Chaoyu Expo

What Chaoyu Expo does

Chaoyu Expo (广东潮域展览有限公司, Guang Dong Chao Yu Exhibition Co., Ltd.) is a Guangzhou-headquartered, privately held B2B exhibition organizer founded in 2015 that connects Chinese manufacturers with buyers in Southeast Asia, Russia, and other emerging markets. The company operates five core exhibition brands: IEAE (consumer electronics and home appliances), IBTE (toys, baby products, and stationery), IGHE (home goods and gifts), CHWE (cross-border e-commerce, also branded as 出海网), and AIE (intelligent manufacturing and electronics). It runs both domestic exhibitions in China and overseas events in Vietnam (Hanoi and Ho Chi Minh City), Indonesia (Jakarta), Russia (Moscow, added in 2024), and Malaysia (Kuala Lumpur), supported by wholly-owned regional subsidiaries that handle in-market buyer recruitment and government liaison.

Chaoyu Expo's primary technology stack centers on the 出海网 digital platform and an AI-powered Digital Buyer Matching System that pairs exhibitors with pre-qualified international buyers across 40+ countries; the platform claims a 50%+ collaboration-intent rate for matched pairs and supports VIP pre-invitation workflows. The company is UFI-certified and holds three consecutive years (2021-2023) of Guangdong Province Top 100 Exhibition Enterprise recognition, plus a 2024 National High-Tech Enterprise certification tied to its digital platform. Operational scale has expanded from 13 exhibitions in 2025 to a planned 350,000+ sqm of exhibition area in 2026, with strong commercial signals including a 124.8% year-over-year booth renewal growth rate at the 2025 spring CHWE event.

The business model is predominantly transactional, driven by exhibition booth sales (priced at 29,600-31,600 RMB per 18sqm standard booth at CHWE Shenzhen and 73,600 RMB per 18sqm at IGHE Jakarta/Ho Chi Minh City, with raw space at 1,480-3,680 RMB/sqm), augmented by sponsorship and advertising packages, ancillary paid services (booth construction, logistics, translation, post-event follow-up), and multi-show bundle discounts of 10-20% for repeat exhibitors. Customer segments comprise Chinese manufacturers seeking overseas channel access, global importers and distributors, cross-border e-commerce sellers, and major e-commerce platforms (Amazon, Shopee, Lazada, TikTok Shop, Temu, AliExpress, SHEIN, Tokopedia) that participate as both exhibitors and buyers. Revenue is not publicly disclosed and the company has no external disclosed funding, implying self-funded, cash-flow-financed growth.

Name

Chaoyu Expo

Legal name

广东潮域展览有限公司

Website

https://chaoyuexpo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Chaoyu Expo is a Guangzhou-based B2B exhibition organizer founded in 2015 that runs multi-vertical trade shows (IEAE electronics, IBTE toys, IGHE home goods, CHWE cross-border e-commerce, AIE smart manufacturing), connecting Chinese manufacturers with buyers across Southeast Asia, Russia, and 40+ other countries via local subsidiaries and its AI-powered 出海网 digital matching platform.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B trade exhibitions
• Cross-border e-commerce
• Exhibition organizer services
• Buyer-supplier matching
• Overseas trade shows

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Booth Sales and Participation Fees: Revenue generated from selling exhibition booth spaces to Chinese manufacturers, brands, and global buyers. Pricing varies by exhibitor type (factory vs. service/platform) and booth type (standard vs. raw space). Participation fees include basic booth setup, furniture, lighting, and signage. Additional revenue streams include corner/multiple entrance surcharges.
2. Exhibition Sponsorship and Advertising: Premium placement, advertising banners, sponsorship packages for exhibitors wanting enhanced visibility during exhibitions.
3. Ancillary Exhibition Services: Additional paid services including booth customization/construction, logistics transportation, translation services, buyer matching, and post-exhibition follow-up support.
4. Multi-event Discount Packages: Discounted packages for exhibitors booking multiple exhibitions (two-show, three-show, four-plus-show bundles) creating recurring revenue from the same customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Chaoyu Expo organizes international B2B exhibitions and trade platforms that link Chinese manufacturers, factories, and brands with overseas buyers, importers, distributors, and cross-border e-commerce sellers. The company operates five flagship exhibition series — IEAE (consumer electronics and home appliances), IBTE (toys and baby products), IGHE (home and gift products), CHWE/出海网 (cross-border e-commerce), and AIE (intelligent manufacturing) — held in China and overseas markets including Vietnam, Indonesia, Russia, and Malaysia. It complements physical events with the digital 出海网 platform providing AI-powered B2B buyer-supplier matching, VIP invitation, and post-exhibition follow-up services.

