Jet Ice Limited
Jet Ice Limited is a privately held Canadian manufacturer founded in 1979 that supplies ice paints, in-ice logos, reverse osmosis water treatment systems, and professional services to hockey, curling, figure skating, speed skating, and bobsled/luge venues worldwide. It serves NHL arenas, Olympic facilities, national curling federations, and 150+ community rinks through direct sales and a global distributor network.
- Company typePrivate
- Founded1979
- HeadquartersBradford, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Jet Ice Limited does
Jet Ice Limited is a privately held Canadian company, founded in 1979 by Doug Moore, that manufactures and supplies ice-making products and services for hockey, curling, figure skating, speed skating, and bobsled/luge venues. Its portfolio centers on three product pillars: ice paints (Super White 3000 white base, liquid colour lines, Clear Coat, Black Light Paint, and pre-mixed Pantone-matched paints), in-ice logo and graphic solutions (Easy-In Textile digital prints, painted kraft/Tyvek stencils, Full House and End-to-End curling systems), and Pro-Ice reverse osmosis water treatment systems (Mach 1 through Mach 6 models) certified to CSA SPE-1000. Supporting the product offering are spray paint application packages (Standard, Cart Mount, Trailer, Cradle Mount, Pickup Truck, Utility Drive-On, Curling-specific), accessories, and a Sub-Zero ice management software partnership.
The business operates a hybrid go-to-market: direct enterprise sales for NHL arenas, Olympic venues, and major curling championships, layered with an extensive regional distributor network covering all Canadian provinces, all US regions, and international markets in Scandinavia, the British Isles, France, Switzerland, Russia, and China. Revenue is generated through unit-priced product sales (ice paint, equipment, accessories), custom-quoted enterprise projects (logos, water treatment systems), professional painting services delivered by Certified Ice Technicians, and on-site training seminars. Pricing is publicly disclosed for most SKUs, ranging from roughly $5 for consumables to $11,772 for electric cart-mounted spray systems, with custom Pantone-matched paints and water treatment systems priced on quote.
The company is the Preferred Rink Equipment Supplier to the NHL and holds Official Supplier/Official Partner status with Hockey Canada, the World Curling Federation, Curling Canada, USA Curling, and the World Curling Academy, and has supplied every Winter Olympics since Calgary 1988. It maintains a research partnership via the Jet Ice Research Chair in Sustainable Materials Chemistry at Toronto Metropolitan University and a mutual partnership with Zamboni for combined ice-performance solutions. Jet Ice has two Canadian offices (Bradford, Ontario and Emerald Park/Regina, Saskatchewan) and is privately held with no disclosed institutional investors or parent company.
Jet Ice Limited firmographics
Firmographics- Name
- Jet Ice Limited
- Legal name
- Jet Ice Limited
- Website
- https://jetice.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jet Ice Limited is a privately held Canadian manufacturer founded in 1979 that supplies ice paints, in-ice logos, reverse osmosis water treatment systems, and professional services to hockey, curling, figure skating, speed skating, and bobsled/luge venues worldwide. It serves NHL arenas, Olympic facilities, national curling federations, and 150+ community rinks through direct sales and a global distributor network.
- Ownership category
- akta.pro rank
Jet Ice Limited industry classification
Industry- Product category
- Ice Surface Maintenance Products
- NAICS
- Paint and Coating Manufacturing (325510), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
Keywords
Where Jet Ice Limited is headquartered
LocationHeadquarters
- HQ city
- Bradford
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Jet Ice Limited business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ice Paint Sales: Sale of ice painting products including Super White 3000, liquid paints, logo paints, clear coat, and specialty paints. Products sold in various packaging sizes from 20kg boxes to 3.78L pails. Pricing from $65-$120 per unit for standard products, with custom Pantone-matched colours available.
- Water Treatment Systems: Sale and installation of Pro-Ice reverse osmosis water treatment systems for ice making. Systems range from Mach 1 (1,800 gallons/day) to Mach 6 (10,800 gallons/day) with storage tanks. Professional installation and maintenance services included.
- In-Ice Logos and Graphics: Custom in-ice logo design, production and installation services. Includes stenciled logos (reusable kraft paper or Tyvek), digital Easy-In Textile logos, and Full House curling graphics. Pricing based on size, from $35 for small items to $500+ for large custom logos.
