Franca Noosa Pty Ltd
Franca Design is an Australian marble and stone atelier that curates bespoke natural stone for luxury residential and commercial projects, sourcing from Italian quarries and supplying via three Slab Room showrooms in Brisbane, Byron Bay, and Sunshine Coast.
- Company typePrivate
- Founded2020
- HeadquartersNoosa Heads, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Franca Noosa Pty Ltd does
Franca Noosa Pty Ltd, operating as Franca Design, is an Australian marble and stone atelier co-founded by Francesca Cella and Scott Redhead. The company curates and supplies bespoke natural stone for high-end residential projects and exclusive commercial installations, sourcing slabs of marble, travertine, quartzite, granite, dolomite, limestone, onyx, and breccia from quarries in Italy (Carrara, Forte Dei Marmi, Pietrasanta) and other regions. Its core offering is a curated Stone and Tile Collection displayed across three dedicated Slab Room showrooms in Brisbane (Eagle Farm), Byron Bay, and Sunshine Coast (Coolum Beach), where clients physically inspect slabs and receive consultative guidance.
The business operates two revenue streams: (1) bespoke stone supply and installation for individual projects, priced via custom quotes tied to material selection, scope, and installation complexity; and (2) the Casa Collection of ready-made stone furniture and homewares (tables, vanities, chairs, decorative objects). The go-to-market motion is enterprise-style consultative selling driven by showroom visits, website enquiry forms, and a referral network of architects and interior designers including Mathieson Architects, McShane Studio, and Those Architects. Distribution is regional, concentrated in Queensland, Northern NSW, and opportunistically extending into ACT.
Operationally, Franca is a privately held, founder-led business with no disclosed institutional funding, subsidiaries, or public reporting. The company differentiates on Italian artisan heritage and direct quarry relationships rather than technology, and maintains no AI/ML capabilities, patents, or formal certifications. Its marketing is primarily organic, centered on Instagram, LinkedIn, an email newsletter, and a portfolio-driven website. Geographic reach remains constrained to eastern Australia, with no global footprint claims.
Franca Noosa Pty Ltd firmographics
Firmographics- Name
- Franca Noosa Pty Ltd
- Legal name
- Franca Noosa Pty Ltd
- Website
- https://franca.design
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Franca Design is an Australian marble and stone atelier that curates bespoke natural stone for luxury residential and commercial projects, sourcing from Italian quarries and supplying via three Slab Room showrooms in Brisbane, Byron Bay, and Sunshine Coast.
- Ownership category
- akta.pro rank
Franca Noosa Pty Ltd industry classification
Industry- Product category
- Natural Stone and Marble Supply
- NAICS
- Interior Design Services (54141), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Cut Stone & Stone Products (3281), Household Furniture (2510)
- akta.pro primary industry
- Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Industrial/Product & Furniture Design (BPAHAKAM), Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI)
Keywords
Where Franca Noosa Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Noosa Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Franca Noosa Pty Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Bespoke Stone Supply and Installation: Project-based revenue from supplying and installing natural stone for high-end residential and commercial projects. Customers select from the stone collection and work with the Franca Design team for custom applications.
- Ready-Made Stone Products (Casa Collection): Sale of pre-designed stone furniture and homewares including tables, chairs, vanities, and decorative items crafted from their stone collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based custom quoting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Franca Noosa Pty Ltd product offering
Product offeringCore offering
Franca Design is a marble and stone atelier that curates and supplies premium natural stone slabs and tiles (marble, travertine, limestone, granite, quartzite, dolomite, onyx, breccia) sourced directly from Italian quarries in Carrara, Forte Dei Marmi, and Pietrasanta. The company delivers bespoke design and installation services through its Slab Room showrooms in Brisbane, Byron Bay, and Sunshine Coast, and offers the Casa Collection of ready-made stone furniture and homewares.
Product overview
Franca Design is a marble and stone atelier offering a curated collection of natural stone materials (marble, travertine, limestone, granite, quartzite, dolomite, onyx, breccia) through its Stone and Tile Collections, complemented by the Casa Collection of custom stone furniture and homewares. The company operates physical Slab Room showrooms in Brisbane, Byron Bay, and Sunshine Coast where customers can view slabs in person. Their offerings span from raw stone materials to finished bespoke pieces, serving high-end residential and commercial projects with design collaboration services.
Differentiator
Problem solved
Functional benefit
Brands
- Casa: A collection of bespoke stone furniture and homewares including tables, vanities, chairs, and home decor items crafted from marble and natural stone.
