Handplayed Ltd Ood
Handplayed Ltd Ood is a Sofia, Bulgaria-based film and creative production services company (with an Amsterdam office) delivering commercials, music videos, short films, and social campaigns for international brands and creative agencies including Havas, Reckitt Benckiser, Lidl, PayPal, and Tetra Pak.
- Company typePrivate
- Founded2026
- HeadquartersSofia, Bulgaria
- Headcount—
- GTM typeB2B
- OfferingServices
What Handplayed Ltd Ood does
Handplayed Ltd Ood is a privately held film and creative production services company headquartered at 30 Hristo Belchev str., Sofia, Bulgaria, with a secondary office at 8 Emalaan str., Amsterdam, Netherlands. The firm offers full-cycle production services from pre-production (scripting, storyboarding, budgeting, casting, location scouting) through principal photography (directing, cinematography, photography) to post-production (editing, color correction, visual effects, motion graphics, and sound design), supporting commercials, music videos, short films, and social campaign content. Notable in-house capabilities include 2D and 3D animation, motion graphics, and visual effects, alongside ancillary production services such as equipment rental, production design, and costume design.
The company's commercial model is project-based professional services with quote-based pricing; no tiered public pricing exists and engagements are delivered under multi-year contractual relationships. Client acquisition relies on a sales-led B2B motion built on direct relationships with international creative agencies (Havas, Saatchi&Saatchi, DDB, Publicis One, Leo Burnett, RAPP London), production company collaborators (Riff Raff Films, Huffman Creative), and platforms (Facebook Watch, Hulu, Shutterstock Studios). The company delivers work for enterprise clients including Reckitt Benckiser (Finish, AirWick, Vanish), Lidl Bulgaria, PayPal UK, Tetra Pak, myPOS, Telenor, UBB, and Devin Spring, alongside music label work for Island Records (Sigrid) and nonprofit campaigns such as WWF Bulgaria and World Heart Federation.
The leadership consists of three partners — Angel Ivanov (Managing Partner), Vlady Gerasimov (Creative Partner), and Virginia Venkova (Executive Producer & Partner) — supported by two directors (Alexander Stanishev, Nicola Atanasov) and a producer (Krasimira Krasteva), forming a small boutique operating model. The company has no disclosed funding, external investors, or parent organization, and revenue and headcount figures are not publicly disclosed. Recognition includes an RIFF (Reykjavik International Film Festival) Best Short award in 2018 for 'Father - Time', a Vimeo Staff Pick and UK Music Video Awards nomination in 2018 for Sigrid's 'Mine Right Now', and an Effie Bulgaria Silver Award in 2019 for the Nova Brasilia 'Grandma's Coffee' TVC.
Handplayed Ltd Ood firmographics
Firmographics- Name
- Handplayed Ltd Ood
- Legal name
- Handplayed Ltd Ood
- Website
- https://handplayed.co
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Short description
- Handplayed Ltd Ood is a Sofia, Bulgaria-based film and creative production services company (with an Amsterdam office) delivering commercials, music videos, short films, and social campaigns for international brands and creative agencies including Havas, Reckitt Benckiser, Lidl, PayPal, and Tetra Pak.
- Ownership category
- akta.pro rank
Handplayed Ltd Ood industry classification
Industry- Product category
- Film Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
Keywords
Where Handplayed Ltd Ood is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices2 records
Markets served
Handplayed Ltd Ood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Film and Commercial Production Services: Project-based production services for commercials, music videos, social campaigns, and short films. Revenue generated through service production fees, post-production work, and creative direction on client projects. Pricing varies by project scope, crew requirements, equipment needs, and post-production complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Handplayed Ltd Ood product offering
Product offeringCore offering
Handplayed Ltd Ood is a film and creative production services company that produces commercials, music videos, short films, and social campaign content for international brands and creative agencies. The company delivers end-to-end production capabilities spanning pre-production (scripting, storyboarding, budgeting, casting, location scouting), production (directing, cinematography, photography, equipment rental), and post-production (editing, color correction, motion graphics, visual effects, sound design and mixing). It also provides creative direction and copywriting, with content delivered for TV, streaming (Hulu), digital platforms (Facebook Watch), and social media.
Product overview
Handplayed Ltd Ood is a film and creative production service company based in Sofia, Bulgaria. The company operates as a single unified production offering rather than a platform-plus-modules architecture. Their core product is film production services encompassing commercials, music videos, and short films. The product portfolio includes four main service categories: Film Production Services (the primary offering covering 2D & 3D animation, video production, and visual effects), Creative Direction (concept development and copywriting), Post-Production Services (editing, color correction, sound design, and motion graphics), and Production Services (budgeting, casting, location scouting, and equipment rental). The company works with international agencies and brands including Havas, Saatchi&Saatchi, Shutterstock Studios, and clients such as Lidl, PayPal, Finish, AirWick, Devin Spring, and Tetra Pak.
Differentiator
Problem solved
Functional benefit
Products and services
- Film Production Services
Quantifiable outcome
- Effie Bulgaria 2019 Silver Award in Goods category
- +3 more outcomes
Companies that use Handplayed Ltd Ood
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Handplayed Ltd Ood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Handplayed Ltd Ood partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- HavascoreCreative agency partner for multiple commercial productions including Finish, AirWick Nose Worlds, and Finish Like a Bosch campaigns. Handplayed serves as production partner for Havas-led creative projects.