Product overview

Chaoyu Expo operates as a comprehensive exhibition services provider with four core exhibition brand series (IEAE for electronics, IBTE for toys/baby products, IGHE for home gifts, CHWE for cross-border e-commerce) plus AIE for intelligent manufacturing. The company organizes both domestic exhibitions in China (IEAE Shenzhen spring/fall, CHWE Shenzhen spring/fall) and overseas exhibitions across Southeast Asia (Vietnam: Hanoi and Ho Chi Minh; Indonesia: Jakarta; Russia: Moscow), serving as a bridge linking Chinese manufacturers with global emerging markets. The portfolio also includes the digital platform 出海网 (Chuhai Wang) for cross-border e-commerce services.

Differentiator

Problem solved

Functional benefit

Brands

• IEAE: International Electronics & Smart Appliances Expo — consumer electronics and home appliances trade fair series held across Shenzhen, Ho Chi Minh City, Hanoi, Jakarta, and Moscow.
• IBTE
• IGHE
• CHWE (出海网)
• AIE

Products and services

• IEAE International Electronics & Smart Appliances Expo Series A series of B2B trade exhibitions focusing on consumer electronics and home appliances, serving Chinese manufacturers seeking overseas buyer connections in Southeast Asia and Russia.
• IBTE International Baby Products & Toys Expo Series A series of B2B exhibitions focused on toys, trendy toys, licensed toys, educational toys, baby/children products, and stationery, held in Hanoi, Jakarta, and Ho Chi Minh City for Chinese manufacturers targeting Southeast Asian buyers.
• IGHE International Home & Gift Expo Series A series of B2B exhibitions covering home products and gifts, including kitchenware, home décor, cleaning supplies, travel/outdoor items, and promotional gifts, held in Jakarta and Ho Chi Minh City.
• CHWE 出海网 Global Cross-Border E-Commerce Exhibition A B2B+B2C cross-border e-commerce exhibition that links Chinese quality supply chain with global consumer demand, featuring multi-platform participation (Amazon, TikTok Shop, Temu, Shopee, Lazada, etc.) and a full-service ecosystem with B2C+B2小B+DTC+DTB multi-format support.
• AIE Global Intelligent Manufacturing & Electronics Expo An exhibition focused on intelligent manufacturing and electronics, featuring 'one exhibition, two locations' model across Zhuhai and Macau, showcasing cutting-edge technology results and industry applications.
• 出海网 (Chuhai Wang) Digital Platform A digital cross-border e-commerce service platform providing resources for Chinese companies expanding overseas, integrated with AI-powered B2B buyer-supplier matching, VIP buyer pre-invitation, and post-exhibition follow-up services.

Quantifiable outcome

• Over 50% buyer-seller collaboration intent rate from AI matching system
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and key.

