Joylife Building Supply LLC

What Joylife Building Supply LLC does

Joylife Building Supply LLC, doing business as Joy Life Building Supply & Flooring, is a privately held direct importer and distributor of building materials headquartered at 5122 Steadmont Drive, Houston, Texas (77040). The company sources waterproof laminate flooring, luxury vinyl plank (LVP), porcelain tiles, mosaic tiles, and cabinets from overseas manufacturers and distributes them through a single Houston retail showroom plus an authorized dealer and distributor network. Its stated differentiation is direct-import pricing combined with a 72-hour waterproof laminate offering, 25-year residential / 5-10 year light commercial warranties, click-lock installation, and Embossed-in-Register (EIR) surface finishing.

The product portfolio is organized into three main flooring categories: 72h Waterproof Laminate (Splendor Collection S1-S4 and Wonder Collection W1-W6, 10mm thickness, A/C3 surface rating), Luxury Vinyl Plank (L1, L7-L9, M1-M6, V2-V4 variants in 5.5-6.5mm thickness with 12-20Mil wear layers), and hard-surface materials (Porcelain Tiles and Mosaic). Cabinets are also offered. All products are marketed as high-quality options at competitive import-direct pricing, with explicit emphasis on waterproofing, durability, and ease of installation.

Joylife generates revenue through one-time product sales via the Houston showroom (direct to consumers, homeowners, residential builders, and commercial contractors) and wholesale supply to its dealer/distributor network. Marketing channels are limited: the company website (jltilestone.com), the physical showroom, and dealer recruitment. Pricing is quote-based and not publicly disclosed. No investors, management team, headcount, financial results, or M&A activity are disclosed in the available data, consistent with a privately held small business operating a single Texas location.

Name

Joylife Building Supply LLC

Legal name

Joy Life Building Supply & Flooring

Website

https://jltilestone.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Joylife Building Supply LLC (dba Joy Life Building Supply & Flooring) is a Houston, Texas-based direct importer and distributor of waterproof laminate, luxury vinyl plank, porcelain tile, mosaic, and cabinets, selling through a single retail showroom and authorized dealer network.

Ownership category

akta.pro rank

Product category

Flooring and Building Materials Distribution

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418), Other Building Material Dealers (444180)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Building Materials & Lumber Distribution (CRAOAFAD)

Keywords

• Waterproof laminate flooring
• Luxury vinyl plank
• Porcelain tile supply
• Mosaic tile distribution
• Building materials import

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Flooring Product Sales: Direct sales of waterproof laminate flooring, vinyl planks, porcelain tiles, mosaics, and cabinets through retail showroom and dealer network
2. Dealer/Wholesale Distribution: Supply of flooring products to authorized dealers and contractors

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Joylife Building Supply LLC is a direct importer and wholesale distributor of flooring and building materials operating from Houston, Texas. The company sources and distributes 72h Waterproof Laminate flooring, Luxury Vinyl Plank (LVP), Porcelain Tiles, Mosaic, and Cabinets to dealers, contractors, and end consumers through a company-owned showroom and recruited dealer network.

Product overview

Joy Life Building Supply & Flooring is a direct importer and wholesale distributor of building materials and flooring products. The company offers a unified product portfolio consisting of three main flooring categories: 72h Waterproof Laminate (available in Splendor Collection with S1-S4 variants and Wonder Collection with W1-W6 variants, both featuring 10mm thickness with A/C3 surface rating), Luxury Vinyl Plank/LVP (in multiple series including L1, L7-L9, M1-M6, and V2-V4 with varying thicknesses from 5.5mm to 6.5mm and wear layers from 12Mil to 20Mil), and hard surface materials including Porcelain Tiles and Mosaic tiles. The company also offers Cabinets as part of its building supply inventory. All products are positioned as high-quality options at competitive prices, with emphasis on waterproof properties, durability, and ease of installation.

Differentiator

Problem solved

Functional benefit

Products and services

• 72h Waterproof Laminate Flooring

Quantifiable outcome

• Waterproof warranty valid for spills removed within 72 hours
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lumber Liquidators (LL Flooring): Specialty retailer of hardwood, laminate, vinyl plank, and tile flooring with showroom-based direct-to-consumer sales — direct comparison for Joylife's LVP and laminate retail showroom model.
• M S International (MSI): Leading direct importer and wholesale distributor of flooring, countertops, and wall tile serving dealers and contractors across the US — closest structural analog to Joylife's direct importer, dealer-recruiting business model.
• The Tile Shop: Specialty retailer of tile, mosaic, and flooring with showroom-led sales model — overlaps directly with Joylife's porcelain tile, mosaic, and showroom strategy.
• Floor & Decor Holdings: Large specialty retailer and importer of hard surface flooring (LVP, tile, laminate, mosaic) with a multi-regional store base and strong trade/designer programs — directly comparable to Joylife's direct-importer + dealer + showroom model, just at vastly larger scale.

Emerging players

• Flooring Inc. Online-focused flooring retailer and direct importer of LVP, laminate, and tile sold to consumers and trade buyers — comparable emerging distribution model leveraging direct sourcing to compete on price.

Regional players

• Hawthorne Furniture / Cabinet & Stone Direct: Regional direct importer/distributor of cabinets, flooring, and stone serving Texas and surrounding markets — comparable Houston-area regional competitor with similar product mix and direct-import pricing model.

Broad incumbents

• Shaw Industries: One of the largest US flooring manufacturers and distributors across carpet, LVP, laminate, and tile — competes broadly with Joylife's product lines, especially in dealer and builder channels.
• Lowe's: National home improvement retailer carrying flooring, tile, and cabinets in both retail and pro channels — competes with Joylife across its full product portfolio at scale.
• Home Depot: National home improvement retailer with extensive flooring assortment (laminate, LVP, tile, mosaic, cabinets) — broad incumbent that competes with Joylife for both DIY and pro contractor flooring purchases.
• Mohawk Industries: Global flooring manufacturer with leading positions in LVP, laminate, and tile under brands like Mohawk, Pergo, and Karastan — competes across Joylife's entire portfolio in the same dealer and home center channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joylifellc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joylife Building Supply LLC