from its Dorset workshop. The business operates a dual model combining an e-commerce storefront selling ready-to-buy cushions, lamp shades, sofas, chairs, coffee tables and table lamps, with a project-based bespoke service delivering full interior design collaborations, custom upholstery, restoration, window dressings, upholstered walls, and yacht interiors for private homes, estates, and marine projects.

Product overview

House of Sonnaz operates as a dual-platform business combining a ready-to-buy e-commerce store with comprehensive bespoke interior services. The retail arm offers handmade-in-Dorset products including cushions (with 12+ named varieties like Abbas, Wimborne, and Sherborne), lamp shades (with 11+ varieties including drum, oval, and botanical styles), upholstered furniture (Alan two-seater sofa, Eleanor chaise lounge, Colehill club chairs, Bobby coffee table), and hand-painted table lamp bases (Kashmiri collection). The service division encompasses four core offerings: Interior Design (using CAD/SolidWorks), Upholstery (reupholstery and bespoke furniture building), Soft Furnishings (bespoke curtains, blinds, cushions), and Yacht Interiors. Additional specializations include Bespoke Dining Seating, Tapestry Prints, and Upholstered Walls. The company positions itself on sustainable, ethical UK manufacturing with a workshop in Dorset.

Differentiator

Problem solved

Functional benefit

Products and services

• Cushions Handmade in Dorset cushions in a range of named varieties (e.g., Abbas Gold Luxe, Abbotsbury Silk Stripe, Bridport Candy Stripe, Wimborne Geometric Velvet, Sherborne Bronze Silk Stripe) across velvet, silk, linen, and printed fabrics, priced from £50 to £100.
• Lamp Shades Handmade in Dorset lamp shades including drum, oval, and rectangular styles in silk, linen, and printed fabrics with champagne lining (named varieties include Bridport, Cranborne, Kimmeridge, Lulworth, Tarrant, Winterborne, Wareham). UK/EU/US adaptable. Priced £95–£115.
• Alan Two Seater Sofa Handmade in the UK compact two-seater sofa with solid beech frame, sprung back, generous cushion seat, scoop arm, available in 10 curated fabric options across Dorchester and Steepleton collections. Dimensions H90 x W130 x D90 cm. Price £3,900.
• Eleanor Chaise Lounge Bespoke upholstered chaise lounge handmade in Dorset, part of the ready-to-buy furniture collection. Price £1,950.
• Colehill Pair of Club Chairs Pair of club chairs upholstered in luxurious wool with brown lacquered armrests and refined lines, upholstered in the Dorset studio. Dimensions H85 x W54 x D75 cm. Price £1,450.
• Broadstone Pair of Occasional Chairs Pair of occasional chairs upholstered in neutral textured fabric with pale sage green legs, armless design with sleek proportions. Dimensions H75 x W50 x D65 cm. Price £1,200.
• Bobby Coffee Table Handmade in Dorset coffee table in American Black Walnut with central 6mm toughened glass insert. Dimensions H40 x W120 x D80 cm. Price £2,500.
• Lynette Upholstered Coffee Table Handcrafted in Dorset upholstered coffee table with beech frame, available in six printed pure linen Kimmeridge collection colorways. Dimensions W90 x D90 x H40 cm, 4–6 week lead time. Price £950.
• Kashmiri Candlestick Pink Floral Table Lamp Base Hand-painted candlestick table lamp with pink and green floral decoration by designer Haslam West. Height 54 cm, B22 fitting, max 60W. Price £287.
• Kashmiri Small Urn Multicolour Table Lamp Base Hand-painted small urn table lamp with multicoloured decoration. Dimensions 16 cm wide x 34 cm high (urn 23 cm). Price £350.
• Kashmiri Small Urn Blue Table Lamp Base Hand-painted small urn table lamp with blue decoration. Dimensions 16 cm wide x 34 cm high (urn 23 cm). Price £350.
• Kashmiri Urn Floral Table Lamp Base

