What JETTING does

JETTING is a private, Netherlands-based leadership development consultancy founded in 2006 by Annejet de Blécourt and operated as a sole practitioner (sized 1-10 employees with the source material indicating 1). The firm serves C-suite executives, senior leaders, and boards across the Dutch market with a portfolio centered on executive and team coaching, assessment-based diagnostics, ethics advisory, and external confidential counselor services for inappropriate workplace behavior at the executive level. Its underlying technology is limited to validated, third-party psychometric assessment tools from TTI Success Insights (behavioral styles, driving forces, thinking patterns, and EQ), licensed under a partnership established in 2008; no proprietary software platform or AI components are referenced.

The business model combines professional services with content products. Revenue is generated primarily from customized one-on-one and team coaching engagements and confidential counseling (pricing undisclosed), assessment certification training programs sold to professionals (next Behavior & Driving Forces course June 4-5, 2026; EQ certification October 1, 2026), and a small e-commerce stream through the company's own webshop and Managementboek.nl for published works, including the Dutch/English book "7 Perspectieven op leiderschap" (€24.95/€29.50) and the 2025 e-book "de Liminaliteit voorbij" (€14.50). Go-to-market is direct, founder-led, and reliant on LinkedIn, newsletters, podcast appearances, published articles, and keynote speaking rather than paid acquisition.

The firm operates from a headquarters at Het Zakenstation in Heerhugowaard and a client-meeting office in Amsterdam, is GDPR-compliant under the AVG, and adheres to the NOBCO International Code of Ethics and the EMCC Global Code of Ethics. Although the founder briefly relocated to Ecuador/Costa Rica in 2019, operations returned to the Netherlands during COVID-19, and the principal mode remains a domestic, owner-operated practice.

Name

JETTING

Legal name

JETTING

Website

https://jetting.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

JETTING is a private, sole-practitioner leadership development consultancy founded in 2006 in the Netherlands, serving C-suite executives and senior leaders with executive coaching, TTI Success Insights assessments, ethical leadership advisory, and confidential counseling services.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Coaching, Mentoring & Facilitation Services (BPACANAI), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Executive coaching services
• Leadership development consulting
• Behavioral assessments
• Ethical leadership advisory
• Confidential counselor services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Executive Coaching Services: Customized one-on-one and team coaching engagements for executives and senior leaders, focusing on leadership development, self-insight, and ethical decision-making.
2. Book and E-book Sales: Sale of published works on leadership perspectives, including '7 Perspectieven op Leiderschap' (Dutch, €24.95), '7 Perspectives on Leadership' (English, €29.50), and 'de Liminaliteit voorbij' e-book (€14.50).
3. Assessment Certifications: Training programs for professionals to become certified in TTI Success Insights behavioral and driving forces assessments. Certification courses offered on specific dates with in-company options available.
4. Confidential Counselor Services: External confidential counselor services for executives and managers who need independent support when confronted with inappropriate behavior in their organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

JETTING is a boutique leadership development consultancy that delivers customized executive (team) coaching, behavioral and driving forces assessments via TTI Success Insights, ethical leadership advisory, and external confidential counselor (Vertrouwenspersoon) services to C-suite executives, boards, and senior leadership teams. The firm also provides keynote speaking engagements and publishes leadership books (Dutch and English) and e-books through its own webshop. Operations center on founder Annejet de Blécourt's expertise at the intersection of executive coaching, mediation, and registered confidential counseling.