- Spray Paint Equipment: Sale of ice painting equipment including spray paint packages (standard, cart mount, trailer mount, cradle mount), paint sticks, hoses, nozzles, and accessories. Prices range from approximately $5,249 for standard gas spray packages to $11,772 for electric cart-mounted systems.
- Training Services: Professional ice painting training seminars for arena staff and ice maintenance crews. One-day training events held at customer facilities with minimum 15 staff attendees. Covers application techniques, equipment use, and best practices.
- Painting Services: Professional on-site ice painting services for facilities requiring assistance. Includes complete ice painting, logo installation, and full ice installation for special events. Certified Ice Technicians (CITs) provide service.
- Accessories and Supplies: Sale of accessories including ice marking template kits, paint brushes, backpack sprayers, Jet Gloss surfactant, floor cleaner, curling ribbons, and replacement parts. Various price points from $5 for sponges to $724 for backpack sprayers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ice Paint Products - Standard sizes |
| Unit Pricing | Pay-as-you-go | Spray Paint Equipment Packages |
| Unit Pricing | Pay-as-you-go | Hockey In-Ice Logo Pricing |
| Unit Pricing | Pay-as-you-go | Curling Full House and Logo Pricing |
| Unit Pricing | Pay-as-you-go | Accessories and Supplies |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Jet Ice Limited product offering
Product offeringCore offering
Jet Ice Limited manufactures and supplies ice paint products, in-ice logos and graphics, reverse osmosis water treatment systems, and spray paint application equipment for sports ice surfaces including hockey, curling, figure skating, speed skating, and bobsled/luge tracks. The company also provides professional ice painting services, operator training, and technical support to professional, Olympic, and community venues worldwide. Its in-house chemistry and digital printing capabilities enable custom Pantone-matched paint colors and branded in-ice logos that allow facilities to monetize sponsor advertising.
Product overview
Jet Ice Limited offers a comprehensive portfolio of ice making products and services for the sports industry, specializing in hockey, curling, figure skating, speed skating, and bobsled/luge. The product ecosystem centers on three core pillars: (1) Ice Paints including Super White 3000, Liquid Paints in multiple colours, Clear Coat, Black Light Paint, and Pre-Mixed Liquid Paint; (2) In-Ice Logo Solutions comprising Easy-In Textile (durable reusable digital prints), Painted In-Ice Logos (using stencil technology), and Game Markings; and (3) Pro-Ice Water Treatment Systems using reverse osmosis technology in Mach 1/2/3/4/6 models. Supporting these core offerings are spray paint application equipment packages (Standard, Cart Mount, Trailer, Cradle Mount, Pickup Truck, Utility Drive-On, and Curling-specific), accessories (Paint Stick, Ice Marking & Template Kits, Spray Applicators, Jet Gloss, Hose, Brushes, Backpack Sprayers), and curling-specific products (Full House, End-to-End packages). The company also provides professional services including painting services, ice painting training, in-ice logo installation, and technical support. A companion software product, Sub-Zero Ice Management Software, is offered through a partnership for rink operational management.
Differentiator
Problem solved
Functional benefit
Products and services
- Super White 3000 Ice Paint
Quantifiable outcome
- Ice resurfacing accounts for approximately 12% of total refrigeration plant design load and operating cost for most arenas; using Pro-Ice water allows higher ice surface temperatures and thinner ice sheets, significantly reducing conductive load
- +3 more outcomes
Companies that use Jet Ice Limited
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Jet Ice Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Jet Ice Limited partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- National Hockey League (NHL)coreJet Ice serves as the Preferred Rink Equipment Supplier for the NHL. This partnership involves supplying ice paints, water treatment systems, and professional services for NHL venues. Doug Moore was the first Ice Consultant hired by the NHL in 1988 and the company has maintained ongoing supplier relationships with NHL facilities.
- Hockey CanadacoreJet Ice is an Official Supplier to Hockey Canada, providing ice paint products, markings, and services for Hockey Canada events and member arenas across Canada.
- World Curling FederationcoreJet Ice is an Official Supplier to the World Curling Federation, supporting curling championships and events worldwide with ice paint, markings, and water treatment solutions.
- World Curling AcademymajorJet Ice is an Official Partner to the World Curling Academy, contributing to education and training initiatives for curling facility operators and ice technicians.
- Curling CanadacoreJet Ice is an Official Business Partner to Curling Canada, providing ice paint, water treatment, and professional services for Canadian curling championships including the Scotties Tournament of Hearts and Tim Hortons Brier.
