What Haiken does

Haiken Global Ltd (CRN 12868652) is a UK private limited company headquartered at 121-131 Rosebery Avenue, Clerkenwell, London, operating as a B2B office furniture distributor and design-led workspace solutions provider. The company distributes its own engineered products (Wolfe and Flexure height-adjustable workstations, Hunt/Webb/Stirling task chairs, Roxy/Hull/Ronin soft seating, Polka/Rietveld/Field storage systems) alongside partner-manufactured lines from core OEM brands Noti (Compli, SoundRoom, Mishell, Gap, Nome) and Zilenzio (Focus Pod, SoundRoom, Zorla), with additional brand representation from Ethnicraft. The technology portfolio extends beyond seating into the Brunel smart locker system, which integrates LoQit cloud-hosted locker management software with API access, multi-method authentication (RFID, smartphone, biometric, PIN), bank-grade payment licensing, and DC PLC lock-to-door communications; Brunel holds ISO 9001, ISO 27001, ISO 14001, SOC 1, SOC 2 Type 1/2, SSAE 16, and SSAE 3402 certifications. Acoustic offerings are anchored by SoundRoom, with acoustic performance validated by AGH University of Science and Technology.

Haiken's business model is a hybrid of one-time hardware sales (seating, workstations, pods, storage, screens) and recurring managed services via Brunel smart storage. Pricing is quote-based and not publicly disclosed; the company offers free standard Mon-Fri delivery on UK orders above £4,500. Go-to-market is primarily direct B2B sales with dedicated account management (phone +44 (0) 203 873 1057, email [email protected]), supplemented by a London showroom for consultations and a comprehensive e-commerce-style product catalog with quote-request functionality. The company also maintains channel relationships with furniture distributors Interion Limited and Cirque Furniture International.

Customer segments span commercial offices (primary), healthcare, education, gym and fitness, airports, co-working spaces, and hospitality. Named enterprise customers include Boston Scientific (Clonmel, Ireland), Collibra (Brussels, 1,050 sqm office fit-out), NFU Mutual (Tooley Street, London), Hilti (Warsaw), Work.Life (Rivington House, co-working), and CAT A+ Southwark commercial fit-out projects. Marketing leverages LinkedIn, Instagram, blog/insights content, case studies, email newsletter, and SEO-driven website traffic. The company is founder/management-owned with no public listing, no disclosed funding rounds, and no institutional investors identified in available materials.

Name

Haiken

Legal name

Haiken Global Ltd

Website

https://haiken.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Haiken Global Ltd is a UK-based B2B office furniture distributor headquartered in Clerkenwell, London, supplying design-led seating, workstations, acoustic pods, smart lockers, and storage to commercial offices, healthcare, education, airports, and co-working operators across the UK and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Office Furniture Sales: Primary revenue stream from direct sale of office furniture including seating, workstations, storage, pods, dividers/screens, and accessories. Products sold as one-time purchases with delivery and installation services. B2B commercial model targeting office, healthcare, education, and hospitality sectors.
2. Smart Storage Solutions: Sale of smart locker systems (Brunel) with LoQit technology platform. Includes software management capabilities and ongoing service support for locker management systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Haiken designs, supplies, and distributes commercial office furniture including ergonomic seating, height-adjustable workstations, acoustic pods, smart locker storage, dividers and screens, and outdoor furniture. The product range covers seven main categories (soft and task seating, workstations and tables, smart storage, dividers and screens, acoustic pods, accessories, and outdoor furniture) and combines Haiken's own product lines with distributed European brands (Noti, Zilenzio, Ethnicraft). The company also sells proprietary smart storage technology through the Brunel smart locker system powered by the LoQit platform, offering cloud management, API integration, and bank-grade payment licensing.

