RAPP
RAPP Worldwide is a global precision marketing agency and Omnicom Group subsidiary that delivers customer experience, CRM, loyalty, audience insights, and AI-augmented personalization services to enterprise clients across 20+ offices worldwide.
- Company typePrivate
- Founded1965
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What RAPP does
RAPP Worldwide is a global precision marketing agency operating as a wholly-owned subsidiary of Omnicom Group Inc. (NYSE: OMC). Founded approximately 1965-1966 and headquartered in New York with regional headquarters in London, RAPP employs 5,001-10,000 people across 20+ offices spanning North America, Europe, Asia Pacific, the Middle East, Africa, and South America. The firm delivers integrated customer engagement services to enterprise clients including Mastercard, U.S. Army, IKEA, KFC, Toyota, SAP, PayPal, Virgin Media, Mercedes-Benz, Samsung, ExxonMobil, and Laithwaites — operating across financial services, automotive, retail/QSR, B2B technology, telecommunications, government, and non-profit verticals.
The company's service portfolio spans customer experience design, CRM and loyalty program management, audience insights and analytics, lead scoring and segmentation, campaign creative development, and emerging offerings in blockchain/NFT consulting. RAPP's technology stack combines customer data platforms, CRM systems, journey orchestration tools, and applied AI capabilities including "Digital Doubles" (autonomous AI agents acting on behalf of consumers), generative AI for creative ideation, predictive analytics for marketing sciences, and real-time process automation. Staff access parent Omnicom's Omni operating platform for historical data retrieval and sales material generation. The agency applies proprietary frameworks including "precision with empathy" and ITEMLC for lead qualification, supporting outcomes such as 200%+ platform visit increases for Mastercard Priceless and 2.8x conversion rate improvements for U.S. Army recruitment.
RAPP operates a professional services revenue model under retainer and project-based contracts with multi-year enterprise engagements. Go-to-market is enterprise field sales executed through dedicated account teams, with new business sourced via industry awards, case studies, referrals, and a centralized global new business inbox ([email protected]). Pricing is custom per engagement scope, with no publicly disclosed standard tiers. The agency is led by Global CEO Jeannine Falcone (appointed 2024) and benefits from Omnicom's global infrastructure while maintaining independent brand identity as part of Omnicom's Precision Marketing Group.
RAPP firmographics
Firmographics- Name
- RAPP
- Legal name
- RAPP Worldwide
- Website
- https://rapp.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- RAPP Worldwide is a global precision marketing agency and Omnicom Group subsidiary that delivers customer experience, CRM, loyalty, audience insights, and AI-augmented personalization services to enterprise clients across 20+ offices worldwide.
- Ownership category
- akta.pro rank
RAPP industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Management Services (8741)
- akta.pro primary industry
- Customer Success & Account Management CRM (HDAEAFAD)
- akta.pro secondary industries
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where RAPP is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
RAPP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Agency Services: RAPP generates revenue through providing integrated marketing services including customer engagement strategy, creative services, data analytics, CRM implementation, and loyalty program management to enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise agency retainer and project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
RAPP product offering
Product offeringCore offering
RAPP Worldwide is a global precision marketing agency that delivers individualized customer experiences at scale. Its core offering combines data-driven marketing strategy with creative execution across customer experience design, CRM and loyalty solutions, audience insights, lead scoring and segmentation, and integrated campaign creative services for enterprise brands.
Product overview
RAPP Worldwide is a global precision marketing agency offering an integrated suite of customer engagement services. The core offering centers on precision marketing—delivering individualized experiences at scale through the combination of customer experience (CX) design, CRM and loyalty solutions, audience insights, lead scoring, and campaign creative services. As an Omnicom company, RAPP operates across multiple industry verticals (automotive, financial services, healthcare, retail, government, non-profit) with global offices spanning North America, Europe, Latin America, and APAC. The agency's approach emphasizes 'Standing Up for Individuality' and combines data-driven strategies with creative execution to help clients build meaningful customer relationships.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 200%+ increase in platform visits for Mastercard Priceless campaign
- +4 more outcomes
Companies that use RAPP
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
RAPP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
RAPP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Costa CoffeecoreCosta Coffee appointed RAPP to manage its CRM and loyalty account following a competitive pitch process. RAPP will handle customer relationship management and loyalty program optimization for Costa Coffee's customer base.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
RAPP competitors and assessment
Company assessmentDirect peers
- VML (formerly Wunderman Thompson): VML is WPP's global brand, customer experience, and data-driven marketing network, formed by merging Wunderman (CRM/data) with VMLY&R (digital/CX). It is the closest direct competitor to RAPP, offering the same blend of CRM, loyalty, personalization, and creative services to enterprise clients globally.