- Saatchi&Saatchi SofiacorePartnership with Saatchi&Saatchi Sofia for Nova Brasilia Grandma's Coffee TVC (Effie Bulgaria 2019 Silver winner) and other projects.
- guts&brains DDBcoreOngoing partnership with DDB Sofia for UBB bank commercials, Telenor business services TVC, and Shedd campaigns.
- Publicis OneminorPartnership for Econt The Telescope commercial project.
- RAPP agency, LondoncorePartnership for PayPal UK Summer Moments campaign - international digital production for global PayPal campaign.
- TongalcorePartnership with Tongal for PayPal UK Summer of Possibilities commercial production.
- Shutterstock StudioscoreStrategic partnership with Shutterstock Studios for multiple commercial productions including Finish, AirWick, and Tetra Pak campaigns.
- Riff Raff FilmscorePartnership with UK production company Riff Raff Films for Sigrid Mine Right Now music video (Vimeo Staff Pick).
- Huffman CreativecorePartnership with LA production company Huffman Creative for Tinashe's Choreo Cage Fight Facebook Watch mini-series (7 episodes, 25-30 minutes each).
- SuperclusterminorPartner organization visible on footer of website.
- International QuorumminorPartner organization visible on footer of website.
- Facebook WatchcorePlatform partner for Tinashe's Choreo Cage Fight mini-series, published exclusively on Facebook Watch platform.
- HulucorePlatform partner for The League dating app TVC Never Settle, published on Hulu across the US.
- Leo Burnett BucharestminorPartnership with Leo Burnett Bucharest for Devin Heroes Inside Us campaign.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Handplayed Ltd Ood competitors and assessment
Company assessmentBroad incumbents
- Anonymous Content: Production company spanning commercials, film, and television. Overlaps in commercial production for major brands, but with a much deeper long-form catalogue and representation roster.
- The Mill: Global production and post-production company spanning commercials, VFX, and content design. Overlaps with Handplayed's pre-through-post service stack, though at much larger scale and with proprietary post-production technology investments.
- Framestore: Global VFX, animation, and post-production house. Overlaps specifically with Handplayed's VFX, motion graphics, animation, and color correction service modules, though with a much larger integrated creative technology platform.
- RSA Films (Ridley Scott Associates): Long-established global commercial and feature production company. Overlaps heavily with Handplayed's commercial production offering but at significantly larger scale and with a much broader director roster.
- Radical Media: Large content production company with deep agency and brand relationships across commercials, documentaries, and branded entertainment. Comparable on the commercial production side, though with much larger portfolio and integrated post-production capacity.
Direct peers
- Pulse Films: London-headquartered production company with strong music video, commercial, and branded content divisions. Comparable to Handplayed's project mix across commercials, music videos, and short-form digital series for international brands.
- Iconoclast Global: Director-led commercial production company servicing global brands and agencies including major holding-company networks. Direct peer in commercial spot production for premium consumer brands like Reckitt and Unilever.
- Prettybird: Boutique commercial and music video production company with deep agency relationships and director-led output. Directly comparable to Handplayed in scope of commercials, music video production, and branded content delivery to global brands.
- London Alley Entertainment: Music video and commercial production company working with major labels and brands. Directly comparable to Handplayed's music video work (Sigrid, Tinashe, Kan Wakan) and the production structure used for those projects.
- Smuggler: Global commercial and music video production company with directors across advertising and music. Directly comparable because it competes for the same agency briefs (e.g., Havas, Publicis) and music label work Handplayed serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Handplayed Ltd Ood social profiles
Digital presenceHandplayed Ltd Ood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handplayed Ltd Ood leadership team
Management profileNumber of profiles
Profiles6 records
Handplayed Ltd Ood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handplayed Ltd Ood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handplayed Ltd Ood
What does Handplayed Ltd Ood do?
Handplayed Ltd Ood is a film and creative production services company that produces commercials, music videos, short films, and social campaign content for international brands and creative agencies. The company delivers end-to-end production capabilities spanning pre-production (scripting, storyboarding, budgeting, casting, location scouting), production (directing, cinematography, photography, equipment rental), and post-production (editing, color correction, motion graphics, visual effects, sound design and mixing). It also provides creative direction and copywriting, with content delivered for TV, streaming (Hulu), digital platforms (Facebook Watch), and social media.
Is Handplayed Ltd Ood a public or private company?
Handplayed Ltd Ood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Handplayed Ltd Ood founded?
Handplayed Ltd Ood was founded in 2026.
Where is Handplayed Ltd Ood based?
Handplayed Ltd Ood is headquartered in Sofia, Bulgaria, in the Europe region.
How does Handplayed Ltd Ood make money?
One revenue line is on record: film and Commercial Production Services.
Who are Handplayed Ltd Ood's main competitors?
Broad incumbents on record are Anonymous Content, The Mill, Framestore, RSA Films (Ridley Scott Associates) and Radical Media. Direct peers are Pulse Films, Iconoclast Global, Prettybird, London Alley Entertainment and Smuggler.
Does Handplayed Ltd Ood have an API?
No public API is recorded for Handplayed Ltd Ood.
What industry is Handplayed Ltd Ood in?
Handplayed Ltd Ood's product category is Film Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 51211 and its SIC code is 7812.