Name

Howden Turkey

Legal name

Howden Insurance Brokers (Turkey) Limited

Website

https://howden.com.tr

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage services
• Corporate risk management
• Employee benefits consulting
• Commercial insurance solutions
• Claims management software

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance brokerage commissions: Revenue generated through commissions paid by insurance carriers on premiums placed. As a broker, Howden Turkey acts as intermediary between insurance buyers (SMEs, corporates, multinationals) and insurance underwriters, earning commission-based compensation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Howden Turkey operates as an independent insurance brokerage placing and servicing commercial insurance programmes on behalf of businesses. Its core offerings span SME Business Insurance, Corporate and Commercial Business Insurance, and Employee Benefits consulting, complemented by Smartie, a digital medical claims management system used to administer employee benefit schemes.

Product overview

Howden Turkey operates as an insurance broker offering a portfolio of products across three core areas: SME Business Insurance for small and medium enterprises, Corporate and Commercial Business Insurance for larger organizations, and Employee Benefits consulting services. The Employee Benefits division includes the Smartie medical claims management system as a modular add-on for claims processing. Additionally, the company participates in the Howden One Network, a global platform spanning 55 countries that enables multinational coverage and access to reinsurance capabilities. The company also provides sector-specific insurance products across industries including Construction and Engineering, Energy, Marine, and Professional Services.

Differentiator

Problem solved

Functional benefit

Products and services

• SME Business Insurance Insurance brokerage service arranging bundled commercial insurance cover for small and medium-sized enterprises in Turkey, delivered through a dedicated single point of contact.
• Corporate and Commercial Business Insurance Insurance brokerage service designing, placing and servicing complex corporate and commercial insurance programmes for large corporates and multinationals operating in or from Turkey, leveraging the Howden One Network for cross-border placements.
• Employee Benefits Consulting and brokerage service structuring and administering group employee benefit schemes, including health, life and complementary cover, for Turkish employers.
• Smartie Digital medical claims management system used to administer self-funded employee benefit schemes, supporting efficient and transparent claims handling for employer clients.

Segments15 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Howden Group HoldingscoreOthersHowden Turkey is a subsidiary of Howden Group Holdings, a global insurance broker group. The parent company provides global network resources, brand, operational framework, and access to international insurance markets across 55 countries.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AXA Sigorta Turkey: AXA Sigorta is a major Turkish insurer operating across P&C, life, and health, with corporate and SME distribution capabilities. AXA's bundled offerings compete with Howden Turkey's brokerage-led advisory approach for clients evaluating direct carrier relationships.
• Sompo Sigorta Turkey: Sompo Sigorta, part of Sompo International, is a Turkey-domiciled insurer with corporate and specialty lines capability. It competes with Howden Turkey on construction, energy, and engineering specialty placements where direct carrier underwriting competes with broker-led placement.
• Allianz Sigorta Turkey: Allianz Sigorta is one of Turkey's largest composite insurers offering P&C, life, and health products. While primarily a carrier rather than a broker, Allianz competes for the same corporate insurance wallet share as Howden Turkey, particularly on bundled products and multinational program placements.

Direct peers

• Willis Towers Watson (WTW) Turkey: WTW operates in Turkey offering commercial insurance brokerage, reinsurance, and employee benefits/actuarial advisory. Its corporate and large-account focus overlaps directly with Howden Turkey's Corporate & Commercial segment, particularly on multinational program placements.
• Arthur J. Gallagher (AJG) Turkey: Arthur J. Gallagher has expanded into Turkey as part of its global brokerage footprint, competing on commercial P&C, employee benefits, and risk management services for SMEs and corporates. Like Howden, Gallagher competes on sector specialization and global network access for multinational clients.
• Lockton: Lockton is the world's largest independent insurance broker — a direct strategic analog to Howden. Both compete on independence from US-headquartered brokers, sector specialization, and entrepreneurial advisor-led models. Lockton's regional presence in adjacent geographies creates overlap on multinational client servicing.
• Aon Turkey: Aon maintains a Turkey presence providing commercial insurance brokerage, reinsurance, and employee benefits consulting — overlapping directly with Howden Turkey's three core product areas. Aon's global risk consulting capabilities compete head-to-head with Howden's network-enabled multinational servicing.
• Marsh Turkey: Marsh operates a major insurance brokerage practice in Turkey serving corporates and multinationals across commercial lines, employee benefits, and risk advisory — directly comparable to Howden Turkey's product mix and customer segments. As the global #1 broker, Marsh is Howden Turkey's primary direct competitor for large Turkish corporate accounts.

Regional players

• Anadolu Sigorta: Anadolu Sigorta is a leading Turkish domestic insurer affiliated with Anadolu Group, with strong corporate and SME distribution. As a Turkey-domestic carrier, it competes with Howden Turkey for Turkish SME and corporate premium wallet share through direct relationships.
• Aksigorta: Aksigorta is a major Turkish insurer affiliated with Sabancı Holding, providing P&C, health, and corporate coverage with strong domestic distribution. Its scale in Turkish corporate and SME segments makes it a competing channel for the same customer base Howden Turkey targets via brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/howdeninsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howden Turkey