Jet Ice Limited

What Jet Ice Limited does

Jet Ice Limited is a privately held Canadian company, founded in 1979 by Doug Moore, that manufactures and supplies ice-making products and services for hockey, curling, figure skating, speed skating, and bobsled/luge venues. Its portfolio centers on three product pillars: ice paints (Super White 3000 white base, liquid colour lines, Clear Coat, Black Light Paint, and pre-mixed Pantone-matched paints), in-ice logo and graphic solutions (Easy-In Textile digital prints, painted kraft/Tyvek stencils, Full House and End-to-End curling systems), and Pro-Ice reverse osmosis water treatment systems (Mach 1 through Mach 6 models) certified to CSA SPE-1000. Supporting the product offering are spray paint application packages (Standard, Cart Mount, Trailer, Cradle Mount, Pickup Truck, Utility Drive-On, Curling-specific), accessories, and a Sub-Zero ice management software partnership.

The business operates a hybrid go-to-market: direct enterprise sales for NHL arenas, Olympic venues, and major curling championships, layered with an extensive regional distributor network covering all Canadian provinces, all US regions, and international markets in Scandinavia, the British Isles, France, Switzerland, Russia, and China. Revenue is generated through unit-priced product sales (ice paint, equipment, accessories), custom-quoted enterprise projects (logos, water treatment systems), professional painting services delivered by Certified Ice Technicians, and on-site training seminars. Pricing is publicly disclosed for most SKUs, ranging from roughly $5 for consumables to $11,772 for electric cart-mounted spray systems, with custom Pantone-matched paints and water treatment systems priced on quote.

The company is the Preferred Rink Equipment Supplier to the NHL and holds Official Supplier/Official Partner status with Hockey Canada, the World Curling Federation, Curling Canada, USA Curling, and the World Curling Academy, and has supplied every Winter Olympics since Calgary 1988. It maintains a research partnership via the Jet Ice Research Chair in Sustainable Materials Chemistry at Toronto Metropolitan University and a mutual partnership with Zamboni for combined ice-performance solutions. Jet Ice has two Canadian offices (Bradford, Ontario and Emerald Park/Regina, Saskatchewan) and is privately held with no disclosed institutional investors or parent company.

Name

Jet Ice Limited

Legal name

Jet Ice Limited

Website

https://jetice.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Jet Ice Limited is a privately held Canadian manufacturer founded in 1979 that supplies ice paints, in-ice logos, reverse osmosis water treatment systems, and professional services to hockey, curling, figure skating, speed skating, and bobsled/luge venues worldwide. It serves NHL arenas, Olympic facilities, national curling federations, and 150+ community rinks through direct sales and a global distributor network.

Ownership category

akta.pro rank

Product category

Ice Surface Maintenance Products

NAICS

Paint and Coating Manufacturing (325510), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Ice paint manufacturing
• Water treatment systems
• In-ice logos
• Sports ice surfaces
• Spray paint equipment

Headquarters

HQ city

Bradford

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ice Paint Sales: Sale of ice painting products including Super White 3000, liquid paints, logo paints, clear coat, and specialty paints. Products sold in various packaging sizes from 20kg boxes to 3.78L pails. Pricing from $65-$120 per unit for standard products, with custom Pantone-matched colours available.
2. Water Treatment Systems: Sale and installation of Pro-Ice reverse osmosis water treatment systems for ice making. Systems range from Mach 1 (1,800 gallons/day) to Mach 6 (10,800 gallons/day) with storage tanks. Professional installation and maintenance services included.
3. In-Ice Logos and Graphics: Custom in-ice logo design, production and installation services. Includes stenciled logos (reusable kraft paper or Tyvek), digital Easy-In Textile logos, and Full House curling graphics. Pricing based on size, from $35 for small items to $500+ for large custom logos.
4. Spray Paint Equipment: Sale of ice painting equipment including spray paint packages (standard, cart mount, trailer mount, cradle mount), paint sticks, hoses, nozzles, and accessories. Prices range from approximately $5,249 for standard gas spray packages to $11,772 for electric cart-mounted systems.
5. Training Services: Professional ice painting training seminars for arena staff and ice maintenance crews. One-day training events held at customer facilities with minimum 15 staff attendees. Covers application techniques, equipment use, and best practices.
6. Painting Services: Professional on-site ice painting services for facilities requiring assistance. Includes complete ice painting, logo installation, and full ice installation for special events. Certified Ice Technicians (CITs) provide service.
7. Accessories and Supplies: Sale of accessories including ice marking template kits, paint brushes, backpack sprayers, Jet Gloss surfactant, floor cleaner, curling ribbons, and replacement parts. Various price points from $5 for sponges to $724 for backpack sprayers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Jet Ice Limited manufactures and supplies ice paint products, in-ice logos and graphics, reverse osmosis water treatment systems, and spray paint application equipment for sports ice surfaces including hockey, curling, figure skating, speed skating, and bobsled/luge tracks. The company also provides professional ice painting services, operator training, and technical support to professional, Olympic, and community venues worldwide. Its in-house chemistry and digital printing capabilities enable custom Pantone-matched paint colors and branded in-ice logos that allow facilities to monetize sponsor advertising.