Product overview

JETTING is a leadership development consultancy offering a portfolio of services centered around executive coaching and professional development. The core offerings include Executive (team) coaching, Assessments using TTI Success Insights tools, Leadership & Ethics consulting, and Confidential Counselor services. These are complemented by speaking engagements and a webshop selling books authored by founder Annejet de Blécourt, including '7 Perspectieven op leiderschap' and 'de Liminaliteit voorbij'. The company operates as a services-based practice rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive (team) coaching Senior executive coaching services focused on leadership development, self-insight, level-5 leadership, and optimizing working relationships. Customized coaching programs for individuals and teams in organizational leadership positions.
• Assessments (TTI Success Insights) Online behavioral and driving forces assessments used to accelerate and deepen self-insight, personal development, (team) coaching, recruitment, and professional collaboration. Delivered via the TTI Success Insights partnership since 2008.
• Assessment Certification Training (Behavior & Driving Forces / EQ) Certification training programs enabling professionals to administer TTI Success Insights behavioral, driving forces, and emotional intelligence assessments in their own coaching, HR, recruitment, or team development practices.
• Leadership & Ethics Services focused on ethical leadership development, helping organizations develop strong ethical compasses personally, professionally, and organizationally. Addresses ethical dilemmas, corporate culture values, and trust building.
• Confidential Counselor Services (Vertrouwenspersoon) External confidential counselor services for executives and senior managers who need to discuss inappropriate behavior situations, providing a safe option when internal counselors are not suitable for someone at that level.
• Keynote Speaking Services Keynote speaking engagements on leadership, psychological safety, perception thinking, working relationships, and the art of living. Tailor-made presentations for business events.
• 7 Perspectieven op leiderschap (book) Book co-authored by five senior executive coaches presenting seven leadership perspectives for developing executive leadership in a changing world, with practical examples and self-assessment tools. Available in Dutch (€24.95) and English (€29.50).
• de Liminaliteit voorbij (e-book) E-book examining how leaders unintentionally allow transgressive behavior to exist in their organizations. Research-based work on psychological safety and leadership behavior containing the new 'Dom-Lui-Aso' model. Dutch language only, priced at €14.50 (including 9% BTW).

Quantifiable outcome

• Significantly increased team capability to function effectively after coaching engagements
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• TTI Success InsightscoreTechnology or Integration · 1 January 2008Since 2008, JETTING has maintained a partnership with TTI Success Insights, the world-leading company in online assessments. Through this partnership, JETTING provides behavioral styles, driving forces, thinking patterns, and emotional intelligence assessments to clients. The multi-science approach allows measurement of different personality facets separately and combines them into single reports.
• NOBCO (Nederlandse Orde van Beroepcoaches)minorOthersJETTING operates under the NOBCO International Code of Ethics. Annejet de Blécourt is a member of the NOBCO Executive Coaching Section.
• EMCC (European Mentoring and Coaching Council)minorOthersJETTING adheres to the EMCC Global Code of Ethics and EMCC Diversity & Inclusion Declaration. The firm displays EMCC certifications.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reboot: Reboot is a boutique leadership and culture coaching firm working with executives and leadership teams on self-insight and organizational culture. Comparable to JETTING in coaching-centric delivery, founder-led branding, and use of proprietary frameworks for executive development.
• iPEC Coaching: iPEC is an executive and professional coaching firm offering coaching certification, assessments, and leadership development. Comparable to JETTING in certification programs, assessment-led coaching, and revenue diversification across services, training, and content.
• YSC: YSC is a boutique leadership and team effectiveness consultancy serving C-suite executives globally. Highly comparable to JETTING in target customer (senior executives), coaching methodology, and boutique positioning, though YSC operates at meaningfully larger scale across multiple offices.
• Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith's coaching practice is the canonical example of a founder-led executive coaching brand built around a published methodology. Comparable to JETTING in the centrality of the founder's brand, published content, and stakeholder-focused executive coaching delivery model.

Regional players

• De Baak: De Baak is a Dutch executive development center offering leadership programs, coaching, and training to senior managers. Comparable to JETTING in Dutch-market focus and senior-executive target segment, though as a larger institute with broader curriculum and corporate programs.
• Schouten & Nelissen: Schouten & Nelissen is a large Dutch executive education, coaching, and training provider. Most direct Dutch-market peer to JETTING in offering coaching, team development, and ethical leadership programs to enterprise clients, but operates at substantially larger scale and breadth.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and assessment services as part of a much broader portfolio. Comparable in service line but vastly larger scale; illustrates the incumbent competition JETTING faces from diversified advisory firms.
• Center for Creative Leadership (CCL): CCL is one of the largest global leadership development research and training institutions, offering executive coaching, assessments, and programs. Comparable to JETTING in service mix (coaching + assessments + leadership development) but operates as a large, multi-region incumbent with research-backed IP.

Emerging players

• Mobius Executive Leadership: Mobius Executive Leadership is a boutique executive coaching and leadership development firm serving senior leaders. Comparable to JETTING in target customer and coaching-led delivery model, with a similar size profile and emphasis on personalized engagements.

Others

• NOBCO (Nederlandse Orde van Beroepcoaches): NOBCO is the Dutch professional order for professional coaches that JETTING's founder is affiliated with. Not a direct competitor but a peer ecosystem enabler—shared adherence to its International Code of Ethics and Executive Coaching Section signals a comparable quality bar and credibility framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jetting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JETTING