CHOUX Bakery

What CHOUX Bakery does

CHOUX Bakery (operating as "Choux") is a privately held artisan French bakery founded in 2014 and headquartered at 248 Fillmore Street in San Francisco's Lower Haight neighborhood. The company specializes in freshly made French pastries — cream puffs (its signature choux), cannelés, financiers, meringues, brownies, pâtes de fruits, and birthday cakes — including gluten-free, dairy-free, and vegan variants across much of the catalog. All production is performed fresh daily in-store by the pastry team; the storefront also serves as the retail showroom for walk-in purchases.

The company operates a direct-to-consumer model with two synchronized channels: a physical retail storefront at the Fillmore Street location and a Shopify-powered e-commerce site enabling next-day delivery or pickup throughout San Francisco (with same-day pickup available only by phone). The product catalog comprises roughly 18 SKUs, with prices ranging from approximately $6 for a single-item bag up to $53 for curated gift assortments, and a signature Birthday Cake tiered from $49. Custom orders — including croquembouche, branded cream puffs with logos or photos, and customized cakes — are accepted via email for events and corporate functions. Marketing is lean: organic social presence on Facebook and Instagram, an email newsletter, and the e-commerce site itself; there is no mobile app, no API, and no disclosed paid acquisition infrastructure.

Revenue mechanics are simple: one-time transactional sales of perishable baked goods plus a small professional-services revenue stream from custom/event orders and prepaid digital gift cards. There is no subscription product, no wholesale channel, and no recurring contract revenue. The company is independently operated with no disclosed parent, no venture capital backing, and no funding rounds in the source data. Geographic scope is limited to San Francisco for delivery, with the single storefront as the only physical point of sale.

Name

CHOUX Bakery

Legal name

Choux

Website

https://chouxsf.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CHOUX Bakery is a privately held San Francisco French pastry bakery founded in 2014, selling freshly made cream puffs, cannelés, financiers, meringues, and specialty cakes via a single Lower Haight storefront and a Shopify e-commerce site delivering throughout San Francisco to individual consumers and event customers.

Ownership category

akta.pro rank

Product category

Artisan French Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• French pastries
• Artisan cream puffs
• Specialty baked goods
• Gluten free pastries
• Online bakery shop

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bakery Product Sales: One-time sales of freshly made French pastries including cream puffs, cannelés, financiers, meringues, brownies, and specialty items. Products are sold in various box sizes and configurations for individual consumption or gifting.
2. Gift Cards: Prepaid gift cards available in denominations of $10, $25, $50, and $100. Delivered via email with redemption instructions for use at checkout.
3. Custom and Special Orders: Customized cream puffs with logos, photos, or text; croquembouche (cream puff tower) orders; custom cake decorations. Pricing varies based on size, customization requirements, and delivery address.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CHOUX is a French bakery that produces and sells freshly made French pastries, including cream puffs (choux), cannelés, financiers, meringues, brownies, pates de fruits, and signature cakes. Products are crafted daily on-site in San Francisco and sold through a physical storefront as well as a Shopify-powered e-commerce site offering next-day delivery, in-store pickup, and custom orders such as croquembouche and logo-branded cream puffs.

Product overview

CHOUX is a French bakery specializing in French cream puffs and specialty pastries, operated as a direct-to-consumer e-commerce platform built on Shopify. The product portfolio centers on their signature choux (cream puffs) available in standard, gluten-free, and Dubai chocolate varieties, complemented by French specialty items including cannelés, financiers, meringues, pâtés de fruits, brownies, and specialty cakes. The So French Box and Birthday Box offer curated multi-item gift assortments. Additional offerings include gift cards and gift wrapping services. All pastries are crafted fresh daily in their San Francisco kitchen and available for in-store pickup or delivery throughout San Francisco.

Differentiator

Problem solved

Functional benefit

Products and services

• Choux Cream Puffs Box

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shopify Inc.coreTechnology or IntegrationShopify provides the e-commerce platform powering CHOUX's online store, enabling product listings, shopping cart functionality, checkout processing, and customer account management. The website terms of service reference Shopify as the platform provider.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Miette Patisserie: Bay Area French-inspired patisserie known for macarons, layer cakes, and gift confections with retail locations and shipping. Highly comparable on French heritage, gifting assortment, and SF/Bay Area footprint.
• Le Marais Bakery: San Francisco French-style bakery producing breads, viennoiserie, and pastries in a retail/café setting. Comparable on French bakery heritage, daily fresh production, and SF customer base.
• Bouchon Bakery: Thomas Keller's French-style bakery with locations in Yountville, Las Vegas, and NYC serving viennoiserie, macarons, and pastries. Comparable on French bakery credibility, premium positioning, and gifting occasions.
• Dominique Ansel Bakery: New York-based French/creative pastry shop famous for the Cronut and croissants, with global locations. Comparable as a premium French pastry concept built around a signature item and viral/limited-edition innovation.
• B Patisserie: San Francisco French bakery/patisserie specializing in viennoiserie, tarts, and viennoiserie-forward pastries with a strong SF retail presence. Directly comparable on French pastry specialization and SF location.
• Maison Margaux: San Francisco French bakery/café serving viennoiserie, pastries, and savory fare in a sit-down format. Comparable as a French-bakery concept operating in the SF market with daily pastry production.
• Ladurée: Iconic French patisserie brand (macarons, viennoiserie, pastries) with U.S. retail presence including a San Francisco boutique. Directly comparable as a French-specialty, premium-priced, gifting-oriented pastry retailer.

Emerging players

• Sugarfina: Premium candy/confection DTC and retail brand targeting the adult gifting occasion with curated assortments. Comparable on premium gifting assortment model and adult-treat positioning, though product category (candy vs. pastry) is adjacent rather than direct.

Broad incumbents

• Tatte Bakery & Café: East Coast specialty bakery/café chain with broad European-influenced pastry menu, multiple locations, and DTC gifting. Comparable as a larger, multi-location specialty pastry brand; broader and more scaled than CHOUX but adjacent on premium pastry positioning.
• Flour Bakery + Café: Boston-based James Beard-recognized bakery with multiple locations and a strong pastry/treat menu including viennoiserie-adjacent items. Comparable as an established, multi-location specialty bakery brand; broader and more scaled than CHOUX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chouxsf
• Instagraminstagram.com/chouxsf
• LinkedInlinkedin.com/company/choux-bakery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOUX Bakery