Heartland Center For Autism

What Heartland Center For Autism does

Heartland Center for Autism is a Michigan-licensed, privately held Children's Therapeutic Group Home that delivers short-term residential treatment for children and adolescents aged 6-17 diagnosed with Autism Spectrum Disorder and other intellectual developmental disabilities. The organization operates a 6-bed facility in Lansing, Michigan (a newer, larger site that succeeded the original Grand Rapids location), with a typical length of stay of 14-90 days and extensions possible up to 12 months through the Adoption Medical Subsidy program. Its service model is centered on Applied Behavior Analysis (ABA) as the core therapeutic methodology, supplemented by a multidisciplinary team of medical, psychiatric, psychological, and educational specialists who develop individualized Behavior Intervention Plans and treatment plans during the intake process.

The clinical offering is delivered through Behavior Technician Services supervised by Board Certified Behavior Analysts (BCBAs) and Case Manager Services that coordinate the full continuum of resident services from admission through discharge, including up to two hours of individualized psychosocial therapy daily. Heartland emphasizes transition preparation, equipping residents with functional communication, coping, and behavioral regulation skills for successful return to home and community settings, paired with parent training to support post-discharge continuity.

Commercially, Heartland runs an insurance-based revenue model, accepting BlueCross BlueShield, BlueCross BlueCareNetwork, Medicaid, and other major insurance plans. Admissions are generated through a referral-led GTM motion sourced from Community Mental Health Departments, doctors, therapists, counselors, social workers, hospitals, school personnel, family members, and the West Michigan Partnership for Children (WMPC) partner network. The organization holds CARF Gold Seal accreditation and Michigan Department of Health and Human Services (MDHHS) High Quality certification, and accepts referrals from all 50 states nationwide, making it the only Children's Therapeutic Group Home in Michigan exclusively licensed to serve children with Autism or intellectual developmental disabilities.

Name

Heartland Center For Autism

Legal name

Heartland Center for Autism

Website

https://heartlandautism.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartland Center for Autism operates a Michigan-licensed Children's Therapeutic Group Home providing short-term residential treatment and Applied Behavior Analysis (ABA) therapy for children and adolescents aged 6-17 with Autism Spectrum Disorder, accepting referrals nationwide.

Ownership category

akta.pro rank

Product category

Residential Autism Treatment Services

NAICS

Residential Intellectual and Developmental Disability Facilities (623210), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Autism-Specific Schools & Programs (EDAKAAAA)

akta.pro secondary industries

ABA Therapy Providers (Home-Based) (EDAKAHAB), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ), Autism Transition Planning & Postsecondary Readiness (Educational) (EDAKAKAK)

Keywords

• Residential autism treatment
• ABA therapy services
• Therapeutic group home
• Behavioral intervention programs
• Developmental disability care

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Treatment Services: Short-term residential treatment programs for children and adolescents with Autism and developmental disabilities. Revenue generated through insurance reimbursement (private insurance and Medicaid)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Heartland Center for Autism operates Michigan's only Children's Therapeutic Group Home specializing in adolescent Autism, delivering short-term residential treatment programs (typically 14-90 days) for children aged 6-17 diagnosed with Autism Spectrum Disorder or other intellectual developmental disabilities. The program is built on Applied Behavior Analysis (ABA) therapy as the core therapeutic method, combined with individualized Behavior Intervention Plans, case management, and behavior technician services in a home-like, licensed residential setting.