- USA CurlingcoreJet Ice is an Official Supplier to USA Curling, supporting curling events and facilities in the United States.
- ZambonicoreJet Ice and Zamboni have formed a unified team offering 360-degree ice-performance solutions. The partnership combines Jet Ice's ice paint and water treatment expertise with Zamboni's ice resurfacing equipment, providing customers with a one-source solution for ice surface design, building, colouring, resurfacing, and support.
- Toronto Metropolitan UniversitymajorThrough the Jet Ice Research Chair in Sustainable Materials Chemistry at Toronto Metropolitan University, the company is pioneering greener ice paints, optimized build protocols, and energy-saving best practices that lower operating costs while enhancing ice quality.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Jet Ice Limited competitors and assessment
Company assessmentBroad incumbents
- PPG Industries: Global major in paints and coatings with industrial and specialty product lines. While PPG does not focus on ice paints specifically, its scale, R&D budget, and coatings expertise make it a potential disruptor if it targeted the ice sports coatings vertical.
- Veolia Water Technologies: Global industrial water treatment leader with reverse osmosis and process water capabilities serving commercial and industrial facilities. Adjacent competitor to Jet Ice's Pro-Ice systems for arena and curling water treatment needs.
- Sherwin-Williams: World's largest paint manufacturer with industrial coatings and specialty product portfolios. As a broad incumbent with deep distribution, Sherwin-Williams has the resources to enter or expand in ice sports coatings if commercially attractive.
- Culligan International: Large-scale water treatment company with commercial and industrial product lines including filtration and reverse osmosis. Operates a North American dealer network overlapping with Jet Ice's arena and community rink customer base.
Direct peers
- Engo Industries: Canadian-based manufacturer of ice resurfacing equipment serving community rinks, curling clubs, and arena operators. Competes with Zamboni and Resurfice for the same ice-making ecosystem where Jet Ice sells paint, water treatment, and logos.
- Zamboni Company: The dominant manufacturer of ice resurfacing machines for NHL arenas, Olympics, and community rinks. Strategic partner of Jet Ice offering bundled 360-degree ice-performance solutions, but competes for share-of-wallet on ice surface equipment and consumables.
- Resurfice Corporation (Olympic): Manufacturer of Olympic-brand ice resurfacing machines and related ice-making equipment, competing for the same NHL, arena, and curling facility customers as Jet Ice and Zamboni across North America and internationally.
Emerging players
- Sub-Zero Ice Management Software: Jet Ice's software partner offering ice management, scheduling, and maintenance software for rink operations. An emerging player in the digital layer of ice sports operations adjacent to Jet Ice's chemical and equipment offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Jet Ice Limited social profiles
Digital presenceJet Ice Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jet Ice Limited leadership team
Management profileNumber of profiles
Profiles2 records
Jet Ice Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jet Ice Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jet Ice Limited
What does Jet Ice Limited do?
Jet Ice Limited manufactures and supplies ice paint products, in-ice logos and graphics, reverse osmosis water treatment systems, and spray paint application equipment for sports ice surfaces including hockey, curling, figure skating, speed skating, and bobsled/luge tracks. The company also provides professional ice painting services, operator training, and technical support to professional, Olympic, and community venues worldwide. Its in-house chemistry and digital printing capabilities enable custom Pantone-matched paint colors and branded in-ice logos that allow facilities to monetize sponsor advertising.
Is Jet Ice Limited a public or private company?
Jet Ice Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jet Ice Limited founded?
Jet Ice Limited was founded in 1979. It employs 11 to 50 people.
Where is Jet Ice Limited based?
Jet Ice Limited is headquartered in Bradford, Canada, in the North America region.
How does Jet Ice Limited make money?
Seven revenue lines are on record. Ice Paint Sales are the primary driver. The others are water Treatment Systems, in-Ice Logos and Graphics, spray Paint Equipment, training Services, painting Services and accessories and Supplies.
Who are Jet Ice Limited's main competitors?
Broad incumbents on record are PPG Industries, Veolia Water Technologies, Sherwin-Williams and Culligan International. Direct peers are Engo Industries, Zamboni Company and Resurfice Corporation (Olympic). Sub-Zero Ice Management Software is listed as an emerging player.
Does Jet Ice Limited have an API?
No public API is recorded for Jet Ice Limited.
What industry is Jet Ice Limited in?
Jet Ice Limited's product category is Ice Surface Maintenance Products. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its NAICS code is 325510 and its SIC code is 3585.