Product overview

Haiken is a UK-based office furniture company offering a comprehensive portfolio of commercial furniture designed for flexible, ergonomic, and sustainable workspaces. The product range spans seven main categories: (1) Soft & Task Seating including ergonomic task chairs (Hunt, Webb, Stirling), meeting chairs (Misa, Vanbrugh, Lasdun), and soft seating (Roxy, Nome, Gap, Hull, Ronin, Mishell); (2) Workstations & Tables featuring height-adjustable desks (Wolfe, Flexure, Wolfe Ninety, Rossi), meeting tables (Gavina, Tear), and occasional tables (Andante, Serif, Mishell); (3) Smart Storage Solutions anchored by the Brunel smart locker system with LoQit platform integration; (4) Acoustic Pods and Workstations including Focus Pod, SoundRoom, and Scott Eco pods; (5) Dividers & Screens with desktop screens (Zermatt), wall panels (Meno, Fazett), and floor screens (Zorla); (6) Storage Solutions including shelving systems (Rietveld, Polka, Field), cabinets (Compli), and pedestals (Classic); and (7) Accessories including outdoor furniture. The offering is design-led, emphasising versatility, quick turnaround, quality, and sustainability with interchangeable materials and modular configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hunt Chair Ergonomic task chair combining comfort with sophistication, featuring breathable mesh back and customisable 3D armrests for all-day support. Suitable for work and collaborative spaces.
• Webb Task Chair Ergonomic task chair with breathable mesh backrest and 3D armrests, prioritising comfort and support for all-day use. Positioned as an affordable quality option.
• Stirling Task Chair Mid-back swivel chair with sensitive foam seat that moulds to individuals, featuring Donati synchro tilt mechanism, 4D armrests, height-adjustable lumbar support, and 8-year warranty.
• Wolfe Workstation Height-adjustable desk with telescopic frame and dual electric motor system. Features include integral cable management, robust yet lightweight construction, and 10-year warranty. Inspired by Sir John Wolfe Barry's engineering of Tower Bridge.
• Flexure Desk Height-adjustable desk combining sleek design with telescopic frame, rounded legs, and optional casters for seamless adaptability to shifting team needs.
• Wolfe Ninety Versatile height-adjustable desk maximising workspace without sacrificing compact footprint, suitable for both focused tasks and team collaboration.
• Rossi Workstation Versatile workstation adapting as desk, bench system, or meeting table, ideal for open-plan offices, meeting rooms, or executive suites.
• Brunel Smart Locker Storage Smart locker system with banking license enabling secure payment functions, featuring LoQit platform integration for locker management, cloud hosting, and multiple access methods (PIN code, RFID, smartphone, biometric scanning). DC PLC technology eliminates cables between lock and door.
• LoQit Platform Locker management software platform providing self-management, cloud management, and system integrations for Brunel smart lockers. Supports multipayment locker rental management as a service.
• SoundRoom Innovative office furniture system combining felt acoustic screens with sound-diffusing geometry from recording studios. Includes dividers, armchairs, sofas, desks, partition walls, and phone booths for open-office layouts.
• Focus Pod Easily placed functional work pod with screen, seat, and table providing a calm and snug seating experience. Stylish focus zone for open plan workplaces.
• Scott Eco Work Pod Work pod made from carefully selected materials providing optimal sound absorption with sensor-controlled lighting and full ventilation for sustainable workspace use.
• Zermatt Screen Desktop screen creating privacy without feeling static. Features embracing design with varying heights that create dynamic undulating landscape effect. Available as rear and side screen, adaptable to desks 1200-1800mm.
• Rietveld Shelving System Functional modular storage inspired by Gerrit Rietveld and De Stijl movement. Available in wall-mounted, corner, and freestanding options with customisable powder-coated metal, melamine, natural veneer, and aluminium rails.
• Polka Shelving System Sleek shelving system with aluminium profiles fixed to floor and ceiling or wall. Fully customisable with natural wood veneer drawer units and shelves in various configurations.
• Compli Cabinet Storage furniture collection featuring sleek cubic form with elegant design. Mix-and-match elements include shelves with powder-coated steel and chests of drawers in MDF board with natural veneer or lacquered finishes.
• Classic Pedestal Sleek and timeless pedestal with refined black finish and seamless design combining classic charm with contemporary elegance. Dimensions: L58 x W42 x H53.5cm.
• Field Storage & Shelving System Metal shelving system with angled or horizontal shelves connected via aluminium profiles stabilised from floor to wall. Integrates cabinet and drawer units with natural material finishes including metal, wood veneer, glass, and melamine options.
• Nome Soft Seating Small-sized armchair with elegantly tailored form featuring gentle edges. Distinctive loose backrest cushion with horizontal division enhances ergonomics and comfort.
• Roxy Sofa Banquet sofa providing superior comfort with extra soft fabric padding. Creates warm cosy ambience ideal for breakout zones in open plan offices.
• Follow Me Pouffe Minimal seating unit combining simple design with comfortable structure. Features geometric movement with angular and linear forms, ergonomic foot pull-back, and leather handle for easy replacement.
• Andante Coffee Table Simple stylish modern coffee table with U-shaped metal leg structure and thick top table adding modern look. Multiple coating options available including metal and laminate finishes.
• Tear Table Three-piece wood-panelled table top with metal-plated leg creating central design for maximum collaboration. Suitable for meeting and dining settings in office and hospitality environments.
• Mishell Soft Seating Extensive seating line for homes and commercial spaces with strongly profiled bucket seats providing superior comfort. Family includes armchairs, XL armchairs, chairs, and bar stools with various base options.
• Vanbrugh Meeting Chair Bold and daring meeting chair with swivel mechanism and striking black Swiss base. Inspired by English Baroque architect John Vanbrugh's unique style.
• Gap Soft Seating Seating collection for public buildings, offices, hotels and residential settings. Inspired by 1960s design with visual lightness and superior ergonomics, featuring classically shaped silhouette.
• Hull Chair Armchair offering softness and comfort with curved back structure and smooth appearance. Ergonomic design surrounds user with optional headrest and pouffe for minimalist design with ultimate comfort.
• Ronin Lounge Chair Armchair with exposed steel frame and well-fitted soft mattress. Raw geometry met with comfort featuring footrest and adjustable headrest weight for countless configuration opportunities.
• Misa Meeting Chair Meeting chair inspired by Mía David fusing architectural precision with functional minimalism. Sculpted form integrates refined materials with intuitive adjustability for effortless sophistication.
• Serif Table Table collection inspired by classical architecture with unique structure and variety of shapes and finishes. Eye-catcher suitable for domestic, office, or public spaces.
• Mishell Table Extensive line of tables designed for private homes and commercial spaces. Universal design fits home settings, hotels, and offices with cantilever, cross, or wooden legs and MDF table tops.
• Meno Wall Panel Versatile acoustic panels in various depths based on geometric shapes (semi-circles, squares, rectangles). Panels reduce noise through absorption and sound wave dispersion from varying angles. Sound absorption class A certified.
• Outdoor Furniture Collection Range of outdoor furniture bringing style and comfort outside including lounge chairs, 2 or 3-seater sofas, and coffee tables for outdoor work and public spaces.

