HUSET I_RO

What HUSET I_RO does

HUSET I_RO is a multi-service wellness house located at Tulstrupvej 11, Ikast, Denmark, operating from a 1,300 m² facility that combines physical wellness, hospitality, retail, and corporate event services under one roof. The company is operated by Thygesen Textile Group, a family-owned textile conglomerate established in 1931 and currently led by the third generation, and represents the first venture where the entire Thygesen family has collaborated on a single project. A core team of seven (CEO, project manager, concept developer, social media manager, shop assistants, and owners) is augmented by an extended bench of independent contractors spanning yoga instructors, body therapists, craniosacral therapists, and specialized wellness practitioners. Mai-Britt Flyvholm serves as CEO (administrerende direktør), with Marie Thygesen as concept developer and partner.

The business runs seven distinct revenue streams: Woodys Café & Madbar (an in-house café and food service open seven days a week), a 450 m² lifestyle retail store (clothing, jewelry, interior, art, ceramics, skincare), wellness treatments (500–1,100 DKK per session with multi-session packages), group fitness classes including yoga, ManuVision, Pilates, and Groove Dance (single sessions at 150 DKK, 8-week courses at 880 DKK), venue rentals for corporate meetings and private celebrations, a calendar of events and certified training courses (from 179 DKK workshops up to 19,500 DKK yoga teacher training), and gift cards redeemable across all services. Customer segments are hybrid: private individuals seeking wellness and lifestyle experiences, and corporate clients purchasing stress prevention, team development, and corporate gift card programs. Named enterprise customers include FC Midtjylland football club and Ikast Håndbold handball club.

Operations run on third-party technology infrastructure — YOGO/easypractice.net for treatment and class bookings, Place2Book for event ticketing, Active Campaign for email marketing, and Web2Media as marketing agency — with no proprietary technology platforms or AI/ML systems disclosed. Distribution is anchored at the single Ikast physical location (with free parking), supplemented by online bookings and direct corporate sales. Marketing centers on Instagram and Facebook organic social, a YouTube-hosted podcast, and an event-driven community engagement program. Strategic partnerships extend across local sports clubs (FC Midtjylland, Ikast Håndbold), credentialed instructors (Kirstine Stenvad for yoga teacher training), and community health initiatives (Look Good Feel Better for cancer patients).

Name

HUSET I_RO

Legal name

HUSET I_RO

Website

https://husetiro.dk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

HUSET I_RO is a 1,300 m² multi-service wellness house in Ikast, Denmark, operated by Thygesen Textile Group, offering wellness treatments, group fitness, a lifestyle retail shop, café, and event spaces to private individuals and corporate clients.

Ownership category

akta.pro rank

Product category

Wellness Center

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Other Health Practitioners (6213), Other Personal Care Services (81219), Personal Care Services (8121), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYTHAJAHAC

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAH

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAI

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAB

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Wellness center services
• Holistic wellness offerings
• Lifestyle retail store
• Corporate wellness programs
• Group fitness classes

Headquarters

HQ city

Ikast

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Café and Restaurant: Woodys Café & Madbar operates as an in-house café and food service, generating revenue from food and beverage sales. The café is open 7 days a week with varying hours, serves surdejspizza (sourdough pizza), salads, brunch, and other meals. Kitchen closes one hour before café closing time.
2. Lifestyle Retail: 450m2 lifestyle shop selling clothing, jewelry, interior design items, art, ceramics, skincare products, and health-promoting products. Retail sales on a per-transaction basis.
3. Wellness Treatments: Body therapy, craniosacral therapy, ManuVision treatments, Japanese lifting, cupping therapy, and NADA ear acupuncture offered by independent practitioners. Treatments priced at 500-1100 DKK per session with multi-session discount packages available.
4. Group Training: Group fitness classes including ManuVision, Hatha Yoga, MediYoga, Pilates, and Groove Dance. Classes offered as single sessions (150 DKK) or as part of multi-week courses (8-week course at 880 DKK). Also includes 10-class passes valid for 4 months.
5. Venue Rental: Meeting and conference facilities available for rental to businesses. Also offers celebration venue rental for birthdays, confirmations, christenings and other special occasions. Corporate meeting packages and team building solutions offered.
6. Events and Courses: Revenue from event tickets including workshops, lectures, courses, and training events. Examples include MediYoga & Brunch (179 DKK), mindfulness workshops (275 DKK), sleep lectures (295-345 DKK), wellness ambassador courses (7,499-7,999 DKK), and yoga teacher training (19,500 DKK early bird).
7. Gift Cards: Gift cards sold for use across all services including the lifestyle shop, Woodys Café, and wellness treatments. Available for purchase online via email delivery or physical pickup with premium packaging.
8. Corporate Solutions: Enterprise wellness solutions including stress prevention, workplace communication, team development, work structure, personal leadership, and disease prevention. Includes corporate gift card programs for employee rewards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

HUSET I_RO operates a 1,300 m² wellness house in Ikast, Denmark, combining health-promoting treatments (body therapy, craniosacral therapy, Japanese lifting, cupping, NADA ear acupuncture), group training (ManuVision, Hatha Yoga, MediYoga, Pilates, Groove Dance), a 450 m² lifestyle shop (clothing, jewelry, interior, skincare), Woodys Café & Madbar, meeting and event rooms, and corporate wellness solutions under one roof. Services are sold directly to consumers via in-person visits, online bookings through YOGO and Place2Book, and to companies via dedicated enterprise wellness programs.