- Digitas: Digitas is Publicis Groupe's connected customer engagement agency, focused on data, CRM, performance media, and creative. It competes head-to-head with RAPP for enterprise CRM, loyalty, and customer engagement mandates across financial services, retail, and technology verticals.
- Merkle: Merkle is Dentsu's flagship data-driven customer experience management (CXM) and CRM agency, specializing in customer data platforms, identity resolution, and performance marketing. It directly overlaps RAPP's CRM, loyalty, and data-driven personalization offerings to enterprise clients.
- Epsilon: Epsilon, part of Publicis Groupe, is a global marketing technology and data services firm specializing in identity, data, and CRM activation. It competes with RAPP on the data infrastructure, CDP, and loyalty program management layer of the same enterprise value chain.
Broad incumbents
- McCann: McCann is one of the world's largest global advertising networks (now inside the Omnicom-IPG combined entity), offering creative, brand strategy, and customer engagement. It is a broader portfolio competitor with overlapping customer engagement and CRM capabilities but is not a precision marketing specialist.
- Ogilvy: Ogilvy is WPP's global creative and customer engagement network with deep CRM, digital transformation, and brand experience practices. It competes with RAPP for the same multinational brand clients across multiple verticals but operates as a much larger, more diversified full-service agency.
- Accenture Song: Accenture Song is the consulting giant's customer experience and creative services arm, built largely through acquisitions of agencies including Droga5 and creative shops. It competes with RAPP on enterprise customer engagement transformation mandates, often pairing strategy with technology implementation.
Emerging players
- Huge: Huge is a digital customer experience agency (part of the IPG/Omnicom ecosystem post-merger) specializing in digital product, experience design, and technology-driven marketing. It is a comparable but more design/tech-leaning player, addressing similar enterprise clients on CX and personalization work.
- Jack Morton: Jack Morton is a global brand experience agency and IPG/Omnicom stablemate, focused on experiential marketing, events, and brand activations. It overlaps with RAPP in delivering end-to-end customer experiences and frequently partners with or competes for the same enterprise brand experience budgets.
- Croud: Croud is a global digital marketing agency built around a hybrid model combining in-house teams with a crowdsourced network of experts, covering paid media, SEO, content, and programmatic. It competes with RAPP for digital-first performance and customer engagement work, particularly with mid-market and enterprise brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
RAPP social profiles
Digital presenceRAPP financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAPP leadership team
Management profileNumber of profiles
Profiles18 records
RAPP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAPP M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAPP
What does RAPP do?
RAPP Worldwide is a global precision marketing agency that delivers individualized customer experiences at scale. Its core offering combines data-driven marketing strategy with creative execution across customer experience design, CRM and loyalty solutions, audience insights, lead scoring and segmentation, and integrated campaign creative services for enterprise brands.
Is RAPP a public or private company?
RAPP is a private company. It is classified as corporate owned and is currently operating.
When was RAPP founded?
RAPP was founded in 1965. It employs 5,001 to 10,000 people.
Where is RAPP based?
RAPP is headquartered in New York, United States, in the North America region.
How does RAPP make money?
One revenue line is on record: marketing Agency Services.
Who are RAPP's main competitors?
Direct peers on record are VML (formerly Wunderman Thompson), Digitas, Merkle and Epsilon. Broad incumbents are McCann, Ogilvy and Accenture Song. Emerging players are Huge, Jack Morton and Croud.
Does RAPP have an API?
No public API is recorded for RAPP.
What industry is RAPP in?
RAPP's product category is Marketing Services. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 541810 and its SIC code is 7331.