Quantifiable outcome

• 6-hour delivery turnaround for in-stock furniture
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LoQitcoreTechnology or IntegrationTechnology partnership for smart locker systems. LoQit provides decades of safe storage experience, locker management software, cloud management, self-management capabilities, and system integrations. Haiken's Brunel smart locker system is powered by LoQit technology including bank-grade payment licensing, API access, and multi-method authentication (RFID, smartphone, biometric, PIN).
• Interion LimitedminorChannel Partner/ Reseller/ DistributorLong-term supply partner relationship. Interion is a trusted office furniture distributor that has worked with Haiken for many years, describing Haiken as consistently helpful, courteous, and reliable.
• Cirque Furniture International Ltd.minorChannel Partner/ Reseller/ DistributorTrusted supplier and partner relationship. Cirque describes Haiken as a trusted supplier with great team, service, and value.
• AGH University of Science and TechnologyminorOthersAcademic partner that conducted acoustic testing for SoundRoom system. Faculty of Mechanical Engineering and Robotics, Department of Mechanics and Vibroacoustics in Cracow, Poland verified the high acoustic quality of SoundRoom products.
• NoticoreOEM/ Whitelabel/ Licensing PartnerPrincipal brand partnership. Noti is a European furniture manufacturer whose products (Compli, SoundRoom, Mishell, Gap, Nome, Ronin, and others) are distributed through Haiken. Products feature distinctive European design with comprehensive configurability.
• ZilenziocoreOEM/ Whitelabel/ Licensing PartnerPrincipal brand partnership. Zilenzio provides acoustic solutions including Focus Pod, Focus Floor, Zorla, and SoundRoom acoustic products. Specializes in stone wool acoustic absorbers and sound-diffusing furniture.
• EthnicraftminorOEM/ Whitelabel/ Licensing PartnerBrand partnership for sustainable wooden furniture and accessories. Ethnicraft products are part of Haiken's portfolio offering.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Bisley: UK office furniture manufacturer with strong heritage in steel storage, lockers and cabinet systems. Comparable product overlap with Haiken's Compli cabinet and Classic pedestal lines, plus the broader locker/storage category where Brunel competes.
• Sedus: German office furniture manufacturer focused on ergonomic seating, height-adjustable desks and agile workspace solutions. Comparable mid-sized European positioning with overlap on Wolfe/Flexure-style adjustable workstations.
• Boss Design: UK-based designer and manufacturer of commercial seating, soft seating and acoustic solutions. Direct overlap with Haiken's soft seating and acoustic product portfolio, and a comparable UK-headquartered design-led position.
• Vitra: Design-led Swiss/European furniture brand with strong office and contract division. Comparable on design-led positioning, premium pricing, and acoustic/seating portfolio overlap with Haiken.
• Kinnarps: European office furniture group offering ergonomic seating, workstations and interior solutions. Strong overlap with Haiken in Scandinavian-style ergonomic task chairs and height-adjustable desks.
• Orangebox: UK-based office furniture manufacturer specialising in seating, acoustic pods and agile workspace products. The most direct UK-headquartered peer to Haiken, competing head-to-head on pods and ergonomic seating.
• Framery: Specialist in soundproof office pods and acoustic booths for open-plan workplaces. Directly competes with Haiken's Focus Pod, SoundRoom and Scott Eco pod lines in the same acoustic-pod category.

Broad incumbents

• Haworth: Major global office furniture manufacturer covering seating, workstations, walls and storage. Overlaps with Haiken's full commercial furniture portfolio and competes for the same enterprise fit-out budgets.
• Steelcase: Global leader in office furniture, workstations and architectural interiors. Directly comparable to Haiken's seating and workstation categories but operates at vastly larger scale with deeper R&D and dealer networks.
• MillerKnoll (Herman Miller / Knoll): Combined entity of Herman Miller and Knoll, offering premium ergonomic seating, workstations and modular office systems. Highly comparable product set and enterprise customer base to Haiken, at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haiken
• Instagraminstagram.com/haiken_furniture

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haiken