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Heritage CraftscoreStrategic or Co-development Partner · 17 November 2025Sonnaz partnered with Heritage Crafts charity to create the Emerging Upholsterer of the Year Award with a £1,000 prize. The award celebrates young heritage craftspeople aged 25 or under who have made an outstanding start to their career.
• BBC The Repair ShopcoreOthersSonnaz serves as resident upholstery expert on BBC's The Repair Shop, appearing from series two onwards. Her feature episodes include restoring historically significant items including the iconic Mastermaker chair.
• Pierre FreyminorOthersFeatured fabric supplier for interior design inspiration, particularly for children's rooms and global decorating inspiration. Pierre Frey is cited as a source of design imagery in the House Style Guide.
• Todd KnightminorOthersRecommended supplier for curtain poles, offering options including hollow acrylic poles that can be filled with decorative items, and bespoke painted poles with hand-decorated finials.
• Cole & SonminorOthersRecommended wallpaper supplier for children's rooms and murals, featuring designs from enchanted garden scenes to theatrical opera house designs.
• Farrow & BallminorOthersReferenced paint supplier for colour inspiration in the House Style Guide, including colours like Hound Lemon, Emerald Green, and Pea Flower Tea.
• Linwood FabricminorOthersReferenced fabric supplier for cushions and soft furnishings, noted for their collection of cushion fabrics.
• EcologiminorOthersHouse of Sonnaz plants trees through Ecologi as part of their commitment to sustainable manufacturing and environmental responsibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oka: Oka is a UK-founded luxury home furnishings retailer offering furniture, lighting and soft furnishings direct to consumers. It is highly comparable to House of Sonnaz because both target affluent British consumers with curated, design-led furniture and soft furnishings across price points.
• Feather & Black: Feather & Black is a UK retailer of premium beds, mattresses and bedroom furniture with showrooms across the country. It is comparable to House of Sonnaz in selling quality British bedroom and living furniture to affluent consumers.
• Neptune: Neptune designs, makes and sells bespoke-style furniture, kitchens and homeware from UK workshops, with a network of showrooms. Comparable to House of Sonnaz in its heritage British craftsmanship positioning, made-to-order model, and affluent homeowner customer base.
• Pinch Design: Pinch is a London-based bespoke furniture maker producing small-batch, handcrafted tables, seating and case goods for residential interiors. It is comparable to House of Sonnaz as a UK design-led workshop supplying made-to-order furniture to high-end private clients.
• Fermoie: Fermoie is a UK brand designing and producing printed fabrics, lampshades, cushions and soft furnishings, sold direct to consumers and to interior designers. It is highly comparable to House of Sonnaz in offering handmade-in-Britain soft furnishings and lampshades to the luxury interior market.
• Benchmark Furniture: Benchmark is a UK bespoke furniture maker producing high-end, handcrafted pieces for residential and contract interiors from its Wiltshire workshop. It is comparable to House of Sonnaz as a heritage British atelier serving estate, residential and hospitality projects with custom craftsmanship.
• Sofa.com: Sofa.com designs and manufactures custom-made sofas, chairs and beds in the UK with extensive fabric configurability. Like House of Sonnaz, it pairs a direct e-commerce channel with made-to-order British upholstery targeted at design-conscious affluent buyers.
• Loaf: Loaf is a UK direct-to-consumer furniture brand specialising in handmade sofas, beds and soft furnishings sold online and through showrooms. It is comparable to House of Sonnaz in offering quality British-made upholstered furniture and accessories to consumers seeking premium, design-led pieces.

Broad incumbents

• Furniture Village: Furniture Village is the UK's largest independent furniture retailer, offering a broad range of sofas, dining and bedroom furniture across price tiers. It is comparable as a UK household furniture retailer competing for the same consumer furniture spend, though it operates at a far larger and more mass-market scale than House of Sonnaz.
• Andrew Martin: Andrew Martin is an established UK interior design house offering full design services, furniture and homeware through a broader portfolio than House of Sonnaz. It is comparable as a UK-based, full-service luxury interiors brand operating across furniture, soft furnishings and design consultancy.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/house-of-sonnaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Of Sonnaz Limited