Products and services
- Stone Collection
Companies that use Franca Noosa Pty Ltd
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Franca Noosa Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Franca Noosa Pty Ltd partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Franca Noosa Pty Ltd competitors and assessment
Company assessmentDirect peers
- Salvatori: Italian luxury stone design company offering textured stone surfaces, baths, and homeware with strong design heritage. Directly comparable to Franca on Italian provenance, bespoke design narrative, and stone furniture/homeware.
- WK Marble & Granite: Australian stone fabrication and installation company supplying cut-to-size marble, granite, and engineered stone for residential and commercial projects. Comparable to Franca's bespoke stone supply and installation model.
- Victoria Stone Gallery: Australian marble and stone showroom and supplier focused on premium residential and architectural projects. Comparable to Franca's Slab Room concept and project-based supply model in the Australian market.
- CDK Stone: Australian supplier and distributor of natural stone and engineered surfaces serving architects, designers, and builders. Directly comparable to Franca as a stone specialist supplying the Australian design and construction market with showroom presence.
- Artedomus: Australian architectural stone and surface supplier with showrooms and an import-focused, design-led positioning. Comparable to Franca on Italian/European stone sourcing, architect-channel sales, and premium showroom-driven distribution.
- SNB Stone: Australian stone fabrication business supplying benchtops, splashbacks, and custom stone pieces. Comparable to Franca's fabrication and installation services for high-end residential customers.
Broad incumbents
- Cosentino (Dekton/Silestone): Global Spanish manufacturer of engineered quartz (Silestone) and ultra-compact (Dekton) surfaces serving residential and commercial markets worldwide. Comparable as a broad incumbent competing for the same architect specifications with adjacent surface categories.
- Caesarstone: Global manufacturer of engineered quartz surfaces distributed through kitchen and bathroom channels. Comparable as a broad incumbent offering an alternative to natural marble in the same specification process for luxury residential projects.
Emerging players
- Lithos Design: Italian design company producing sculptural stone surfaces and architectural products. Comparable to Franca on Italian artisan stone design and the bespoke furniture/homeware extension beyond flat slabs.
Regional players
- Surface Gallery (London): London-based stone and tile showroom concept offering curated natural stone to architects and designers. Comparable to Franca's Slab Room model but operating in the UK rather than competing directly in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Franca Noosa Pty Ltd social profiles
Digital presenceFranca Noosa Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franca Noosa Pty Ltd leadership team
Management profileNumber of profiles
Profiles2 records
Franca Noosa Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franca Noosa Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franca Noosa Pty Ltd
What does Franca Noosa Pty Ltd do?
Franca Design is a marble and stone atelier that curates and supplies premium natural stone slabs and tiles (marble, travertine, limestone, granite, quartzite, dolomite, onyx, breccia) sourced directly from Italian quarries in Carrara, Forte Dei Marmi, and Pietrasanta. The company delivers bespoke design and installation services through its Slab Room showrooms in Brisbane, Byron Bay, and Sunshine Coast, and offers the Casa Collection of ready-made stone furniture and homewares.
Is Franca Noosa Pty Ltd a public or private company?
Franca Noosa Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Franca Noosa Pty Ltd founded?
Franca Noosa Pty Ltd was founded in 2020. It employs 1 to 10 people.
Where is Franca Noosa Pty Ltd based?
Franca Noosa Pty Ltd is headquartered in Noosa Heads, Australia, in the Oceania region.
How does Franca Noosa Pty Ltd make money?
Two revenue lines are on record. Bespoke Stone Supply and Installation is the primary driver. The others are ready-Made Stone Products (Casa Collection).
Who are Franca Noosa Pty Ltd's main competitors?
Direct peers on record are Salvatori, WK Marble & Granite, Victoria Stone Gallery, CDK Stone, Artedomus and SNB Stone. Broad incumbents are Cosentino (Dekton/Silestone) and Caesarstone. Lithos Design is listed as an emerging player. Surface Gallery (London) is listed as a regional player.
Does Franca Noosa Pty Ltd have an API?
No public API is recorded for Franca Noosa Pty Ltd.
What industry is Franca Noosa Pty Ltd in?
Franca Noosa Pty Ltd's product category is Natural Stone and Marble Supply. Its primary akta.pro industry code is IMAKAHAE, Marble Quarrying & Dimension Stone Fabrication, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54141 and its SIC code is 3281.