• Vinexad (Vietnam National Trade Fair & Advertising JSC)coreStrategic or Co-development Partner · 18 June 2026Vinexad is a Vietnamese trade fair organization under Vietnam's Ministry of Industry and Trade. Chaoyu Expo co-organizes major exhibitions including IBTE Hanoi 2026 and IEAE Ho Chi Minh City 2026 with Vinexad. This partnership leverages Vinexad's government connections and local market expertise while Chaoyu Expo provides exhibition management capabilities and Chinese exhibitor recruitment.
• China Foreign Trade Development Bureau (中国对外贸易发展局)coreStrategic or Co-development Partner · 18 June 2026The China Foreign Trade Development Bureau co-organizes IBTE Hanoi 2026 with Chaoyu Expo, providing official government support and promoting Chinese exhibitor participation in overseas exhibitions.
• China Ministry of Commerce Foreign Trade Development BureaukeyGTM or Marketing Partner · 1 January 2026IGHE Jakarta 2026 will be jointly organized with the China Ministry of Commerce Foreign Trade Development Bureau, gaining official resource support for promoting Chinese home products companies.
• Indonesian Furniture & Home Products Association (IHA)coreStrategic or Co-development Partner · 1 January 2025Chaoyu Expo co-founded the Indonesian Furniture & Home Products Association (IHA) with industry partners, working together to develop the local ecosystem. Chaoyu Expo and industry partners jointly established IHA to facilitate deep local ecosystem integration for the home products exhibition.
• Indonesian Household Products Association (IHA)coreChannel Partner/ Reseller/ Distributor · 1 January 2025IHA serves as an association partner for IGHE Jakarta exhibitions, helping recruit Indonesian buyers and providing market intelligence for Chinese exhibitors.
• Vietnamese Consumer Goods Association (VACOD)keyChannel Partner/ Reseller/ Distributor · 1 January 2025VACOD serves as an association partner for IGHE and IBTE Vietnam exhibitions, organizing member delegations to attend and procure at the events.
• Ho Chi Minh City Business Association (HUBA)keyChannel Partner/ Reseller/ Distributor · 1 January 2025HUBA serves as an association partner for IGHE Ho Chi Minh City, organizing Vietnamese enterprise delegations to participate in the exhibition.
• Vietnam Education Equipment AssociationkeyChannel Partner/ Reseller/ Distributor · 1 January 2025Vietnam Education Equipment Association brought 63 member enterprises as a procurement delegation to IBTE Ho Chi Minh City, representing significant buyer mobilization.
• Vietnam Exhibition Center (VEC)coreStrategic or Co-development Partner · 1 January 2024On June 18, 2026, Chaoyu Expo and Vietnam Exhibition Center (VEC) officially signed a strategic cooperation agreement, expanding exhibition collaboration in Vietnam.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• China Foreign Trade Centre Group (Canton Fair): Official organizer of the Canton Fair (China Import and Export Fair), the largest trade fair in China. Competes directly for Chinese export-manufacturer exhibitor base across overlapping consumer goods verticals.
• Hong Kong Trade Development Council (HKTDC): Hong Kong statutory body organizing major international trade fairs (Hong Kong Gifts & Premium Fair, Hong Kong Electronics Fair). Directly comparable in connecting Asian suppliers with international buyers through B2B exhibitions.
• Global Sources: Hong Kong-based B2B media company operating major international trade shows (Global Sources Electronics, Gifts & Home) connecting Asian manufacturers with global buyers. Closest comparable in business model and target exhibitor/buyer segments.
• VNU Exhibitions Asia: Dutch-Asian exhibition organizer focused on Asia-Pacific B2B events in pet, food, dairy, and lifestyle verticals with strong Southeast Asia presence. Comparable in regional focus and emerging-market trade show operations.

Broad incumbents

• Koelnmesse: German trade fair company with active China presence organizing B2B exhibitions in furniture, food, and lifestyle products. Comparable model of bringing Chinese manufacturers to international exhibition platforms.
• Reed Exhibitions (RX): Global B2B exhibition organizer with significant Asia operations across consumer goods, electronics, and lifestyle verticals. Comparable in serving international trade show attendees and competing for exhibitor wallet share.
• Informa Markets: World's largest exhibition organizer with extensive China presence across multiple verticals including consumer electronics, gifts, and home goods. Competes with Chaoyu for international exhibitors in Asian markets while offering broader global portfolio.
• Messe Frankfurt: German-headquartered trade fair organizer with major China operations in consumer goods, textiles, lighting, and home products. Overlaps with Chaoyu's IEAE and IGHE verticals in connecting Chinese suppliers with global buyers.
• Alibaba.com (Alibaba Group): World's largest B2B e-commerce marketplace connecting Chinese manufacturers with global buyers. Competes with Chaoyu's 出海网 digital platform for cross-border sourcing relationships and could disintermediate traditional exhibitions over time.

Emerging players

• DHgate: Major China-based cross-border B2B e-commerce platform serving SME buyers globally. Comparable in facilitating Chinese manufacturer access to international buyers, particularly through emerging-market corridors overlapping with Chaoyu's CHWE platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chaoyuexpo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chaoyu Expo