Product overview

HUSET I_RO is a 1300m2 wellness house operated by Thygesen Textile Group, offering a multi-service platform combining physical wellness, hospitality, retail, and educational experiences. The core offering consists of group training programs (ManuVision, Yoga, Pilates, Groove Dance), health-promoting treatments (body therapy, craniosacral therapy, massage), a lifestyle retail shop (450m2), and café services (Woodys Café & Madbar). Supporting services include meeting/event room rentals for both corporate and private events, corporate wellness solutions, and a podcast. The unified platform is branded around the wellness house concept, where treatments, training, shopping, dining, and venue rental are offered under one roof to promote mental and physical well-being.

Differentiator

Problem solved

Functional benefit

Products and services

• Woodys Café & Madbar
• Livsstilsbutikken (Lifestyle Shop)
• Behandlinger (Wellness Treatments)
• Holdtræning (Group Training)
• Møde- og Selskabslokaler (Meeting & Event Rooms)
• Events, Kurser og Foredrag (Events, Courses & Lectures)
• Erhvervsløsninger (Corporate Wellness Solutions)
• Gavekort (Gift Cards)

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• FC MidtjyllandcoreStrategic or Co-development PartnerHUSET I_RO is a proud sponsor and strategic partner of FC Midtjylland football club. The house has become an important part of the club's daily activities, used for strategy and team meetings, mental coaching, closed group training sessions, various treatments, and social gatherings across teams. The partnership supports the club's pursuit of on-field success and off-field development.
• Ikast HåndboldcoreStrategic or Co-development PartnerHUSET I_RO is a proud sponsor and strategic partner of Ikast Håndbold handball club. The café often serves as a gathering point for players socializing, dining before and after training and matches. Meeting facilities have hosted various team meetings, strategy meetings, and personal events. The company is proud to offer facilities that support the dedicated handball players.
• Kristina DamgaardminorStrategic or Co-development PartnerPsychotherapist, stress coach, supervisor, and educator who uses HUSET I_RO's facilities for spiritual therapist and coach training. She also organizes stress coach courses and lectures, sharing expertise and supporting those seeking guidance and tools. Her presence supports the company's mission to focus on health and wellness—both physical and mental.
• Kirstine StenvadminorStrategic or Co-development PartnerYoga teacher and educator who partnered with HUSET I_RO to facilitate yoga teacher training in Hatha yoga and Vinyasa from August. Kirstine is registered with Yoga Alliance as E-RYT500 and YACEP, offering teacher training in a safe and informal learning space. Her values align with HUSET I_RO's mission of presence, balance, and personal development.
• Gastro13minorOthersCurrently supplies food for meetings held at HUSET I_RO. Chosen for their passion and perfection, attention to detail in presentations with focus on textures, colors, and appearance to create a comprehensive sensory experience. Their passion is creating delicious food and giving customers unforgettable experiences, including meeting catering.
• Idégården LivingminorGTM or Marketing PartnerSponsors three toilets in HUSET I_RO, each uniquely designed but all aesthetic and inviting. Idégården is experts in bath, flooring, tiles, and mosaics for both private and commercial customers. Their products are selected with focus on individuality, functionality, and aesthetics with a large selection of tiles, floors, bathroom accessories, interior design, and accessories.
• Look Good Feel BetterminorOthersHUSET I_RO hosts Look Good Feel Better courses offering free 2-hour skincare and makeup courses for women in outpatient cancer treatment. Courses are held in small groups under cozy and relaxed conditions with opportunity to exchange experiences. Participants receive a free cosmetics bag with 14 different skincare and makeup products donated by the cosmetics industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Sinatur Hotel & Konference: Danish hotel and conference chain with focus on wellness, sustainable dining, and meeting facilities. Comparable in combining corporate meeting facilities with wellness and F&B offerings, though as a lodging-led chain.
• Pure Yoga: International yoga and lifestyle brand with premium yoga studios and integrated wellness offerings. Comparable as a multi-format yoga and wellness concept, though operating at significantly larger scale across Asian markets.
• Comwell Hotels: Danish hotel and conference chain with spa/wellness amenities at multiple properties. Comparable to HUSET I_RO's corporate meeting and wellness verticals, though focused on overnight accommodation rather than day-use wellness destination.
• Equinox: Global luxury fitness and wellness brand combining gyms, spas, and lifestyle experiences. Comparable premium positioning and multi-service wellness ecosystem model, though operating at much larger scale.
• Kurhotel Skodsborg: Historic Danish wellness resort north of Copenhagen offering spa, fitness, dining, and overnight stays. Comparable to HUSET I_RO as a multi-service wellness destination in Denmark, though operates at much larger scale with lodging included.

Direct peers

• Sano: Danish fitness and wellness center chain with multiple locations, offering group training, personal training, and wellness facilities. Comparable to HUSET I_RO's group training and corporate wellness offerings, though operates multiple sites.
• YogaRoom: Danish yoga studio chain offering group yoga classes across multiple locations. Comparable to HUSET I_RO's group training vertical (Hatha Yoga, MediYoga, Restorative Yoga), though specialized in yoga only.
• DGI Byen: Copenhagen-based culture, sports, and conference center hosting events, fitness, and meetings. Comparable multi-purpose venue model combining events, training, and meeting spaces under one roof.
• Charlotte Skov: Danish wellness and lifestyle brand offering skincare products and holistic treatments. Comparable to HUSET I_RO's lifestyle shop and wellness treatment offerings from a Danish consumer brand perspective.
• Strandgaarden: Danish day spa and wellness destination offering treatments, wellness programs, and retreat experiences. Comparable to HUSET I_RO's wellness treatment and event/course vertical as a destination spa model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@husetiro/featured
• Facebookfacebook.com/husetiro
• Instagraminstagram.com/husetiro/?hl=da
• LinkedInlinkedin.com/company/huset-i-ro

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUSET I_RO