Hagos Eg

What Hagos Eg does

Hagos eG is a registered German cooperative (eingetragene Genossenschaft, Amtsgericht Stuttgart GnR 77) headquartered in Stuttgart, Industriestraße 62, that has operated for over 100 years as a wholesale distributor and trade association for tile stove builders (Ofenbauer / Kachelofenbauer). The cooperative supplies a comprehensive portfolio of wood-fired heating products — heating fireplaces (Heizkamin), tile stoves (Kachelofen including Grundofen and Speicherofen variants), freestanding fireplace stoves (Kaminofen / Schwedenofen, including cast iron, water-bearing, and soapstone variants), pellet stoves (Pelletofen, including water-bearing models), kitchen stoves (Herd), chimneys (Schornstein), outdoor fire products (Plancha grills, pizza and bread ovens, garden fireplaces), and accessories (fire tools, firelighters, spark plates, wood baskets) — through 11 branches across Germany, Austria, and Switzerland.

The cooperative serves a B2B customer base of approximately 3,000 stove builders, of whom nearly 1,400 are member-owners of the cooperative, providing them with product supply, training (Hagos Akademie), apprenticeship support, and business succession services. Downstream, Hagos operates the Ofenbauer-Suche, a postcode-based online locator that connects residential end-customers with qualified member craftsmen for custom fireplace and stove installations. Pricing is not publicly disclosed; customers contact local Ofenbauer directly for quotes on custom installations, indicating Hagos operates as a wholesale and trade-support platform rather than a direct-to-consumer retailer.

The organization is led by a two-person Vorstand (management board) — Guido Eichel and Alexander Schnaidt — and is audited by the Baden-Württembergischer Genossenschaftsverband e.V. The company markets to end-customers through Klassik Radio advertising, technical guidebooks including 'Heizen mit Holz' (Heating with Wood), and inspiration/education content positioning wood heating within climate-protection and Energiewende themes. No funding rounds, M&A activity, AI/ML capabilities, or revenue disclosures are present in the source data; ownership is held by member stove builders under cooperative governance, with no venture or institutional investor participation.

Name

Hagos Eg

Legal name

Hagos eG

Website

https://hagos.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

251–500 employees

Short description

Hagos eG is a 100+ year-old Stuttgart-based cooperative that wholesales wood-fired heating systems (tile stoves, fireplace inserts, pellet stoves, chimneys, accessories) through 11 branches across Germany, Austria, and Switzerland, serving approximately 3,000 stove builder customers of whom nearly 1,400 are member-owners.

Ownership category

akta.pro rank

Product category

Wood-Burning Stoves & Fireplaces

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

Keywords

• Wood-burning stoves
• Tile stoves
• Heating fireplaces
• Pellet stoves
• Chimney systems

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Distribution channels2 records

Marketing channels4 records

Core offering

Hagos eG is a wholesale cooperative that distributes wood-fired heating products — including tile stoves (Kachelofen), heating fireplaces (Heizkamin), fireplace stoves (Kaminofen/Schwedenofen), pellet stoves (Pelletofen), kitchen stoves (Herd), chimneys (Schornstein), outdoor fire products, and accessories — to its network of professional member stove builders (Ofenbauer) across Germany, Austria, and Switzerland. It also operates the Ofenbauer-Suche locator service that connects residential end customers with qualified local craftsmen for custom fireplace and heating installations.

Product overview

Hagos eG is a wholesale cooperative and association of tile stove builders (Verbund der Kachelofenbauer) operating 11 branches across Germany, Austria, and Switzerland. The company provides a comprehensive portfolio of wood-burning heating products including Heizkamine (heating fireplaces), Kachelöfen (tile stoves), Kaminöfen (fireplace stoves), Pelletöfen (pellet stoves), and kitchen stoves. The offering extends to outdoor fire products, chimneys, and accessories. The company operates a stove builder locator service (Ofenbauer-Suche) that connects customers with member craftsmen for custom fireplace installations. The portfolio emphasizes sustainable wood heating technology with various designs from modern to traditional styles, including water-bearing models for central heating support.

Differentiator

Problem solved

Functional benefit

Products and services

• Heizkamin (Heating Fireplace)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Ofenbauer (Stove builders)coreChannel Partner/ Reseller/ DistributorNetwork of approximately 3,000 local stove builder members who serve end customers and are supplied by Hagos. Nearly 1,400 are member-owners of the cooperative. The Ofenbauer (stove builder) is the core craftsman providing custom-designed and built fireplaces and heating solutions.
• Baden-Württembergischer Genossenschaftsverband e.V.minorOthersAuditing and association body for the cooperative, based in Stuttgart. Responsible for reviewing and certifying the cooperative's operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Contura: Swedish wood stove manufacturer selling across Northern Europe with growing DACH footprint. Comparable in core wood-stove products but operates primarily outside Hagos's German-speaking stronghold.

Direct peers

• Wodtke: German manufacturer specializing in pellet stoves and wood-burning fireplace stoves. Direct competitor to Hagos's Pelletofen and Kaminofen product categories, selling through German heating trade channels.
• Haas + Sohn: Austrian/German wood and pellet stove manufacturer with a broad product portfolio spanning Kaminöfen, Pelletöfen, and Kachelöfen. Closely mirrors Hagos's product breadth and DACH distribution focus.
• Camina & Schmid: German fireplace and tunnel-hearth (Panoramakamin) manufacturer with a strong Ofenbauer channel presence. Comparable product and customer profile to Hagos's member-builder network.
• Hase Kaminöfen: German design-led manufacturer of wood-burning fireplace stoves, including pellet variants and water-bearing models. Overlaps directly with Hagos's Kaminofen, Pelletofen, and wasserführend product lines.
• Austroflamm: Austrian wood stove and fireplace manufacturer serving the DACH market through dealer networks. Comparable to Hagos in product mix (wood stoves, fireplace inserts) and DACH-centric distribution.
• Spartherm: One of Europe's largest manufacturers of fireplace inserts and wood-burning stoves, headquartered in Germany. Highly comparable product portfolio to Hagos's heating fireplaces and Kaminöfen categories, and competes for the same Ofenbauer install base.

Broad incumbents

• Vaillant: European residential heating incumbent with strong German presence across gas, hybrid, and heat-pump systems. Competes for the same homeowner renovation wallet Hagos's network serves, particularly via heat-pump offerings.
• Viessmann: Major German heating-systems manufacturer spanning gas, oil, biomass, and heat pumps. Broad incumbent in residential heating competing for installer mindshare and home-owner renovation budgets alongside Hagos's members.
• Stiebel Eltron: Large German manufacturer of heating, hot-water, and heat-pump systems. Operates in the broader residential heating market adjacent to Hagos's wood-heating core and represents the electrification competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hagos-eg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagos Eg