Product overview

Heartland Center for Autism is a healthcare organization offering a single integrated program centered on its Children's Therapeutic Group Home. The core offering consists of residential treatment services for children ages 6-17 with Autism Spectrum Disorder, incorporating ABA Therapy as the primary therapeutic modality. Supporting services include Behavior Technician Services and Case Manager Services, all delivered within their licensed short-term residential facility in Lansing, MI. The organization provides a multidisciplinary approach combining behavioral supports with psychosocial therapy to address developmental disabilities and mental health concerns.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Therapeutic Group Home Michigan's only Children's Therapeutic Group Home specializing in adolescent Autism, licensed by the State of Michigan to serve children aged 6-17 diagnosed with Autism or other intellectual developmental disabilities in a residential setting.
• ABA Therapy Individually personalized Applied Behavior Analysis therapy delivered in a residential setting; uses principles and strategies of ABA to teach children critical skills to cope with stress, functionally communicate, and reduce the rate and intensity of maladaptive behavior.
• Short-Term Residential Treatment Intensive residential short-term treatment program with a 6-bed facility in Lansing, MI; clinical profile targets moderate to high-functioning youth with an Autism diagnosis and/or developmental disability; standard length of stay ranges from 14-90 days with potential extensions beyond 90 days if clinical necessity is established, and up to 12 months via Adoption Medical Subsidy.
• Behavior Technician Services Specialized role supervised by a BCBA (Board Certified Behavior Analyst) that implements individualized behavior reduction and skill acquisition treatment plans within the short-term residential unit; full-time employees working with children and adolescents who have mental health disorders as well as Autism Spectrum Disorder.
• Case Manager Services Coordinates the full continuum of resident services from admission through discharge to ensure cohesive, therapeutic, and compliant services; provides up to two hours of individualized psychosocial therapy daily for residents.

Quantifiable outcome

• 14-90 day treatment programs with proven successful outcomes time and time again

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• West Michigan Partnership for ChildrencoreChannel Partner/ Reseller/ DistributorAccepting referrals through WMPC partners including Wellspring Lutheran Services, Samaritas, Bethany Christian Services, D.A. Blodgett - St. John's, and Catholic Charities West Michigan
• BlueCross BlueShieldcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting BlueCross BlueShield plans for residential treatment services
• BlueCross BlueCareNetworkcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting BlueCareNetwork plans for residential treatment services
• Children's Special Health Care Services (CSHCS)coreStrategic or Co-development PartnerProgram within Michigan Department of Health and Human Services for children with special health care needs and their families
• Adoption & Guardianship Assistance Office (AGAO)minorStrategic or Co-development PartnerMichigan state program supporting families through adoption and guardianship assistance

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Beacon Day School: Beacon Day School provides specialized educational and therapeutic programming for children with autism and related disabilities. Comparable as a school-and-program-based autism service provider with similar age range and ABA-influenced approach.
• Bancroft: Bancroft provides residential, educational, and clinical programs for children and adults with autism, intellectual disabilities, and behavioral health needs. Comparable as a multi-state nonprofit residential autism provider with a similar full-continuum care model.
• Southwest Autism Research & Resource Center (SARRC): SARRC provides lifespan autism programs including early intervention, education, employment, and community-based services for individuals with autism. Comparable as a multi-program autism services nonprofit with strong research and accreditation credentials.
• Melmark: Melmark provides residential, educational, and clinical services for children and adults with autism and intellectual/developmental disabilities. Direct comparable as a multi-state residential autism treatment operator with similar ABA-based programs and licensure-driven model.
• Eden Autism Services: Eden Autism operates residential, educational, and adult services for individuals with autism across the lifespan. Directly comparable as a nonprofit residential autism provider using ABA principles and multidisciplinary clinical teams.
• Giant Steps Illinois: Giant Steps operates a therapeutic day school and residential programs for children and adolescents with autism. Comparable as a specialized autism program operator serving school-aged youth with intensive behavioral needs.

Broad incumbents

• BlueSprig Pediatrics: BlueSprig is one of the largest US ABA therapy providers operating in numerous states with a clinic-based delivery model. Comparable as a scaled ABA provider but lacks Heartland's residential/therapeutic group home component.
• Centria Healthcare: Centria Healthcare provides ABA therapy, autism services, and home health/private duty nursing across multiple states. Comparable in autism clinical modality and insurance-based reimbursement model, though primarily home- and center-based rather than residential.
• LEARN Behavioral: LEARN Behavioral is a national network of ABA providers delivering autism services across multiple states. Comparable in ABA modality and payer mix but focused on home- and center-based services rather than residential treatment.
• Hopebridge Autism Therapy Centers: Hopebridge is a large multi-state outpatient autism services provider offering ABA therapy, diagnostic services, and allied therapies. Comparable as an autism services operator but oriented to outpatient clinic delivery rather than residential treatment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HeartlandAutism
• YouTubeyoutube.com/user/Wix
• Facebookfacebook.com/people/Heartland-Autism/61553815290789
• Instagraminstagram.com/heartland_autism
• LinkedInlinkedin.com/company/heartland-center-for-autism

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Center For Autism