Product overview

Jet Ice Limited offers a comprehensive portfolio of ice making products and services for the sports industry, specializing in hockey, curling, figure skating, speed skating, and bobsled/luge. The product ecosystem centers on three core pillars: (1) Ice Paints including Super White 3000, Liquid Paints in multiple colours, Clear Coat, Black Light Paint, and Pre-Mixed Liquid Paint; (2) In-Ice Logo Solutions comprising Easy-In Textile (durable reusable digital prints), Painted In-Ice Logos (using stencil technology), and Game Markings; and (3) Pro-Ice Water Treatment Systems using reverse osmosis technology in Mach 1/2/3/4/6 models. Supporting these core offerings are spray paint application equipment packages (Standard, Cart Mount, Trailer, Cradle Mount, Pickup Truck, Utility Drive-On, and Curling-specific), accessories (Paint Stick, Ice Marking & Template Kits, Spray Applicators, Jet Gloss, Hose, Brushes, Backpack Sprayers), and curling-specific products (Full House, End-to-End packages). The company also provides professional services including painting services, ice painting training, in-ice logo installation, and technical support. A companion software product, Sub-Zero Ice Management Software, is offered through a partnership for rink operational management.

Differentiator

Problem solved

Functional benefit

Products and services

• Super White 3000 Ice Paint

Quantifiable outcome

• Ice resurfacing accounts for approximately 12% of total refrigeration plant design load and operating cost for most arenas; using Pro-Ice water allows higher ice surface temperatures and thinner ice sheets, significantly reducing conductive load
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and major.

• National Hockey League (NHL)coreStrategic or Co-development PartnerJet Ice serves as the Preferred Rink Equipment Supplier for the NHL. This partnership involves supplying ice paints, water treatment systems, and professional services for NHL venues. Doug Moore was the first Ice Consultant hired by the NHL in 1988 and the company has maintained ongoing supplier relationships with NHL facilities.
• Hockey CanadacoreStrategic or Co-development PartnerJet Ice is an Official Supplier to Hockey Canada, providing ice paint products, markings, and services for Hockey Canada events and member arenas across Canada.
• World Curling FederationcoreStrategic or Co-development PartnerJet Ice is an Official Supplier to the World Curling Federation, supporting curling championships and events worldwide with ice paint, markings, and water treatment solutions.
• World Curling AcademymajorStrategic or Co-development PartnerJet Ice is an Official Partner to the World Curling Academy, contributing to education and training initiatives for curling facility operators and ice technicians.
• Curling CanadacoreStrategic or Co-development PartnerJet Ice is an Official Business Partner to Curling Canada, providing ice paint, water treatment, and professional services for Canadian curling championships including the Scotties Tournament of Hearts and Tim Hortons Brier.
• USA CurlingcoreStrategic or Co-development PartnerJet Ice is an Official Supplier to USA Curling, supporting curling events and facilities in the United States.
• ZambonicoreStrategic or Co-development PartnerJet Ice and Zamboni have formed a unified team offering 360-degree ice-performance solutions. The partnership combines Jet Ice's ice paint and water treatment expertise with Zamboni's ice resurfacing equipment, providing customers with a one-source solution for ice surface design, building, colouring, resurfacing, and support.
• Toronto Metropolitan UniversitymajorStrategic or Co-development PartnerThrough the Jet Ice Research Chair in Sustainable Materials Chemistry at Toronto Metropolitan University, the company is pioneering greener ice paints, optimized build protocols, and energy-saving best practices that lower operating costs while enhancing ice quality.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PPG Industries: Global major in paints and coatings with industrial and specialty product lines. While PPG does not focus on ice paints specifically, its scale, R&D budget, and coatings expertise make it a potential disruptor if it targeted the ice sports coatings vertical.
• Veolia Water Technologies: Global industrial water treatment leader with reverse osmosis and process water capabilities serving commercial and industrial facilities. Adjacent competitor to Jet Ice's Pro-Ice systems for arena and curling water treatment needs.
• Sherwin-Williams: World's largest paint manufacturer with industrial coatings and specialty product portfolios. As a broad incumbent with deep distribution, Sherwin-Williams has the resources to enter or expand in ice sports coatings if commercially attractive.
• Culligan International: Large-scale water treatment company with commercial and industrial product lines including filtration and reverse osmosis. Operates a North American dealer network overlapping with Jet Ice's arena and community rink customer base.

Direct peers

• Engo Industries: Canadian-based manufacturer of ice resurfacing equipment serving community rinks, curling clubs, and arena operators. Competes with Zamboni and Resurfice for the same ice-making ecosystem where Jet Ice sells paint, water treatment, and logos.
• Zamboni Company: The dominant manufacturer of ice resurfacing machines for NHL arenas, Olympics, and community rinks. Strategic partner of Jet Ice offering bundled 360-degree ice-performance solutions, but competes for share-of-wallet on ice surface equipment and consumables.
• Resurfice Corporation (Olympic): Manufacturer of Olympic-brand ice resurfacing machines and related ice-making equipment, competing for the same NHL, arena, and curling facility customers as Jet Ice and Zamboni across North America and internationally.

Emerging players

• Sub-Zero Ice Management Software: Jet Ice's software partner offering ice management, scheduling, and maintenance software for rink operations. An emerging player in the digital layer of ice sports operations adjacent to Jet Ice's chemical and equipment offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jeticehockey
• Facebookfacebook.com/Jet-Ice-317228311677348
• LinkedInlinkedin.com/company/jet-ice-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jet Ice Limited